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Posts","search",{"id":2824,"alt":2824,"name":2658,"focus":2824,"title":2824,"source":2824,"filename":2658,"copyright":2824,"fieldtype":2660,"meta_data":2960},{},"navigation\u002Fsearch",60,[],"11e1fd31-95cd-4fc9-b736-8b8910663e6c","2024-10-21T23:17:05.904Z",[],{"name":2854,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1792,"content":2972,"slug":2976,"full_slug":2853,"sort_by_date":2824,"position":2977,"tag_list":2978,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":2980,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":2982,"default_full_slug":2824,"translated_slugs":2824},"2023-03-24T17:10:20.360Z","2023-03-24T17:27:15.000Z","2023-03-24T17:17:36.787Z",64354,{"_uid":2973,"name":2854,"component":2974,"description":2975},"5c4c2b14-565f-4869-bf2c-e6cc175b51da","blog_category","Tips and advice for running a successful ecommerce website.","best-practices",10,[],3266,"a5ce46e7-6923-4ea8-a30d-3fee453df8b1","2023-03-24T17:27:15.733Z",[],{"data":2984,"headers":6237,"perPage":6263,"total":4000},{"stories":2985,"cv":6214,"rels":6215,"links":6236},[2986,3598,4011,4381,4561,5031,5389,5654,5875],{"name":2987,"created_at":2988,"published_at":2989,"updated_at":2990,"id":2991,"uuid":1894,"content":2992,"slug":3590,"full_slug":3591,"sort_by_date":2824,"position":3592,"tag_list":3593,"is_startpage":2700,"parent_id":3594,"meta_data":2824,"group_id":3595,"first_published_at":3596,"release_id":2824,"lang":2830,"path":2824,"alternates":3597,"default_full_slug":2824,"translated_slugs":2824},"Fraudsters are getting so advanced it doesn't make sense","2024-01-27T00:55:49.159Z","2024-01-27T01:02:05.101Z","2024-01-27T01:02:05.133Z",2702884,{"_uid":2993,"tags":2994,"title":2987,"content":2995,"summary":3553,"component":2954,"thumbnail":3556,"categories":3560},"16cb50aa-c8fc-41a9-ab45-61d5ffcba1fe","fraud",{"type":2996,"content":2997},"doc",[2998,3014,3018,3029,3036,3040,3044,3048,3052,3068,3078,3082,3090,3094,3100,3104,3108,3112,3116,3120,3125,3129,3139,3143,3148,3152,3156,3212,3225,3229,3234,3246,3275,3279,3283,3287,3292,3296,3311,3315,3319,3324,3328,3332,3348,3352,3356,3361,3371,3375,3380,3384,3388,3404,3414,3424,3428,3433,3438,3442,3454,3458,3463,3467,3471,3475,3480,3484,3489,3509,3514,3527,3537,3541,3545,3549],{"type":2999,"content":3000},"paragraph",[3001,3004],{"text":3002,"type":3003},"I hate fraud. ","text",{"text":3005,"type":3003,"marks":3006},"So much.",[3007,3012],{"type":3008,"attrs":3009},"link",{"href":3010,"uuid":2824,"anchor":2824,"target":3011,"linktype":2667},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=x9LI9PaL_qQ","youtube",{"type":3013},"underline",{"type":2999,"content":3015},[3016],{"text":3017,"type":3003},"Twice in the past year we’ve seen fraud so advanced it didn’t make sense. I want to share these experiences because I find them fascinating, and in the hope it prevents more victims.",{"type":2999,"content":3019},[3020,3022,3027],{"text":3021,"type":3003},"I also hope that this discussion normalizes discussing fraud. It’s a ",{"text":3023,"type":3003,"marks":3024},"massive",[3025],{"type":3026},"italic",{"text":3028,"type":3003}," industry causing both long-lasting financial and emotional pain to its victims, but we as a society won’t be able to effectively educate and prevent it if the true scope and impact aren’t better appreciated.",{"type":3030,"attrs":3031,"content":3033},"heading",{"level":3032},2,[3034],{"text":3035,"type":3003},"“Too good to be true,” but it’s true?",{"type":2999,"content":3037},[3038],{"text":3039,"type":3003},"Last holiday season, while visiting my parents for the holidays, I experienced a very weird attempted fraud. While 3 generations enjoyed the time, my dad was on an extended phone call that just would not end.",{"type":2999,"content":3041},[3042],{"text":3043,"type":3003},"We could tell it was something about their DirecTV service, and eventually started asking, “Dad’s getting scammed, isn’t he?”",{"type":2999,"content":3045},[3046],{"text":3047,"type":3003},"We made sure he wasn’t giving any payment or banking info, and waited for the call to end. Thirty minutes later…",{"type":2999,"content":3049},[3050],{"text":3051,"type":3003},"“So that was a scam call, right?”",{"type":2999,"content":3053},[3054,3056,3060,3062,3066],{"text":3055,"type":3003},"“No! It’s actually a really good deal.” He explained how Google and DirecTV are doing a promo, and he got a free month of service ",{"text":3057,"type":3003,"marks":3058},"and",[3059],{"type":3026},{"text":3061,"type":3003}," a free pay-channel ",{"text":3063,"type":3003,"marks":3064},"just for taking the call",[3065],{"type":3026},{"text":3067,"type":3003},".",{"type":2999,"content":3069},[3070,3072,3076],{"text":3071,"type":3003},"That’s what the fraudster ",{"text":3073,"type":3003,"marks":3074},"led",[3075],{"type":3026},{"text":3077,"type":3003}," with.",{"type":2999,"content":3079},[3080],{"text":3081,"type":3003},"The actual “deal” was a reduced monthly rate (sounded reasonable). He just needs to go to Home Depot to get some gift cards, then call the special number to read them the codes, and they’d do the free promo thing!",{"type":2999,"content":3083},[3084,3086],{"text":3085,"type":3003},"Now, my dad’s not stupid, but he didn’t know gift cards = scam. There’s lots of stuff to know, and nobody can know it all. But still, something must have felt phishy, right? ",{"text":3087,"type":3003,"marks":3088},"Right?!",[3089],{"type":3026},{"type":2999,"content":3091},[3092],{"text":3093,"type":3003},"No, because…",{"type":3030,"attrs":3095,"content":3097},{"level":3096},3,[3098],{"text":3099,"type":3003},"They paid his bill?",{"type":2999,"content":3101},[3102],{"text":3103,"type":3003},"“No, look! They already gave us a free month and turned on a pay channel!”",{"type":2999,"content":3105},[3106],{"text":3107,"type":3003},"He shows us the TV with the newly unlocked pay channel, and the email from DirecTV showing a ~$150 credit to the account.",{"type":2999,"content":3109},[3110],{"text":3111,"type":3003},"The email was legit: the SPF, DKIM, and DMARC showed it came from DirecTV, and that a payment had indeed been made to their account. Their online account also showed the payment.",{"type":2999,"content":3113},[3114],{"text":3115,"type":3003},"Oddly, the last 4 digits of the card used didn’t match any of my parents’ cards. The fraudster, while on the phone with my dad, paid my parents’ bill using a stolen credit card.",{"type":2999,"content":3117},[3118],{"text":3119,"type":3003},"That’s… weird.",{"type":3030,"attrs":3121,"content":3122},{"level":3096},[3123],{"text":3124,"type":3003},"Time to call DirecTV.",{"type":2999,"content":3126},[3127],{"text":3128,"type":3003},"We called DirecTV about this obviously-a-scam situation, and the conversation ended something like this:",{"type":2999,"content":3130},[3131,3133,3137],{"text":3132,"type":3003},"“Yeah, ",{"text":3134,"type":3003,"marks":3135},"you",[3136],{"type":3026},{"text":3138,"type":3003}," just made that payment to the account. You don’t owe any money! You’re all good! Also, my system won’t give me any information on why\u002Fwho\u002Fhow the free premium channel is on the account.”",{"type":2999,"content":3140},[3141],{"text":3142,"type":3003},"Not helpful. Oh well. We tried.",{"type":3030,"attrs":3144,"content":3145},{"level":3096},[3146],{"text":3147,"type":3003},"The rabbit hole goes deeper.",{"type":2999,"content":3149},[3150],{"text":3151,"type":3003},"While we saved my dad from becoming a victim and feeling that particular shame, I still had no idea what happened.",{"type":2999,"content":3153},[3154],{"text":3155,"type":3003},"We pieced together a few things:",{"type":3157,"content":3158},"bullet_list",[3159,3166,3172,3178],{"type":3160,"content":3161},"list_item",[3162],{"type":2999,"content":3163},[3164],{"text":3165,"type":3003},"The fraudster knew my dad’s DirecTV account info. Knew that he was a DirecTV customer. We don’t know for certain if my dad provided the account number at the beginning of the call, but he doesn’t think he did. But it was a targeted call, regardless.",{"type":3160,"content":3167},[3168],{"type":2999,"content":3169},[3170],{"text":3171,"type":3003},"The fraudster wasn’t working alone. We’re not sure exactly how it happened, but fraudster #2 was likely on the phone with DirecTV modifying the account, perhaps just relaying back my dad’s security answers to the DirecTV, or perhaps something more problematic.",{"type":3160,"content":3173},[3174],{"type":2999,"content":3175},[3176],{"text":3177,"type":3003},"The fraudster has stolen credit cards they use to pay bills, to gain trust with victims.",{"type":3160,"content":3179},[3180],{"type":2999,"content":3181},[3182,3184,3192,3194,3201,3203,3210],{"text":3183,"type":3003},"This was a finely-tuned machine. They had the opening salvo ready to go, with a great incentives just to listen to the “offer”. For those who haven’t seen ",{"text":3185,"type":3003,"marks":3186},"Mark",[3187,3191],{"type":3008,"attrs":3188},{"href":3189,"uuid":2824,"anchor":2824,"target":3190,"linktype":2667},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=VrKW58MS12g&pp=ygUQTWFyayBSb2JlciBmcmF1ZA%3D%3D","_blank",{"type":3013},{"text":3193,"type":3003}," ",{"text":3195,"type":3003,"marks":3196},"Rober",[3197,3200],{"type":3008,"attrs":3198},{"href":3199,"uuid":2824,"anchor":2824,"target":3190,"linktype":2667},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=xsLJZyih3Ac&pp=ygUQTWFyayBSb2JlciBmcmF1ZA%3D%3D",{"type":3013},{"text":3202,"type":3003}," or ",{"text":3204,"type":3003,"marks":3205},"Jim Browning’s ",[3206,3209],{"type":3008,"attrs":3207},{"href":3208,"uuid":2824,"anchor":2824,"target":3190,"linktype":2667},"https:\u002F\u002Fwww.youtube.com\u002F@JimBrowning",{"type":3013},{"text":3211,"type":3003},"work on YouTube, a lot of these operations have dozens or hundreds of employees. It’s big business.",{"type":2999,"content":3213},[3214,3216,3223],{"text":3215,"type":3003},"In digging into this, I found ",{"text":3217,"type":3003,"marks":3218},"other victims discussing this on the DirecTV forums",[3219,3222],{"type":3008,"attrs":3220},{"href":3221,"uuid":2824,"anchor":2824,"target":3190,"linktype":2667},"https:\u002F\u002Fforums.directv.com\u002Fconversations\u002Fdirectv-account\u002Fdirectv-hacked-and-information-stolen\u002F610bf026ec3d744e306b97ea",{"type":3013},{"text":3224,"type":3003}," going back years. I cannot speak to others’ experiences, but it seems likely that DirecTV customer data is\u002Fwas leaked, allowing direct targeting.",{"type":2999,"content":3226},[3227],{"text":3228,"type":3003},"At the time, I had a family party to get back to, but I continued thinking about it for months afterwards, until…",{"type":3030,"attrs":3230,"content":3231},{"level":3032},[3232],{"text":3233,"type":3003},"Airline fraud, kinda-sorta?",{"type":2999,"content":3235},[3236,3238,3244],{"text":3237,"type":3003},"A friend and partner of ours, David at ",{"text":3239,"type":3003,"marks":3240},"Merchant-Accounts.ca",[3241,3243],{"type":3008,"attrs":3242},{"href":3010,"uuid":2824,"anchor":2824,"target":2824,"linktype":2667},{"type":3013},{"text":3245,"type":3003}," (highly recommended if you want a more personal but still highly competitive payment processing service), emailed asking for our thoughts on some weird fraud he was seeing related to an airline. Here’s what happens:",{"type":3247,"attrs":3248,"content":3250},"ordered_list",{"order":3249},1,[3251,3257,3263,3269],{"type":3160,"content":3252},[3253],{"type":2999,"content":3254},[3255],{"text":3256,"type":3003},"Someone searches for a flight and finds a site selling tickets for a good price.",{"type":3160,"content":3258},[3259],{"type":2999,"content":3260},[3261],{"text":3262,"type":3003},"The customer pays for the ticket(s), enters all their info, and receives their ticket(s). All good so far.",{"type":3160,"content":3264},[3265],{"type":2999,"content":3266},[3267],{"text":3268,"type":3003},"The customer shows up at the airport, gets on the flight and flies with no issue… or they’re told the tickets were fraudulently purchased, charged back, and\u002For canceled due to fraud.",{"type":3160,"content":3270},[3271],{"type":2999,"content":3272},[3273],{"text":3274,"type":3003},"Either way, whether they flew or not, the customer thinks they have legitimately purchased airfare. They have no idea that they were involved in a scam. Some of them even got to fly as expected. How could it be fraud?",{"type":2999,"content":3276},[3277],{"text":3278,"type":3003},"Makes no sense, right? How is a fraudster coming out ahead here?",{"type":2999,"content":3280},[3281],{"text":3282,"type":3003},"Eventually, one of the airline’s employees showed up at the gate for a flight with a different airline and the same thing happened to them. Tickets were canceled because they were fraudulently paid for.",{"type":2999,"content":3284},[3285],{"text":3286,"type":3003},"For a period of time it was quite confusing, but eventually the scam started to become more clear.",{"type":3030,"attrs":3288,"content":3289},{"level":3096},[3290],{"text":3291,"type":3003},"How the fraud works (we think):",{"type":2999,"content":3293},[3294],{"text":3295,"type":3003},"The entry to the fraud is in step #1 above. When the victims are searching for flights, they somehow end up on the fraudster’s website. It looks legit enough to fool people. Maybe it’s a typo-squatted domain. Maybe it’s just a nicely done up site that looks reasonable, and scrapes Expedia\u002FOrbitz\u002Fwhatever.",{"type":2999,"content":3297},[3298,3300,3304,3306,3310],{"text":3299,"type":3003},"To make the fraud more effective, the fraudster takes 10% off the ",{"text":3301,"type":3003,"marks":3302},"actual",[3303],{"type":3026},{"text":3305,"type":3003}," cost of the ticket. The victim completes the purchase by entering their credit card info. Behind the scenes a real ticket is bought for this customer, ",{"text":3307,"type":3003,"marks":3308},"paid for by the fraudster using a stolen credit card",[3309],{"type":3026},{"text":3067,"type":3003},{"type":2999,"content":3312},[3313],{"text":3314,"type":3003},"Even if the customer had concerns about the legitimacy of the website, they end up getting a real ticket at a good price, so no need to bother looking twice.",{"type":2999,"content":3316},[3317],{"text":3318,"type":3003},"If the purchaser travels soon enough, it’s unlikely that the owner of the stolen credit card will realize the fraud. In this case the passenger would fly, get what they expected and be none the wiser. But sometimes the airline ends up getting a chargeback and canceling the tickets before the travel date, which is how the airline started to become aware of the scam.",{"type":3030,"attrs":3320,"content":3321},{"level":3096},[3322],{"text":3323,"type":3003},"Where is the benefit to the fraudster?",{"type":2999,"content":3325},[3326],{"text":3327,"type":3003},"Fraudsters aren’t usually so kind as to legitimately provide real things to the people they are defrauding. However, the fraudster still had something of value: the victims money. So let’s think about the transaction flow.",{"type":2999,"content":3329},[3330],{"text":3331,"type":3003},"Our suspicion is that the fraudsters have set up a new merchant account to use in their fraud. It’s not getting chargebacks (for the most part) because people are getting actual tickets. Even though the fraudster is selling the ticket at a discount, they have managed to bring their cost to zero, since they’re buying their inventory with stolen credit cards. The fraudster’s unlikely to get chargebacks, at least for a while, because the victim got the service and is blissfully unaware.",{"type":2999,"content":3333},[3334,3336,3340,3342,3346],{"text":3335,"type":3003},"It’s only if the ",{"text":3337,"type":3003,"marks":3338},"first",[3339],{"type":3026},{"text":3341,"type":3003}," victim (whose stolen card was used to buy the ",{"text":3343,"type":3003,"marks":3344},"second",[3345],{"type":3026},{"text":3347,"type":3003}," victim’s – the travelers – tickets) notices the purchase and catches it in time that the tickets are canceled, and the fraud becomes apparent. At that time though, the fraudsters have made off with the funds. David had this to say, which is at least one possibility:",{"type":2999,"content":3349},[3350],{"text":3351,"type":3003},"> The merchant account is probably opened fraudulently, but run in good standing, at least for a period of time. The payment processor is funding out all the money that’s been processed to what they think is a legitimate and well run travel agency. The worst fraudsters are the organized, patient ones. We once had a merchant run their merchant account clean for a year. Then said they were going to do a huge weekend so we bumped up their allowed trading volumes. They did a huge pile of volume, we funded them out (after “knowing” them for a year) – and then boom, they’re gone and chargebacks pour in.",{"type":2999,"content":3353},[3354],{"text":3355,"type":3003},"This airline fraud got me thinking about the DirecTV fraud I’d experienced firsthand. In both cases, the question remained:",{"type":3030,"attrs":3357,"content":3358},{"level":3032},[3359],{"text":3360,"type":3003},"But still: Why bother stealing money from card #2 if they already have stolen card #1?",{"type":2999,"content":3362},[3363,3365,3369],{"text":3364,"type":3003},"The fraudster clearly already has a stolen card that ",{"text":3366,"type":3003,"marks":3367},"works",[3368],{"type":3026},{"text":3370,"type":3003},". They can buy airline tickets or pay a DirecTV bill. Why not just use that to buy what they want in the first place",{"type":2999,"content":3372},[3373],{"text":3374,"type":3003},"What we currently believe (but is just our opinion) is that the answer is money laundering:",{"type":3030,"attrs":3376,"content":3377},{"level":3096},[3378],{"text":3379,"type":3003},"Gift cards are like cryptocurrency: easy to lose, and fantastic for criminals.",{"type":2999,"content":3381},[3382],{"text":3383,"type":3003},"Credit cards can be charged back. Bank transfers can be traced. Wire transfers are a pain in the ass. Crypto’s an even bigger pain in the ass (especially for new users; also, crypto feels more scammy).",{"type":2999,"content":3385},[3386],{"text":3387,"type":3003},"But gift cards? Easily and immediately accessible at just about any grocery or big box store. A fraudster can even spin a story about how Google and DirecTV are partnering, so get Google gift cards!",{"type":2999,"content":3389},[3390,3392,3396,3398,3402],{"text":3391,"type":3003},"The fraudster already ",{"text":3393,"type":3003,"marks":3394},"has",[3395],{"type":3026},{"text":3397,"type":3003}," stolen credit cards, but they can’t really ",{"text":3399,"type":3003,"marks":3400},"use",[3401],{"type":3026},{"text":3403,"type":3003}," a stolen card for a lot of things. Can’t use it to pay rent. Can’t use it to pay for anything that’ll trace back to you (or your criminal organization).",{"type":2999,"content":3405},[3406,3408,3412],{"text":3407,"type":3003},"What the fraudster ",{"text":3409,"type":3003,"marks":3410},"wants",[3411],{"type":3026},{"text":3413,"type":3003}," is untraceable, easy money.",{"type":2999,"content":3415},[3416,3418,3422],{"text":3417,"type":3003},"Gift cards, unlike the credit cards, can be used effectively anonymously, and they can be sold (for a little under value) on ebay. (I’d like to believe the degree to which ebay knowingly profits off this is limited, but I’d be ",{"text":3419,"type":3003,"marks":3420},"very",[3421],{"type":3026},{"text":3423,"type":3003}," keen to see any additional research on this topic.)",{"type":2999,"content":3425},[3426],{"text":3427,"type":3003},"By using a stolen card to gain trust and buy time with the victim (either by actually purchasing airline tickets or by paying a DirecTV bill), they can launder a stolen card into gift cards.",{"type":3030,"attrs":3429,"content":3430},{"level":3032},[3431],{"text":3432,"type":3003},"Takeaways?",{"type":3030,"attrs":3434,"content":3435},{"level":3096},[3436],{"text":3437,"type":3003},"Data leaks facilitate fraud.",{"type":2999,"content":3439},[3440],{"text":3441,"type":3003},"Does it matter that fraudsters know you have an account at DirecTV? You might not think so, but in this case it was used to more effectively target victims.",{"type":2999,"content":3443},[3444,3446,3452],{"text":3445,"type":3003},"Unfortunately, data leaks will continue. If you haven’t already, try putting your email into ",{"text":3447,"type":3003,"marks":3448},"haveibeenpwned.com",[3449,3451],{"type":3008,"attrs":3450},{"href":3010,"uuid":2824,"anchor":2824,"target":2824,"linktype":2667},{"type":3013},{"text":3453,"type":3003},". If your email returns nothing, congrats. I’m in there 7 times for my personal and 10 times for my work emails, and that’s almost certainly not the extent of it.",{"type":2999,"content":3455},[3456],{"text":3457,"type":3003},"Take a defensive posture when it comes to what information you assume a fraudster might know about you. Speaking of which…",{"type":3030,"attrs":3459,"content":3460},{"level":3096},[3461],{"text":3462,"type":3003},"Never provide personal info on an inbound call.",{"type":2999,"content":3464},[3465],{"text":3466,"type":3003},"Did your bank call you? No they didn’t. Even if they did, they didn’t.",{"type":2999,"content":3468},[3469],{"text":3470,"type":3003},"Ask for a callback number that you can verify on their public website, then call them back. No reputable company should have a problem with it. And if they do, they’re wrong.",{"type":2999,"content":3472},[3473],{"text":3474,"type":3003},"This’ll nip most things in the bud. Little extra hassle, and you might need to wait on hold when you call in, but it’s better than risking it. (Caller ID is easily faked.)",{"type":3030,"attrs":3476,"content":3477},{"level":3096},[3478],{"text":3479,"type":3003},"Don’t judge fraud victims.",{"type":2999,"content":3481},[3482],{"text":3483,"type":3003},"Everybody’s been taken for a ride in one way or another. Everybody’s clueless about something “obvious” to somebody else. With data leaks (and AI being able to impersonate voices), highly targeted fraud is becoming more commonplace.",{"type":3030,"attrs":3485,"content":3486},{"level":3096},[3487],{"text":3488,"type":3003},"Tell your family.",{"type":2999,"content":3490},[3491,3493,3500,3502,3507],{"text":3492,"type":3003},"The AARP has a good explanation of ",{"text":3494,"type":3003,"marks":3495},"what to never do with gift cards",[3496,3499],{"type":3008,"attrs":3497},{"href":3498,"uuid":2824,"anchor":2824,"target":3190,"linktype":2667},"https:\u002F\u002Fwww.aarp.org\u002Fmoney\u002Fscams-fraud\u002Finfo-2020\u002Febay-gift-card-scam-wish-lists.html",{"type":3013},{"text":3501,"type":3003},". Let your family know: “",{"text":3503,"type":3003,"marks":3504},"gift cards are for gifts, NOT for payments",[3505],{"type":3506},"bold",{"text":3508,"type":3003},".”",{"type":3030,"attrs":3510,"content":3511},{"level":3032},[3512],{"text":3513,"type":3003},"We should talk more about fraud.",{"type":2999,"content":3515},[3516,3518,3525],{"text":3517,"type":3003},"I don’t think we, as a society, talk about fraud and betrayal enough. Yes, we hear about big frauds on the news. ",{"text":3519,"type":3003,"marks":3520},"Coffeezilla’s exploration of the Sam Bankman-Fried \u002F FTX fraud",[3521,3524],{"type":3008,"attrs":3522},{"href":3523,"uuid":2824,"anchor":2824,"target":3190,"linktype":2667},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=Hzko-cjHhTg",{"type":3013},{"text":3526,"type":3003}," is incredible, and I highly recommend watching it.",{"type":2999,"content":3528},[3529,3531,3535],{"text":3530,"type":3003},"But that’s HUGE fraud. What about small fraud? Not $15B but $1.5k? There’s a lot of shame associated with being the victim of a fraud, but I’d wager ",{"text":3532,"type":3003,"marks":3533},"most",[3534],{"type":3026},{"text":3536,"type":3003}," people have been defrauded at least once by the time they hit their 40s. Or taken advantage of by an abusive or manipulative person. Different, but (I think) similar in the shame it can leave behind.",{"type":2999,"content":3538},[3539],{"text":3540,"type":3003},"Businesses, also, are loath to talk about being victimized. I get it. There are myriad reasons to keep quiet and few incentives to be open. But it’s the thieves who benefit from our culture of silence. Nobody wants to admit to being taken advantage of, but humans often are pretty helpless as individuals. It’s only by sharing our knowledge and experiences that we can make the meaningful, lasting changes necessary to reduce fraud.",{"type":2999,"content":3542},[3543],{"text":3544,"type":3003},"–",{"type":2999,"content":3546},[3547],{"text":3548,"type":3003},"We work hard at Foxy to maintain the most secure environment and company culture we can. We are a Level 1 Service Provider (the highest level) with PCI, on Visa’s and MasterCard’s global registries, and we’re externally audited annually to ensure we’re doing the best we can.",{"type":2999,"content":3550},[3551],{"text":3552,"type":3003},"We don’t take the trust our users place in us lightly. Please reach out if you have any questions about our security, or anything else we can help you with.",{"type":2996,"content":3554},[3555],{"type":2999},{"id":3557,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":3558,"copyright":2658,"fieldtype":2660,"meta_data":3559,"is_private":2658,"is_external_url":2700},334173,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002F5986x4107\u002Fbce606f82e\u002Fpelicans.jpg",{},[3561,3573,3586],{"name":2759,"created_at":3562,"published_at":2969,"updated_at":3563,"id":3564,"uuid":1810,"content":3565,"slug":3568,"full_slug":2859,"sort_by_date":2824,"position":3569,"tag_list":3570,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":3571,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":3572,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.956Z","2023-03-24T17:17:34.897Z",64360,{"_uid":3566,"name":2759,"component":2974,"description":3567},"8faaa61e-938f-4b72-8af5-e7b08caa644d","Expert security advice for ecommerce websites.","security",70,[],"c5f4dc80-83de-4ee6-b247-a5d890eb60c3",[],{"name":2871,"created_at":3574,"published_at":3575,"updated_at":3576,"id":3577,"uuid":1798,"content":3578,"slug":3581,"full_slug":2870,"sort_by_date":2824,"position":3582,"tag_list":3583,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":3584,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":3585,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.032Z","2024-07-26T15:50:52.859Z","2024-07-26T15:50:52.885Z",64356,{"_uid":3579,"name":2871,"component":2974,"description":3580},"f39307be-09f6-4702-8bbb-35c0d69bcc42","Foxy related information, news, and announcements.","culture",30,[],"cf417cbf-9d6f-48bb-8594-5d70c10c0a53",[],{"name":2854,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1792,"content":3587,"slug":2976,"full_slug":2853,"sort_by_date":2824,"position":2977,"tag_list":3588,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":2980,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":3589,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2854,"component":2974,"description":2975},[],[],"fraudsters-are-getting-so-advanced-it-doesn-t-make-sense","blog\u002Fposts\u002Ffraudsters-are-getting-so-advanced-it-doesn-t-make-sense",0,[],3267,"711ab5bc-28a9-42f1-ab73-91a8cab93a2f","2023-12-20T14:30:00.000Z",[],{"name":3599,"created_at":3600,"published_at":3601,"updated_at":3602,"id":3603,"uuid":2137,"content":3604,"slug":4004,"full_slug":4005,"sort_by_date":2824,"position":4006,"tag_list":4007,"is_startpage":2700,"parent_id":3594,"meta_data":2824,"group_id":4008,"first_published_at":4009,"release_id":2824,"lang":2830,"path":2824,"alternates":4010,"default_full_slug":2824,"translated_slugs":2824},"How to Collect Customer Feedback and Use It to Boost Loyalty","2023-03-24T17:10:44.882Z","2024-11-07T21:04:42.434Z","2024-11-07T21:04:42.455Z",64382,{"_uid":3605,"tags":2658,"title":3599,"content":3606,"summary":3977,"component":2954,"thumbnail":3983,"categories":3987},"5a843f8f-a8d6-4a81-9376-a8c6bb641c00",{"type":2996,"content":3607},[3608,3612,3624,3628,3632,3636,3640,3645,3650,3654,3658,3670,3682,3694,3705,3709,3714,3718,3722,3729,3733,3745,3750,3762,3766,3771,3783,3795,3807,3812,3816,3821,3825,3829,3841,3846,3866,3870,3880,3886,3890,3895,3899,3903,3907,3928,3932,3937,3949,3953,3957],{"type":2999,"content":3609},[3610],{"text":3611,"type":3003},"Loyal customers are the gift that keeps giving.",{"type":2999,"content":3613},[3614,3616,3622],{"text":3615,"type":3003},"Since they know they love your product or service, they are ",{"text":3617,"type":3003,"marks":3618},"more likely to return",[3619],{"type":3008,"attrs":3620},{"href":3621,"title":2824},"https:\u002F\u002Fwww.reallysimplesystems.com\u002Fblog\u002Fcrm-improves-customer-retention\u002F?utm_source=foxy.io",{"text":3623,"type":3003}," to purchase again, try out new products, and refer your business to other people.",{"type":2999,"content":3625},[3626],{"text":3627,"type":3003},"How can you keep the loyalty momentum going? The answer lies in repeatedly providing excellent service, but how do you determine if your customers are satisfied?",{"type":2999,"content":3629},[3630],{"text":3631,"type":3003},"To determine how to serve your customers best, you should routinely gather customer feedback and integrate it into your business.",{"type":2999,"content":3633},[3634],{"text":3635,"type":3003},"The more you know about your customer’s experience and needs, the more you can tailor your business to match their expectations. This can be a huge variable in separating yourself from the competition.",{"type":2999,"content":3637},[3638],{"text":3639,"type":3003},"Let’s discuss how to collect customer feedback easily and what to do with it.",{"type":3030,"attrs":3641,"content":3642},{"level":3032},[3643],{"text":3644,"type":3003},"Three ways to collect customer feedback",{"type":3030,"attrs":3646,"content":3647},{"level":3096},[3648],{"text":3649,"type":3003},"1. Customer reviews",{"type":2999,"content":3651},[3652],{"text":3653,"type":3003},"Reviews are one way of getting feedback from your audience. Whether it’s directly on your website or a third-party platform, reviews can give you insight into the customer experience.",{"type":2999,"content":3655},[3656],{"text":3657,"type":3003},"So check out the reviews that people are leaving for you on social media, your website, or other platforms. This will help you notice areas of improvement in your business.",{"type":2999,"content":3659},[3660,3662,3668],{"text":3661,"type":3003},"There’s another bonus of getting customer reviews. Even though getting a new customer is ",{"text":3663,"type":3003,"marks":3664},"five times more expensive",[3665],{"type":3008,"attrs":3666},{"href":3667,"title":2824},"https:\u002F\u002Fwww.candybar.co\u002Fblog\u002Fcustomer-loyalty-statistics\u002F?utm_source=foxy.io",{"text":3669,"type":3003}," than keeping a current customer, reviews are critical to acquiring new customers.",{"type":2999,"content":3671},[3672,3674,3680],{"text":3673,"type":3003},"Think about the last time you had to purchase something. Did you look up reviews online before you bought it? If you’re shaking your head, “yes,” you’re not alone. ",{"text":3675,"type":3003,"marks":3676},"64% of consumers",[3677],{"type":3008,"attrs":3678},{"href":3679,"title":2824},"https:\u002F\u002Fwww.reviewtrackers.com\u002Freports\u002Fonline-reviews-survey\u002F?utm_source=foxy.io",{"text":3681,"type":3003}," check online reviews before visiting a business.",{"type":2999,"content":3683},[3684,3686,3692],{"text":3685,"type":3003},"This is an indicator that first-time customers may be building brand loyalty long before they purchase from you. They are going through the Know, Like, and Trust factor by checking your social media, going through your content, and, yes, what people say about you online. Therefore, creating good profile and ",{"text":3687,"type":3003,"marks":3688},"good content",[3689],{"type":3008,"attrs":3690},{"href":3691,"title":2824},"https:\u002F\u002Fblog.contentstudio.io\u002Fcontent-marketing-hacks\u002F?utm_source=foxy.io",{"text":3693,"type":3003}," is as necessary as creating a great product for brand reputation",{"type":2999,"content":3695},[3696,3698,3704],{"text":3697,"type":3003},"But what happens when you get a negative review? If you’re thinking this will hurt your business, you’re going about it all wrong. Instead, this is a gold mine opportunity to learn about your business’s weakest points and demonstrate to your other customers that you ",{"text":3699,"type":3003,"marks":3700},"care about their experience",[3701],{"type":3008,"attrs":3702},{"href":3703,"title":2824},"https:\u002F\u002Fthecxlead.com\u002Ftools\u002Fcustomer-experience-management-software\u002F?utm_source=foxy.io",{"text":3067,"type":3003},{"type":2999,"content":3706},[3707],{"text":3708,"type":3003},"You should respond to the negative review and try to get more feedback. (We’ll discuss how to do this later).",{"type":3030,"attrs":3710,"content":3711},{"level":3096},[3712],{"text":3713,"type":3003},"2. Post-purchase survey",{"type":2999,"content":3715},[3716],{"text":3717,"type":3003},"You’ll want to get feedback from your customers when their experience with you is still fresh on their minds. Sending them an email right after they purchase from you is a great way to gather feedback.",{"type":2999,"content":3719},[3720],{"text":3721,"type":3003},"Check out this post-purchase email survey from Airbnb.",{"type":2999,"content":3723},[3724],{"type":3725,"attrs":3726},"image",{"alt":3727,"src":3728,"title":2824},"Airbnb Survey","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fairbnb-survey-1.png",{"type":2999,"content":3730},[3731],{"text":3732,"type":3003},"Airbnb’s survey email starts by expressing appreciation that the person used their services. Airbnb politely asks for their feedback in a quick survey, but they also mention what the user gets out of it – a better experience in the future.",{"type":2999,"content":3734},[3735,3737,3743],{"text":3736,"type":3003},"You can also incorporate post-purchase surveys into your customer loyalty program. ",{"text":3738,"type":3003,"marks":3739},"CandyBar",[3740],{"type":3008,"attrs":3741},{"href":3742,"title":2824},"https:\u002F\u002Fwww.candybar.co\u002Fblog\u002Fnew-feature-customer-feedback\u002F?utm_source=foxy.io",{"text":3744,"type":3003}," is a customer loyalty app that has a customer feedback feature. Whenever customers use their loyalty card, the app is triggered to send them an SMS notification asking for feedback.",{"type":2999,"content":3746},[3747],{"type":3725,"attrs":3748},{"alt":3738,"src":3749,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fsms.jpg",{"type":2999,"content":3751},[3752,3754,3760],{"text":3753,"type":3003},"Why should you consider SMS instead of email? It turns out that SMS text message marketing has a significantly ",{"text":3755,"type":3003,"marks":3756},"higher response rate",[3757],{"type":3008,"attrs":3758},{"href":3759,"title":2824},"https:\u002F\u002Fmobilemonkey.com\u002Fblog\u002Fsms-marketing-statistics\u002F?utm_source=foxy.io",{"text":3761,"type":3003}," compared to email. The response rate for SMS is 45%, while email is 6%.",{"type":2999,"content":3763},[3764],{"text":3765,"type":3003},"The higher response rate suggests that you will get more feedback about your customers’ experience, which will give you a better understanding of how your customers perceive your business.",{"type":3030,"attrs":3767,"content":3768},{"level":3096},[3769],{"text":3770,"type":3003},"3. Incentivize reviews",{"type":2999,"content":3772},[3773,3775,3781],{"text":3774,"type":3003},"Sometimes your customers need a little incentive to share their thoughts about your business. You may benefit from giving your customers a discount or a free coffee in exchange for a review. You should encourage transparency, so it doesn’t matter if they write a good or bad review – as long as they write it. It’s also important to make it easy for your customers to leave a review. You can use ",{"text":3776,"type":3003,"marks":3777},"chatbots",[3778],{"type":3008,"attrs":3779},{"href":3780,"title":2824},"https:\u002F\u002Fsixads.net\u002Fblog\u002Fbest-ecommerce-chatbots\u002F?utm_source=foxy.io",{"text":3782,"type":3003}," to facilitate the process.",{"type":2999,"content":3784},[3785,3787,3793],{"text":3786,"type":3003},"Loyalty programs are also a great way to encourage your customers to write a review. Customers can earn points or get an entry into a giveaway as a token of your appreciation. If you’re creative, there are many ways to incentivize reviews without actually buying anything for the review. For instance, if you sell digital education products like ",{"text":3788,"type":3003,"marks":3789},"online courses",[3790],{"type":3008,"attrs":3791},{"href":3792,"title":2824},"https:\u002F\u002Fwww.onehourprofessor.com\u002Fbest-online-course-platforms\u002F?utm_source=foxy.io",{"text":3794,"type":3003},", you can offer free consulting or entry into a consulting giveaway to your students. Though this will cost you nothing but time, it’s probably one of the best giveaways because the people who purchased your course(s) already look to you as a thought leader and expert.",{"type":2999,"content":3796},[3797,3799,3805],{"text":3798,"type":3003},"Just be careful that you are not violating any review platform’s guidelines. ",{"text":3800,"type":3003,"marks":3801},"Yelp",[3802],{"type":3008,"attrs":3803},{"href":3804,"title":2824},"https:\u002F\u002Fwww.yelp-support.com\u002Farticle\u002FCan-I-report-a-business-that-is-trying-to-pay-people-to-write-positive-reviews\u002F?utm_source=foxy.io",{"text":3806,"type":3003}," frowns upon businesses that offer free products or discounts in exchange for a review. You can ask for reviews on Yelp, but you can’t offer anything in return.",{"type":3030,"attrs":3808,"content":3809},{"level":3032},[3810],{"text":3811,"type":3003},"Create a plan on how to utilize customer feedback",{"type":2999,"content":3813},[3814],{"text":3815,"type":3003},"There’s no point in collecting customer feedback if you don’t have an action plan in place. Here are three tips to consider when gathering feedback.",{"type":3030,"attrs":3817,"content":3818},{"level":3096},[3819],{"text":3820,"type":3003},"1. Notice trends",{"type":2999,"content":3822},[3823],{"text":3824,"type":3003},"Probably the most useful aspect of customer feedback is finding trends. Analyze the responses you receive and notice what your customers are saying they want and need from your business.",{"type":2999,"content":3826},[3827],{"text":3828,"type":3003},"Is there a gap in services? Do people absolutely adore one particular product above everything else? Did people find customer service lacking?",{"type":2999,"content":3830},[3831,3833,3839],{"text":3832,"type":3003},"Noticing these trends will help transform your business into a customer-pleasing machine. And satisfied customers will boost their loyalty to you, which ultimately drives more sales. The data gathered from customer feedback is a gold mine in ",{"text":3834,"type":3003,"marks":3835},"business intelligence",[3836],{"type":3008,"attrs":3837},{"href":3838,"title":2824},"https:\u002F\u002Fthedigitalprojectmanager.com\u002Fbusiness-intelligence-tools\u002F?utm_source=foxy.io",{"text":3840,"type":3003},". In the long run, you can use this data to make strategic decisions about your business.",{"type":3030,"attrs":3842,"content":3843},{"level":3096},[3844],{"text":3845,"type":3003},"2. Share reviews with your audience",{"type":2999,"content":3847},[3848,3850,3856,3858,3864],{"text":3849,"type":3003},"Reviews are an excellent tool for ",{"text":3851,"type":3003,"marks":3852},"social proof",[3853],{"type":3008,"attrs":3854},{"href":3855,"title":2824},"https:\u002F\u002Fwww.referralcandy.com\u002Fblog\u002Fsocial-proof-interactive-content\u002F?utm_source=foxy.io",{"text":3857,"type":3003},". As we mentioned before, consumers are obsessed with checking reviews before they purchase from a business. As many as ",{"text":3859,"type":3003,"marks":3860},"91% of young consumers",[3861],{"type":3008,"attrs":3862},{"href":3863,"title":2824},"https:\u002F\u002Fwww.brightlocal.com\u002Fresearch\u002Flocal-consumer-review-survey\u002F?utm_source=foxy.io",{"text":3865,"type":3003}," trust reviews just as much as personal recommendations. That means strangers talking about you on the Internet have a considerable influence on potential customers.",{"type":2999,"content":3867},[3868],{"text":3869,"type":3003},"You don’t need to talk yourself up when your customers can do it for you. Share the reviews you get on social media, your email newsletters, or on your website. Give it a personal touch by highlighting specific elements of the review that mean a lot to you.",{"type":2999,"content":3871},[3872,3878],{"text":3873,"type":3003,"marks":3874},"Happy Cat Cafe",[3875],{"type":3008,"attrs":3876},{"href":3877,"title":2824},"https:\u002F\u002Fwww.facebook.com\u002Fhappycatcoffee%20\u002Fphotos\u002Fa.555733424627173.1073741828.554922734708242\u002F833697586830754\u002F",{"text":3879,"type":3003}," shared a review they received and mentioned how it made their day.",{"type":2999,"content":3881},[3882],{"type":3725,"attrs":3883},{"alt":3884,"src":3885,"title":2824},"Happy Cat Coffee","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FHappy-Cat-Coffee.png",{"type":2999,"content":3887},[3888],{"text":3889,"type":3003},"Customer appreciation is a great way to show your sincerity towards people that purchase from you. People love to be recognized, so thank them for being a loyal customer.",{"type":3030,"attrs":3891,"content":3892},{"level":3096},[3893],{"text":3894,"type":3003},"3. Respond to all reviews",{"type":2999,"content":3896},[3897],{"text":3898,"type":3003},"Do you want to show your customers that you genuinely care about them? Respond to every review you get. It doesn’t matter if it’s a good review or a bad review. A response is the quickest way to demonstrate that you look after your customers.",{"type":2999,"content":3900},[3901],{"text":3902,"type":3003},"It would be best if you replied to every negative review. Not every unhappy customer is a lost cause, and some of them can be easily turned around with excellent customer service. Involving yourself in their case makes them feel like they are cared about and leads to higher satisfaction and loyalty.",{"type":2999,"content":3904},[3905],{"text":3906,"type":3003},"There are three points that you should mention in your response to a negative review:",{"type":3157,"attrs":3908,"content":3909},{"tight":2700},[3910,3916,3922],{"type":3160,"content":3911},[3912],{"type":2999,"content":3913},[3914],{"text":3915,"type":3003},"Thank them for sharing their feedback",{"type":3160,"content":3917},[3918],{"type":2999,"content":3919},[3920],{"text":3921,"type":3003},"Express a desire to fix the issue, if possible",{"type":3160,"content":3923},[3924],{"type":2999,"content":3925},[3926],{"text":3927,"type":3003},"Invite them to reach out to you personally or through a dedicated customer service line",{"type":2999,"content":3929},[3930],{"text":3931,"type":3003},"Don’t ignore positive reviews! Positive reviews benefit from a “thank you” note from your team. These are customers that are already enthusiastic about your business, and they crave interaction from you. Satisfy that craving, and let them know that you are happy they had a great experience with your business.",{"type":3030,"attrs":3933,"content":3934},{"level":3032},[3935],{"text":3936,"type":3003},"What now?",{"type":2999,"content":3938},[3939,3941,3947],{"text":3940,"type":3003},"If you’re not currently collecting customer feedback, make a plan! Introduce a survey email to recent customers, ",{"text":3942,"type":3003,"marks":3943},"establish a customer loyalty program",[3944],{"type":3008,"attrs":3945},{"href":3946,"title":2824},"https:\u002F\u002Fwww.candybar.co\u002Fblog\u002Fcustomer-loyalty-program\u002F?utm_source=foxy.io",{"text":3948,"type":3003}," with a feedback feature, or simply ask customers in-person how their experience was with your business.",{"type":2999,"content":3950},[3951],{"text":3952,"type":3003},"Customer feedback is necessary to grow your business. Not only does it highlight problem areas for you to fix, but it also encourages you and your employees to continue to provide excellent products and services.",{"type":2999,"content":3954},[3955],{"text":3956,"type":3003},"When you make an effort to put your customers first, they notice and feel like they are being cared for by your business. Quality care builds loyalty to your business when they know they will receive a customer-first experience.",{"type":2999,"content":3958},[3959,3961,3967,3969,3975],{"text":3960,"type":3003},"Foxy integrates with multiple affiliate marketing and customer review tools that you can start using right now. Check them out ",{"text":3962,"type":3003,"marks":3963},"here",[3964],{"type":3008,"attrs":3965},{"href":3966,"title":2824},"https:\u002F\u002Ffoxy.io\u002Fintegrations",{"text":3968,"type":3003}," and as always, please don’t hesitate to ",{"text":3970,"type":3003,"marks":3971},"reach out",[3972],{"type":3008,"attrs":3973},{"href":3974,"title":2824},"https:\u002F\u002Ffoxy.io\u002Fcontact",{"text":3976,"type":3003}," if we can help with anything at all.",{"type":2996,"content":3978},[3979],{"type":2999,"content":3980},[3981],{"text":3982,"type":3003},"Customer feedback is necessary to grow your business. In this post we’ll show you how to use it to build customer loyalty.",{"id":3984,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":3985,"copyright":2658,"fieldtype":2660,"meta_data":3986,"is_external_url":2700},57741,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002F06ca5209eb\u002Freviews.jpg",{},[3988,3992],{"name":2854,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1792,"content":3989,"slug":2976,"full_slug":2853,"sort_by_date":2824,"position":2977,"tag_list":3990,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":2980,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":3991,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2854,"component":2974,"description":2975},[],[],{"name":2847,"created_at":3993,"published_at":2969,"updated_at":3994,"id":3995,"uuid":1801,"content":3996,"slug":3999,"full_slug":2846,"sort_by_date":2824,"position":4000,"tag_list":4001,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":4002,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":4003,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.759Z","2023-03-24T17:17:35.775Z",64357,{"_uid":3997,"name":2847,"component":2974,"description":3998},"7642c681-a96a-4697-be4b-f4148ad1e059","Helpful ecommerce related tips, tricks, and tutorials.","how-to",40,[],"7daee788-0898-4317-b28a-dffb69b65e2e",[],"how-to-collect-customer-feedback-and-use-it-to-boost-loyalty","blog\u002Fposts\u002Fhow-to-collect-customer-feedback-and-use-it-to-boost-loyalty",810,[],"ab19845c-4404-4626-9b0e-002e84248a68","2021-01-18T15:05:16.000Z",[],{"name":4012,"created_at":4013,"published_at":4014,"updated_at":4015,"id":4016,"uuid":1990,"content":4017,"slug":4374,"full_slug":4375,"sort_by_date":2824,"position":4376,"tag_list":4377,"is_startpage":2700,"parent_id":3594,"meta_data":2824,"group_id":4378,"first_published_at":4379,"release_id":2824,"lang":2830,"path":2824,"alternates":4380,"default_full_slug":2824,"translated_slugs":2824},"Credit Card Processing for High-Risk Merchants","2023-03-24T17:10:45.877Z","2024-11-07T21:04:50.578Z","2024-11-07T21:04:50.602Z",64383,{"_uid":4018,"tags":2658,"title":4012,"content":4019,"summary":4355,"component":2954,"thumbnail":4361,"categories":4365},"305a7dbd-165a-48d0-af81-fa25a9733475",{"type":2996,"content":4020},[4021,4025,4030,4034,4039,4043,4048,4052,4056,4060,4075,4080,4084,4088,4093,4097,4102,4114,4118,4123,4135,4139,4143,4147,4152,4156,4160,4199,4210,4215,4219,4223,4227,4238,4243,4247,4251,4293,4305,4310,4322,4326,4330,4335,4339,4351],{"type":2999,"content":4022},[4023],{"text":4024,"type":3003},"Accepting credit cards for traditional products and services is straightforward: choose your site builder and your shopping cart, and then spend a few minutes choosing which payment gateway you would like to use. But what if your product is considered high-risk?",{"type":3030,"attrs":4026,"content":4027},{"level":3032},[4028],{"text":4029,"type":3003},"What determines whether a product or service requires high-risk processing?",{"type":2999,"content":4031},[4032],{"text":4033,"type":3003},"Products and services are categorized as high-risk by payment processors because they carry a higher-than-average risk of processor losses, or a higher compliance burden, either from a regulatory perspective or a compliance-monitoring one.",{"type":3030,"attrs":4035,"content":4036},{"level":3096},[4037],{"text":4038,"type":3003},"The risk of chargebacks and refunds",{"type":2999,"content":4040},[4041],{"text":4042,"type":3003},"Merchant account providers carry a shared liability for refunds and chargebacks generated by the businesses they work with. This means that if a website owner were unable or unwilling to cover the cost of chargebacks, disputes, or refunds, their payment processor would be on the hook for those reversed transactions. (This is also why a merchant account provider cares about a business owner’s credit history, and may want to retain a “rolling reserve”.)",{"type":3030,"attrs":4044,"content":4045},{"level":3096},[4046],{"text":4047,"type":3003},"The risk of fines or legal fees",{"type":2999,"content":4049},[4050],{"text":4051,"type":3003},"Beyond the shared liability for customer disputes, processors also have liabilities associated with fines and legal fees. Merchant account providers facilitate payments, and in the eyes of federal and state regulators, they bear responsibility for the transactions they process.",{"type":2999,"content":4053},[4054],{"text":4055,"type":3003},"Payment processors must ensure that the businesses they process credit cards for are marketing in a clear and ethical manner and that their products and services do not violate any of the rules that surround the sale of regulated items.",{"type":2999,"content":4057},[4058],{"text":4059,"type":3003},"The added work and staffing required to monitor and manage online businesses that operate in a high-risk industry means two things:",{"type":3247,"attrs":4061,"content":4062},{"order":3249,"tight":2700},[4063,4069],{"type":3160,"content":4064},[4065],{"type":2999,"content":4066},[4067],{"text":4068,"type":3003},"Most traditional payment processors choose not to offer their services to high-risk companies.",{"type":3160,"content":4070},[4071],{"type":2999,"content":4072},[4073],{"text":4074,"type":3003},"Those processors that do work with high-risk businesses often have slower approval times and somewhat higher fees.",{"type":3030,"attrs":4076,"content":4077},{"level":3032},[4078],{"text":4079,"type":3003},"What types of online businesses require high-risk payment processing?",{"type":2999,"content":4081},[4082],{"text":4083,"type":3003},"A good rule of thumb is that any product or service that is not customarily supported by the major payment processing companies, such as Stripe and PayPal, is considered high-risk. Additionally, most high-risk products are age-restricted and require the use of age-verification software before the customer can enter the e-commerce website.",{"type":2999,"content":4085},[4086],{"text":4087,"type":3003},"Below are some of the most common examples of high-risk businesses, including examples of some of the regulations and potential hurdles involved in marketing these products.",{"type":3030,"attrs":4089,"content":4090},{"level":3096},[4091],{"text":4092,"type":3003},"Online smoke shops",{"type":2999,"content":4094},[4095],{"text":4096,"type":3003},"It can be challenging to get your bearings when it comes to high-risk e-commerce due to the number of regulations and the speed at which they can change. However, over the last few years, there have been monumental positive shifts in various laws and regulations that apply to the sale of smoke-shop items like CBD, cigars, vape, and pipes and glass.",{"type":3030,"attrs":4098,"content":4099},{"level":3096},[4100],{"text":4101,"type":3003},"CBD and hemp products",{"type":2999,"content":4103},[4104,4106,4112],{"text":4105,"type":3003},"With the passage of the 2018 Farm Bill, CBD products began to flood the internet. Unfortunately, thousands of merchants launched their business only to ",{"text":4107,"type":3003,"marks":4108},"quickly have their ability to accept payments for CBD shut down",[4109],{"type":3008,"attrs":4110},{"href":4111,"title":2824},"https:\u002F\u002Ftaskerpaymentgateways.com\u002Fbreaking-news-top-us-cbd-payment-processor-exits-market?utm_source=foxy.io",{"text":4113,"type":3003},". Processors rushed into the market, and many did not put the checks and balances in place to mitigate their risks.",{"type":2999,"content":4115},[4116],{"text":4117,"type":3003},"Accepting credit cards for CBD can be straightforward, but there is some up-front work and due diligence involved. Payment processors will want to fully understand each product you will be selling before you list it for sale. Additionally, you must link directly to an independent lab’s Certificate of Analysis (CoA) for each product. Your CoA must show that your products do not carry harmful levels of contaminants and that your THC levels are below the “three percent THC by dry weight” threshold established by the 2018 Farm Bill.",{"type":3030,"attrs":4119,"content":4120},{"level":3096},[4121],{"text":4122,"type":3003},"Vaporizers and e-liquids",{"type":2999,"content":4124},[4125,4127,4133],{"text":4126,"type":3003},"Since electronic cigarettes were introduced to the US market in 2006, they have been lightning rods for controversy. Like CBD, vape merchants must ensure the purity and content of the products they sell, but additionally, vape merchants that sell electronic nicotine delivery devices must also take additional steps to show that they are operating within ",{"text":4128,"type":3003,"marks":4129},"the rules that govern electronic nicotine delivery systems (ENDS",[4130],{"type":3008,"attrs":4131},{"href":4132,"title":2824},"https:\u002F\u002Ftaskerpaymentgateways.com\u002Fvape-payment-processor-updates\u002F#01242017-legal-spotlight-vape-merchants-are-you-operating-within-the-rules",{"text":4134,"type":3003},").",{"type":2999,"content":4136},[4137],{"text":4138,"type":3003},"Some vape-related items, like coils, batteries, and tank systems, are less scrutinized, while products containing nicotine, like e-juice and disposable electronic cigarettes, have a higher burden.",{"type":2999,"content":4140},[4141],{"text":4142,"type":3003},"Merchants must take extra care to avoid marketing any vape product in any way that could be attractive to children. The sale of flavored nicotine liquids, beyond tobacco and menthol, is limited to bulk e-liquid refills and disposable all-in-one electronic cigarettes.",{"type":2999,"content":4144},[4145],{"text":4146,"type":3003},"Beyond some additional work related to compliance, vape websites that sell nicotine must generally register with the card associations annually. Although this registration process is seamless, as it is done for the business owner by their high-risk processor, it does come with added costs.",{"type":3030,"attrs":4148,"content":4149},{"level":3096},[4150],{"text":4151,"type":3003},"Premium cigars",{"type":2999,"content":4153},[4154],{"text":4155,"type":3003},"Selling cigarettes online is not supported by any payment processor due to the FDA’s rules surrounding tobacco. This prohibition does not apply to premium cigars, though.",{"type":2999,"content":4157},[4158],{"text":4159,"type":3003},"To be considered a “premium” cigar, any product sold online must check all of the following boxes:",{"type":3157,"attrs":4161,"content":4162},{"tight":2700},[4163,4169,4175,4181,4187,4193],{"type":3160,"content":4164},[4165],{"type":2999,"content":4166},[4167],{"text":4168,"type":3003},"Hand-rolled in whole tobacco leaf with a tobacco binder",{"type":3160,"content":4170},[4171],{"type":2999,"content":4172},[4173],{"text":4174,"type":3003},"Contains at least 50 percent (of the filler by weight) long-filler tobacco (i.e., whole tobacco leaves that run the length of the cigar)",{"type":3160,"content":4176},[4177],{"type":2999,"content":4178},[4179],{"text":4180,"type":3003},"No filter or tip",{"type":3160,"content":4182},[4183],{"type":2999,"content":4184},[4185],{"text":4186,"type":3003},"No flavor other than tobacco",{"type":3160,"content":4188},[4189],{"type":2999,"content":4190},[4191],{"text":4192,"type":3003},"Contains only tobacco, water, and vegetable gum",{"type":3160,"content":4194},[4195],{"type":2999,"content":4196},[4197],{"text":4198,"type":3003},"Falls in line with “premium” weight classifications (at least 6 pounds per 1,000 units)",{"type":2999,"content":4200},[4201,4203,4209],{"text":4202,"type":3003},"To accept credit cards online for premium cigars, you must also pay an annual registration fee, again facilitated by your high-risk processor, and follow several other ",{"text":4204,"type":3003,"marks":4205},"tobacco-specific e-commerce rules",[4206],{"type":3008,"attrs":4207},{"href":4208,"title":2824},"https:\u002F\u002Ftaskerpaymentgateways.com\u002Fselling-cigars-online-with-authorize-net-or-nmi\u002F#requirements-all-tobacco-e-commerce-sites-must-meet",{"text":3067,"type":3003},{"type":3030,"attrs":4211,"content":4212},{"level":3096},[4213],{"text":4214,"type":3003},"Pipes, bongs, and glassware",{"type":2999,"content":4216},[4217],{"text":4218,"type":3003},"Traditional head-shop items are quickly becoming mainstream – but not mainstream enough for most payment gateway providers. Surprisingly, standard smoke-shop accessories like water pipes, grinders, and even simple glass pipes are excluded by most payment processors’ restricted use policies.",{"type":2999,"content":4220},[4221],{"text":4222,"type":3003},"There are no overly onerous registration fees or overly complicated payment regulations that affect smoking accessories more so than other high-risk items. Still, some caution does need to be taken when setting up a payment gateway for pipes and glass.",{"type":2999,"content":4224},[4225],{"text":4226,"type":3003},"When deciding whether to approve a payment processing application for smoking accessories, payment processors will review your site for illicit images, and even review your business’s social media accounts for references to illegal activities.",{"type":2999,"content":4228},[4229,4231,4237],{"text":4230,"type":3003},"When selling smoking accessories, ",{"text":4232,"type":3003,"marks":4233},"the images you choose for your site and your online reputation matter",[4234],{"type":3008,"attrs":4235},{"href":4236,"title":2824},"https:\u002F\u002Ftaskerpaymentgateways.com\u002Fpipe-and-glassware-payment-gateways\u002F#the-words-and-images-on-your-site-matter",{"text":3067,"type":3003},{"type":3030,"attrs":4239,"content":4240},{"level":3032},[4241],{"text":4242,"type":3003},"Online beer, wine, and spirits",{"type":2999,"content":4244},[4245],{"text":4246,"type":3003},"As you may imagine, selling alcohol online requires a lot of up-front due diligence. In addition to typical terms and conditions on your site stating your refund, privacy, and shipping policies, your website must include age verification.",{"type":2999,"content":4248},[4249],{"text":4250,"type":3003},"Beyond your website, in terms of selling alcohol online, there are three major areas to consider:",{"type":3247,"attrs":4252,"content":4253},{"order":3249,"tight":2700},[4254,4260,4287],{"type":3160,"content":4255},[4256],{"type":2999,"content":4257},[4258],{"text":4259,"type":3003},"You will need an alcohol-friendly merchant account and payment gateway.",{"type":3160,"content":4261},[4262,4266],{"type":2999,"content":4263},[4264],{"text":4265,"type":3003},"Your business must adhere to all federal and state regulations. These include state regulations both in your state and in the state you are shipping to. Please seek an attorney if you have not already. An online alcohol sales business will likely require all of the following:",{"type":3157,"attrs":4267,"content":4268},{"tight":2700},[4269,4275,4281],{"type":3160,"content":4270},[4271],{"type":2999,"content":4272},[4273],{"text":4274,"type":3003},"Form TTB F 5630.5d “Alcohol Dealer Registration” submitted and approved by the Alcohol and Tobacco Tax and Trade Bureau (TTB)",{"type":3160,"content":4276},[4277],{"type":2999,"content":4278},[4279],{"text":4280,"type":3003},"A winery, brewery, or distillery license from your state of residence",{"type":3160,"content":4282},[4283],{"type":2999,"content":4284},[4285],{"text":4286,"type":3003},"A retailer’s license from your state of residence",{"type":3160,"content":4288},[4289],{"type":2999,"content":4290},[4291],{"text":4292,"type":3003},"Different shipping carriers have various restrictions on the type of alcohol they will allow you to ship, and all shipments must be marked with a “restricted product” shipping label. As you can imagine, an adult signature is always required upon delivery, and you should have a shipper’s license for each state to which you want to ship.",{"type":2999,"content":4294},[4295,4297,4303],{"text":4296,"type":3003},"Selling alcohol online can be complicated, but for wineries, breweries, and distilleries looking to expand their tasting room sales beyond their four walls, e-commerce can be a spectacular growth opportunity. Our friends at Tasker Payment Gateways have put together a helpful ",{"text":4298,"type":3003,"marks":4299},"Selling Alcohol Online 101",[4300],{"type":3008,"attrs":4301},{"href":4302,"title":2824},"https:\u002F\u002Ftaskerpaymentgateways.com\u002Fselling-alcohol-online-101?utm_source=foxy.io",{"text":4304,"type":3003}," guide that is worth checking out.",{"type":3030,"attrs":4306,"content":4307},{"level":3032},[4308],{"text":4309,"type":3003},"Beyond smoke shops and alcohol",{"type":2999,"content":4311},[4312,4314,4320],{"text":4313,"type":3003},"There are dozens of ",{"text":4315,"type":3003,"marks":4316},"common high-risk product types",[4317],{"type":3008,"attrs":4318},{"href":4319,"title":2824},"https:\u002F\u002Ftaskerpaymentgateways.com\u002Fcommon-high-risk-product-types-online?utm_source=foxy.io",{"text":4321,"type":3003},", and each has its restrictions and requirements. Some items, such as legal FFL-to-FFL transfers, are understandably regulated. Surprisingly, once set up, these accounts are often priced no differently than the standard “2.9 percent plus 30 cents” transaction fee commonly associated with online sales.",{"type":2999,"content":4323},[4324],{"text":4325,"type":3003},"Other products, like nutritional supplements, recurring billing models, or high-dollar items, are much easier to obtain processing for but generally demand processing fees beyond what most low-risk processors charge.",{"type":2999,"content":4327},[4328],{"text":4329,"type":3003},"One notable exception to the “high-risk equals higher rates” standard applies to large, established high-volume websites. Generally speaking, merchants with a solid history and significant processing volume can work with a provider that is willing to negotiate lower rates.",{"type":3030,"attrs":4331,"content":4332},{"level":3032},[4333],{"text":4334,"type":3003},"High-risk payment processing can be confusing",{"type":2999,"content":4336},[4337],{"text":4338,"type":3003},"When setting up high-risk payment processing, there are many “dos and don’ts,” and often, the advice of a high-risk-payments professional – with experience in your exact industry – can save you a lot of time and money.",{"type":2999,"content":4340},[4341,4343,4349],{"text":4342,"type":3003},"Suppose you have questions about high-risk payments or integrations. In that case, payment gateway consultants like ",{"text":4344,"type":3003,"marks":4345},"TaskerPaymentGateways.com",[4346],{"type":3008,"attrs":4347},{"href":4348,"title":2824},"http:\u002F\u002Fwww.taskerpaymentgateways.com?utm_source=foxy.io",{"text":4350,"type":3003}," are generally willing to spend time, at no cost to you, to fully understand the products you are offering and discuss the best high-risk payment options for your Foxy store.",{"type":2999,"content":4352},[4353],{"text":4354,"type":3003},"And, of course, we at Foxy are happy to help connect you with the best options we’re aware of for your specific requirements. Feel free to reach out anytime 🙂",{"type":2996,"content":4356},[4357],{"type":2999,"content":4358},[4359],{"text":4360,"type":3003},"An in-depth look at credit card processing for high-risk merchants.",{"id":4362,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":4363,"copyright":2658,"fieldtype":2660,"meta_data":4364,"is_external_url":2700},57767,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002Fc8f11b2c42\u002Fhigh-risk-1.jpg",{},[4366,4370],{"name":2854,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1792,"content":4367,"slug":2976,"full_slug":2853,"sort_by_date":2824,"position":2977,"tag_list":4368,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":2980,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":4369,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2854,"component":2974,"description":2975},[],[],{"name":2847,"created_at":3993,"published_at":2969,"updated_at":3994,"id":3995,"uuid":1801,"content":4371,"slug":3999,"full_slug":2846,"sort_by_date":2824,"position":4000,"tag_list":4372,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":4002,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":4373,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3997,"name":2847,"component":2974,"description":3998},[],[],"credit-card-processing-for-high-risk-merchants","blog\u002Fposts\u002Fcredit-card-processing-for-high-risk-merchants",320,[],"f5a91bbf-efaf-469a-8c8e-57717d4ac252","2021-01-14T22:26:44.000Z",[],{"name":4382,"created_at":4383,"published_at":4384,"updated_at":4385,"id":4386,"uuid":2305,"content":4387,"slug":4554,"full_slug":4555,"sort_by_date":2824,"position":4556,"tag_list":4557,"is_startpage":2700,"parent_id":3594,"meta_data":2824,"group_id":4558,"first_published_at":4559,"release_id":2824,"lang":2830,"path":2824,"alternates":4560,"default_full_slug":2824,"translated_slugs":2824},"Passing on Credit Card Fees to Customers: How Businesses Save with Surcharging","2023-03-24T17:10:52.990Z","2024-11-07T21:42:06.903Z","2024-11-07T21:42:06.919Z",64392,{"_uid":4388,"tags":2658,"title":4382,"content":4389,"summary":4539,"component":2954,"thumbnail":4545,"categories":4549},"5e976ea7-41c4-4f37-a862-206dc9c21a17",{"type":2996,"content":4390},[4391,4402,4424,4431,4435,4446,4450,4457,4461,4473,4500,4504,4511,4523,4527,4531,4535],{"type":2999,"content":4392},[4393,4398],{"text":4394,"type":3003,"marks":4395},"NOTE FROM FOXY:",[4396,4397],{"type":3026},{"type":3506},{"text":4399,"type":3003,"marks":4400}," We get a lot of questions from our users about passing credit card processing fees along to the customer, and when it comes up, we always recommend connecting with CardX. So we asked them to contribute to our blog with some more info about their solution.",[4401],{"type":3026},{"type":2999,"content":4403},[4404,4408,4410,4414,4420],{"text":4405,"type":3003,"marks":4406},"Note also that, if you’re a US merchant, you might be surprised to learn that interchange fees in other countries are generally lower",[4407],{"type":3026},{"text":4409,"type":3003}," and ",{"text":4411,"type":3003,"marks":4412},"radically simplified. We hope this post is interesting and informative for you. Yes, it’s salesy, but it’s a slick solution, and we’d be happy to introduce you to our friends at CardX. Just ",[4413],{"type":3026},{"text":3970,"type":3003,"marks":4415},[4416,4417],{"type":3026},{"type":3008,"attrs":4418},{"href":4419,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fcontact",{"text":4421,"type":3003,"marks":4422}," and we’ll make it happen.",[4423],{"type":3026},{"type":3030,"attrs":4425,"content":4426},{"level":3096},[4427],{"text":4428,"type":3003,"marks":4429},"Price Pressure: Rising Interchange and its Impact on Businesses",[4430],{"type":3026},{"type":2999,"content":4432},[4433],{"text":4434,"type":3003},"For years, price has been one of the top pain points for businesses choosing a payments provider.",{"type":2999,"content":4436},[4437,4439,4445],{"text":4438,"type":3003},"Despite increasing economies of scale, and decreases in interchange in other countries, the cost of card acceptance continues to rise for businesses in the US: from 2012 to 2018, the total interchange fees levied by Visa and Mastercard in the US went up ",{"text":4440,"type":3003,"marks":4441},"by a shocking 77%",[4442],{"type":3008,"attrs":4443},{"href":4444,"title":2824},"https:\u002F\u002Fwww.wsj.com\u002Farticles\u002Fpurchases-with-plastic-get-costlier-for-merchantsand-consumers-11550226601",{"text":3067,"type":3003},{"type":2999,"content":4447},[4448],{"text":4449,"type":3003},"New rules, however, have changed the payments landscape by finally providing businesses an option they had been clamoring for since the introduction of credit cards: the choice to pass on credit card fees to customers who choose those cards for convenience or rewards.",{"type":3030,"attrs":4451,"content":4452},{"level":3096},[4453],{"text":4454,"type":3003,"marks":4455},"New Rules for Payments: Credit Card Surcharging",[4456],{"type":3026},{"type":2999,"content":4458},[4459],{"text":4460,"type":3003},"In 2013, facing antitrust pressure, the card brands introduced new rules allowing businesses to pass on credit card fees to their customers.",{"type":2999,"content":4462},[4463,4465,4471],{"text":4464,"type":3003},"While passing on the cost of payment acceptance to cardholders had long been the norm for government and educational institutions, surcharging was new model for businesses and came with an extensive set of ",{"text":4466,"type":3003,"marks":4467},"rules from the card brands",[4468],{"type":3008,"attrs":4469},{"href":4470,"title":2824},"https:\u002F\u002Fwww.cardx.com\u002Fcompliance#cardbrandrules",{"text":4472,"type":3003},". These rules require, among other things, that:",{"type":3157,"attrs":4474,"content":4475},{"tight":2700},[4476,4482,4488,4494],{"type":3160,"content":4477},[4478],{"type":2999,"content":4479},[4480],{"text":4481,"type":3003},"businesses that pass on their fees must be registered with the card brands;",{"type":3160,"content":4483},[4484],{"type":2999,"content":4485},[4486],{"text":4487,"type":3003},"businesses must disclose the credit card fee prior to completion of the transaction;",{"type":3160,"content":4489},[4490],{"type":2999,"content":4491},[4492],{"text":4493,"type":3003},"businesses must not charge a fee to a debit card, but rather only to credit cards;",{"type":3160,"content":4495},[4496],{"type":2999,"content":4497},[4498],{"text":4499,"type":3003},"businesses must not charge a fee greater than what they pay to accept the card (i.e., businesses cannot profit from the fee);",{"type":2999,"content":4501},[4502],{"text":4503,"type":3003},"It was widely recognized that the card brands introduced these rules to ensure a customer-friendly experience for payers using cards, but in doing so created significant compliance overhead for businesses. It’s difficult to understand how these rules could serve as a checklist for businesses to complete; rather, many within the industry understood that widespread adoption of credit card surcharging would require technology solutions that automate compliance with the card brand rules.",{"type":3030,"attrs":4505,"content":4506},{"level":3096},[4507],{"text":4508,"type":3003,"marks":4509},"CardX and Foxy: An Integrated Solution for Surcharging",[4510],{"type":3026},{"type":2999,"content":4512},[4513,4515,4521],{"text":4514,"type":3003},"Foxy has partnered with ",{"text":4516,"type":3003,"marks":4517},"CardX",[4518],{"type":3008,"attrs":4519},{"href":4520,"title":2824},"https:\u002F\u002Fwww.cardx.com",{"text":4522,"type":3003},", the leader in turnkey solutions for credit card surcharging, to bring its businesses a seamless experience for accepting credit card payments at a true 0% cost.",{"type":2999,"content":4524},[4525],{"text":4526,"type":3003},"With CardX, Foxy’s users can use an integrated payment page that provides the disclosure language required by the card brands and automatically distinguishes between credit and debit—in real-time and prior to authorization—to ensure that fees are only assessed to credit card transactions.",{"type":2999,"content":4528},[4529],{"text":4530,"type":3003},"This is a great opportunity for businesses: they can accept credit cards at a true 0% cost while paying only for the low cost of debit card acceptance. This ensures that the business can reduce its costs while keeping debit as a “no-fee” option so that they don’t have to turn away customers unwilling to pay the fees associated with the use of a credit.",{"type":2999,"content":4532},[4533],{"text":4534,"type":3003},"Foxy and CardX have worked together to save businesses thousands of dollars on credit card transactions, and Foxy continues to work with CardX to provide business solutions that meet their requirements for 0% cost credit card acceptance.",{"type":2999,"content":4536},[4537],{"text":4538,"type":3003},"If your business is interested in accepting credit cards at 0% cost, reach out to learn more about our hosted payment page experience or explore other integration options.",{"type":2996,"content":4540},[4541],{"type":2999,"content":4542},[4543],{"text":4544,"type":3003},"Answers to questions about passing credit card processing fees along to your customers.",{"id":4546,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":4547,"copyright":2658,"fieldtype":2660,"meta_data":4548,"is_external_url":2700},57736,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002Fcdcfad02f4\u002Fcardx-1.jpg",{},[4550],{"name":2854,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1792,"content":4551,"slug":2976,"full_slug":2853,"sort_by_date":2824,"position":2977,"tag_list":4552,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":2980,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":4553,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2854,"component":2974,"description":2975},[],[],"passing-on-credit-card-fees-to-customers-how-businesses-save-with-surcharging","blog\u002Fposts\u002Fpassing-on-credit-card-fees-to-customers-how-businesses-save-with-surcharging",1370,[],"7be7ef04-a597-44b0-a6d0-9c8c0e624e5d","2019-10-03T15:00:08.000Z",[],{"name":4562,"created_at":4563,"published_at":4564,"updated_at":4565,"id":4566,"uuid":2077,"content":4567,"slug":5024,"full_slug":5025,"sort_by_date":2824,"position":5026,"tag_list":5027,"is_startpage":2700,"parent_id":3594,"meta_data":2824,"group_id":5028,"first_published_at":5029,"release_id":2824,"lang":2830,"path":2824,"alternates":5030,"default_full_slug":2824,"translated_slugs":2824},"Foxy.io’s Tips for Better Security Vulnerability Reports","2023-03-24T17:10:55.962Z","2024-11-13T02:41:18.135Z","2024-11-13T02:41:18.159Z",64396,{"_uid":4568,"tags":2658,"title":4562,"content":4569,"summary":5001,"component":2954,"thumbnail":5007,"categories":5011},"15d792d9-64a3-429a-8f14-1a81c5fcd245",{"type":2996,"content":4570},[4571,4577,4582,4586,4604,4608,4612,4670,4675,4685,4694,4699,4713,4723,4727,4732,4744,4753,4757,4762,4775,4779,4793,4797,4840,4844,4858,4869,4876,4880,4902,4908,4928,4933,4940,4944,4949,4956,4966,4976,4988,4993,4997],{"type":2999,"content":4572},[4573],{"text":4574,"type":3003,"marks":4575},"Welcome to this post! If you’ve been linked here by a Foxy team member in response to a vulnerability report, please skip the introduction. Thanks!",[4576],{"type":3026},{"type":3030,"attrs":4578,"content":4579},{"level":3032},[4580],{"text":4581,"type":3003},"An Introduction",{"type":2999,"content":4583},[4584],{"text":4585,"type":3003},"We take security seriously. Very seriously. We’re paranoid in what we believe is a healthy way, and though the PCI DSS is a really solid set of requirements, we try to go above and beyond wherever possible. (And as a PCI Level 1 Service Provider on Visa’s and MasterCard’s global registries, we’re audited annually to prove we’re taking our responsibilities seriously.)",{"type":2999,"content":4587},[4588,4590,4596,4598,4602],{"text":4589,"type":3003},"One thing that’s helped our overall security over the years is our involvement in crowdsourced bug bounty programs on ",{"text":4591,"type":3003,"marks":4592},"BugCrowd",[4593],{"type":3008,"attrs":4594},{"href":4595,"title":2824},"https:\u002F\u002Fbugcrowd.com\u002Ffoxycart",{"text":4597,"type":3003}," and HackerOne (our program there isn’t currenty public, but we’ll try to update this with a link when it goes live). As odd as it may sound, it’s ",{"text":4599,"type":3003,"marks":4600},"wonderful",[4601],{"type":3026},{"text":4603,"type":3003}," to pay out for a good bug report. We consider it some of the best money we could possible spend.",{"type":2999,"content":4605},[4606],{"text":4607,"type":3003},"That said, because we take our security so seriously, we prioritize reports and spend considerable time looking into them. That’s wonderful when the reports are well-written and clear. But unfortunately that’s not always the case. This blog post will lay out our feedback and requirements for a successful vulnerability report. If you follow these guidelines, we’ll spend less time and you’ll be more likely to earn more money.",{"type":2999,"content":4609},[4610],{"text":4611,"type":3003},"BugCrowd and HackerOne also have multiple good resources you should review first. Our tips below aren’t exhaustive, and are intended to supplement other available resources:",{"type":3157,"attrs":4613,"content":4614},{"tight":2700},[4615,4634,4650,4660],{"type":3160,"content":4616},[4617],{"type":2999,"content":4618},[4619,4625,4627,4633],{"text":4620,"type":3003,"marks":4621},"Quality Reports",[4622],{"type":3008,"attrs":4623},{"href":4624,"title":2824},"https:\u002F\u002Fdocs.hackerone.com\u002Fhackers\u002Fquality-reports.html",{"text":4626,"type":3003}," from ",{"text":4628,"type":3003,"marks":4629},"HackerOne",[4630],{"type":3008,"attrs":4631},{"href":4632,"title":2824},"https:\u002F\u002Fhackerone.com\u002F",{"text":3067,"type":3003},{"type":3160,"content":4635},[4636],{"type":2999,"content":4637},[4638,4644,4645],{"text":4639,"type":3003,"marks":4640},"Writing Successful Bug Submissions",[4641],{"type":3008,"attrs":4642},{"href":4643,"title":2824},"https:\u002F\u002Fwww.bugcrowd.com\u002Fwriting-successful-bug-submissions-bug-bounty-hunter-methodology\u002F",{"text":4626,"type":3003},{"text":4591,"type":3003,"marks":4646},[4647],{"type":3008,"attrs":4648},{"href":4649,"title":2824},"https:\u002F\u002Fwww.bugcrowd.com\u002F",{"type":3160,"content":4651},[4652],{"type":2999,"content":4653},[4654],{"text":4655,"type":3003,"marks":4656},"Geekspeed’s Advice for Writing a Great Vulnerability Report",[4657],{"type":3008,"attrs":4658},{"href":4659,"title":2824},"https:\u002F\u002Fwww.bugcrowd.com\u002Fadvice-for-writing-a-great-vulnerability-report\u002F",{"type":3160,"content":4661},[4662],{"type":2999,"content":4663},[4664],{"text":4665,"type":3003,"marks":4666},"Writing a bug report – Attack Scenario and Impact are key!",[4667],{"type":3008,"attrs":4668},{"href":4669,"title":2824},"https:\u002F\u002Fforum.bugcrowd.com\u002Ft\u002Fwriting-a-bug-report-attack-scenario-and-impact-are-key\u002F640",{"type":3030,"attrs":4671,"content":4672},{"level":3032},[4673],{"text":4674,"type":3003},"Our Tips",{"type":2999,"content":4676},[4677,4679,4683],{"text":4678,"type":3003},"We sincerely appreciate the time that security researchers and bug bounty hunters spend poking at our systems. We’re ",{"text":4680,"type":3003,"marks":4681},"HAPPY",[4682],{"type":3026},{"text":4684,"type":3003}," to pay you for finding and reporting issues in our systems.",{"type":2999,"content":4686},[4687,4689,4692],{"text":4688,"type":3003},"The following tips are our attempt to help ",{"text":3134,"type":3003,"marks":4690},[4691],{"type":3026},{"text":4693,"type":3003}," get paid, by us and by others, while also saving time on our end.",{"type":3030,"attrs":4695,"content":4696},{"level":3096},[4697],{"text":4698,"type":3003},"1. Please don’t copy\u002Fpaste a generic explanation of a generic vulnerability.",{"type":2999,"content":4700},[4701,4705,4707,4711],{"text":4702,"type":3003,"marks":4703},"TL;DR:",[4704],{"type":3506},{"text":4706,"type":3003}," XSS. SQL Injection. SSRF, CSRF, clickjacking, etc. We ",{"text":4708,"type":3003,"marks":4709},"already know what those are",[4710],{"type":3026},{"text":4712,"type":3003},", and we do not need a copy\u002Fpasted explanation.",{"type":2999,"content":4714},[4715,4717,4721],{"text":4716,"type":3003},"We’re running a vulnerability program \u002F bug bounty. We’re an ecommerce company. We don’t need you to explain what cross site scripting ",{"text":4718,"type":3003,"marks":4719},"is",[4720],{"type":3026},{"text":4722,"type":3003},". We need a clear explanation of what you’ve found, how to reproduce it, and how you think it’d be exploited.",{"type":2999,"content":4724},[4725],{"text":4726,"type":3003},"Also note that if you provide only a copy\u002Fpaste explanation of what an issue is, with no steps to reproduce, we will mark the report in a way to apply negative points. We don’t like to do this, but we also don’t like to waste our time.",{"type":3030,"attrs":4728,"content":4729},{"level":3096},[4730],{"text":4731,"type":3003},"2. Understand what you’re actually reporting.",{"type":2999,"content":4733},[4734,4737,4739,4743],{"text":4702,"type":3003,"marks":4735},[4736],{"type":3506},{"text":4738,"type":3003}," If you don’t know what an issue (say CSRF or SQL Injection) is, you ",{"text":4740,"type":3003,"marks":4741},"should not report it",[4742],{"type":3026},{"text":3067,"type":3003},{"type":2999,"content":4745},[4746,4748,4752],{"text":4747,"type":3003},"We get a surprising number of reports saying “This form doesn’t have CSRF protection! Here’s my proof of concept.” The proof of concept is an HTML form ",{"text":4749,"type":3003,"marks":4750},"with the CSRF prevention token included",[4751],{"type":3026},{"text":3067,"type":3003},{"type":2999,"content":4754},[4755],{"text":4756,"type":3003},"It’s ok. We all start somewhere. But if you don’t have a solid understanding of what it is you’re reporting, spend your time learning your craft rather than burning our time.",{"type":3030,"attrs":4758,"content":4759},{"level":3096},[4760],{"text":4761,"type":3003},"3. Provide clear steps to reproduce the issue.",{"type":2999,"content":4763},[4764,4767,4769,4773],{"text":4702,"type":3003,"marks":4765},[4766],{"type":3506},{"text":4768,"type":3003}," Provide detailed steps to reproduce an issue. Always include URLs, exact requests\u002Fresponses, and tools used. A video is helpful but ",{"text":4770,"type":3003,"marks":4771},"is not a substitute",[4772],{"type":3026},{"text":4774,"type":3003}," for written details.",{"type":2999,"content":4776},[4777],{"text":4778,"type":3003},"This is not helpful:",{"type":4780,"content":4781},"blockquote",[4782],{"type":2999,"content":4783},[4784,4786,4791],{"text":4785,"type":3003},"Login form, do a ",{"text":4787,"type":3003,"marks":4788},"GET \u002Ffoo'\"bar",[4789],{"type":4790},"code",{"text":4792,"type":3003},". You will see a SQL injection like this: \u003C!doctype html>\u003Chtml>\u003Chead>\u003Cmeta charset=utf-8>\u003Cmeta http-equiv=x-ua-compatible content=”ie=edge”>\u003Ctitle>…",{"type":2999,"content":4794},[4795],{"text":4796,"type":3003},"What domain are we even talking about here? (We’ve got multiple logins across multiple systems and domains.) How are we doing a GET? In the browser? In Burp? With curl? Are we letting the browser encode the request or nah? What in the response makes you think there’s a problem? The above would be better like this:",{"type":3247,"attrs":4798,"content":4799},{"order":3249,"tight":2700},[4800,4806,4812,4818,4834],{"type":3160,"content":4801},[4802],{"type":2999,"content":4803},[4804],{"text":4805,"type":3003},"Visit https:\u002F\u002Fadmin.foxycart.com\u002F in your browser.",{"type":3160,"content":4807},[4808],{"type":2999,"content":4809},[4810],{"text":4811,"type":3003},"Submit a valid username + password.",{"type":3160,"content":4813},[4814],{"type":2999,"content":4815},[4816],{"text":4817,"type":3003},"Intercept the request with Burp and send to the repeater.",{"type":3160,"content":4819},[4820],{"type":2999,"content":4821},[4822,4824,4828,4830],{"text":4823,"type":3003},"Modify the ",{"text":4825,"type":3003,"marks":4826},"password",[4827],{"type":4790},{"text":4829,"type":3003}," GET parameter value to be ",{"text":4831,"type":3003,"marks":4832},"\u002Ffoo'\"bar",[4833],{"type":4790},{"type":3160,"content":4835},[4836],{"type":2999,"content":4837},[4838],{"text":4839,"type":3003},"[etc.]",{"type":2999,"content":4841},[4842],{"text":4843,"type":3003},"Screenshots can help, as can video, but neither of those should replace a well-written text explanation. Communication is hard, but we can’t confirm what you’ve found if we don’t know how to reproduce it.",{"type":2999,"content":4845},[4846,4848,4853,4856],{"text":4847,"type":3003},"We’ll repeat this: ",{"text":4849,"type":3003,"marks":4850},"Don’t just submit a video",[4851,4852],{"type":3026},{"type":3506},{"text":3067,"type":3003,"marks":4854},[4855],{"type":3506},{"text":4857,"type":3003}," We want to see text describing what you’ve done.",{"type":3030,"attrs":4859,"content":4860},{"level":3096},[4861,4863,4867],{"text":4862,"type":3003},"4. ",{"text":4864,"type":3003,"marks":4865},"DO NOT",[4866],{"type":3026},{"text":4868,"type":3003}," report a result from a scanner if you haven’t verified it.",{"type":2999,"content":4870},[4871,4874],{"text":4702,"type":3003,"marks":4872},[4873],{"type":3506},{"text":4875,"type":3003}," Just because your scanning tool says there may be an issue doesn’t make it true.",{"type":2999,"content":4877},[4878],{"text":4879,"type":3003},"We’d prefer you not use scanning tools on our systems at all (and say as much in our program descriptions), as we already scan our systems ourselves. We know people ignore this, and if you do find something with a scanner, cool.",{"type":2999,"content":4881},[4882,4884,4888,4890,4894,4896,4900],{"text":4883,"type":3003},"But please ",{"text":4885,"type":3003,"marks":4886},"do not",[4887],{"type":3026},{"text":4889,"type":3003}," just send us a PDF of what your scanner says. This relates to #2 (“Understand what you’re actually reporting”). Scanning tools are often pretty stupid, and what happens is we end up wasting our time explaining to you why you ",{"text":4891,"type":3003,"marks":4892},"didn’t",[4893],{"type":3026},{"text":4895,"type":3003}," actually find anything. For instance, did your scanning tool report SQL Injection or Blind Text Injection Differential? Ok, now you need to confirm that it’s ",{"text":4897,"type":3003,"marks":4898},"actually",[4899],{"type":3026},{"text":4901,"type":3003}," an issue. If Burp says:",{"type":4780,"content":4903},[4904],{"type":2999,"content":4905},[4906],{"text":4907,"type":3003},"You should manually review the reported requests and responses to confirm whether a vulnerability is actually present.",{"type":2999,"content":4909},[4910,4912,4915,4917,4921,4922,4926],{"text":4911,"type":3003},"The “you” there means ",{"text":3134,"type":3003,"marks":4913},[4914],{"type":3026},{"text":4916,"type":3003},", not us. And if the only difference in the responses are the ",{"text":4918,"type":3003,"marks":4919},"ETag",[4920],{"type":4790},{"text":3202,"type":3003},{"text":4923,"type":3003,"marks":4924},"Last-Modified",[4925],{"type":4790},{"text":4927,"type":3003}," headers, you need to understand what those headers mean so you don’t report something that’s obviously not what your scanner told you it is.",{"type":3030,"attrs":4929,"content":4930},{"level":3096},[4931],{"text":4932,"type":3003},"5. Don’t submit multiple reports for the same issue.",{"type":2999,"content":4934},[4935,4938],{"text":4702,"type":3003,"marks":4936},[4937],{"type":3506},{"text":4939,"type":3003}," If you find an issue that occurs in multiple places, submit only one report.",{"type":2999,"content":4941},[4942],{"text":4943,"type":3003},"Also, do not re-submit a new report to provide additional info on an existing report. It’s just more work for us to close extra reports.",{"type":3030,"attrs":4945,"content":4946},{"level":3096},[4947],{"text":4948,"type":3003},"6. Don’t tell us how bad a vulnerability is.",{"type":2999,"content":4950},[4951,4954],{"text":4702,"type":3003,"marks":4952},[4953],{"type":3506},{"text":4955,"type":3003}," We’ll know if something’s a big deal. You won’t earn more points or money if you mark a low-priority \u002F low-impact issue as high-priority.",{"type":2999,"content":4957},[4958,4960,4964],{"text":4959,"type":3003},"There are certain issues that are ",{"text":4961,"type":3003,"marks":4962},"REALLY BIG DEALS",[4963],{"type":3026},{"text":4965,"type":3003},". There are other issues that simply aren’t. If you think we’re misunderstanding the impact, please let us know. But don’t lead with “This is a critical security issue!” if you’re reporting something BugCrowd considers a P4 or P5. It sounds like you’re either being deceitful, or you don’t really understand what you’re reporting. Either way, it’s not a good look 🙂",{"type":2999,"content":4967},[4968,4970,4974],{"text":4969,"type":3003},"If your heading says RCE or SQLi, that’s a “Foxy drops ",{"text":4971,"type":3003,"marks":4972},"everything",[4973],{"type":3026},{"text":4975,"type":3003}," to research your submission” situation. If we drop everything only to discover a poorly written request, we’re not going to be happy about it.",{"type":2999,"content":4977},[4978,4980,4986],{"text":4979,"type":3003},"Refer to ",{"text":4981,"type":3003,"marks":4982},"BugCrowd’s taxonomy explanation",[4983],{"type":3008,"attrs":4984},{"href":4985,"title":2824},"https:\u002F\u002Fbugcrowd.com\u002Fvulnerability-rating-taxonomy",{"text":4987,"type":3003}," if in doubt.",{"type":3030,"attrs":4989,"content":4990},{"level":3032},[4991],{"text":4992,"type":3003},"In summary…",{"type":2999,"content":4994},[4995],{"text":4996,"type":3003},"We love bug bounty programs. We get a lot of really good submissions, but the majority are unclear or invalid. We can’t speak for every company, but we believe the tips above to be pretty good advice when submitting to anybody.",{"type":2999,"content":4998},[4999],{"text":5000,"type":3003},"We hope these tips help you communicate more clearly and earn more points and money!",{"type":2996,"content":5002},[5003],{"type":2999,"content":5004},[5005],{"text":5006,"type":3003},"We’ve received many bug bounty reports over the years, and while some are very well-written, many simply aren’t clear or effective. Here we’ll lay out our feedback and requirements for a successful vulnerability report. If you follow these guidelines, we’ll spend less time and you’ll be more likely to earn more money.",{"id":5008,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":5009,"copyright":2658,"fieldtype":2660,"meta_data":5010,"is_external_url":2700},57774,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002F0d4bbc9f6c\u002Ffoxys-tips-for-better-security-vulnerability-reports.jpg",{},[5012,5016,5020],{"name":2854,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1792,"content":5013,"slug":2976,"full_slug":2853,"sort_by_date":2824,"position":2977,"tag_list":5014,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":2980,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":5015,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2854,"component":2974,"description":2975},[],[],{"name":2871,"created_at":3574,"published_at":3575,"updated_at":3576,"id":3577,"uuid":1798,"content":5017,"slug":3581,"full_slug":2870,"sort_by_date":2824,"position":3582,"tag_list":5018,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":3584,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":5019,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3579,"name":2871,"component":2974,"description":3580},[],[],{"name":2759,"created_at":3562,"published_at":2969,"updated_at":3563,"id":3564,"uuid":1810,"content":5021,"slug":3568,"full_slug":2859,"sort_by_date":2824,"position":3569,"tag_list":5022,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":3571,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":5023,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3566,"name":2759,"component":2974,"description":3567},[],[],"foxy-ios-tips-for-better-security-vulnerability-reports","blog\u002Fposts\u002Ffoxy-ios-tips-for-better-security-vulnerability-reports",610,[],"f13c95e8-1590-40dd-ad21-5b2f95ca90d0","2019-03-26T04:48:20.000Z",[],{"name":5032,"created_at":5033,"published_at":2969,"updated_at":5034,"id":5035,"uuid":1966,"content":5036,"slug":5382,"full_slug":5383,"sort_by_date":2824,"position":5384,"tag_list":5385,"is_startpage":2700,"parent_id":3594,"meta_data":2824,"group_id":5386,"first_published_at":5387,"release_id":2824,"lang":2830,"path":2824,"alternates":5388,"default_full_slug":2824,"translated_slugs":2824},"Collecting and Remitting the Correct Sales Taxes for your Ecommerce Store","2023-03-24T17:11:10.753Z","2023-03-24T17:21:25.437Z",64415,{"_uid":5037,"title":5032,"content":5038,"summary":5365,"component":2954,"thumbnail":5371,"categories":5373},"ceba577b-2cb7-4f5d-9c8b-d812c6dbedc1",{"type":2996,"content":5039},[5040,5044,5118,5134,5138,5143,5151,5159,5164,5168,5179,5184,5202,5206,5211,5223,5255,5264,5287,5292,5307,5312,5331,5336,5348,5353,5357],{"type":2999,"content":5041},[5042],{"text":5043,"type":3003},"TAXES! Here at Foxy, we love them so, so much. We especially love some of the following details about sales taxes ecommerce merchants need to think about:",{"type":3157,"attrs":5045,"content":5046},{"tight":2700},[5047,5059,5065,5071,5077,5083,5089,5095,5101,5106,5112],{"type":3160,"content":5048},[5049],{"type":2999,"content":5050},[5051,5053,5057],{"text":5052,"type":3003},"How you should ",{"text":5054,"type":3003,"marks":5055},"always",[5056],{"type":3026},{"text":5058,"type":3003}," use the customer’s shipping address to determine the applicable taxes, except for the most amazing exceptions.",{"type":3160,"content":5060},[5061],{"type":2999,"content":5062},[5063],{"text":5064,"type":3003},"Rounding. Should you round at the individual product price? At the aggregated quantity product sub-total? At the cart subtotal?",{"type":3160,"content":5066},[5067],{"type":2999,"content":5068},[5069],{"text":5070,"type":3003},"Should shipping be taxed? What about handling? What if you present a single cost to the customer for “Shipping & Handling”?",{"type":3160,"content":5072},[5073],{"type":2999,"content":5074},[5075],{"text":5076,"type":3003},"If you have a physical presence in a state and sell to a customer somewhere else in the state, should you use their location’s tax rates? Or your location’s rates? Or both (yo, California!), perhaps up to a maximum (Texans, we’re lookin’ at y’all)?",{"type":3160,"content":5078},[5079],{"type":2999,"content":5080},[5081],{"text":5082,"type":3003},"Rounding.",{"type":3160,"content":5084},[5085],{"type":2999,"content":5086},[5087],{"text":5088,"type":3003},"Are you selling something that falls under a specific tax exemption or different rate? Like software (or SaaS) in Texas? Or garments in New York?",{"type":3160,"content":5090},[5091],{"type":2999,"content":5092},[5093],{"text":5094,"type":3003},"How often should you remit taxes to your local\u002Fregional\u002Fstate\u002Fprovincial\u002Ffederal government?",{"type":3160,"content":5096},[5097],{"type":2999,"content":5098},[5099],{"text":5100,"type":3003},"When you refund, how do you handle the reporting back to the state?",{"type":3160,"content":5102},[5103],{"type":2999,"content":5104},[5105],{"text":5082,"type":3003},{"type":3160,"content":5107},[5108],{"type":2999,"content":5109},[5110],{"text":5111,"type":3003},"Should you collect sales taxes for states or countries you don’t have presence (aka “nexus”) in? Almost certainly no (especially for states in the US). Though the EU may officially require you to do something even if you’ve never been there. Fun times!",{"type":3160,"content":5113},[5114],{"type":2999,"content":5115},[5116],{"text":5117,"type":3003},"Also, rounding.",{"type":2999,"content":5119},[5120,5122,5126,5128,5132],{"text":5121,"type":3003},"Like I said, we ",{"text":5123,"type":3003,"marks":5124},"love",[5125],{"type":3026},{"text":5127,"type":3003}," all this. ",{"text":5129,"type":3003,"marks":5130},"\u003C\u002Fsarcasm>",[5131],{"type":4790},{"text":5133,"type":3003}," We know not everybody has the depth of our love to plumb this rewarding topic, so we try to make things as easy as possible for you.",{"type":2999,"content":5135},[5136],{"text":5137,"type":3003},"The good news is that there are a variety of ways to outsource, either included in your Foxy.io service, or with 3rd parties and small additional fees. The bad news is that you still need to figure out which option’s best for you.",{"type":3030,"attrs":5139,"content":5140},{"level":3032},[5141],{"text":5142,"type":3003},"Join Us for a Discussion! Live!",{"type":2999,"content":5144},[5145,5147],{"text":5146,"type":3003},"Join us on June 28, 2018 at 9:30 AM (Pacific Time) for a free webinar with Foxy and Avalara: ",{"text":5148,"type":3003,"marks":5149},"How to Make Sure You’re Using the Right Sales Tax Rates",[5150],{"type":3026},{"type":2999,"content":5152},[5153],{"text":5154,"type":3003,"marks":5155},"Register →",[5156],{"type":3008,"attrs":5157},{"href":5158,"title":2824},"https:\u002F\u002Favalara.zoom.us\u002Fwebinar\u002Fregister\u002F5415270300615\u002FWN_GrKRTmCIT7G46w599dUuqA",{"type":3030,"attrs":5160,"content":5161},{"level":3032},[5162],{"text":5163,"type":3003},"Automatically Determining Sales Tax",{"type":2999,"content":5165},[5166],{"text":5167,"type":3003},"If you’re in a country (or US state) that has reasonably straightforward tax rates, you might be good enough setting a few static tax rates in your Foxy.io store admin. Count your lucky stars, if that’s you; many merchants have incredibly complex requirements that can be near-impossible for the average small business to tackle.",{"type":2999,"content":5169},[5170,5172,5177],{"text":5171,"type":3003},"To help the huge number of merchants who can’t get by with a simple static rate, we include a number of built-in and 3rd party integrations. We’ll review each quickly, but if you want to see another, ",{"text":5173,"type":3003,"marks":5174},"drop us an email to discuss your e-commerce tax requirements",[5175],{"type":3008,"attrs":5176},{"href":4419,"title":2824},{"text":5178,"type":3003},". We’re always happy to help.",{"type":3030,"attrs":5180,"content":5181},{"level":3096},[5182],{"text":5183,"type":3003},"Thomson Reuters ONESOURCE, Indirect",{"type":2999,"content":5185},[5186,5188,5194,5196,5200],{"text":5187,"type":3003},"The most common option (because it’s included in your Foxy service) is ",{"text":5189,"type":3003,"marks":5190},"Thomson Reuters ONESOURCE Indirect Tax Rates",[5191],{"type":3008,"attrs":5192},{"href":5193,"title":2824},"https:\u002F\u002Ftax.thomsonreuters.com\u002Fproducts\u002Fbrands\u002Fonesource\u002Findirect-tax\u002Frates\u002F",{"text":5195,"type":3003},". Imagine a giant database full of US ZIP codes, each corresponding to one (or more) tax rates. Your Foxy.io store can be configured to automatically apply the correct rate based on the customer’s ZIP code (billing or, if different, shipping). While this often works well, these rates don’t take into account a number of different more unique or advanced scenarios, such as when certain types of products may have different rates than normal products. This also ",{"text":5197,"type":3003,"marks":5198},"only",[5199],{"type":3026},{"text":5201,"type":3003}," applies the tax; it doesn’t help in remitting to your state(s). Further, certain states can be more difficult with this approach, as they require specific ways of combining rates within a state, or using different component pieces of the tax rate based on where your business is and\u002For where the customer is.",{"type":2999,"content":5203},[5204],{"text":5205,"type":3003},"It’s a great option, though, if it works for you.",{"type":3030,"attrs":5207,"content":5208},{"level":3096},[5209],{"text":5210,"type":3003},"Avalara’s AvaTax",{"type":2999,"content":5212},[5213,5215,5221],{"text":5214,"type":3003},"Arguably the most well-known and established of our tax integrations is Avalara’s AvaTax. ",{"text":5216,"type":3003,"marks":5217},"AvaTax",[5218],{"type":3008,"attrs":5219},{"href":5220,"title":2824},"https:\u002F\u002Fwww.avalara.com\u002Fus\u002Fen\u002Fproducts\u002Fintegrations\u002Ffoxycart.html?partnersource=0014000000K0OfL&CampaignID=7010b000001Xxdz&lsmr=Direct%20Partner%20Referral&lso=Direct%20Partner%20Referral",{"text":5222,"type":3003}," not only helps determine the correct tax rate based on the customer’s information, it also handles:",{"type":3157,"attrs":5224,"content":5225},{"tight":2700},[5226,5232,5238,5249],{"type":3160,"content":5227},[5228],{"type":2999,"content":5229},[5230],{"text":5231,"type":3003},"Specific tax rates for product\u002Fservice types.",{"type":3160,"content":5233},[5234],{"type":2999,"content":5235},[5236],{"text":5237,"type":3003},"Remitting taxes to your state(s) or country, automatically.",{"type":3160,"content":5239},[5240],{"type":2999,"content":5241},[5242,5244,5247],{"text":5243,"type":3003},"Address validation! We currently ",{"text":5197,"type":3003,"marks":5245},[5246],{"type":3026},{"text":5248,"type":3003}," support address validation on the checkout with AvaTax. This helps ensure the exact right tax is collected.",{"type":3160,"content":5250},[5251],{"type":2999,"content":5252},[5253],{"text":5254,"type":3003},"Coming soon: Handling refunded transactions (through Foxy), so you don’t (over)pay taxes on transactions you’ve refunded.",{"type":2999,"content":5256},[5257,5259],{"text":5258,"type":3003},"Want to learn more about Avalara’s AvaTax? We’ve got a webinar coming up on June 28th! ",{"text":5260,"type":3003,"marks":5261},"Register now →",[5262],{"type":3008,"attrs":5263},{"href":5158,"title":2824},{"type":2999,"content":5265},[5266,5268,5272,5274,5278,5280,5285],{"text":5267,"type":3003},"Note that ",{"text":5269,"type":3003,"marks":5270},"if your business collects taxes in multiple states",[5271],{"type":3506},{"text":5273,"type":3003},", we ",{"text":5275,"type":3003,"marks":5276},"strongly",[5277],{"type":3026},{"text":5279,"type":3003}," recommend AvaTax. ",{"text":5281,"type":3003,"marks":5282},"Contact us",[5283],{"type":3008,"attrs":5284},{"href":4419,"title":2824},{"text":5286,"type":3003}," to and we’d be happy to put you in touch with our AvaTax rep to see if they’d be a good fit, and to get you set up.",{"type":3030,"attrs":5288,"content":5289},{"level":3096},[5290],{"text":5291,"type":3003},"TaxJar",{"type":2999,"content":5293},[5294,5299,5301,5305],{"text":5291,"type":3003,"marks":5295},[5296],{"type":3008,"attrs":5297},{"href":5298,"title":2824},"https:\u002F\u002Fwww.taxjar.com\u002F",{"text":5300,"type":3003}," is similar to our AvaTax integration. They put out some ",{"text":5302,"type":3003,"marks":5303},"fantastic",[5304],{"type":3026},{"text":5306,"type":3003}," content in their blog. I believe they may have specific posts about nearly every US State that are worth checking out, even if you don’t need to signup with them at this point. And though we haven’t used them ourselves, our users report that they get the job done. Note that we don’t support address verification through TaxJar, but otherwise the functionality in Foxy.io is similar. (The “coming soon” note above applies for TaxJar as well.)",{"type":3030,"attrs":5308,"content":5309},{"level":3096},[5310],{"text":5311,"type":3003},"Thomson Reuters ONESOURCE, Direct",{"type":2999,"content":5313},[5314,5316,5322,5324,5329],{"text":5315,"type":3003},"Our final built-in tax integration is ",{"text":5317,"type":3003,"marks":5318},"Thomson Reuters ONESOURCE Direct Tax Application",[5319],{"type":3008,"attrs":5320},{"href":5321,"title":2824},"https:\u002F\u002Ftax.thomsonreuters.com\u002Fonesource\u002Fdirect-tax\u002F",{"text":5323,"type":3003},". If you know what it is… we don’t envy you, to be honest, as it means you’ve got some incredibly complex requirements to deal with. Good news, though! Foxy can connect to your ONESOURCE system for sales tax rate determination and reporting (in a variety of manners). ",{"text":5325,"type":3003,"marks":5326},"Contact us to discuss ONESOURCE Direct",[5327],{"type":3008,"attrs":5328},{"href":4419,"title":2824},{"text":5330,"type":3003},", as we’ll want to ensure we can discuss your requirements.",{"type":3030,"attrs":5332,"content":5333},{"level":3096},[5334],{"text":5335,"type":3003},"Custom Options, SAP, and More",{"type":2999,"content":5337},[5338,5340,5346],{"text":5339,"type":3003},"If you need support for something else, just let us know. We’ve done some ",{"text":5341,"type":3003,"marks":5342},"SAP integrations",[5343],{"type":3008,"attrs":5344},{"href":5345,"title":2824},"https:\u002F\u002Fwiki.scn.sap.com\u002Fwiki\u002Fdisplay\u002FSD\u002FTax+Determination+Procedure",{"text":5347,"type":3003}," for our Enterprise Plan users, and are happy to discuss your needs.",{"type":3030,"attrs":5349,"content":5350},{"level":3032},[5351],{"text":5352,"type":3003},"Handling Authorizations, Captures, and Refunds",{"type":2999,"content":5354},[5355],{"text":5356,"type":3003},"A quick and final note: When you refund, you likely want to communicate that back to your tax integration so you don’t pay sales taxes on an order you’ve refunded. Foxy.io’s never handled refunds natively, so this was always a separate step. We’ve got some new functionality that’ll allow you to do refunds (full and partial) from within the Foxy admin, though. Contact us if you’d like to be notified when that’s available.",{"type":2999,"content":5358},[5359,5361],{"text":5360,"type":3003},"Don’t forget to join us on June 28th for a live tax discussion with Foxy and Avalara! ",{"text":5260,"type":3003,"marks":5362},[5363],{"type":3008,"attrs":5364},{"href":5158,"title":2824},{"type":2996,"content":5366},[5367],{"type":2999,"content":5368},[5369],{"text":5370,"type":3003},"TAXES! Here at Foxy, we love them so, so much. We especially love some of the following details about sales taxes ecommerce merchants need to think about: How you should always use the customer’s shipping address to determine the applicable taxes, except for the most amazing exceptions. Rounding. Should you round at the individual product price? […]",{"filename":5372,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FTaxes.jpg",[5374,5378],{"name":2854,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1792,"content":5375,"slug":2976,"full_slug":2853,"sort_by_date":2824,"position":2977,"tag_list":5376,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":2980,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":5377,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2854,"component":2974,"description":2975},[],[],{"name":2847,"created_at":3993,"published_at":2969,"updated_at":3994,"id":3995,"uuid":1801,"content":5379,"slug":3999,"full_slug":2846,"sort_by_date":2824,"position":4000,"tag_list":5380,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":4002,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":5381,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3997,"name":2847,"component":2974,"description":3998},[],[],"collecting-and-remitting-the-correct-sales-taxes-for-your-ecommerce-store","blog\u002Fposts\u002Fcollecting-and-remitting-the-correct-sales-taxes-for-your-ecommerce-store",240,[],"48f820b6-af1d-43b9-8c34-cd8b12c88146","2018-06-11T15:58:38.000Z",[],{"name":5390,"created_at":5391,"published_at":2969,"updated_at":5392,"id":5393,"uuid":2533,"content":5394,"slug":5647,"full_slug":5648,"sort_by_date":2824,"position":5649,"tag_list":5650,"is_startpage":2700,"parent_id":3594,"meta_data":2824,"group_id":5651,"first_published_at":5652,"release_id":2824,"lang":2830,"path":2824,"alternates":5653,"default_full_slug":2824,"translated_slugs":2824},"Why Good Product Photos Matter & How to Take Them","2023-03-24T17:11:18.386Z","2023-03-24T17:20:22.483Z",64425,{"_uid":5395,"title":5390,"content":5396,"summary":5619,"component":2954,"thumbnail":5625,"categories":5627},"a45b30c2-7aab-4e93-92da-1bed8b326b67",{"type":2996,"content":5397},[5398,5410,5424,5429,5433,5445,5450,5454,5487,5492,5496,5501,5505,5533,5538,5542,5554,5559,5563,5567,5577,5582,5586,5606,5610,5615],{"type":2999,"content":5399},[5400,5402,5408],{"text":5401,"type":3003},"First impressions make a big difference: It takes just ",{"text":5403,"type":3003,"marks":5404},"50 milliseconds",[5405],{"type":3008,"attrs":5406},{"href":5407,"title":2824},"http:\u002F\u002Fwww.tandfonline.com\u002Fdoi\u002Fabs\u002F10.1080\u002F01449290500330448",{"text":5409,"type":3003}," for a visitor to form an opinion about your website and decide whether to leave or stay! Since we humans process images much faster than text, product images have the power to make or break a sale. The quality of these images may also influence how many visitors come to your website in the first place if they’re used for marketing on image-heavy platforms like Pinterest or Facebook.",{"type":2999,"content":5411},[5412,5418,5419],{"text":5413,"type":3003,"marks":5414},"Product images in your online store have the power to make or break a sale.",[5415],{"type":3008,"attrs":5416},{"href":5417,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fwhy-good-product-photos-matter-how-to-take-them%2F&text=Product%20images%20in%20your%20online%20store%20have%20the%20power%20to%20make%20or%20break%20a%20sale.&via=foxy_io&related=foxy_io",{"text":3193,"type":3003},{"text":5420,"type":3003,"marks":5421},"Click To Tweet",[5422],{"type":3008,"attrs":5423},{"href":5417,"title":2824},{"type":3030,"attrs":5425,"content":5426},{"level":3032},[5427],{"text":5428,"type":3003},"Product Photos 101",{"type":2999,"content":5430},[5431],{"text":5432,"type":3003},"Product photos are designed to help potential customers visualize what they’re getting. After all, online shoppers can’t physically touch a product before buying it. High-resolution photos that showcase a product from multiple angles help buyers visually identify features, while action shots show how the product is used in the wild. For example, a person may want to see what the fabric of a dress looks like up close, but also see how it looks being worn by someone.",{"type":2999,"content":5434},[5435,5437,5443],{"text":5436,"type":3003},"Let’s take a look at an example of good product photography and how one of our users integrated it into their store. ",{"text":5438,"type":3003,"marks":5439},"Serene\u002FAudio’s",[5440],{"type":3008,"attrs":5441},{"href":5442,"title":2824},"http:\u002F\u002Fwww.sereneaudio.com\u002Ftalisman",{"text":5444,"type":3003}," product page features a full-screen photo that showcases the product in the wild, while providing many more images of the product from multiple angles and locations. The page does an exceptional job at helping customers visualize where they might put the speaker in their own home.",{"type":2999,"content":5446},[5447],{"type":3725,"attrs":5448},{"alt":2824,"src":5449,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fproduct-photo-good.png",{"type":2999,"content":5451},[5452],{"text":5453,"type":3003},"There are three different ways to find product photos:",{"type":3157,"attrs":5455,"content":5456},{"tight":2700},[5457,5467,5477],{"type":3160,"content":5458},[5459],{"type":2999,"content":5460},[5461,5465],{"text":5462,"type":3003,"marks":5463},"Manufacturer Supplied –",[5464],{"type":3026},{"text":5466,"type":3003}," Many manufacturers provide professional product photos for ecommerce retailers to use as they see fit. If you’re selling third-party products, these may be a good option for getting started, since they tend to look professional.",{"type":3160,"content":5468},[5469],{"type":2999,"content":5470},[5471,5475],{"text":5472,"type":3003,"marks":5473},"Hiring a Photographer –",[5474],{"type":3026},{"text":5476,"type":3003}," Professional product photographers charge between $10 and $25 per photo for products and $150 to $55 per photo for lifestyle or action shots. You may also have to pay models and incur other costs tied to photo shoots.",{"type":3160,"content":5478},[5479],{"type":2999,"content":5480},[5481,5485],{"text":5482,"type":3003,"marks":5483},"Do It Yourself –",[5484],{"type":3026},{"text":5486,"type":3003}," The cheapest long-term option is to take your own product photos. While there is a modest investment at the onset, you can take photos when you need them and pay for little more than your time investment.",{"type":3030,"attrs":5488,"content":5489},{"level":3032},[5490],{"text":5491,"type":3003},"How to Take Good Photos",{"type":2999,"content":5493},[5494],{"text":5495,"type":3003},"Photography is a lot like painting on a canvas – it’s incredibly easy to get started but a little knowledge goes a long way. Once you’ve mastered the basics, it also helps to have access to the right tools to help improve your overall results.",{"type":3030,"attrs":5497,"content":5498},{"level":3096},[5499],{"text":5500,"type":3003},"Knowledge",{"type":2999,"content":5502},[5503],{"text":5504,"type":3003},"In photography, knowledge trumps equipment every time. It pays to understand how to compose product images and learn about important camera settings. For example, macro lenses are necessary for photographing small things (like jewelry) and tilt+shift lenses may be ideal for products that have sharp lines (like boxes). Aperture settings – or F-stops – are similarly important to understand to optimizing lighting in a photograph.",{"type":2999,"content":5506},[5507,5509,5515,5517,5523,5525,5531],{"text":5508,"type":3003},"The easiest way to learn these things is by taking a specialized course online or in-person. For example, ",{"text":5510,"type":3003,"marks":5511},"Lynda.com",[5512],{"type":3008,"attrs":5513},{"href":5514,"title":2824},"https:\u002F\u002Fwww.lynda.com\u002F",{"text":5516,"type":3003}," offers a ",{"text":5518,"type":3003,"marks":5519},"Learn Product Photography",[5520],{"type":3008,"attrs":5521},{"href":5522,"title":2824},"https:\u002F\u002Fwww.lynda.com\u002FPhotoshop-tutorials\u002FLearn-Product-Photography-Fundamentals\u002F439679-2.html",{"text":5524,"type":3003}," course that covers all of these topics and more. Those that are interested in advancing even further may want to read books like ",{"text":5526,"type":3003,"marks":5527},"The Art of Photography",[5528],{"type":3008,"attrs":5529},{"href":5530,"title":2824},"https:\u002F\u002Fwww.amazon.com\u002FArt-Photography-Approach-Personal-Expression\u002Fdp\u002F1933952687",{"text":5532,"type":3003}," to get a more in-depth understanding of the theory, which can be especially helpful when taking action shots rather than just product photos.",{"type":3030,"attrs":5534,"content":5535},{"level":3096},[5536],{"text":5537,"type":3003},"Equipment",{"type":2999,"content":5539},[5540],{"text":5541,"type":3003},"You don’t necessarily need high-end equipment to take great product photos, but fine-tuning camera settings and lighting can make a big difference. A DSLR camera will let you fine-tune how a photo looks, but an Apple iPhone has the raw megapixels needed. Similarly, the sun is a great source of lighting for photographs, but artificial lighting and diffusers let you take consistent photographs any time of the day without worrying about the weather.",{"type":2999,"content":5543},[5544,5546,5552],{"text":5545,"type":3003},"There are several photography kits that you can purchase to get started. For example, the ",{"text":5547,"type":3003,"marks":5548},"AmazonBasics Portable Photo Studio",[5549],{"type":3008,"attrs":5550},{"href":5551,"title":2824},"https:\u002F\u002Fwww.amazon.com\u002FAmazonBasics-53-005312-Portable-Photo-Studio\u002Fdp\u002FB01GIL6EU4\u002F",{"text":5553,"type":3003}," provides a white background, built-in LED lights, and a three-door system for maximizing product angles for just $135.00 (at the time of writing). More advanced systems can cost upwards of $1,000.00 for stores that are looking to photograph larger items or have more control over shadows and accent lighting.",{"type":3030,"attrs":5555,"content":5556},{"level":3096},[5557],{"text":5558,"type":3003},"Post Production",{"type":2999,"content":5560},[5561],{"text":5562,"type":3003},"You can rarely snap a picture-perfect photo that you can simply upload to your store. Post production has become an increasingly important part of the photography process. When taking product photos, this means removing backgrounds and putting the product on white while improving color balance, lighting, and potentially adding or adjusting things like shadows. These small changes can make a big difference in how the product looks on a website.",{"type":2999,"content":5564},[5565],{"text":5566,"type":3003},"You may want to consider software like Adobe Photoshop, Adobe Lightroom, Phase One Capture One Pro 10, Serif Affinity Photo, or other post-production software to make the process a lot easier. While there is a learning curve to these software solutions, you can often create reusable filters to process future images after building the right look the first time. You can also find third-party plugins in many cases that can simplify post production.",{"type":2999,"content":5568},[5569,5571,5575],{"text":5570,"type":3003},"[content_upgrade cu_id=”606″]",{"text":5572,"type":3003,"marks":5573},"Download Now: 4 Apps That Make Photo Editing a Breeze",[5574],{"type":3506},{"text":5576,"type":3003},"[content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3030,"attrs":5578,"content":5579},{"level":3032},[5580],{"text":5581,"type":3003},"Integrating Photos into Your Store",{"type":2999,"content":5583},[5584],{"text":5585,"type":3003},"The final step is incorporating the product photos into your existing online store. While it’s tempting to just upload the photos to a shopping cart or CMS, you want to make sure that you’re not wasting your hard-earned dollars and valuable time by avoiding the photo-related features that customers are looking for when shopping online.",{"type":2999,"content":5587},[5588,5590,5596,5598,5604],{"text":5589,"type":3003},"According to the ",{"text":5591,"type":3003,"marks":5592},"Internet Retail Conference Exhibition 2012 Report",[5593],{"type":3008,"attrs":5594},{"href":5595,"title":2824},"https:\u002F\u002Fwww.digitalcommerce360.com\u002F2012\u002F06\u002F07\u002Firce-2012-report-consumers-explain-how-they-shop-online\u002F",{"text":5597,"type":3003},", 66% of online shoppers want to see alternative views of a product and 61% want to be able to zoom in on a product. Visual Website Optimizer also ran an ",{"text":5599,"type":3003,"marks":5600},"A\u002FB test",[5601],{"type":3008,"attrs":5602},{"href":5603,"title":2824},"https:\u002F\u002Fvwo.com\u002Fblog\u002Flarger-product-images-increase-conversion-rate\u002F",{"text":5605,"type":3003}," and found that larger product images tended to increase sales by about 9% among online retailers. These are shopping cart or CMS features that may be helpful to add before uploading any new product photos.",{"type":2999,"content":5607},[5608],{"text":5609,"type":3003},"This means that your shopping cart or CMS should support an image carousel to showcase multiple images along with image zooming to maximize your conversion rates. You should consider uploading product photos that are at least 1200 pixels to 2000 pixels wide on the long side and then implement a shopping cart or CMS solution that automatically generates thumbnails to keep loading times down while enabling customers to zoom as needed.",{"type":3030,"attrs":5611,"content":5612},{"level":3032},[5613],{"text":5614,"type":3003},"The Bottom Line",{"type":2999,"content":5616},[5617],{"text":5618,"type":3003},"Product photos are an essential piece of ecommerce since customers cannot physically touch or try on items they’re buying. While you can outsource photography, it often pays to invest in the equipment, software, and knowledge to do it yourself over the long run. Properly snapping, producing, and integrating these product photos can dramatically improve the customer experience at your store and ultimately improve conversion rates.",{"type":2996,"content":5620},[5621],{"type":2999,"content":5622},[5623],{"text":5624,"type":3003},"It takes just 50 milliseconds for a visitor to form an opinion of your website- learn how to dazzle them with compelling product photos.",{"filename":5626,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002FWhy-Good-Product-Photos-Matter-How-to-Take-Them.jpg",[5628,5632,5636],{"name":2854,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1792,"content":5629,"slug":2976,"full_slug":2853,"sort_by_date":2824,"position":2977,"tag_list":5630,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":2980,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":5631,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2854,"component":2974,"description":2975},[],[],{"name":2847,"created_at":3993,"published_at":2969,"updated_at":3994,"id":3995,"uuid":1801,"content":5633,"slug":3999,"full_slug":2846,"sort_by_date":2824,"position":4000,"tag_list":5634,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":4002,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":5635,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3997,"name":2847,"component":2974,"description":3998},[],[],{"name":2865,"created_at":5637,"published_at":2969,"updated_at":5638,"id":5639,"uuid":1804,"content":5640,"slug":5643,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":5644,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":5645,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":5646,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:23.525Z","2023-03-24T17:17:35.456Z",64358,{"_uid":5641,"name":2865,"component":2974,"description":5642},"24be14a7-ad23-4a00-afce-6bcffc9113cc","Marketing advice for merchants, developers, and designers.","marketing",[],"5a0230b1-f01f-4152-8cb7-cecf8f7c34b1",[],"why-good-product-photos-matter-how-to-take-them","blog\u002Fposts\u002Fwhy-good-product-photos-matter-how-to-take-them",2130,[],"a7186988-57b7-4ada-acfa-d26fefa31f58","2018-01-02T06:00:00.000Z",[],{"name":5655,"created_at":5656,"published_at":2969,"updated_at":5657,"id":5658,"uuid":2548,"content":5659,"slug":5868,"full_slug":5869,"sort_by_date":2824,"position":5870,"tag_list":5871,"is_startpage":2700,"parent_id":3594,"meta_data":2824,"group_id":5872,"first_published_at":5873,"release_id":2824,"lang":2830,"path":2824,"alternates":5874,"default_full_slug":2824,"translated_slugs":2824},"Why You Should Separate Your Shopping Cart from Your CMS","2023-03-24T17:11:22.440Z","2023-03-24T17:20:20.806Z",64430,{"_uid":5660,"title":5655,"content":5661,"summary":5855,"component":2954,"thumbnail":5861,"categories":5863},"599dba1f-0c74-42c4-bea3-201376f8c0bc",{"type":2996,"content":5662},[5663,5667,5680,5684,5689,5693,5697,5709,5714,5718,5727,5731,5743,5748,5752,5756,5761,5765,5769,5802,5807,5811,5818,5822,5826,5830,5834,5838,5843,5847,5851],{"type":2999,"content":5664},[5665],{"text":5666,"type":3003},"Many business owners that want to add ecommerce functionality to their existing website are drawn to plugins. After all, they can be added in a matter of minutes and add functionality without having to move to an entirely new ecommerce platform. The problem is that many existing websites aren’t built for ecommerce – and that can lead to a host of problems. The problems may not arise immediately, but they tend to spiral in size as you grow.",{"type":2999,"content":5668},[5669,5675,5676],{"text":5670,"type":3003,"marks":5671},"Many existing websites aren’t built for ecommerce - and that can lead to a host of problems.",[5672],{"type":3008,"attrs":5673},{"href":5674,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fwhy-you-should-separate-your-shopping-cart-from-your-cms%2F&text=Many%20existing%20websites%20aren%E2%80%99t%20built%20for%20ecommerce%20-%20and%20that%20can%20lead%20to%20a%20host%20of%20problems.&via=foxy_io&related=foxy_io",{"text":3193,"type":3003},{"text":5420,"type":3003,"marks":5677},[5678],{"type":3008,"attrs":5679},{"href":5674,"title":2824},{"type":2999,"content":5681},[5682],{"text":5683,"type":3003},"We are firm believers in separating your shopping cart from your content management system – or CMS – because they are fundamentally different systems. To understand why, let’s take a look at the evolution of CMS and shopping carts and then look at some of the problems that arise when you combine them using plugins. Finally, we will look at how you can effectively separate the two without the headache of switching platforms.",{"type":3030,"attrs":5685,"content":5686},{"level":3032},[5687],{"text":5688,"type":3003},"What is a CMS?",{"type":2999,"content":5690},[5691],{"text":5692,"type":3003},"The first websites were simply HTML files on a remote server. If you wanted to maintain a consistent look and feel between them, each file had to be updated using ‘find and replace’ and then re-uploaded to the remote server. Dynamic languages were created to enable developers to reuse code, such as a header, and only update one file. Databases were then added to dynamically populate templates and avoid managing thousands of different files.",{"type":2999,"content":5694},[5695],{"text":5696,"type":3003},"Content management systems use dynamic languages and databases to simplify content management. Rather than creating individual files, these applications use databases to populate templates and route visitors to content. Business owners are free to focus on managing their content rather than worrying about technical details. Since then, content management systems have further evolved to become full-fledged marketing platforms with a drag-and-drop design.",{"type":2999,"content":5698},[5699,5701,5707],{"text":5700,"type":3003},"WordPress is the most popular CMS in the world with a 59.7% market share and accounts for 28.9% of all websites, according to ",{"text":5702,"type":3003,"marks":5703},"W3Techs",[5704],{"type":3008,"attrs":5705},{"href":5706,"title":2824},"https:\u002F\u002Fw3techs.com\u002F",{"text":5708,"type":3003},". Joomla (6.7%), Drupal (4.7%), Magento (2.3%), and Blogger (1.9%) round out the top five CMS, while WordPress, Shopify (1.7%), and Squarespace (1.4%) are the fastest growing CMS. In essence, WordPress is the most ubiquitous and Shopify is the fastest growing CMS over the past couple of years.",{"type":3030,"attrs":5710,"content":5711},{"level":3032},[5712],{"text":5713,"type":3003},"What is a Shopping Cart?",{"type":2999,"content":5715},[5716],{"text":5717,"type":3003},"The first independent online stores consisted of web pages with PayPal ‘Buy Now’ buttons that would take a visitor off-site to complete a transaction. Business owners would receive a notification from PayPal (or another similar platform) after an order was placed and then, the business would fulfill the order. The alternative was trying to manage a patchwork of payment processing, transactional e-mails, shipping labels, and other technologies that tended not to work well together.",{"type":2999,"content":5719},[5720,5722,5726],{"text":5721,"type":3003},"[content_upgrade cu_id=”523″]",{"text":5723,"type":3003,"marks":5724},"Free Download: Guide to Separating Your CMS From Your Shopping Cart",[5725],{"type":3506},{"text":5576,"type":3003},{"type":2999,"content":5728},[5729],{"text":5730,"type":3003},"Shopping carts were developed as management tools designed to help business owners sell product or services online. Rather than taking customers blatantly off-site, modern shopping carts keep customers on-site (or appear to do so) for a streamlined customer experience. Payment processing, transactional e-mails, shipping labels, security, and other elements are all handled through the platform, enabling business owners to focus on their business.",{"type":2999,"content":5732},[5733,5735,5741],{"text":5734,"type":3003},"The popularity of WordPress has made WooCommerce – an ecommerce plugin for WordPress – the second most popular ecommerce platform with a 26.5% market share, according to ",{"text":5736,"type":3003,"marks":5737},"AheadWorks",[5738],{"type":3008,"attrs":5739},{"href":5740,"title":2824},"https:\u002F\u002Fblog.aheadworks.com\u002Fmagento-2-contributes-to-the-global-ecommerce-platforms-market\u002F",{"text":5742,"type":3003},". Magento is the most popular platform with a 29.1% market share and ‘other’ is the third most popular with a 15.2% market share. Shopify is the fastest growing platform with a 10.9% market share and a 17.4% growth rate last year.",{"type":3030,"attrs":5744,"content":5745},{"level":3032},[5746],{"text":5747,"type":3003},"Should They Be the Same?",{"type":2999,"content":5749},[5750],{"text":5751,"type":3003},"Many business owners that already have a content management system, such as WordPress, default to using the same platform for ecommerce. WooCommerce and other CMS plugins make it easy to manage products and services through a familiar CMS interface, and business owners don’t have to worry about redesigning and migrating their website over to a dedicated ecommerce platform like Magento or Shopify.",{"type":2999,"content":5753},[5754],{"text":5755,"type":3003},"The problem is that WordPress and other CMS weren’t designed to manage ecommerce functions. Instead, business owners are bootstrapping a content and marketing platform to manage complex processes like order management, payment processing, and other ecommerce functions. It’s like using tables in Microsoft Word to store data that should go into Microsoft Excel and then trying to run an analysis on the numbers.",{"type":2999,"content":5757},[5758],{"type":3725,"attrs":5759},{"alt":2824,"src":5760,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F11\u002Fwoocommerce-vs-magento.png",{"type":2999,"content":5762},[5763],{"text":5764,"type":3003},"WooCommerce (Left) versus Magento (Right). See the difference?",{"type":2999,"content":5766},[5767],{"text":5768,"type":3003},"There are many tradeoffs to using CMS plugins for ecommerce, but the most significant tradeoffs include:",{"type":3157,"attrs":5770,"content":5771},{"tight":2700},[5772,5782,5792],{"type":3160,"content":5773},[5774],{"type":2999,"content":5775},[5776,5780],{"text":5777,"type":3003,"marks":5778},"Reliance on Third Parties –",[5779],{"type":3026},{"text":5781,"type":3003}," The use of third-party plugins can introduce security vulnerabilities and other bugs. If a plugin developer stops maintaining a piece of technology and it’s compromised, your system will be left vulnerable to attack.",{"type":3160,"content":5783},[5784],{"type":2999,"content":5785},[5786,5790],{"text":5787,"type":3003,"marks":5788},"Suboptimal Interface –",[5789],{"type":3026},{"text":5791,"type":3003}," Plugins are inherently forced to use the CMS’ design when it comes to managing products or processing orders. These interfaces aren’t designed for these purposes and may leave out helpful visualizations or other features.",{"type":3160,"content":5793},[5794],{"type":2999,"content":5795},[5796,5800],{"text":5797,"type":3003,"marks":5798},"Lack of Features –",[5799],{"type":3026},{"text":5801,"type":3003}," Shopping carts have many built-in features, such as fraud prevention, that aren’t built into all CMS ecommerce plugins. The lack of these features could have a detrimental impact on a store’s top- and bottom-line over time.",{"type":3030,"attrs":5803,"content":5804},{"level":3032},[5805],{"text":5806,"type":3003},"A Better Approach",{"type":2999,"content":5808},[5809],{"text":5810,"type":3003},"The good news is that there’s a ‘best of both worlds’ option. Modern technology enables us to integrate shopping carts and CMS rather than using an all-in-one solution, which enables business owners to access the best of both worlds without compromise.",{"type":2999,"content":5812},[5813,5814,5817],{"text":5721,"type":3003},{"text":5723,"type":3003,"marks":5815},[5816],{"type":3506},{"text":5576,"type":3003},{"type":2999,"content":5819},[5820],{"text":5821,"type":3003},"At Foxy, we recognized that many business owners don’t want to deal with the hassle of redesigning their website and migrating their content just to start selling products or services. This is especially true for smaller companies that may not have the capital to dedicate to that kind of migration. But at the same time, business owners want the flexibility to grow their business without worrying about scalability issues, security concerns, or other tradeoffs.",{"type":2999,"content":5823},[5824],{"text":5825,"type":3003},"We designed Foxy to be highly extensible by default with plugins for those that prefer to manage ecommerce within their CMS. In other words, you can start out with a WooCommerce-like solution and easily transition into a fully-fledged custom ecommerce application as you grow. You can also connect third-party tools, like MailChimp for email marketing, to personalize email campaigns and keep everything ‘under one roof’.",{"type":2999,"content":5827},[5828],{"text":5829,"type":3003},"For example, suppose that you use Squarespace as a CMS to market an annual conference. You’d like to sell conference tickets and t-shirts through Squarespace, but the platform’s native ecommerce functionality is limited to a handful of gateways and lacks the functionality of a full-fledged ecommerce solution.",{"type":2999,"content":5831},[5832],{"text":5833,"type":3003},"Foxy provides a much more flexible, powerful, customizable, and secure ecommerce platform that works seamlessly with Squarespace. You just insert Foxy’s integration code into the website header, create pages for your products, and then setup your categories, pricing, shipping, coupons, and other features in Foxy. You then have access to 90 payment methods, advanced ecommerce features like split-shipments or multiple currencies, and anti-fraud technology without the hassle of building and\u002For integrating an independent shopping cart solution.",{"type":2999,"content":5835},[5836],{"text":5837,"type":3003},"If you decide to move to WordPress down the road, you already have the products and related information in Foxy and can simply use a WordPress integration. The same is true if you ultimately decide to develop your own custom ecommerce solution, where you can access the data on a very granular level via a JSON API.",{"type":3030,"attrs":5839,"content":5840},{"level":3032},[5841],{"text":5842,"type":3003},"Looking Ahead",{"type":2999,"content":5844},[5845],{"text":5846,"type":3003},"We are believers in separating shopping cart and content management system functionality since they are very two different technologies. In the past, this meant transitioning a website from a CMS to an ecommerce platform, but these days, it’s as simple as signing up for a service like Foxy and using an integration. You can also benefit from integrating many different payment processors, shipping companies, and external services without any issue.",{"type":2999,"content":5848},[5849],{"text":5850,"type":3003},"Sign-up for a free unlimited trial of Foxy and see how easy it is to get started!",{"type":2999,"content":5852},[5853],{"text":5854,"type":3003},"SaveSave",{"type":2996,"content":5856},[5857],{"type":2999,"content":5858},[5859],{"text":5860,"type":3003},"Learn why it makes sense to separate your shopping cart from your CMS and the easiest way to do it.",{"filename":5862,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F11\u002FWhy-You-Should-Separate-Your-Shopping-Cart-from-Your-CMS-.jpg",[5864],{"name":2854,"created_at":2968,"published_at":2969,"updated_at":2970,"id":2971,"uuid":1792,"content":5865,"slug":2976,"full_slug":2853,"sort_by_date":2824,"position":2977,"tag_list":5866,"is_startpage":2700,"parent_id":2979,"meta_data":2824,"group_id":2980,"first_published_at":2981,"release_id":2824,"lang":2830,"path":2824,"alternates":5867,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":2973,"name":2854,"component":2974,"description":2975},[],[],"why-you-should-separate-your-shopping-cart-from-your-cms","blog\u002Fposts\u002Fwhy-you-should-separate-your-shopping-cart-from-your-cms",2180,[],"0c419220-d136-4273-bf4c-a3adbb77a7ec","2017-11-20T06:00:00.000Z",[],{"name":5876,"created_at":5877,"published_at":2969,"updated_at":5878,"id":5879,"uuid":2404,"content":5880,"slug":6207,"full_slug":6208,"sort_by_date":2824,"position":6209,"tag_list":6210,"is_startpage":2700,"parent_id":3594,"meta_data":2824,"group_id":6211,"first_published_at":6212,"release_id":2824,"lang":2830,"path":2824,"alternates":6213,"default_full_slug":2824,"translated_slugs":2824},"Subscriptions ‘Dun’ Right","2023-03-24T17:11:31.534Z","2023-03-24T17:20:36.640Z",64441,{"_uid":5881,"title":5876,"content":5882,"summary":6194,"component":2954,"thumbnail":6200,"categories":6202},"6b84cfc0-3e63-4315-afbc-912464bc5702",{"type":2996,"content":5883},[5884,5888,5904,5908,5912,5917,5941,5946,5955,5963,5968,5972,5982,5995,6005,6010,6014,6018,6051,6055,6060,6064,6069,6073,6077,6082,6086,6090,6096,6101,6105,6109,6182,6186,6190],{"type":2999,"content":5885},[5886],{"text":5887,"type":3003},"Do you own a subscription-based business? What if there was a strategy that could instantly connect you with highly interested buyers at half of your typical customer acquisition cost? Would you be interested?",{"type":2999,"content":5889},[5890,5892,5896,5898,5902],{"text":5891,"type":3003},"Nearly every subscription-based business has this source of valuable customers right under their nose — that is, unless they have never lost a customer to ",{"text":5893,"type":3003,"marks":5894},"involuntary churn",[5895],{"type":3026},{"text":5897,"type":3003},". While many businesses simply discount these customers as a cost of doing business, the most successful subscription-based businesses reduce churn rate, recover revenue, and even improve their word of mouth by optimizing ",{"text":5899,"type":3003,"marks":5900},"subscription dunning",[5901],{"type":3026},{"text":5903,"type":3003}," practices.",{"type":2999,"content":5905},[5906],{"text":5907,"type":3003},"In this post, we will look at some best practices to ensure that your subscription dunning is running at optimal efficiency.",{"type":2999,"content":5909},[5910],{"text":5911,"type":3003},"[content_upgrade cu_id=”222″]Download our free subscription dunning email template to see our best practices in action![content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3030,"attrs":5913,"content":5914},{"level":3032},[5915],{"text":5916,"type":3003},"What is Subscription Dunning?",{"type":2999,"content":5918},[5919,5921,5927,5929,5933,5935,5939],{"text":5920,"type":3003},"Involuntary churn caused by payment failure accounts for about 34% of the overall churn rate and 12% of total revenue loss from non-renewals, according to a ",{"text":5922,"type":3003,"marks":5923},"Forrester Research",[5924],{"type":3008,"attrs":5925},{"href":5926,"title":2824},"https:\u002F\u002Fwww.digitalriver.com\u002Fwp-content\u002Fuploads\u002FForrester-Research-Report-The-Art-And-Science-of-Reducing-Involuntary-Subscriber-Churn.pdf",{"text":5928,"type":3003},". The most common reasons for involuntary churn are insufficient funds, credit card limits, and credit card changes. In other words, a company generating $1 million in annual revenue is losing ",{"text":5930,"type":3003,"marks":5931},"$120,000 per year",[5932],{"type":3506},{"text":5934,"type":3003}," from existing customers that are likely ",{"text":5936,"type":3003,"marks":5937},"still interested",[5938],{"type":3506},{"text":5940,"type":3003}," in the service!",{"type":2999,"content":5942},[5943],{"type":3725,"attrs":5944},{"alt":2824,"src":5945,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F09\u002Fchurn-causes.png",{"type":2999,"content":5947},[5948,5950,5953],{"text":5949,"type":3003},"The worst part is that it’s not easy to make up that revenue. Forrester Research found that 91% of businesses say that it costs twice as much to acquire a new customer than keep an existing customer. The hypothetical company mentioned earlier is not only losing out on $120,000 per year in revenue, but it’s costing them more than double to replace the lost revenue with new customers. Involuntary churn hits a company’s top- ",{"text":3057,"type":3003,"marks":5951},[5952],{"type":3026},{"text":5954,"type":3003}," bottom-line.",{"type":2999,"content":5956},[5957,5961],{"text":5958,"type":3003,"marks":5959},"Subscription dunning",[5960],{"type":3026},{"text":5962,"type":3003}," is the process of reducing involuntary churn by reminding customers to update their payment information. By sending the right reminders at the right time, companies can recover revenue, reduce churn rates, and even improve word of mouth.",{"type":3030,"attrs":5964,"content":5965},{"level":3032},[5966],{"text":5967,"type":3003},"Get in the Right Frame of Mind",{"type":2999,"content":5969},[5970],{"text":5971,"type":3003},"Many basic dunning solutions simply fire off generic emails every time that a payment fails. For example, these solutions may wire up a transactional email service to a Stripe web hook. It may be incredibly simple to implement this type of system, but it’s not very effective at getting customers to renew. These harsh emails may also put off customers that may be otherwise willing to renew and doesn’t help your brand’s reputation.",{"type":2999,"content":5973},[5974,5976,5980],{"text":5975,"type":3003},"It’s better to think of dunning as a ",{"text":5977,"type":3003,"marks":5978},"marketing communication",[5979],{"type":3506},{"text":5981,"type":3003}," rather than a generic transactional email. Customer retention funnels should be driving traffic to a conversion point, just like a marketing funnel, with the goal of optimizing the conversion rate. These emails should remind customers of how much they value your product or service without sending a demanding email that can be off-putting to customers.",{"type":2999,"content":5983},[5984,5990,5991],{"text":5985,"type":3003,"marks":5986},"Think of dunning as a marketing communication rather than a generic email.",[5987],{"type":3008,"attrs":5988},{"href":5989,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fsubscriptions-dun-right%2F&text=Think%20of%20dunning%20as%20a%20marketing%20communication%20rather%20than%20a%20generic%20email.&via=foxy_io&related=foxy_io",{"text":3193,"type":3003},{"text":5420,"type":3003,"marks":5992},[5993],{"type":3008,"attrs":5994},{"href":5989,"title":2824},{"type":2999,"content":5996},[5997,5999,6003],{"text":5998,"type":3003},"For example, a software-as-a-service company may send an extra email or two designed to get customers to sign in to the app rather than update the credit card. After they’ve signed in, they will see a notice to update their credit card without the need to send a demanding email. Product-based companies may need to send a more direct email requesting updated payment information, but it’s important to remind the customer ",{"text":6000,"type":3003,"marks":6001},"why",[6002],{"type":3026},{"text":6004,"type":3003}," they should still want the product.",{"type":3030,"attrs":6006,"content":6007},{"level":3032},[6008],{"text":6009,"type":3003},"Overcoming Technical Challenges",{"type":2999,"content":6011},[6012],{"text":6013,"type":3003},"Subscription dunning may seem rather straightforward on the surface, but the process can quickly become very challenging. The good news is that many payment processors automatically update credit cards that have expired, which has greatly reduced the burden on subscription businesses to remind customers. The bad news is that there are many challenges and edge cases to consider when implementing a subscription dunning system.",{"type":2999,"content":6015},[6016],{"text":6017,"type":3003},"For example, some common challenges and edge cases that we’ve come across include:",{"type":3157,"attrs":6019,"content":6020},{"tight":2700},[6021,6031,6041],{"type":3160,"content":6022},[6023],{"type":2999,"content":6024},[6025,6029],{"text":6026,"type":3003,"marks":6027},"Multiple Payment Methods:",[6028],{"type":3026},{"text":6030,"type":3003}," Many businesses accept multiple payment methods, which can make it challenging to implement subscription dunning across the board. At Foxy, we solve this by abstracting these payment methods and make it easy to apply the same subscription dunning processes across all payment methods.",{"type":3160,"content":6032},[6033],{"type":2999,"content":6034},[6035,6039],{"text":6036,"type":3003,"marks":6037},"Product-based Subscriptions:",[6038],{"type":3026},{"text":6040,"type":3003}," Product-based subscription businesses can’t continue sending products to non-paying customers, which means that they need to integrate subscription dunning with order management. At Foxy, we enable product-based businesses to automatically change the due dates on the subscription to avoid sending products to customers that haven’t updated their payment information.",{"type":3160,"content":6042},[6043],{"type":2999,"content":6044},[6045,6049],{"text":6046,"type":3003,"marks":6047},"Payment Processor Integration:",[6048],{"type":3026},{"text":6050,"type":3003}," Ecommerce platforms may not be fully-integrated with payment processors. For example, a customer that updates an email address on an ecommerce platform may not update it in a payment processor. At Foxy, we offer a fully-integrated solution that ensures updates are applied across the board.",{"type":2999,"content":6052},[6053],{"text":6054,"type":3003},"Before implementing a subscription dunning system, it’s important to consider payment methods, order management, product types, and other elements that could influence implementation from a technical standpoint. Foxy tries to alleviate many of these concerns by abstracting payment methods and platforms, while giving users granular control over how they want to implement subscription dunning in their business.",{"type":3030,"attrs":6056,"content":6057},{"level":3032},[6058],{"text":6059,"type":3003},"Design Your Outreach Strategy",{"type":2999,"content":6061},[6062],{"text":6063,"type":3003},"The next step is designing a subscription dunning strategy and optimizing it over time to improve conversion rates. When developing this strategy, it’s important to consider both the timing and the content of the messaging for maximum effect.",{"type":3030,"attrs":6065,"content":6066},{"level":3096},[6067],{"text":6068,"type":3003},"How much should you collect?",{"type":2999,"content":6070},[6071],{"text":6072,"type":3003},"A customer may update a credit card after a long period of inactivity. In this case, you will need to decide how far back to collect unpaid invoices. You should also consider whether to change the due date following a late payment. For example, a customer might make a payment 28 days late and then be charged again in just a day or two when the subscription comes due again.",{"type":2999,"content":6074},[6075],{"text":6076,"type":3003},"Another element to consider is how long to continue retrying a credit card before giving up. For instance, a credit card may have failed due to a credit limit, which means that it makes sense to try again. But, surprising a customer six months later with a giant charge is probably not a good idea for a company’s brand reputation. Late credit card changes could also lead to costly chargebacks that could have a negative impact on the bottom line.",{"type":3030,"attrs":6078,"content":6079},{"level":3096},[6080],{"text":6081,"type":3003},"How often should you reach out?",{"type":2999,"content":6083},[6084],{"text":6085,"type":3003},"The aggressiveness of outreach depends a lot on a company’s business model and subscription terms. For example, businesses may have a lower risk of non-payment than consumers, so it may be appropriate to take a more lenient approach.",{"type":2999,"content":6087},[6088],{"text":6089,"type":3003},"Here’s an example of some timelines to consider:",{"type":3030,"attrs":6091,"content":6092},{"level":3096},[6093],{"type":3725,"attrs":6094},{"alt":2824,"src":6095,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F09\u002FImage2.jpg",{"type":3030,"attrs":6097,"content":6098},{"level":3096},[6099],{"text":6100,"type":3003},"What should the emails say?",{"type":2999,"content":6102},[6103],{"text":6104,"type":3003},"Subscription dunning emails should be highly personalized to maximize the conversion rate. Often times, this means incorporating data from multiple sources, including the payment processor and the ecommerce platform. It is well worth the effort to put some time into these emails since they can have a dramatic effect on reducing churn rates.",{"type":2999,"content":6106},[6107],{"text":6108,"type":3003},"Subscription dunning emails should generally include the following elements:",{"type":3157,"attrs":6110,"content":6111},{"tight":2700},[6112,6122,6132,6142,6152,6162,6172],{"type":3160,"content":6113},[6114],{"type":2999,"content":6115},[6116,6120],{"text":6117,"type":3003,"marks":6118},"Company Logo:",[6119],{"type":3026},{"text":6121,"type":3003}," Use an attractive email template that includes your company’s logo to build trust and reassure users that the email isn’t spam.",{"type":3160,"content":6123},[6124],{"type":2999,"content":6125},[6126,6130],{"text":6127,"type":3003,"marks":6128},"Unique Tone:",[6129],{"type":3026},{"text":6131,"type":3003}," Use your company’s ‘voice’ in the message. If you’re brand is quirky, don’t make subscription dunning emails sound boring and mundane.",{"type":3160,"content":6133},[6134],{"type":2999,"content":6135},[6136,6140],{"text":6137,"type":3003,"marks":6138},"Consider an Offer:",[6139],{"type":3026},{"text":6141,"type":3003}," You may want to include a special offer to incentivize users to update their information, especially if it’s a later-stage reminder.",{"type":3160,"content":6143},[6144],{"type":2999,"content":6145},[6146,6150],{"text":6147,"type":3003,"marks":6148},"Set Expectations:",[6149],{"type":3026},{"text":6151,"type":3003}," Set clear expectations that explain what happened and communicate what will happen if the customer doesn’t take action by a certain date.",{"type":3160,"content":6153},[6154],{"type":2999,"content":6155},[6156,6160],{"text":6157,"type":3003,"marks":6158},"Update Link:",[6159],{"type":3026},{"text":6161,"type":3003}," Include a link that enables customers to update the payment information on their own without calling a number or sending an email.",{"type":3160,"content":6163},[6164],{"type":2999,"content":6165},[6166,6170],{"text":6167,"type":3003,"marks":6168},"Alternative Contact:",[6169],{"type":3026},{"text":6171,"type":3003}," Some customers prefer talking to a human or sending an email, so be sure to include a phone number and email address.",{"type":3160,"content":6173},[6174],{"type":2999,"content":6175},[6176,6180],{"text":6177,"type":3003,"marks":6178},"Signature:",[6179],{"type":3026},{"text":6181,"type":3003}," Sign the email from a person rather than a company and consider including an image of that person to make it personal.",{"type":2999,"content":6183},[6184],{"text":6185,"type":3003},"[content_upgrade cu_id=”222″]Download our free subscription dunning email template to see these best practices in action![content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3030,"attrs":6187,"content":6188},{"level":3032},[6189],{"text":5614,"type":3003},{"type":2999,"content":6191},[6192],{"text":6193,"type":3003},"Involuntary churn can be extremely costly for subscription businesses, which means that a great subscription dunning strategy can have a huge return on investment. By keeping these tips in mind, businesses can optimize their dunning strategies to reduce churn, recover revenue, and improve brand reputation. 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