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In the world of ecommerce, product images serve as a substitute for these experiences, showing a customer what they can expect to receive. Most customers expect to see product photos when they visit an ecommerce shop and the amount and quality of these photos is known to measurably improve conversion rates.",{"type":3012,"content":3208},[3209,3211],{"text":3210,"type":3016},"But, what about intangible products or services? A nonprofit that accepts donations online can’t take a photograph of a donation. Or, a business selling ecourses can’t easily capture the course content in a single image. Accountants, travel agencies, consulting firms, and other service-based businesses struggle with the same issue: ",{"text":3212,"type":3016,"marks":3213},"How do you design imagery for intangible products and services if there’s nothing to photograph?",[3214],{"type":3215},"bold",{"type":3012,"content":3217},[3218,3220,3224],{"text":3219,"type":3016},"[content_upgrade cu_id=”1561″]",{"text":3221,"type":3016,"marks":3222},"Free Download: 3 Helpful Apps for Digital Product Imagery",[3223],{"type":3215},{"text":3225,"type":3016},"[content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3227,"attrs":3228,"content":3230},"heading",{"level":3229},2,[3231],{"text":3232,"type":3016},"Emotional Rather than Rational",{"type":3012,"content":3234},[3235,3237,3241,3243,3247],{"text":3236,"type":3016},"Tangible product images are designed to appeal to the ",{"text":3238,"type":3016,"marks":3239},"rational",[3240],{"type":3215},{"text":3242,"type":3016}," side of a customer by enabling them to see the product’s ",{"text":3244,"type":3016,"marks":3245},"features",[3246],{"type":3215},{"text":3248,"type":3016},". 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",{"text":3272,"type":3016,"marks":3273},"Peter Noel Murray",[3274],{"type":3025,"attrs":3275},{"href":3276,"title":2824},"https:\u002F\u002Fwww.psychologytoday.com\u002Fblog\u002Finside-the-consumer-mind\u002F201302\u002Fhow-emotions-influence-what-we-buy",{"text":3278,"type":3016},", principle of a consumer psychology practice in New York City, says that likeability is the most predictive measure of whether an ad will increase a brand’s sales. And it’s hard to deny that many products have a generic alternative at a cheaper price, but people still buy the branded products anyway.",{"type":3012,"content":3280},[3281,3283,3287],{"text":3282,"type":3016},"Rather than show the product itself, the goal is to use images to create an emotional ",{"text":3284,"type":3016,"marks":3285},"connection",[3286],{"type":3215},{"text":3288,"type":3016}," with the potential customer. For example, nonprofits accepting online donations may choose to show how a donation is improving someone else’s life. Or, an ecourse teaching subscribers how to draw might show someone finishing up a great drawing. The goal is to show the benefits of the intangible product or service rather than the features.",{"type":3012,"content":3290},[3291],{"text":3292,"type":3016},"For example, GiveDirectly’s homepage shows a background image of an actual recipient, as well as real photos of people that have received donations.",{"type":3012,"content":3294},[3295],{"type":3252,"attrs":3296},{"alt":2824,"src":3297,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fimage2.jpg",{"type":3227,"attrs":3299,"content":3300},{"level":3229},[3301],{"text":3302,"type":3016},"Tips for Choosing the Right Images",{"type":3012,"content":3304},[3305,3307,3313],{"text":3306,"type":3016},"More than two-thirds of ",{"text":3308,"type":3016,"marks":3309},"online shoppers",[3310],{"type":3025,"attrs":3311},{"href":3312,"title":2824},"http:\u002F\u002Fwww.mdgadvertising.com\u002Fblog\u002Fits-all-about-the-images-infographic\u002F",{"text":3314,"type":3016}," rate high-quality images as being “very important” to their purchase decision, which outweighed “product specific information” and “reviews and ratings”. According to the Tilburg Institute for Behavioral Economics Research, imagery has the ability to influence a person’s mood even without his or her realization. This makes images extremely important – especially for intangible goods and services.",{"type":3012,"content":3316},[3317,3318,3321],{"text":3219,"type":3016},{"text":3221,"type":3016,"marks":3319},[3320],{"type":3215},{"text":3225,"type":3016},{"type":3227,"attrs":3323,"content":3325},{"level":3324},3,[3326],{"text":3327,"type":3016},"#1: Avoid Stock Photos",{"type":3012,"content":3329},[3330,3332,3338],{"text":3331,"type":3016},"Stock photos may be extremely convenient, but they’ve also been used by thousands of other businesses. Since people associate photos with emotions, the use of a stock photo could elicit negative emotions stemming from a completely separate experience. For example, a study by ",{"text":3333,"type":3016,"marks":3334},"Marketing Experiments",[3335],{"type":3025,"attrs":3336},{"href":3337,"title":2824},"https:\u002F\u002Fmarketingexperiments.com\u002Fdigital-advertising\u002Fstock-images-tested",{"text":3339,"type":3016}," tested a real photo of a client against a top-performing stock photo and found that nearly 35 percent of visitors preferred the real photo.",{"type":3227,"attrs":3341,"content":3342},{"level":3324},[3343],{"text":3344,"type":3016},"#2: Show Real Faces",{"type":3012,"content":3346},[3347,3349,3355],{"text":3348,"type":3016},"Human faces make it easier to establish an emotional connection with a customer since we’re naturally drawn to them. In fact, a study in the ",{"text":3350,"type":3016,"marks":3351},"Journal of Consumer Marketing",[3352],{"type":3025,"attrs":3353},{"href":3354,"title":2824},"http:\u002F\u002Fwww.emeraldinsight.com\u002Fdoi\u002Fabs\u002F10.1108\u002FJCM-03-2015-1356",{"text":3356,"type":3016}," found that pictures of smiling models resulted in positive product evaluations. The technique works best when the human faces are real customers paired with a testimonial, which can help build trust and convey the success that the product or service has had on previous buyers.",{"type":3227,"attrs":3358,"content":3359},{"level":3324},[3360],{"text":3361,"type":3016},"#3: Use a Mascot",{"type":3012,"content":3363},[3364,3366,3372],{"text":3365,"type":3016},"Mascots are a great way to personify an intangible product or service. Aflac’s Duck, GEICO’s Gecko, and MailChimp’s Chimpanzee are all examples of mascots created for intangible products and services. According to ",{"text":3367,"type":3016,"marks":3368},"Convince and Convert",[3369],{"type":3025,"attrs":3370},{"href":3371,"title":2824},"http:\u002F\u002Fwww.convinceandconvert.com\u002Fsocial-media-case-studies\u002Fdo-brand-characters-help-or-hurt-visual-content-marketing-on-facebook\u002F",{"text":3373,"type":3016},", mascots significantly improve shareability across social media channels. But, it’s worth noting that the development of a mascot is a large undertaking given the crossover with marketing.",{"type":3227,"attrs":3375,"content":3376},{"level":3324},[3377],{"text":3378,"type":3016},"#4: Create a Package",{"type":3012,"content":3380},[3381],{"text":3382,"type":3016},"Many intangible products and services use simulated packaging to help customers relate to the product. For example, ebook authors may create a simulated cover to relate it to a conventional book. The same goes for tour guides that might create a virtual guidebook cover or musicians that might create album art without ever selling a tangible album. The idea is to draw a comparison with a tangible product that customers can relate to when making a decision.",{"type":3227,"attrs":3384,"content":3385},{"level":3324},[3386],{"text":3387,"type":3016},"#5: See What Works for You",{"type":3012,"content":3389},[3390,3392,3398],{"text":3391,"type":3016},"The best way to improve conversion rates over the long-run is to experiment to see what works best. Google ",{"text":3393,"type":3016,"marks":3394},"Content Experiments",[3395],{"type":3025,"attrs":3396},{"href":3397,"title":2824},"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F1745147?hl=en",{"text":3399,"type":3016}," (formerly Google Website Optimizer) and other A\u002FB testing software helps you see what images perform best and constantly optimize your conversion rates. It’s tempting to put in the work once and then leave the product or service imagery as-is, but it’s hard to know if conversion rates are good or bad without a baseline.",{"type":3227,"attrs":3401,"content":3402},{"level":3229},[3403],{"text":3404,"type":3016},"The Bottom Line",{"type":3012,"content":3406},[3407],{"text":3408,"type":3016},"It can be challenging to come up with imagery for intangible products and services. By focusing on emotional rather than rational buying motivations, you can help reassure the customer that he or she is making the right purchasing decision and increase your conversion rates. But, you should avoid common pitfalls like using stock photographs and be prepared to put in some work to make the brand more successful.",{"type":3009,"content":3410},[3411],{"type":3012,"content":3412},[3413],{"text":3414,"type":3016},"Learn how to design images for intangible products and services, as well as avoid common pitfalls.",{"filename":3416,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FHow-to-Design-Imagery-for-Non-Tangible-Products.jpg",[3418,3422],{"name":2847,"created_at":3051,"published_at":3003,"updated_at":3052,"id":3053,"uuid":1801,"content":3419,"slug":3058,"full_slug":2846,"sort_by_date":2824,"position":3059,"tag_list":3420,"is_startpage":2700,"parent_id":3061,"meta_data":2824,"group_id":3062,"first_published_at":3063,"release_id":2824,"lang":2830,"path":2824,"alternates":3421,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3055,"name":2847,"component":3056,"description":3057},[],[],{"name":2865,"created_at":3423,"published_at":3003,"updated_at":3424,"id":3425,"uuid":1804,"content":3426,"slug":3429,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":3430,"is_startpage":2700,"parent_id":3061,"meta_data":2824,"group_id":3431,"first_published_at":3063,"release_id":2824,"lang":2830,"path":2824,"alternates":3432,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:23.525Z","2023-03-24T17:17:35.456Z",64358,{"_uid":3427,"name":2865,"component":3056,"description":3428},"24be14a7-ad23-4a00-afce-6bcffc9113cc","Marketing advice for merchants, developers, and designers.","marketing",[],"5a0230b1-f01f-4152-8cb7-cecf8f7c34b1",[],"how-to-design-imagery-for-non-tangible-products","blog\u002Fposts\u002Fhow-to-design-imagery-for-non-tangible-products",820,[],"3885f031-cee2-4e1a-b5c1-a1af27253d38","2018-06-25T07:00:00.000Z",[],{"name":3441,"created_at":3442,"published_at":3003,"updated_at":3443,"id":3444,"uuid":2224,"content":3445,"slug":3527,"full_slug":3528,"sort_by_date":2824,"position":3529,"tag_list":3530,"is_startpage":2700,"parent_id":3069,"meta_data":2824,"group_id":3531,"first_published_at":3532,"release_id":2824,"lang":2830,"path":2824,"alternates":3533,"default_full_slug":2824,"translated_slugs":2824},"New Feature: Custom Shipping Endpoint","2023-03-24T17:11:09.980Z","2023-03-24T17:20:56.638Z",64414,{"_uid":3446,"title":3441,"content":3447,"summary":3509,"component":2954,"categories":3515},"0f7062f3-074d-4811-9fd6-903feaad8580",{"type":3009,"content":3448},[3449,3461,3465,3470,3482,3490],{"type":3012,"content":3450},[3451,3453,3459],{"text":3452,"type":3016},"Ever needed to import custom shipping rates, or integrate with a specific carrier? This is all now possible with our new ",{"text":3454,"type":3016,"marks":3455},"Custom Shipping Endpoint",[3456],{"type":3025,"attrs":3457},{"href":3458,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Fshipping#custom_shipping_endpoint",{"text":3460,"type":3016}," feature.",{"type":3012,"content":3462},[3463],{"text":3464,"type":3016},"The Custom Shipping Endpoint sends the shipping request from the cart and checkout to an endpoint script of your choosing. There you can calculate custom rates or query a subsequent request on to different carriers before returning the custom rates to the customer.",{"type":3227,"attrs":3466,"content":3467},{"level":3229},[3468],{"text":3469,"type":3016},"How do I get started?",{"type":3012,"content":3471},[3472,3474,3480],{"text":3473,"type":3016},"To enable the Custom Shipping Endpoint, navigate to the ",{"text":3475,"type":3016,"marks":3476},"Shipping",[3477],{"type":3025,"attrs":3478},{"href":3479,"title":2824},"https:\u002F\u002Fadmin.foxycart.com\u002Fadmin.php?ThisAction=ShippingSetup",{"text":3481,"type":3016}," section of your store’s Foxy administration. At the bottom of the page enable the “use custom endpoint” option and provide a URL to your endpoint.",{"type":3012,"content":3483},[3484,3488],{"text":3485,"type":3016,"marks":3486},"NOTE:",[3487],{"type":3215},{"text":3489,"type":3016}," It also relies on a category with a delivery type of “Shipped using live shipping rates”",{"type":3012,"content":3491},[3492,3494,3499,3501,3507],{"text":3493,"type":3016},"Further information can be found in our ",{"text":3495,"type":3016,"marks":3496},"wiki",[3497],{"type":3025,"attrs":3498},{"href":3458,"title":2824},{"text":3500,"type":3016},". Please don’t hesitate to ",{"text":3502,"type":3016,"marks":3503},"reach out",[3504],{"type":3025,"attrs":3505},{"href":3506,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fcontact",{"text":3508,"type":3016}," if you run into any issues.",{"type":3009,"content":3510},[3511],{"type":3012,"content":3512},[3513],{"text":3514,"type":3016},"Send the shipping request from the cart and checkout to an endpoint script of your choosing.",[3516],{"name":2736,"created_at":3517,"published_at":3003,"updated_at":3518,"id":3519,"uuid":1807,"content":3520,"slug":3523,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3524,"is_startpage":2700,"parent_id":3061,"meta_data":2824,"group_id":3525,"first_published_at":3063,"release_id":2824,"lang":2830,"path":2824,"alternates":3526,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.244Z","2023-03-24T17:17:35.085Z",64359,{"_uid":3521,"name":2736,"component":3056,"description":3522},"3ef22883-bf74-46ab-8082-d065612e015a","New feature and integration announcements.","product-updates",[],"bb8cf5a5-aa9d-4818-854a-99bae339ee69",[],"new-feature-custom-shipping-endpoint","blog\u002Fposts\u002Fnew-feature-custom-shipping-endpoint",1100,[],"b595076c-6eaa-46d0-9b92-7f3f20048d62","2018-06-19T09:09:14.000Z",[],{"name":3535,"created_at":3536,"published_at":3003,"updated_at":3537,"id":3538,"uuid":1966,"content":3539,"slug":3897,"full_slug":3898,"sort_by_date":2824,"position":3899,"tag_list":3900,"is_startpage":2700,"parent_id":3069,"meta_data":2824,"group_id":3901,"first_published_at":3902,"release_id":2824,"lang":2830,"path":2824,"alternates":3903,"default_full_slug":2824,"translated_slugs":2824},"Collecting and Remitting the Correct Sales Taxes for your Ecommerce Store","2023-03-24T17:11:10.753Z","2023-03-24T17:21:25.437Z",64415,{"_uid":3540,"title":3535,"content":3541,"summary":3872,"component":2954,"thumbnail":3878,"categories":3880},"ceba577b-2cb7-4f5d-9c8b-d812c6dbedc1",{"type":3009,"content":3542},[3543,3547,3624,3641,3645,3650,3658,3666,3671,3675,3686,3691,3709,3713,3718,3730,3762,3771,3794,3799,3814,3819,3838,3843,3855,3860,3864],{"type":3012,"content":3544},[3545],{"text":3546,"type":3016},"TAXES! Here at Foxy, we love them so, so much. We especially love some of the following details about sales taxes ecommerce merchants need to think about:",{"type":3548,"attrs":3549,"content":3550},"bullet_list",{"tight":2700},[3551,3565,3571,3577,3583,3589,3595,3601,3607,3612,3618],{"type":3552,"content":3553},"list_item",[3554],{"type":3012,"content":3555},[3556,3558,3563],{"text":3557,"type":3016},"How you should ",{"text":3559,"type":3016,"marks":3560},"always",[3561],{"type":3562},"italic",{"text":3564,"type":3016}," use the customer’s shipping address to determine the applicable taxes, except for the most amazing exceptions.",{"type":3552,"content":3566},[3567],{"type":3012,"content":3568},[3569],{"text":3570,"type":3016},"Rounding. Should you round at the individual product price? At the aggregated quantity product sub-total? At the cart subtotal?",{"type":3552,"content":3572},[3573],{"type":3012,"content":3574},[3575],{"text":3576,"type":3016},"Should shipping be taxed? What about handling? What if you present a single cost to the customer for “Shipping & Handling”?",{"type":3552,"content":3578},[3579],{"type":3012,"content":3580},[3581],{"text":3582,"type":3016},"If you have a physical presence in a state and sell to a customer somewhere else in the state, should you use their location’s tax rates? Or your location’s rates? Or both (yo, California!), perhaps up to a maximum (Texans, we’re lookin’ at y’all)?",{"type":3552,"content":3584},[3585],{"type":3012,"content":3586},[3587],{"text":3588,"type":3016},"Rounding.",{"type":3552,"content":3590},[3591],{"type":3012,"content":3592},[3593],{"text":3594,"type":3016},"Are you selling something that falls under a specific tax exemption or different rate? Like software (or SaaS) in Texas? Or garments in New York?",{"type":3552,"content":3596},[3597],{"type":3012,"content":3598},[3599],{"text":3600,"type":3016},"How often should you remit taxes to your local\u002Fregional\u002Fstate\u002Fprovincial\u002Ffederal government?",{"type":3552,"content":3602},[3603],{"type":3012,"content":3604},[3605],{"text":3606,"type":3016},"When you refund, how do you handle the reporting back to the state?",{"type":3552,"content":3608},[3609],{"type":3012,"content":3610},[3611],{"text":3588,"type":3016},{"type":3552,"content":3613},[3614],{"type":3012,"content":3615},[3616],{"text":3617,"type":3016},"Should you collect sales taxes for states or countries you don’t have presence (aka “nexus”) in? Almost certainly no (especially for states in the US). Though the EU may officially require you to do something even if you’ve never been there. Fun times!",{"type":3552,"content":3619},[3620],{"type":3012,"content":3621},[3622],{"text":3623,"type":3016},"Also, rounding.",{"type":3012,"content":3625},[3626,3628,3632,3634,3639],{"text":3627,"type":3016},"Like I said, we ",{"text":3629,"type":3016,"marks":3630},"love",[3631],{"type":3562},{"text":3633,"type":3016}," all this. ",{"text":3635,"type":3016,"marks":3636},"\u003C\u002Fsarcasm>",[3637],{"type":3638},"code",{"text":3640,"type":3016}," We know not everybody has the depth of our love to plumb this rewarding topic, so we try to make things as easy as possible for you.",{"type":3012,"content":3642},[3643],{"text":3644,"type":3016},"The good news is that there are a variety of ways to outsource, either included in your Foxy.io service, or with 3rd parties and small additional fees. The bad news is that you still need to figure out which option’s best for you.",{"type":3227,"attrs":3646,"content":3647},{"level":3229},[3648],{"text":3649,"type":3016},"Join Us for a Discussion! Live!",{"type":3012,"content":3651},[3652,3654],{"text":3653,"type":3016},"Join us on June 28, 2018 at 9:30 AM (Pacific Time) for a free webinar with Foxy and Avalara: ",{"text":3655,"type":3016,"marks":3656},"How to Make Sure You’re Using the Right Sales Tax Rates",[3657],{"type":3562},{"type":3012,"content":3659},[3660],{"text":3661,"type":3016,"marks":3662},"Register →",[3663],{"type":3025,"attrs":3664},{"href":3665,"title":2824},"https:\u002F\u002Favalara.zoom.us\u002Fwebinar\u002Fregister\u002F5415270300615\u002FWN_GrKRTmCIT7G46w599dUuqA",{"type":3227,"attrs":3667,"content":3668},{"level":3229},[3669],{"text":3670,"type":3016},"Automatically Determining Sales Tax",{"type":3012,"content":3672},[3673],{"text":3674,"type":3016},"If you’re in a country (or US state) that has reasonably straightforward tax rates, you might be good enough setting a few static tax rates in your Foxy.io store admin. Count your lucky stars, if that’s you; many merchants have incredibly complex requirements that can be near-impossible for the average small business to tackle.",{"type":3012,"content":3676},[3677,3679,3684],{"text":3678,"type":3016},"To help the huge number of merchants who can’t get by with a simple static rate, we include a number of built-in and 3rd party integrations. We’ll review each quickly, but if you want to see another, ",{"text":3680,"type":3016,"marks":3681},"drop us an email to discuss your e-commerce tax requirements",[3682],{"type":3025,"attrs":3683},{"href":3506,"title":2824},{"text":3685,"type":3016},". We’re always happy to help.",{"type":3227,"attrs":3687,"content":3688},{"level":3324},[3689],{"text":3690,"type":3016},"Thomson Reuters ONESOURCE, Indirect",{"type":3012,"content":3692},[3693,3695,3701,3703,3707],{"text":3694,"type":3016},"The most common option (because it’s included in your Foxy service) is ",{"text":3696,"type":3016,"marks":3697},"Thomson Reuters ONESOURCE Indirect Tax Rates",[3698],{"type":3025,"attrs":3699},{"href":3700,"title":2824},"https:\u002F\u002Ftax.thomsonreuters.com\u002Fproducts\u002Fbrands\u002Fonesource\u002Findirect-tax\u002Frates\u002F",{"text":3702,"type":3016},". Imagine a giant database full of US ZIP codes, each corresponding to one (or more) tax rates. Your Foxy.io store can be configured to automatically apply the correct rate based on the customer’s ZIP code (billing or, if different, shipping). While this often works well, these rates don’t take into account a number of different more unique or advanced scenarios, such as when certain types of products may have different rates than normal products. This also ",{"text":3704,"type":3016,"marks":3705},"only",[3706],{"type":3562},{"text":3708,"type":3016}," applies the tax; it doesn’t help in remitting to your state(s). Further, certain states can be more difficult with this approach, as they require specific ways of combining rates within a state, or using different component pieces of the tax rate based on where your business is and\u002For where the customer is.",{"type":3012,"content":3710},[3711],{"text":3712,"type":3016},"It’s a great option, though, if it works for you.",{"type":3227,"attrs":3714,"content":3715},{"level":3324},[3716],{"text":3717,"type":3016},"Avalara’s AvaTax",{"type":3012,"content":3719},[3720,3722,3728],{"text":3721,"type":3016},"Arguably the most well-known and established of our tax integrations is Avalara’s AvaTax. ",{"text":3723,"type":3016,"marks":3724},"AvaTax",[3725],{"type":3025,"attrs":3726},{"href":3727,"title":2824},"https:\u002F\u002Fwww.avalara.com\u002Fus\u002Fen\u002Fproducts\u002Fintegrations\u002Ffoxycart.html?partnersource=0014000000K0OfL&CampaignID=7010b000001Xxdz&lsmr=Direct%20Partner%20Referral&lso=Direct%20Partner%20Referral",{"text":3729,"type":3016}," not only helps determine the correct tax rate based on the customer’s information, it also handles:",{"type":3548,"attrs":3731,"content":3732},{"tight":2700},[3733,3739,3745,3756],{"type":3552,"content":3734},[3735],{"type":3012,"content":3736},[3737],{"text":3738,"type":3016},"Specific tax rates for product\u002Fservice types.",{"type":3552,"content":3740},[3741],{"type":3012,"content":3742},[3743],{"text":3744,"type":3016},"Remitting taxes to your state(s) or country, automatically.",{"type":3552,"content":3746},[3747],{"type":3012,"content":3748},[3749,3751,3754],{"text":3750,"type":3016},"Address validation! We currently ",{"text":3704,"type":3016,"marks":3752},[3753],{"type":3562},{"text":3755,"type":3016}," support address validation on the checkout with AvaTax. This helps ensure the exact right tax is collected.",{"type":3552,"content":3757},[3758],{"type":3012,"content":3759},[3760],{"text":3761,"type":3016},"Coming soon: Handling refunded transactions (through Foxy), so you don’t (over)pay taxes on transactions you’ve refunded.",{"type":3012,"content":3763},[3764,3766],{"text":3765,"type":3016},"Want to learn more about Avalara’s AvaTax? We’ve got a webinar coming up on June 28th! ",{"text":3767,"type":3016,"marks":3768},"Register now →",[3769],{"type":3025,"attrs":3770},{"href":3665,"title":2824},{"type":3012,"content":3772},[3773,3775,3779,3781,3785,3787,3792],{"text":3774,"type":3016},"Note that ",{"text":3776,"type":3016,"marks":3777},"if your business collects taxes in multiple states",[3778],{"type":3215},{"text":3780,"type":3016},", we ",{"text":3782,"type":3016,"marks":3783},"strongly",[3784],{"type":3562},{"text":3786,"type":3016}," recommend AvaTax. ",{"text":3788,"type":3016,"marks":3789},"Contact us",[3790],{"type":3025,"attrs":3791},{"href":3506,"title":2824},{"text":3793,"type":3016}," to and we’d be happy to put you in touch with our AvaTax rep to see if they’d be a good fit, and to get you set up.",{"type":3227,"attrs":3795,"content":3796},{"level":3324},[3797],{"text":3798,"type":3016},"TaxJar",{"type":3012,"content":3800},[3801,3806,3808,3812],{"text":3798,"type":3016,"marks":3802},[3803],{"type":3025,"attrs":3804},{"href":3805,"title":2824},"https:\u002F\u002Fwww.taxjar.com\u002F",{"text":3807,"type":3016}," is similar to our AvaTax integration. They put out some ",{"text":3809,"type":3016,"marks":3810},"fantastic",[3811],{"type":3562},{"text":3813,"type":3016}," content in their blog. I believe they may have specific posts about nearly every US State that are worth checking out, even if you don’t need to signup with them at this point. And though we haven’t used them ourselves, our users report that they get the job done. Note that we don’t support address verification through TaxJar, but otherwise the functionality in Foxy.io is similar. (The “coming soon” note above applies for TaxJar as well.)",{"type":3227,"attrs":3815,"content":3816},{"level":3324},[3817],{"text":3818,"type":3016},"Thomson Reuters ONESOURCE, Direct",{"type":3012,"content":3820},[3821,3823,3829,3831,3836],{"text":3822,"type":3016},"Our final built-in tax integration is ",{"text":3824,"type":3016,"marks":3825},"Thomson Reuters ONESOURCE Direct Tax Application",[3826],{"type":3025,"attrs":3827},{"href":3828,"title":2824},"https:\u002F\u002Ftax.thomsonreuters.com\u002Fonesource\u002Fdirect-tax\u002F",{"text":3830,"type":3016},". If you know what it is… we don’t envy you, to be honest, as it means you’ve got some incredibly complex requirements to deal with. Good news, though! Foxy can connect to your ONESOURCE system for sales tax rate determination and reporting (in a variety of manners). ",{"text":3832,"type":3016,"marks":3833},"Contact us to discuss ONESOURCE Direct",[3834],{"type":3025,"attrs":3835},{"href":3506,"title":2824},{"text":3837,"type":3016},", as we’ll want to ensure we can discuss your requirements.",{"type":3227,"attrs":3839,"content":3840},{"level":3324},[3841],{"text":3842,"type":3016},"Custom Options, SAP, and More",{"type":3012,"content":3844},[3845,3847,3853],{"text":3846,"type":3016},"If you need support for something else, just let us know. We’ve done some ",{"text":3848,"type":3016,"marks":3849},"SAP integrations",[3850],{"type":3025,"attrs":3851},{"href":3852,"title":2824},"https:\u002F\u002Fwiki.scn.sap.com\u002Fwiki\u002Fdisplay\u002FSD\u002FTax+Determination+Procedure",{"text":3854,"type":3016}," for our Enterprise Plan users, and are happy to discuss your needs.",{"type":3227,"attrs":3856,"content":3857},{"level":3229},[3858],{"text":3859,"type":3016},"Handling Authorizations, Captures, and Refunds",{"type":3012,"content":3861},[3862],{"text":3863,"type":3016},"A quick and final note: When you refund, you likely want to communicate that back to your tax integration so you don’t pay sales taxes on an order you’ve refunded. Foxy.io’s never handled refunds natively, so this was always a separate step. We’ve got some new functionality that’ll allow you to do refunds (full and partial) from within the Foxy admin, though. Contact us if you’d like to be notified when that’s available.",{"type":3012,"content":3865},[3866,3868],{"text":3867,"type":3016},"Don’t forget to join us on June 28th for a live tax discussion with Foxy and Avalara! ",{"text":3767,"type":3016,"marks":3869},[3870],{"type":3025,"attrs":3871},{"href":3665,"title":2824},{"type":3009,"content":3873},[3874],{"type":3012,"content":3875},[3876],{"text":3877,"type":3016},"TAXES! Here at Foxy, we love them so, so much. We especially love some of the following details about sales taxes ecommerce merchants need to think about: How you should always use the customer’s shipping address to determine the applicable taxes, except for the most amazing exceptions. Rounding. Should you round at the individual product price? […]",{"filename":3879,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FTaxes.jpg",[3881,3893],{"name":2854,"created_at":3882,"published_at":3003,"updated_at":3883,"id":3884,"uuid":1792,"content":3885,"slug":3888,"full_slug":2853,"sort_by_date":2824,"position":3889,"tag_list":3890,"is_startpage":2700,"parent_id":3061,"meta_data":2824,"group_id":3891,"first_published_at":3063,"release_id":2824,"lang":2830,"path":2824,"alternates":3892,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:20.360Z","2023-03-24T17:17:36.787Z",64354,{"_uid":3886,"name":2854,"component":3056,"description":3887},"5c4c2b14-565f-4869-bf2c-e6cc175b51da","Tips and advice for running a successful ecommerce website.","best-practices",10,[],"a5ce46e7-6923-4ea8-a30d-3fee453df8b1",[],{"name":2847,"created_at":3051,"published_at":3003,"updated_at":3052,"id":3053,"uuid":1801,"content":3894,"slug":3058,"full_slug":2846,"sort_by_date":2824,"position":3059,"tag_list":3895,"is_startpage":2700,"parent_id":3061,"meta_data":2824,"group_id":3062,"first_published_at":3063,"release_id":2824,"lang":2830,"path":2824,"alternates":3896,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3055,"name":2847,"component":3056,"description":3057},[],[],"collecting-and-remitting-the-correct-sales-taxes-for-your-ecommerce-store","blog\u002Fposts\u002Fcollecting-and-remitting-the-correct-sales-taxes-for-your-ecommerce-store",240,[],"48f820b6-af1d-43b9-8c34-cd8b12c88146","2018-06-11T15:58:38.000Z",[],{"name":3905,"created_at":3906,"published_at":3003,"updated_at":3907,"id":3908,"uuid":2368,"content":3909,"slug":4014,"full_slug":4015,"sort_by_date":2824,"position":4016,"tag_list":4017,"is_startpage":2700,"parent_id":3069,"meta_data":2824,"group_id":4018,"first_published_at":4019,"release_id":2824,"lang":2830,"path":2824,"alternates":4020,"default_full_slug":2824,"translated_slugs":2824},"Security Update:  Turning off certain older encryption protocols","2023-03-24T17:11:11.509Z","2023-03-24T17:20:40.599Z",64416,{"_uid":3910,"title":3905,"content":3911,"summary":4003,"component":2954,"categories":4009},"3fe8d5eb-5373-4c89-ab87-ab71d256a60c",{"type":3009,"content":3912},[3913,3937,3954,3958,3975,3984,3988,3999],{"type":3012,"content":3914},[3915,3919,3921,3927,3929,3935],{"text":3916,"type":3016,"marks":3917},"Good news:",[3918],{"type":3215},{"text":3920,"type":3016}," We at Foxy.io \u002F FoxyCart are continuing to handle the heavy lifting of your PCI compliance, so you can rest easy. As part of maintaining our ",{"text":3922,"type":3016,"marks":3923},"PCI compliance",[3924],{"type":3025,"attrs":3925},{"href":3926,"title":2824},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPayment_Card_Industry_Data_Security_Standard",{"text":3928,"type":3016},", we’ll be ",{"text":3930,"type":3016,"marks":3931},"turning off certain older encryption protocols",[3932],{"type":3025,"attrs":3933},{"href":3934,"title":2824},"https:\u002F\u002Fblog.pcisecuritystandards.org\u002Fare-you-ready-for-30-june-2018-sayin-goodbye-to-ssl-early-tls",{"text":3936,"type":3016}," on our systems. This will happen on Wednesday, June 6, 2018.",{"type":3012,"content":3938},[3939,3943,3948,3952],{"text":3940,"type":3016,"marks":3941},"Better news: You ",[3942],{"type":3215},{"text":3944,"type":3016,"marks":3945},"probably",[3946,3947],{"type":3562},{"type":3215},{"text":3949,"type":3016,"marks":3950}," don’t need to do anything at all!",[3951],{"type":3215},{"text":3953,"type":3016}," We (along with the rest of the industry) are removing TLSv1.0 support from all our services. TLSv1.2 (and TLSv1.1) will remain. We’ve gone through our logs and have confirmed that this likely won’t impact any legitimate customers of your site.",{"type":3012,"content":3955},[3956],{"text":3957,"type":3016},"That said, there’s a chance this could impact you in two ways:",{"type":3959,"attrs":3960,"content":3962},"ordered_list",{"order":3961,"tight":2700},1,[3963,3969],{"type":3552,"content":3964},[3965],{"type":3012,"content":3966},[3967],{"text":3968,"type":3016},"You’re using an old and insecure browser (like IE8) to access the Foxy admin. You’ll need to upgrade IE or switch to Chrome, Firefox, Safari, or another modern browser to access the admin.",{"type":3552,"content":3970},[3971],{"type":3012,"content":3972},[3973],{"text":3974,"type":3016},"If you have a custom Foxy integration and your servers are running very old code. Though extremely rare at this point, it’s possible some of our users have custom integrations with Foxy built on systems that cannot support TLSv1.2. To that end…",{"type":3012,"content":3976},[3977,3979],{"text":3978,"type":3016},"If you’d like to confirm your system integrations won’t be impacted, make a connection (via CURL or whatever your servers are using) to: ",{"text":3980,"type":3016,"marks":3981},"https:\u002F\u002Ftls-check.foxy.io\u002Frobots.txt",[3982],{"type":3025,"attrs":3983},{"href":3980,"title":2824},{"type":3012,"content":3985},[3986],{"text":3987,"type":3016},"If your systems can connect to that, you’re fine. If your systems have a connection problem, let us know.",{"type":3012,"content":3989},[3990,3992,3997],{"text":3991,"type":3016},"If you have any questions or concerns about this, please ",{"text":3993,"type":3016,"marks":3994},"contact us",[3995],{"type":3025,"attrs":3996},{"href":3506,"title":2824},{"text":3998,"type":3016},". We’re happy to help.",{"type":3012,"content":4000},[4001],{"text":4002,"type":3016},"– The Foxy team",{"type":3009,"content":4004},[4005],{"type":3012,"content":4006},[4007],{"text":4008,"type":3016},"Good news: We at Foxy.io \u002F FoxyCart are continuing to handle the heavy lifting of your PCI compliance, so you can rest easy. As part of maintaining our PCI compliance, we’ll be turning off certain older encryption protocols on our systems. This will happen on Wednesday, June 6, 2018. Better news: You probably don’t need […]",[4010],{"name":2736,"created_at":3517,"published_at":3003,"updated_at":3518,"id":3519,"uuid":1807,"content":4011,"slug":3523,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":4012,"is_startpage":2700,"parent_id":3061,"meta_data":2824,"group_id":3525,"first_published_at":3063,"release_id":2824,"lang":2830,"path":2824,"alternates":4013,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3521,"name":2736,"component":3056,"description":3522},[],[],"security-update-turning-off-certain-older-encryption-protocols","blog\u002Fposts\u002Fsecurity-update-turning-off-certain-older-encryption-protocols",1580,[],"1af58456-e11f-4d3b-82ea-1fe898c9c1ab","2018-05-10T16:32:34.000Z",[],{"name":4022,"created_at":4023,"published_at":3003,"updated_at":4024,"id":4025,"uuid":1978,"content":4026,"slug":4102,"full_slug":4103,"sort_by_date":2824,"position":4104,"tag_list":4105,"is_startpage":2700,"parent_id":3069,"meta_data":2824,"group_id":4106,"first_published_at":4107,"release_id":2824,"lang":2830,"path":2824,"alternates":4108,"default_full_slug":2824,"translated_slugs":2824},"Coupon Improvement: Blacklist Products","2023-03-24T17:11:12.243Z","2023-03-24T17:21:24.035Z",64417,{"_uid":4027,"title":4022,"content":4028,"summary":4091,"component":2954,"categories":4097},"c3b00da9-c6f4-4098-b00a-b2a9a5609fea",{"type":3009,"content":4029},[4030,4039,4079],{"type":3012,"content":4031},[4032,4034,4038],{"text":4033,"type":3016},"Foxy’s coupon functionality just got better, with the ability to blacklist products that should not receive a discount. Simply specify the product code lead by a minus sign (aka dash, hyphen, etc.). For example, ",{"text":4035,"type":3016,"marks":4036},"-foobar",[4037],{"type":3638},{"text":3040,"type":3016},{"type":3012,"content":4040},[4041,4043,4047,4049,4053,4055,4059,4061,4065,4067,4071,4073,4078],{"text":4042,"type":3016},"Combined with whitelisting and wildcards, you could do something like ",{"text":4044,"type":3016,"marks":4045},"foo*, -foobar, -*bar",[4046],{"type":3638},{"text":4048,"type":3016},", which would discount products with codes (ie. SKUs) that start with ",{"text":4050,"type":3016,"marks":4051},"foo",[4052],{"type":3638},{"text":4054,"type":3016},", but not ",{"text":4056,"type":3016,"marks":4057},"foobar",[4058],{"type":3638},{"text":4060,"type":3016},", and not anything that ",{"text":4062,"type":3016,"marks":4063},"ends",[4064],{"type":3562},{"text":4066,"type":3016}," with ",{"text":4068,"type":3016,"marks":4069},"bar",[4070],{"type":3638},{"text":4072,"type":3016},". Full documentation can be found ",{"text":3035,"type":3016,"marks":4074},[4075],{"type":3025,"attrs":4076},{"href":4077,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Fcoupons_and_discounts#coupon_codes",{"text":3040,"type":3016},{"type":3012,"content":4080},[4081,4083,4089],{"text":4082,"type":3016},"Not using an ecommerce system that gives you the control you need? ",{"text":4084,"type":3016,"marks":4085},"Try Foxy!",[4086],{"type":3025,"attrs":4087},{"href":4088,"title":2824},"https:\u002F\u002Fadmin.foxycart.com\u002Fsignup\u002F",{"text":4090,"type":3016}," 🙂",{"type":3009,"content":4092},[4093],{"type":3012,"content":4094},[4095],{"text":4096,"type":3016},"Foxy’s coupon functionality just got better, with the ability to blacklist products that should not receive a discount. Simply specify the product code lead by a minus sign (aka dash, hyphen, etc.). For example, -foobar. Combined with whitelisting and wildcards, you could do something like foo*, -foobar, -*bar, which would discount products with codes (ie. […]",[4098],{"name":2736,"created_at":3517,"published_at":3003,"updated_at":3518,"id":3519,"uuid":1807,"content":4099,"slug":3523,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":4100,"is_startpage":2700,"parent_id":3061,"meta_data":2824,"group_id":3525,"first_published_at":3063,"release_id":2824,"lang":2830,"path":2824,"alternates":4101,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3521,"name":2736,"component":3056,"description":3522},[],[],"coupon-improvement-blacklist-products","blog\u002Fposts\u002Fcoupon-improvement-blacklist-products",280,[],"a54f6ff6-8b92-42cf-ac21-56a8141f9aa0","2018-05-04T10:50:13.000Z",[],{"name":4110,"created_at":4111,"published_at":3003,"updated_at":4112,"id":4113,"uuid":2320,"content":4114,"slug":4243,"full_slug":4244,"sort_by_date":2824,"position":4245,"tag_list":4246,"is_startpage":2700,"parent_id":3069,"meta_data":2824,"group_id":4247,"first_published_at":4248,"release_id":2824,"lang":2830,"path":2824,"alternates":4249,"default_full_slug":2824,"translated_slugs":2824},"Privacy, Foxy, and the EU’s GDPR","2023-03-24T17:11:12.967Z","2023-03-24T17:20:46.013Z",64418,{"_uid":4115,"title":4110,"content":4116,"summary":4222,"component":2954,"thumbnail":4228,"categories":4230},"feb51ff7-3443-4d41-97df-8a5b7c9c811c",{"type":3009,"content":4117},[4118,4146,4158,4175,4181,4204,4210],{"type":3012,"content":4119},[4120,4122,4128,4130,4136,4138,4144],{"text":4121,"type":3016},"In our 11+ years of doing Foxy, there are occasionally new compliance concerns or security updates that cause industry-wide discussion and concern. In the past few years, however, the pace of sweeping and important industry-wide changes seem to have accelerated. In addition to a number of SSL protocol improvements and well-publicized security vulnerabilities, we’ve also seen the ",{"text":4123,"type":3016,"marks":4124},"EU Court of Justice declare Safe Harbor invalid",[4125],{"type":3025,"attrs":4126},{"href":4127,"title":2824},"http:\u002F\u002Fwww.businessinsider.com\u002Feuropean-court-of-justice-safe-harbor-ruling-2015-10",{"text":4129,"type":3016},", the introduction of ",{"text":4131,"type":3016,"marks":4132},"Privacy Shield",[4133],{"type":3025,"attrs":4134},{"href":4135,"title":2824},"https:\u002F\u002Fwww.privacyshield.gov\u002FProgram-Overview",{"text":4137,"type":3016}," to replace Safe Harbor, and now the ",{"text":4139,"type":3016,"marks":4140},"EU’s General Data Protection Regulation (GDPR)",[4141],{"type":3025,"attrs":4142},{"href":4143,"title":2824},"https:\u002F\u002Fwww.eugdpr.org\u002F",{"text":4145,"type":3016},", which comes into effect on May 25, 2018.",{"type":3012,"content":4147},[4148,4150,4156],{"text":4149,"type":3016},"We’ve been working on our GDPR compliance for the past few months, and are finalizing things with our lawyers currently. We do not anticipate any problems in our own GDPR compliance. As a ",{"text":4151,"type":3016,"marks":4152},"Level 1 PCI Service Provider",[4153],{"type":3025,"attrs":4154},{"href":4155,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fstatic\u002Ffoxycart_security#foxycart_is_a_pci_compliant_level_1_service_provider",{"text":4157,"type":3016},", we were already in a good position to meet the strict requirements of the GDPR, though there certainly have been a few changes we needed to deal with.",{"type":3012,"content":4159},[4160,4162,4167,4169,4174],{"text":4161,"type":3016},"We will update this post when our ",{"text":2819,"type":3016,"marks":4163},[4164],{"type":3025,"attrs":4165},{"href":4166,"title":2824},"https:\u002F\u002Ffoxy.io\u002Fprivacy-policy",{"text":4168,"type":3016}," includes the pending changes and clarification. If you have any specific questions about how Foxy (as a Data Processor) will handle your customers’ data, please don’t hesitate to ",{"text":3993,"type":3016,"marks":4170},[4171],{"type":3025,"attrs":4172},{"href":4173,"title":2824},"https:\u002F\u002Ffoxy.io\u002Fcontact",{"text":3040,"type":3016},{"type":3012,"content":4176},[4177],{"text":4178,"type":3016,"marks":4179},"UPDATE 2018-05-16:",[4180],{"type":3215},{"type":3012,"content":4182},[4183,4185,4189,4191,4196,4198,4202],{"text":4184,"type":3016},"We have just pushed out our new ",{"text":2819,"type":3016,"marks":4186},[4187],{"type":3025,"attrs":4188},{"href":4166,"title":2824},{"text":4190,"type":3016},", which includes sections related to ",{"text":4192,"type":3016,"marks":4193},"GDPR",[4194],{"type":3025,"attrs":4195},{"href":4143,"title":2824},{"text":4197,"type":3016}," as well as ",{"text":4131,"type":3016,"marks":4199},[4200],{"type":3025,"attrs":4201},{"href":4135,"title":2824},{"text":4203,"type":3016},". 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