Analytics
Adding Google Analytics 4 and Google Ads tracking to the cart and checkout, plus testing that ecommerce events fire correctly.
Analytics Overview
How ecommerce tracking works, what customer events are tracked on the cart and checkout, and how to connect Google Analytics 4 and Google Ads.
Add custom analytics or conversion tracking code
How to add your own analytics or conversion tracking to the cart, checkout, and receipt when there is no native integration.
Google Analytics events and item data reference
The ecommerce events sent to Google Analytics and Google Ads, the item data included, and the _ga_ product options for overriding it.
Set up Google Analytics 4 and Google Ads Tracking
How to connect Google Analytics 4, Google Ads, or both to track ecommerce events across the cart, checkout, and receipt.
Set up Google consent mode for customer tracking
How to pass a customer's cookie consent choice into checkout so Google Analytics tracking respects their privacy preferences from your site's consent banner.
Set up Google Tag Manager for Ecommerce tracking
How to track ecommerce events with Google Tag Manager, including the dataLayer, clean URLs, and cross-domain cookies.
Test your Google Analytics tracking with DebugView
How to confirm GA4 ecommerce events are firing correctly using DebugView — enable debug mode, walk through checkout, and watch for tracked events in real time.