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But we think it’s interesting, so we’re sharing it in the hope others might think so too 🙂",{"type":3023},"horizontal_rule",{"type":3012,"content":3025},[3026,3028,3032],{"text":3027,"type":3016},"Like many stories in cloud infrastructure, this story starts in a very different place than it ends. It started simply enough: ",{"text":3029,"type":3016,"marks":3030},"How much bandwidth is our API pushing?",[3031],{"type":3019},{"text":3033,"type":3016}," We use AWS CloudFront for all Foxy endpoints, and our API distribution has different WAF needs than front-end endpoints, so it gets its own distribution.",{"type":3012,"content":3035},[3036],{"text":3037,"type":3016},"All we need to do is head over to the Reports & analytics -> Usage section in the AWS dashboard, then filter by the distribution we care about, and…",{"type":3039,"attrs":3040,"content":3042},"heading",{"level":3041},2,[3043],{"text":3044,"type":3016},"Big Chonky Bandwidth Spikes!",{"type":3012,"content":3046},[3047],{"type":3048,"attrs":3049},"image",{"alt":3050,"src":3051,"title":2824},"Line graph from August 1 through Sept 26, showing a giant spike starting on Sept 9.","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FCloudWatch-bandwidth-graph-with-major-spike.png",{"type":3012,"content":3053},[3054],{"text":3055,"type":3016},"That’s quite a spike!",{"type":3012,"content":3057},[3058,3060,3065],{"text":3059,"type":3016},"That is ",{"text":3061,"type":3016,"marks":3062},"QUITE",[3063],{"type":3064},"italic",{"text":3066,"type":3016}," the spike. Some quick math suggested that if this kept up, it’d cost us at least a few hundred dollars a month. (This particular distribution wasn’t included in our main dashboards, partly because we have hundreds of CloudFront distros, which is too many for AWS to aggregate for us.)",{"type":3012,"content":3068},[3069],{"text":3070,"type":3016},"So the immediate question was, effectively, “What the heck?!” It didn’t correspond with an increase in the number of requests, so whatever was doing this wasn’t triggering our WAF (meaning it was likely “valid” API requests):",{"type":3012,"content":3072},[3073],{"type":3048,"attrs":3074},{"alt":2824,"src":3075,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FCloudWatch-requests-graph-without-corresponding-spike.png",{"type":3012,"content":3077},[3078,3080],{"text":3079,"type":3016},"Thankfully, we have CloudFront logging enabled on all our distributions. This pushes all logs to S3, as gzipped files. Which… are not very helpful. But… ",{"text":3081,"type":3016,"marks":3082},"BUT…",[3083],{"type":3064},{"type":3039,"attrs":3085,"content":3086},{"level":3041},[3087],{"text":3088,"type":3016},"Searching Gzipped Log Files with SQL a la AWS Athena",{"type":3012,"content":3090},[3091,3093,3100,3102,3108,3110,3115,3117,3121,3123,3129],{"text":3092,"type":3016},"Lucky for us all, ",{"text":3094,"type":3016,"marks":3095},"AWS Athena",[3096],{"type":3097,"attrs":3098},"link",{"href":3099,"title":2824},"https:\u002F\u002Faws.amazon.com\u002Fathena\u002F?whats-new-cards.sort-by=item.additionalFields.postDateTime&whats-new-cards.sort-order=desc",{"text":3101,"type":3016}," (and ",{"text":3103,"type":3016,"marks":3104},"a little",[3105],{"type":3097,"attrs":3106},{"href":3107,"title":2824},"https:\u002F\u002Faws.amazon.com\u002Fblogs\u002Fbig-data\u002Fanalyze-your-amazon-cloudfront-access-logs-at-scale\u002F",{"text":3109,"type":3016}," ",{"text":3111,"type":3016,"marks":3112},"bit of Lambda to automate partitioning the files so Athena can filter by date",[3113],{"type":3097,"attrs":3114},{"href":3107,"title":2824},{"text":3116,"type":3016},") lets us search our gzipped logs ",{"text":3118,"type":3016,"marks":3119},"via SQL",[3120],{"type":3064},{"text":3122,"type":3016},"! We’ve used Athena for a while, but it still seems pretty magical. (And we ",{"text":3124,"type":3016,"marks":3125},"don’t even need to feel conflicted",[3126],{"type":3097,"attrs":3127},{"href":3128,"title":2824},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FPresto_(SQL_query_engine)",{"text":3130,"type":3016}," about AWS commercializing an open source project.)",{"type":3012,"content":3132},[3133],{"text":3134,"type":3016},"That said, we typically use Athena for looking for specific requests or IPs. We do some aggregation to keep an eye on which of our users make the most requests, but we never needed to try to figure out massive bandwidth spikes.",{"type":3012,"content":3136},[3137,3139,3144],{"text":3138,"type":3016},"Not a problem, though. CloudFront logs output a ",{"text":3140,"type":3016,"marks":3141},"bytes",[3142],{"type":3143},"code",{"text":3145,"type":3016}," value, which is the response size (from our API in this case). A quick query…",{"type":3147,"attrs":3148,"content":3149},"code_block",{"params":2658},[3150],{"text":3151,"type":3016},"SELECT count(request_id) as \"requests\"\n    , date\n    , sum(bytes) \u002F 1000000000 as \"bandwidth\"\n    , uri\nFROM \"cf_access_logs_db\".\"combined\"\nWHERE host_header = 'api.foxycart.com'\n    and date = CAST('2021-09-25' AS DATE)\ngroup by date, uri\norder by \"bandwidth\" desc, uri asc\nlimit 1000",{"type":3012,"content":3153},[3154],{"text":3155,"type":3016},"And…",{"type":3012,"content":3157},[3158],{"text":3159,"type":3016,"marks":3160},"requests",[3161],{"type":3143},{"type":3012,"content":3163},[3164],{"text":3165,"type":3016,"marks":3166},"date",[3167],{"type":3143},{"type":3012,"content":3169},[3170],{"text":3171,"type":3016,"marks":3172},"bandwidth",[3173],{"type":3143},{"type":3012,"content":3175},[3176],{"text":3177,"type":3016,"marks":3178},"uri",[3179],{"type":3143},{"type":3012,"content":3181},[3182],{"text":3183,"type":3016,"marks":3184},"31925",[3185],{"type":3143},{"type":3012,"content":3187},[3188],{"text":3189,"type":3016,"marks":3190},"2021-09-25",[3191],{"type":3143},{"type":3012,"content":3193},[3194],{"text":3195,"type":3016,"marks":3196},"140",[3197],{"type":3143},{"type":3012,"content":3199},[3200],{"text":3201,"type":3016,"marks":3202},"\u002Fstores\u002F[REDACTED]\u002Ftransactions",[3203],{"type":3143},{"type":3012,"content":3205},[3206],{"text":3207,"type":3016},"And there we had it. One single user (whose name you’d recognize) was generating 140GB of traffic, all by themselves.",{"type":3039,"attrs":3209,"content":3210},{"level":3041},[3211],{"text":3212,"type":3016},"New Tricks for Old Dogs",{"type":3012,"content":3214},[3215,3217,3221],{"text":3216,"type":3016},"None of this is particularly impressive, but we’ve been working on Foxy for 15 years at this point, and sometimes it feels truly incredible to be able to solve problems like this. I’d say “to solve problems like this in minutes instead of hours,” but honestly, back prior to “the cloud”, some of these questions might ",{"text":3218,"type":3016,"marks":3219},"never",[3220],{"type":3064},{"text":3222,"type":3016}," have been answered.",{"type":3012,"content":3224},[3225],{"text":3226,"type":3016},"Also, as it relates to Foxy: If we roll out bandwidth-based rate limiting in the coming months…",{"type":3012,"content":3228},[3229],{"type":3048,"attrs":3230},{"alt":3231,"src":3232,"title":2824},"\"This is why we can't have nice things\" meme-stylized text over a picture of Mallory Archer, from the animated TV show Archer.","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthumb_this-is-why-we-cant-have-nicethings-this-is-why-54031467.png",{"type":3009,"content":3234},[3235],{"type":3012,"content":3236},[3237],{"text":3238,"type":3016},"What caused a giant spike in our CloudFront bandwidth graphs? Athena to the rescue!",{"id":3240,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":3241,"copyright":2658,"fieldtype":2660,"meta_data":3242,"is_external_url":2700},57739,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002Fab1cc8daab\u002Faws.jpg",{},[3244,3260],{"name":2847,"created_at":3245,"published_at":3246,"updated_at":3247,"id":3248,"uuid":1801,"content":3249,"slug":3253,"full_slug":2846,"sort_by_date":2824,"position":3254,"tag_list":3255,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":3257,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":3259,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.759Z","2023-03-24T17:27:15.000Z","2023-03-24T17:17:35.775Z",64357,{"_uid":3250,"name":2847,"component":3251,"description":3252},"7642c681-a96a-4697-be4b-f4148ad1e059","blog_category","Helpful ecommerce related tips, tricks, and tutorials.","how-to",40,[],3266,"7daee788-0898-4317-b28a-dffb69b65e2e","2023-03-24T17:27:15.733Z",[],{"name":3261,"created_at":3262,"published_at":3246,"updated_at":3263,"id":3264,"uuid":1813,"content":3265,"slug":3267,"full_slug":3268,"sort_by_date":2824,"position":3269,"tag_list":3270,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":3271,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":3272,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"Systems & Infrastructure","2023-03-24T17:10:25.659Z","2023-03-24T17:17:34.462Z",64361,{"_uid":3266,"name":3261,"component":3251,"description":2658},"771f93eb-6de1-4412-be8b-56c2fd5534f2","systems-infrastructure","blog\u002Fcategories\u002Fsystems-infrastructure",80,[],"d772406b-68cd-45f8-a6aa-6340b19fe8f2",[],"solving-cloudfront-mysteries-with-aws-athena","blog\u002Fposts\u002Fsolving-cloudfront-mysteries-with-aws-athena",1660,[],3267,"37e720db-e38b-42fa-93da-15313ed6e9a8","2021-09-28T20:42:13.000Z",[],{"name":3282,"created_at":3283,"published_at":3284,"updated_at":3285,"id":3286,"uuid":2149,"content":3287,"slug":3829,"full_slug":3830,"sort_by_date":2824,"position":3831,"tag_list":3832,"is_startpage":2700,"parent_id":3277,"meta_data":2824,"group_id":3833,"first_published_at":3834,"release_id":2824,"lang":2830,"path":2824,"alternates":3835,"default_full_slug":2824,"translated_slugs":2824},"How to Set Up Recurring Payments and Subscriptions with Foxy + Webflow","2023-03-24T17:10:38.308Z","2024-11-07T20:50:24.667Z","2024-11-07T20:50:24.690Z",64375,{"_uid":3288,"tags":2658,"title":3282,"content":3289,"summary":3814,"component":2954,"thumbnail":3820,"categories":3824},"d866b0ac-d356-4afa-947a-1c5704bb2e52",{"type":3009,"content":3290},[3291,3295,3299,3303,3307,3358,3362,3366,3370,3374,3378,3382,3388,3394,3435,3440,3446,3467,3472,3476,3480,3484,3517,3522,3528,3549,3554,3558,3585,3589,3593,3597,3638,3642,3646,3658,3662,3666,3670,3676,3681,3692,3696,3702,3707,3716,3720,3724,3730,3735,3744,3748,3752,3758,3763,3774,3778,3779,3783,3803],{"type":3012,"content":3292},[3293],{"text":3294,"type":3016},"If you found this post, there is a good chance you are looking to set up recurring payments on your site. You’re probably surprised that the low-code\u002Fno-code platform that you love, Webflow, doesn’t support this natively.",{"type":3012,"content":3296},[3297],{"text":3298,"type":3016},"Whether you are looking to increase customer lifetime value by offering weekly and monthly pet food subscriptions, selling memberships to your digital community, or looking to set up recurring donations for your nonprofit, we’ve got your back.",{"type":3012,"content":3300},[3301],{"text":3302,"type":3016},"In this guide, we’re sharing how you can set up recurring payments using Foxy and Webflow, along with several examples.",{"type":3012,"content":3304},[3305],{"text":3306,"type":3016},"Let’s dive in.",{"type":3012,"content":3308},[3309,3315,3317,3323,3324,3330,3331,3337,3338,3344,3345,3351,3352],{"text":3310,"type":3016,"marks":3311},"What is recurring billing?",[3312],{"type":3097,"attrs":3313},{"href":3314,"title":2824},"#what-is-recurring-billing",{"type":3316},"hard_break",{"text":3318,"type":3016,"marks":3319},"How to set up recurring billing with Foxy and Webflow",[3320],{"type":3097,"attrs":3321},{"href":3322,"title":2824},"#how-to-set-up-recurring-billing-with-foxy-and-webflow",{"type":3316},{"text":3325,"type":3016,"marks":3326},"Examples of recurring billing",[3327],{"type":3097,"attrs":3328},{"href":3329,"title":2824},"#examples-of-recurring-billing",{"type":3316},{"text":3332,"type":3016,"marks":3333},"Autoship \u002F Physical Products",[3334],{"type":3097,"attrs":3335},{"href":3336,"title":2824},"#autoship-physical-products",{"type":3316},{"text":3339,"type":3016,"marks":3340},"Digital Services \u002F Software",[3341],{"type":3097,"attrs":3342},{"href":3343,"title":2824},"#digital-services-software",{"type":3316},{"text":3346,"type":3016,"marks":3347},"Wholesalers",[3348],{"type":3097,"attrs":3349},{"href":3350,"title":2824},"#wholesalers",{"type":3316},{"text":3353,"type":3016,"marks":3354},"Donations",[3355],{"type":3097,"attrs":3356},{"href":3357,"title":2824},"#donations",{"type":3039,"attrs":3359,"content":3360},{"level":3041},[3361],{"text":3310,"type":3016},{"type":3012,"content":3363},[3364],{"text":3365,"type":3016},"When you think about recurring payments, you probably think about a recurring payment that is billed monthly, like your Netflix subscription.",{"type":3012,"content":3367},[3368],{"text":3369,"type":3016},"Truth be told, there are many different types of recurring payments from weekly, monthly, or annual memberships\u002Fsubscriptions and physical product subscriptions (a.k.a. autoship) to digital product subscriptions, donations, productized services, and customer portals.",{"type":3012,"content":3371},[3372],{"text":3373,"type":3016},"In this way, recurring billing is a lot like an onion. It sounds simple, but if you approach it unprepared, it can make you cry. 🙂",{"type":3012,"content":3375},[3376],{"text":3377,"type":3016},"For example, a customer buys access to your membership program, and then their credit card gets debited a certain amount each month. But, there are a lot of things that need to happen beneath the surface to make sure this actually works.",{"type":3012,"content":3379},[3380],{"text":3381,"type":3016},"Here are some questions to think through before you set up recurring payments on your Webflow site.",{"type":3039,"attrs":3383,"content":3385},{"level":3384},3,[3386],{"text":3387,"type":3016},"The Basics",{"type":3012,"content":3389},[3390],{"text":3391,"type":3016,"marks":3392},"Regardless of what you sell, these are questions that all businesses should be prepared to answer before you set up any recurring payments.",[3393],{"type":3064},{"type":3395,"attrs":3396,"content":3397},"bullet_list",{"tight":2700},[3398,3405,3411,3417,3423,3429],{"type":3399,"content":3400},"list_item",[3401],{"type":3012,"content":3402},[3403],{"text":3404,"type":3016},"Will you require payment before accessing the item?",{"type":3399,"content":3406},[3407],{"type":3012,"content":3408},[3409],{"text":3410,"type":3016},"Will you offer a free trial or have a freemium model?",{"type":3399,"content":3412},[3413],{"type":3012,"content":3414},[3415],{"text":3416,"type":3016},"How will you handle renewals?",{"type":3399,"content":3418},[3419],{"type":3012,"content":3420},[3421],{"text":3422,"type":3016},"Will you send any notifications – email, phone, text, etc – beforehand? Will the recurring payments occur weekly, monthly, or less frequently but smaller than $100, in our experience, we recommend just billing people. However, if you sell a high-ticket subscription that renews annually, a courtesy notification email, which can be automated through Airtable or Node, can be a nice touch.",{"type":3399,"content":3424},[3425],{"type":3012,"content":3426},[3427],{"text":3428,"type":3016},"How will you ensure that canceled memberships\u002Fsubscriptions no longer have access to the product, portal, etc?",{"type":3399,"content":3430},[3431],{"type":3012,"content":3432},[3433],{"text":3434,"type":3016},"Will there be any add-ons, bundles , or setup fees? How will you account for these charges in your billing system?",{"type":3039,"attrs":3436,"content":3437},{"level":3384},[3438],{"text":3439,"type":3016},"Customer Portals",{"type":3012,"content":3441},[3442],{"text":3443,"type":3016,"marks":3444},"A customer portal is a private, self-service website or platform that your customers can log in to access their files\u002Fcontent that they paid for and usually update their billing\u002Fpayment information. Having a customer portal can improve customer experience and reduce the number of requests to your support team.",[3445],{"type":3064},{"type":3395,"attrs":3447,"content":3448},{"tight":2700},[3449,3455,3461],{"type":3399,"content":3450},[3451],{"type":3012,"content":3452},[3453],{"text":3454,"type":3016},"Will you need a customer portal?",{"type":3399,"content":3456},[3457],{"type":3012,"content":3458},[3459],{"text":3460,"type":3016},"If you don’t have a portal, do you have enough customer support people who can handle the influx of tickets \u002F chats related to managing subscriptions?",{"type":3399,"content":3462},[3463],{"type":3012,"content":3464},[3465],{"text":3466,"type":3016},"How will you handle customer portal questions if you have one? For example, failed logins, forgotten passwords, or weird software bugs?",{"type":3039,"attrs":3468,"content":3469},{"level":3384},[3470],{"text":3471,"type":3016},"Dunning, Chargebacks & Fraud Prevention",{"type":3012,"content":3473},[3474],{"text":3475,"type":3016},"Dunning is the process of tracking and automatically retrying to collect failed credit card payments. Most dunning isn’t deliberate churn. Instead, it happens most often because the customer’s debit or credit card expired, they got a new credit card but forgot to update it on their account, their credit card was lost or stolen, new billing address, hit their credit card limit, or simply forgot.",{"type":3012,"content":3477},[3478],{"text":3479,"type":3016},"On the other hand, chargebacks are deliberate and occur when a customer files a dispute over a charge with their credit card company.",{"type":3012,"content":3481},[3482],{"text":3483,"type":3016},"In general, the more recurring customers you have and the lower the price point you sell at, the more time and resources you’ll need to devote to dunning, chargeback disputes, and general fraud prevention.",{"type":3395,"attrs":3485,"content":3486},{"tight":2700},[3487,3493,3499,3505,3511],{"type":3399,"content":3488},[3489],{"type":3012,"content":3490},[3491],{"text":3492,"type":3016},"How will you handle dunning \u002F failed payments? Automated vs. manual processes?",{"type":3399,"content":3494},[3495],{"type":3012,"content":3496},[3497],{"text":3498,"type":3016},"How many dunning emails will you send?",{"type":3399,"content":3500},[3501],{"type":3012,"content":3502},[3503],{"text":3504,"type":3016},"Who is going to write the dunning emails?",{"type":3399,"content":3506},[3507],{"type":3012,"content":3508},[3509],{"text":3510,"type":3016},"What’s your process for disputing chargebacks?",{"type":3399,"content":3512},[3513],{"type":3012,"content":3514},[3515],{"text":3516,"type":3016},"What processes will you have in place for fraud prevention? (Ex: Paying with fraudulent credit cards, pirated subscriptions, etc.)",{"type":3039,"attrs":3518,"content":3519},{"level":3384},[3520],{"text":3521,"type":3016},"Upsells, Cross-sells, Discounts & Coupons",{"type":3012,"content":3523},[3524],{"text":3525,"type":3016,"marks":3526},"One of the easiest ways to increase average order value as well as customer lifetime value is through upsells and cross-sells.",[3527],{"type":3064},{"type":3395,"attrs":3529,"content":3530},{"tight":2700},[3531,3537,3543],{"type":3399,"content":3532},[3533],{"type":3012,"content":3534},[3535],{"text":3536,"type":3016},"What’s your process for upsells and cross-sells, if applicable?",{"type":3399,"content":3538},[3539],{"type":3012,"content":3540},[3541],{"text":3542,"type":3016},"What about discounts and coupons?",{"type":3399,"content":3544},[3545],{"type":3012,"content":3546},[3547],{"text":3548,"type":3016},"Will you offer volume-based discounts for groups?",{"type":3039,"attrs":3550,"content":3551},{"level":3384},[3552],{"text":3553,"type":3016},"Business Integrations",{"type":3012,"content":3555},[3556],{"text":3557,"type":3016},"Chances are, you are using more than just Webflow and Foxy to run your business. You need to make sure the other software your business is using syncs with your recurring payments.",{"type":3395,"attrs":3559,"content":3560},{"tight":2700},[3561,3567,3573,3579],{"type":3399,"content":3562},[3563],{"type":3012,"content":3564},[3565],{"text":3566,"type":3016},"How will your recurring customer \u002F subscription information integrate with your CRM (for sales and customer retention purposes) and cloud accounting software (for taxes + accounting purposes)?",{"type":3399,"content":3568},[3569],{"type":3012,"content":3570},[3571],{"text":3572,"type":3016},"If you do physical product subscriptions, how will this information sync with your inventory management software?",{"type":3399,"content":3574},[3575],{"type":3012,"content":3576},[3577],{"text":3578,"type":3016},"What’s the process for syncing autoship payments with your warehouse?",{"type":3399,"content":3580},[3581],{"type":3012,"content":3582},[3583],{"text":3584,"type":3016},"What other software are you using that needs to integrate with recurring payments? (For example – Google Analytics, Zapier, Help Scout (support tickets), etc.",{"type":3039,"attrs":3586,"content":3587},{"level":3041},[3588],{"text":3318,"type":3016},{"type":3012,"content":3590},[3591],{"text":3592,"type":3016},"As we alluded to earlier in this post, Webflow doesn’t support recurring billing natively.",{"type":3012,"content":3594},[3595],{"text":3596,"type":3016},"If you want to set up recurring payments of any kind, you have two options:",{"type":3598,"attrs":3599,"content":3601},"ordered_list",{"order":3600,"tight":2700},1,[3602,3608],{"type":3399,"content":3603},[3604],{"type":3012,"content":3605},[3606],{"text":3607,"type":3016},"Create a fully custom solution: This is doable, but it will be hard, expensive, and time-consuming even with senior software engineers.",{"type":3399,"content":3609},[3610],{"type":3012,"content":3611},[3612,3614,3620,3622,3628,3630,3636],{"text":3613,"type":3016},"Use software—like Foxy—that already supports this use case: Foxy is faster to implement, 100% customizable, and doesn’t require you to reinvent the wheel. Foxy integrates directly with ",{"text":3615,"type":3016,"marks":3616},"Webflow",[3617],{"type":3097,"attrs":3618},{"href":3619,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fwebflow",{"text":3621,"type":3016},", so you can ",{"text":3623,"type":3016,"marks":3624},"create and manage subscription-based products",[3625],{"type":3097,"attrs":3626},{"href":3627,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Fproducts\u002Fsubscriptions",{"text":3629,"type":3016}," from physical products, digital goods, memberships, donations, and more. You can also spin up a ",{"text":3631,"type":3016,"marks":3632},"customer portal",[3633],{"type":3097,"attrs":3634},{"href":3635,"title":2824},"https:\u002F\u002Fsupport.foxy.io\u002Fen_US\u002Fwebflow\u002Fcreate-a-customer-portal-in-webflow",{"text":3637,"type":3016},", offer free trials, add-ons, connect to 100+ payment gateways, require setup fees (if you want), bundles, volume-based discounts, and so much more.",{"type":3012,"content":3639},[3640],{"text":3641,"type":3016},"Not to mention, we believe in our recurring payment features so much that we use it to manage all of our customer subscriptions.",{"type":3012,"content":3643},[3644],{"text":3645,"type":3016},"Pro Tip: The cart, checkout, receipts, and emails that customers receive via Foxy are 100% customizable, so you have full control over your brand and customer experience. 🙂",{"type":3012,"content":3647},[3648,3650,3656],{"text":3649,"type":3016},"In addition, our recurring payment features also work for ",{"text":3651,"type":3016,"marks":3652},"accepting recurring donations",[3653],{"type":3097,"attrs":3654},{"href":3655,"title":2824},"https:\u002F\u002Ffoxy-donation-widget.webflow.io\u002F",{"text":3657,"type":3016},".",{"type":3039,"attrs":3659,"content":3660},{"level":3041},[3661],{"text":3325,"type":3016},{"type":3012,"content":3663},[3664],{"text":3665,"type":3016},"Here are some examples of how Webflow customers are using Foxy’s recurring billing to inspire you.",{"type":3039,"attrs":3667,"content":3668},{"level":3384},[3669],{"text":3332,"type":3016},{"type":3012,"content":3671},[3672],{"text":3673,"type":3016,"marks":3674},"BalanceGenics",[3675],{"type":3019},{"type":3012,"content":3677},[3678],{"type":3048,"attrs":3679},{"alt":3673,"src":3680,"title":3673},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fbalancegenics.jpg",{"type":3012,"content":3682},[3683,3685,3690],{"text":3684,"type":3016},"Another consumable business that most people will buy on a regular basis is vitamins and supplements. In this example, you can see how ",{"text":3673,"type":3016,"marks":3686},[3687],{"type":3097,"attrs":3688},{"href":3689,"title":2824},"https:\u002F\u002Fwww.balancegenics.com\u002Fshop\u002Fbalancegenics-daily-adrenal",{"text":3691,"type":3016}," sells both one-off and different supplement subscriptions. In this case, they offer one or two-month subscriptions for their energy supplements.",{"type":3039,"attrs":3693,"content":3694},{"level":3384},[3695],{"text":3339,"type":3016},{"type":3012,"content":3697},[3698],{"text":3699,"type":3016,"marks":3700},"OkieFoodTrucks.com",[3701],{"type":3019},{"type":3012,"content":3703},[3704],{"type":3048,"attrs":3705},{"alt":3699,"src":3706,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fokiefoodtrucks.jpeg",{"type":3012,"content":3708},[3709,3714],{"text":3699,"type":3016,"marks":3710},[3711],{"type":3097,"attrs":3712},{"href":3713,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fhow-okiefoodtrucks-is-using-foxy-webflow-to-change-the-food-truck-industry\u002F",{"text":3715,"type":3016}," is a two-sided marketplace that connects Oklahoma food trucks with event planners. Food trucks can sign up for either a monthly or annual membership to get premium listings, featured spotlights, and leads from event planners that are looking for food trucks to offer food and\u002For catering services at their venue.",{"type":3012,"content":3717},[3718],{"text":3719,"type":3016},"What’s unique about this business is that when a new food truck subscribes in Foxy, they are automatically added into an Airtable database via Zapier, so they start receiving new event leads automagically via text (in Twilio) and email.",{"type":3039,"attrs":3721,"content":3722},{"level":3384},[3723],{"text":3346,"type":3016},{"type":3012,"content":3725},[3726],{"text":3727,"type":3016,"marks":3728},"Tutto Gourmet Foods",[3729],{"type":3019},{"type":3012,"content":3731},[3732],{"type":3048,"attrs":3733},{"alt":3727,"src":3734,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ftutto-gourmet-foods.jpg",{"type":3012,"content":3736},[3737,3742],{"text":3727,"type":3016,"marks":3738},[3739],{"type":3097,"attrs":3740},{"href":3741,"title":2824},"https:\u002F\u002Fwww.tuttogourmet.com\u002Fcustomer-registration",{"text":3743,"type":3016}," is a great example of how a B2B ecommerce company leverages a customizable customer portal to streamline the ordering process for wholesalers. Wholesalers are incentivized to create an account to get special pricing.",{"type":3012,"content":3745},[3746],{"text":3747,"type":3016},"They set up their portal in a way to reduce friction once a wholesaler logs in. This makes it easier for them to place reorders, meaning more revenue for the business and happier wholesalers.",{"type":3039,"attrs":3749,"content":3750},{"level":3384},[3751],{"text":3353,"type":3016},{"type":3012,"content":3753},[3754],{"text":3755,"type":3016,"marks":3756},"Unseen",[3757],{"type":3019},{"type":3012,"content":3759},[3760],{"type":3048,"attrs":3761},{"alt":3755,"src":3762,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Funseen.jpg",{"type":3012,"content":3764},[3765,3767,3772],{"text":3766,"type":3016},"Our recurring payment feature isn’t just for physical and digital products. It is also being used by many charities and nonprofit organizations, including ",{"text":3755,"type":3016,"marks":3768},[3769],{"type":3097,"attrs":3770},{"href":3771,"title":2824},"https:\u002F\u002Fwww.weareunseen.org\u002Fdonate",{"text":3773,"type":3016},". Unseen works with organizations all over the world to end human trafficking.",{"type":3012,"content":3775},[3776],{"text":3777,"type":3016},"Their website is a simple one-pager that describes their mission and provides a way for people to join the fight with both one-time and recurring monthly donations. By including five different suggested amounts, they also eliminate the guesswork and awkwardness that can come with not being sure how much they should donate. This can go a long way to improve on-site conversion rates and collect more online donations.",{"type":3023},{"type":3012,"content":3780},[3781],{"text":3782,"type":3016},"In sum, there is a lot to consider before you accept recurring payments. However, one thing that can make this process easier is to use software that makes it easy to accept recurring payments without having to reinvent the wheel with a custom solution.",{"type":3012,"content":3784},[3785,3787,3793,3795,3801],{"text":3786,"type":3016},"Looking to set up recurring payments on your Webflow site? ",{"text":3788,"type":3016,"marks":3789},"Try Foxy for free.",[3790],{"type":3097,"attrs":3791},{"href":3792,"title":2824},"https:\u002F\u002Ffoxy.io\u002Fpricing",{"text":3794,"type":3016}," Or if you need help getting started or have questions, please ",{"text":3796,"type":3016,"marks":3797},"reach out",[3798],{"type":3097,"attrs":3799},{"href":3800,"title":2824},"https:\u002F\u002Ffoxy.io\u002Fcontact",{"text":3802,"type":3016}," to our team. We’re always happy to help!",{"type":3012,"content":3804},[3805,3807,3813],{"text":3806,"type":3016},"Watercolor by ",{"text":3808,"type":3016,"marks":3809},"Catarina Garcia",[3810],{"type":3097,"attrs":3811},{"href":3812,"title":2824},"https:\u002F\u002Fcatarinagarciaart.com\u002F",{"text":3657,"type":3016},{"type":3009,"content":3815},[3816],{"type":3012,"content":3817},[3818],{"text":3819,"type":3016},"A guide to setting up recurring payments using Foxy and Webflow, along with several examples.",{"id":3821,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":3822,"copyright":2658,"fieldtype":2660,"meta_data":3823,"is_external_url":2700},57814,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002F1a360b8117\u002Fwebflow-subscriptions-2.jpg",{},[3825],{"name":2847,"created_at":3245,"published_at":3246,"updated_at":3247,"id":3248,"uuid":1801,"content":3826,"slug":3253,"full_slug":2846,"sort_by_date":2824,"position":3254,"tag_list":3827,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":3257,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":3828,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3250,"name":2847,"component":3251,"description":3252},[],[],"how-to-set-up-recurring-payments-and-subscriptions-with-foxy-webflow","blog\u002Fposts\u002Fhow-to-set-up-recurring-payments-and-subscriptions-with-foxy-webflow",850,[],"94c1ccee-7d22-4ce9-967a-111fde03ac4c","2021-07-29T09:32:48.000Z",[],{"name":3837,"created_at":3838,"published_at":3839,"updated_at":3840,"id":3841,"uuid":2509,"content":3842,"slug":4119,"full_slug":4120,"sort_by_date":2824,"position":4121,"tag_list":4122,"is_startpage":2700,"parent_id":3277,"meta_data":2824,"group_id":4123,"first_published_at":4124,"release_id":2824,"lang":2830,"path":2824,"alternates":4125,"default_full_slug":2824,"translated_slugs":2824},"We love AWS Lambda, but its concurrency handling with SQS is silly.","2023-03-24T17:10:39.300Z","2024-11-07T21:02:24.320Z","2024-11-07T21:02:24.338Z",64376,{"_uid":3843,"tags":2658,"title":3837,"content":3844,"summary":4100,"component":2954,"thumbnail":4106,"categories":4110},"04d316b6-c21c-4709-8c3d-1420108375c2",{"type":3009,"content":3845},[3846,3880,3900,3904,3909,3913,3917,3921,3926,3938,3945,3949,3953,3957,3962,3966,3970,3986,3990,3994,4014,4019,4023,4033,4037,4041,4045,4055,4067,4077,4082,4092,4096],{"type":3012,"content":3847},[3848,3850,3854,3856,3862,3864,3870,3872,3878],{"text":3849,"type":3016},"We’re ",{"text":3851,"type":3016,"marks":3852},"big",[3853],{"type":3064},{"text":3855,"type":3016}," fans of serverless here at Foxy.io, both in general, and the ",{"text":3857,"type":3016,"marks":3858},"Serverless.com framework",[3859],{"type":3097,"attrs":3860},{"href":3861,"title":2824},"https:\u002F\u002Fwww.serverless.com\u002F",{"text":3863,"type":3016}," specifically. We use serverless apps internally for a number of things, like WAF automation (to block card testers), our webhooks system, ",{"text":3865,"type":3016,"marks":3866},"our new Help Scout + Foxy ecommerce integration",[3867],{"type":3097,"attrs":3868},{"href":3869,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fnew-integration-help-scout\u002F",{"text":3871,"type":3016},", and the ",{"text":3873,"type":3016,"marks":3874},"custom shipping code",[3875],{"type":3097,"attrs":3876},{"href":3877,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fnew-feature-custom-shipping-code\u002F",{"text":3879,"type":3016}," functionality within Foxy.",{"type":3012,"content":3881},[3882,3884,3890,3892,3898],{"text":3883,"type":3016},"We’ve also got some ",{"text":3885,"type":3016,"marks":3886},"serverless starter packages for Netlify",[3887],{"type":3097,"attrs":3888},{"href":3889,"title":2824},"https:\u002F\u002Fgithub.com\u002FFoxy\u002Ffoxy-node-netlify-functions",{"text":3891,"type":3016}," and Cloudflare (for a ",{"text":3893,"type":3016,"marks":3894},"Cloudflare-based membership protected site",[3895],{"type":3097,"attrs":3896},{"href":3897,"title":2824},"https:\u002F\u002Fgithub.com\u002FFoxy\u002Ffoxy-cloudflare-membership-site",{"text":3899,"type":3016},", for instance).",{"type":3012,"content":3901},[3902],{"text":3903,"type":3016},"Note: What follows gets a little technical, and is highly specific to Lambda (AWS’s serverless computing platform) and SQS (AWS’s queuing system). We’ll try to keep it approachable, but it’s gonna be a ride.",{"type":3039,"attrs":3905,"content":3906},{"level":3041},[3907],{"text":3908,"type":3016},"Queues and batch processing in serverless apps",{"type":3012,"content":3910},[3911],{"text":3912,"type":3016},"One thing serverless apps can be great at is batch processing, where you might have thousands of events to process, but you only need to do this daily or weekly. Instead of maintaining servers sitting idly when they’re not needed, a serverless app can scale from zero to the moon, then scale back down to zero. This saves money, and effectively eliminates setting up autoscaling.",{"type":3012,"content":3914},[3915],{"text":3916,"type":3016},"Because serverless functions are generally intended to be short-running, you’ll want to make your serverless function process just one event at a time. In the olden days, if you had 5,000 events to process every day, you might have a single long-running process that pulls all records from the database in a single query, then loops through the results and processes each in one big process. But with a serverless approach, you’d have one method that retrieves all your data from the database and stuffs each record into a queue; then your serverless app would pull items from the queue and process them individually.",{"type":3012,"content":3918},[3919],{"text":3920,"type":3016},"AWS Lambda can be configured to pull from an SQS queue, so it’s a beautiful and nearly bulletproof way to process lots of data.",{"type":3039,"attrs":3922,"content":3923},{"level":3041},[3924],{"text":3925,"type":3016},"Scaling! 🚀🔜🌖",{"type":3012,"content":3927},[3928,3930,3936],{"text":3929,"type":3016},"If your Lambdas are self-contained and can scale to the moon, great! By default, Lambda will pull up to 5 batches of events from the queue at the same time. (A “batch” in this context is the number of items Lambda will pull at one time. This is configurable, but for our purposes let’s just assume our batch size is configured to 1, so Lambda will just pull 1 item from the queue at a time.) From ",{"text":3931,"type":3016,"marks":3932},"the AWS docs about Lambda + SQS",[3933],{"type":3097,"attrs":3934},{"href":3935,"title":2824},"https:\u002F\u002Fdocs.aws.amazon.com\u002Flambda\u002Flatest\u002Fdg\u002Fwith-sqs.html#events-sqs-scaling",{"text":3937,"type":3016},":",{"type":3939,"content":3940},"blockquote",[3941],{"type":3012,"content":3942},[3943],{"text":3944,"type":3016},"If messages are still available, Lambda increases the number of processes that are reading batches by up to 60 more instances per minute. The maximum number of batches that can be processed simultaneously by an event source mapping is 1000.",{"type":3012,"content":3946},[3947],{"text":3948,"type":3016},"Great! Lambda will scale up to 1000 concurrent executions!",{"type":3012,"content":3950},[3951],{"text":3952,"type":3016},"But…",{"type":3012,"content":3954},[3955],{"text":3956,"type":3016},"Maybe not so great. What if your code makes a request to a 3rd party API that implements rate limiting? Lambda might scale to run your code 10,000 times in 5 minutes, but the 3rd party might automatically block or reject your API requests. What to do?",{"type":3039,"attrs":3958,"content":3959},{"level":3041},[3960],{"text":3961,"type":3016},"Concurrency limits to the rescue? No 🙁",{"type":3012,"content":3963},[3964],{"text":3965,"type":3016},"Thankfully, Lambda offers a concurrency setting. Set it to 2, for instance, and your Lambda will only execute 2 at the same time. If your function takes 1s (let’s say there are numerous external http requests it’s making), that’ll slow things down so it only executes about 2 times a second.",{"type":3012,"content":3967},[3968],{"text":3969,"type":3016},"So this should be easy! Set your concurrency lower, and you’ll naturally slow things down, and avoid hammering 3rd party services.",{"type":3012,"content":3971},[3972,3974,3979,3981,3985],{"text":3973,"type":3016},"But… though setting the concurrency is easy, and it does indeed prevent your Lambda from executing more than you want, the Lambda concurrency setting ",{"text":3975,"type":3016,"marks":3976},"doesn’t actually impact the SQS -> Lambda connection",[3977,3978],{"type":3064},{"type":3019},{"text":3980,"type":3016},". In other words, even if your concurrency is 2, Lambda will still start out by pulling 5 batches from SQS at a time, ",{"text":3982,"type":3016,"marks":3983},"and it will still scale up to 1000",[3984],{"type":3064},{"text":3657,"type":3016},{"type":3012,"content":3987},[3988],{"text":3989,"type":3016},"So your Lambda is only allowed to run 2 at a time, but SQS is trying to push hundreds of events to Lambda, then almost all those events are going to be bounced back to SQS. And this is a problem because (typically) you’ll configure SQS to only attempt each item a few times before it gives up and sends that item to the Dead Letter Queue (DLQ).",{"type":3012,"content":3991},[3992],{"text":3993,"type":3016},"If you have 10,000 items in the queue, and are only processing 2 at a time, it’s very likely you’ll have (many) items that never actually make it to the Lambda before they get sent to the DLQ. Decidedly not good.",{"type":3012,"content":3995},[3996,3998,4004,4006,4012],{"text":3997,"type":3016},"(If this explanation isn’t clear, a few others ",{"text":3999,"type":3016,"marks":4000},"have written about this",[4001],{"type":3097,"attrs":4002},{"href":4003,"title":2824},"https:\u002F\u002Fzaccharles.medium.com\u002Flambda-concurrency-limits-and-sqs-triggers-dont-mix-well-sometimes-eb23d90122e0",{"text":4005,"type":3016},", so ",{"text":4007,"type":3016,"marks":4008},"their posts might help",[4009],{"type":3097,"attrs":4010},{"href":4011,"title":2824},"https:\u002F\u002Fbetterprogramming.pub\u002Flambda-sqs-trigger-and-concurrency-87131dad9a12",{"text":4013,"type":3016},".)",{"type":3039,"attrs":4015,"content":4016},{"level":3041},[4017],{"text":4018,"type":3016},"What’s a programmer to do?",{"type":3012,"content":4020},[4021],{"text":4022,"type":3016},"AWS’s documentation recommends a bit of a cludgy workaround, in our opinion. They basically suggest setting the SQS reattempt values such that items don’t go to the DLQ until they’ve been attempted more than they’ll possibly fail to reach Lambda. This … sort of works, but it’s still not ideal.",{"type":3012,"content":4024},[4025,4027,4031],{"text":4026,"type":3016},"But there’s a way to make this work a bit more properly, if you’re able to use SQS FIFO (First In First Out) queues. With a normal SQS queue, Lambda might pull items from the queue in any order. But with a FIFO queue, the order that items are added to the queue is the order in which they’ll be sent to Lambda. An item must be processed by Lambda before the ",{"text":4028,"type":3016,"marks":4029},"next",[4030],{"type":3064},{"text":4032,"type":3016}," item gets sent.",{"type":3012,"content":4034},[4035],{"text":4036,"type":3016},"With this approach, it basically enforces a concurrency of 1, because a second Lambda can’t pull the 2nd item in the queue until the first item’s done. One at a time.",{"type":3012,"content":4038},[4039],{"text":4040,"type":3016},"That gets us throttling down to a concurrency of 1, but what if you want something more than 1, but less than 1000? FIFO allows a “group ID” parameter, which is almost like a mini-queue within the main queue. Each group ID’s FIFO ordering is separate, so (in effect) each group ID increases the concurrency by 1.",{"type":3012,"content":4042},[4043],{"text":4044,"type":3016},"The group ID can be anything, so you could make it a random integer between 1 and your Lambda’s configured maximum concurrency. Want Lambda to run with a max concurrency of 10? Set it to 10, and when you feed items to the queue, just assign each item a random group ID between 1 and 10.",{"type":3012,"content":4046},[4047,4049,4053],{"text":4048,"type":3016},"The key here is that the underlying SQS+Lambda polling system (which, remember, ignores the concurrency configuration) ",{"text":4050,"type":3016,"marks":4051},"won’t attempt to push items from the queue to Lambda",[4052],{"type":3064},{"text":4054,"type":3016}," beyond what you have configured.",{"type":3012,"content":4056},[4057,4059,4065],{"text":4058,"type":3016},"This is actually documented in ",{"text":4060,"type":3016,"marks":4061},"an AWS blog post about FIFO queues",[4062],{"type":3097,"attrs":4063},{"href":4064,"title":2824},"https:\u002F\u002Faws.amazon.com\u002Fblogs\u002Fcompute\u002Fnew-for-aws-lambda-sqs-fifo-as-an-event-source\u002F",{"text":4066,"type":3016},", but it’s not clear from the documentation (and the blog’s a bit dense, and buries the lede a bit, at least as far as this particular concurrency solution is concerned).",{"type":3012,"content":4068},[4069,4071,4075],{"text":4070,"type":3016},"One important thing to note, however, is that if you use group IDs for something else (ie. not a random number but an account ID, for instance), and the # of group IDs is greater than the concurrency limit, you ",{"text":4072,"type":3016,"marks":4073},"will still potentially throttle SQS messages",[4074],{"type":3064},{"text":4076,"type":3016},". Just something to keep in mind.",{"type":3039,"attrs":4078,"content":4079},{"level":3041},[4080],{"text":4081,"type":3016},"How we’re using this at Foxy",{"type":3012,"content":4083},[4084,4086,4090],{"text":4085,"type":3016},"We ran into this while rebuilding our daily subscription processing system. Because processing a subscription can rely on ",{"text":4087,"type":3016,"marks":4088},"many",[4089],{"type":3064},{"text":4091,"type":3016}," 3rd parties (like Avalara for taxes, Square or PayPal for the payment, FedEx for shipping, an anti-fraud integration, a custom pre-payment webhook, etc.), and because our subscription processing actually happens on a “serverful” system that scales more slowly, we can’t just throw a thousand requests per second at every one of those external systems. By setting group IDs on the SQS messages, we can limit Lambda’s concurrency without worrying about messages going to the DLQ prematurely.",{"type":3012,"content":4093},[4094],{"text":4095,"type":3016},"To make things a bit tidier, you can set your max concurrency limit and the # of group IDs using a shared environment variable, so you won’t forget to update it in both places, if\u002Fwhen you need to change it.",{"type":3012,"content":4097},[4098],{"text":4099,"type":3016},"So there you have it! If you’re using Lambda triggered by SQS, and you need to limit Lambda’s concurrency, you’ll likely want to use a FIFO queue. If you’ve read this far, our hope is that our experience helps you get the Lambda + SQS concurrency you want 🙂",{"type":3009,"content":4101},[4102],{"type":3012,"content":4103},[4104],{"text":4105,"type":3016},"Do you need to limit concurrency in a Lambda that’s triggered by an SQS queue? Setting the reserved concurrency on the Lambda kinda sorta works but also kinda sorta can cause major problems, so read along for a better way to make it work.",{"id":4107,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":4108,"copyright":2658,"fieldtype":2660,"meta_data":4109,"is_external_url":2700},57771,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002Fef39a9aa89\u002Flambda-1.jpg",{},[4111,4115],{"name":2847,"created_at":3245,"published_at":3246,"updated_at":3247,"id":3248,"uuid":1801,"content":4112,"slug":3253,"full_slug":2846,"sort_by_date":2824,"position":3254,"tag_list":4113,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":3257,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":4114,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3250,"name":2847,"component":3251,"description":3252},[],[],{"name":3261,"created_at":3262,"published_at":3246,"updated_at":3263,"id":3264,"uuid":1813,"content":4116,"slug":3267,"full_slug":3268,"sort_by_date":2824,"position":3269,"tag_list":4117,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":3271,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":4118,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3266,"name":3261,"component":3251,"description":2658},[],[],"we-love-aws-lambda-but-its-concurrency-handling-with-sqs-is-silly","blog\u002Fposts\u002Fwe-love-aws-lambda-but-its-concurrency-handling-with-sqs-is-silly",2050,[],"9586471d-8d59-42d8-ae98-f9d41303e14e","2021-06-03T16:48:42.000Z",[],{"name":4127,"created_at":4128,"published_at":4129,"updated_at":4130,"id":4131,"uuid":2458,"content":4132,"slug":4318,"full_slug":4319,"sort_by_date":2824,"position":4320,"tag_list":4321,"is_startpage":2700,"parent_id":3277,"meta_data":2824,"group_id":4322,"first_published_at":4323,"release_id":2824,"lang":2830,"path":2824,"alternates":4324,"default_full_slug":2824,"translated_slugs":2824},"Things We Learned in May 2021","2023-03-24T17:10:40.293Z","2024-11-07T21:02:37.500Z","2024-11-07T21:02:37.522Z",64377,{"_uid":4133,"tags":2658,"title":4127,"content":4134,"summary":4294,"component":2954,"thumbnail":4300,"categories":4304},"98c6c119-38c0-4029-aa5f-d08690250371",{"type":3009,"content":4135},[4136,4140,4145,4157,4190,4201,4212,4217,4221,4223,4227,4239,4244,4249,4251,4259,4281,4286,4290],{"type":3012,"content":4137},[4138],{"text":4139,"type":3016},"We end up sharing a lot of links in our Foxy Slack channel, and we thought it might be fun to share some things we learned, found interesting, or just wanted to share.",{"type":3039,"attrs":4141,"content":4142},{"level":3384},[4143],{"text":4144,"type":3016},"The Birthday Problem",{"type":3012,"content":4146},[4147,4149,4155],{"text":4148,"type":3016},"How many people would you need in a room to have at least a 50% chance that 2 people share a birthday? It’s probably not what you think, unless you’re already familiar with “",{"text":4150,"type":3016,"marks":4151},"the birthday problem",[4152],{"type":3097,"attrs":4153},{"href":4154,"title":2824},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FBirthday_problem",{"text":4156,"type":3016},"” (or “the birthday paradox”).",{"type":3012,"content":4158},[4159,4161,4166,4168,4174,4175,4181,4182,4188],{"text":4160,"type":3016},"This came up internally while we were helping an Enterprise Plan user build out a pretty slick ",{"text":3615,"type":3016,"marks":4162},[4163],{"type":3097,"attrs":4164},{"href":4165,"title":2824},"https:\u002F\u002Fwebflow.com\u002F",{"text":4167,"type":3016}," + ",{"text":4169,"type":3016,"marks":4170},"JotForm",[4171],{"type":3097,"attrs":4172},{"href":4173,"title":2824},"https:\u002F\u002Fwww.jotform.com\u002F",{"text":4167,"type":3016},{"text":4176,"type":3016,"marks":4177},"Foxy",[4178],{"type":3097,"attrs":4179},{"href":4180,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002F",{"text":4167,"type":3016},{"text":4183,"type":3016,"marks":4184},"Airtable",[4185],{"type":3097,"attrs":4186},{"href":4187,"title":2824},"https:\u002F\u002Fairtable.com\u002F",{"text":4189,"type":3016}," backoffice automation solution. Each product needed to connect to a medical lab with a unique number, but luckily JotForm can generate unique random numbers. (You can do custom order IDs in Foxy as well, but that’s at the order level, so they didn’t work here.)",{"type":3039,"attrs":4191,"content":4192},{"level":3384},[4193,4195,4199],{"text":4194,"type":3016},"Use your Mac’s Touch ID for ",{"text":4196,"type":3016,"marks":4197},"sudo",[4198],{"type":3143},{"text":4200,"type":3016}," commands",{"type":3012,"content":4202},[4203,4205,4211],{"text":4204,"type":3016},"Have a Mac with Touch ID? Want to use it for sudo commands, instead of entering your password? Well then you’re in luck! Check this blog post outlining ",{"text":4206,"type":3016,"marks":4207},"how to enable Touch ID for sudo",[4208],{"type":3097,"attrs":4209},{"href":4210,"title":2824},"https:\u002F\u002Fdavidwalsh.name\u002Ftouch-sudo",{"text":3657,"type":3016},{"type":3039,"attrs":4213,"content":4214},{"level":3384},[4215],{"text":4216,"type":3016},"How differential steering (on automobiles) works",{"type":3012,"content":4218},[4219],{"text":4220,"type":3016},"Completely unrelated to web development, but pretty fantastic explanation of how the outside wheel can spin faster than the inside wheel, when a car turns.",{"type":3039,"attrs":4222},{"level":3384},{"type":3012,"content":4224},[4225],{"text":4226,"type":3016},"Sharing a URL and highlighting specific text",{"type":3012,"content":4228},[4229,4231,4237],{"text":4230,"type":3016},"Technically called “Scroll to Text Fragment” (",{"text":4232,"type":3016,"marks":4233},"via StackOverflow",[4234],{"type":3097,"attrs":4235},{"href":4236,"title":2824},"https:\u002F\u002Fstackoverflow.com\u002Fa\u002F62162093\u002F862520",{"text":4238,"type":3016},"), Chrome can highlight text on pageload, where the text is specified in an anchor link as below. Fun.",{"type":3147,"attrs":4240,"content":4241},{"params":2658},[4242],{"text":4243,"type":3016},"https:\u002F\u002Ffoxy.io\u002F#:~:text=flexible",{"type":3012,"content":4245},[4246],{"type":3048,"attrs":4247},{"alt":2824,"src":4248,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffoxy-screenshot.jpg",{"type":3039,"attrs":4250},{"level":3384},{"type":3012,"content":4252},[4253,4255],{"text":4254,"type":3016},"Editing in the browser with ",{"text":4256,"type":3016,"marks":4257},"document.design",[4258],{"type":3143},{"type":3939,"content":4260},[4261,4271],{"type":3012,"content":4262},[4263,4265],{"text":4264,"type":3016},"That feeling when you first discovered `document.designMode` ",{"text":4266,"type":3016,"marks":4267},"pic.twitter.com\u002FbxA1otzCjN",[4268],{"type":3097,"attrs":4269},{"href":4270,"title":2824},"https:\u002F\u002Ft.co\u002FbxA1otzCjN",{"type":3012,"content":4272},[4273,4275],{"text":4274,"type":3016},"— Tomek Sułkowski (@sulco) ",{"text":4276,"type":3016,"marks":4277},"September 27, 2019",[4278],{"type":3097,"attrs":4279},{"href":4280,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fsulco\u002Fstatus\u002F1177559150563344384?ref_src=twsrc%5Etfw",{"type":3039,"attrs":4282,"content":4283},{"level":3384},[4284],{"text":4285,"type":3016},"Music: Experimental\u002Fprog\u002Fmath rock + jazz fusion with a hammered dulcimer?",{"type":3012,"content":4287},[4288],{"text":4289,"type":3016},"If you’re keen for some music you’ve likely never heard before…",{"type":3012,"content":4291},[4292],{"text":4293,"type":3016},"Hopefully at least one of these links enriches your life 🙂",{"type":3009,"content":4295},[4296],{"type":3012,"content":4297},[4298],{"text":4299,"type":3016},"The birthday problem, differential steering, House of Waters music, and more. Here’s what we learned last month.",{"id":4301,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":4302,"copyright":2658,"fieldtype":2660,"meta_data":4303,"is_external_url":2700},57747,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002Fabca9529cf\u002Fmay-2021-2.jpg",{},[4305],{"name":2871,"created_at":4306,"published_at":4307,"updated_at":4308,"id":4309,"uuid":1798,"content":4310,"slug":4313,"full_slug":2870,"sort_by_date":2824,"position":4314,"tag_list":4315,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":4316,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":4317,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.032Z","2024-07-26T15:50:52.859Z","2024-07-26T15:50:52.885Z",64356,{"_uid":4311,"name":2871,"component":3251,"description":4312},"f39307be-09f6-4702-8bbb-35c0d69bcc42","Foxy related information, news, and announcements.","culture",30,[],"cf417cbf-9d6f-48bb-8594-5d70c10c0a53",[],"things-we-learned-in-may-2021","blog\u002Fposts\u002Fthings-we-learned-in-may-2021",1880,[],"754f74f1-6a8b-49fd-b304-7700ca2a3d65","2021-06-02T23:48:56.000Z",[],{"name":4326,"created_at":4327,"published_at":4328,"updated_at":4329,"id":4330,"uuid":2479,"content":4331,"slug":4432,"full_slug":4433,"sort_by_date":2824,"position":4434,"tag_list":4435,"is_startpage":2700,"parent_id":3277,"meta_data":2824,"group_id":4436,"first_published_at":4437,"release_id":2824,"lang":2830,"path":2824,"alternates":4438,"default_full_slug":2824,"translated_slugs":2824},"Use JotForm to Visually Build Your Foxy Purchase Forms","2023-03-24T17:10:41.044Z","2024-11-07T21:02:45.559Z","2024-11-07T21:02:45.582Z",64378,{"_uid":4332,"tags":2658,"title":4326,"content":4333,"summary":4417,"component":2954,"thumbnail":4423,"categories":4427},"9231d716-32be-4395-9cd2-28d2292c12cc",{"type":3009,"content":4334},[4335,4339,4351,4363,4367,4400],{"type":3012,"content":4336},[4337],{"text":4338,"type":3016},"Let’s face it. Web forms can be a pain sometimes, especially when more advanced features are needed. For example, date pickers, conditionally shown fields, price sliders, etc. And what about styling the form so it looks and functions great on all devices. The same can be true when building your Foxy purchase (add to cart) forms.",{"type":3012,"content":4340},[4341,4343,4349],{"text":4342,"type":3016},"By ",{"text":4344,"type":3016,"marks":4345},"integrating Foxy with JotForm’s form builder",[4346],{"type":3097,"attrs":4347},{"href":4348,"title":2824},"https:\u002F\u002Fsupport.foxy.io\u002Fen_US\u002Fjotform\u002Fcreate-a-foxy-purchase-form-with-jotform",{"text":4350,"type":3016},", you can quickly and easily build complex purchase forms without any coding experience needed. JotForm’s visual form builder allows you to drag and drop all sorts of form fields and widgets right into your form in seconds. Easily configure each field’s settings so they look and function as desired.",{"type":3012,"content":4352},[4353,4355,4361],{"text":4354,"type":3016},"Once your form is designed, you can connect it to Foxy so that form submissions get added to the Foxy cart as a new product (check out an example ",{"text":4356,"type":3016,"marks":4357},"here",[4358],{"type":3097,"attrs":4359},{"href":4360,"title":2824},"https:\u002F\u002Fform.jotform.com\u002F211405674315147",{"text":4362,"type":3016},"). From there, Foxy handles the rest (taxes, shipping, discounts, etc.), securely carrying the customer through the rest of the checkout flow.",{"type":3012,"content":4364},[4365],{"text":4366,"type":3016},"The sky’s the limit when it comes to what use cases are possible with Foxy + JotForm. Here are just a few examples to inspire you:",{"type":3395,"attrs":4368,"content":4369},{"tight":2700},[4370,4376,4382,4388,4394],{"type":3399,"content":4371},[4372],{"type":3012,"content":4373},[4374],{"text":4375,"type":3016},"Donation Form",{"type":3399,"content":4377},[4378],{"type":3012,"content":4379},[4380],{"text":4381,"type":3016},"Booking Form",{"type":3399,"content":4383},[4384],{"type":3012,"content":4385},[4386],{"text":4387,"type":3016},"Reservation Form",{"type":3399,"content":4389},[4390],{"type":3012,"content":4391},[4392],{"text":4393,"type":3016},"T-Shirt Order Form",{"type":3399,"content":4395},[4396],{"type":3012,"content":4397},[4398],{"text":4399,"type":3016},"Bill Payment Form",{"type":3012,"content":4401},[4402,4404,4408,4410,4415],{"text":4403,"type":3016},"We’ve got a step-by-step tutorial available ",{"text":4356,"type":3016,"marks":4405},[4406],{"type":3097,"attrs":4407},{"href":4348,"title":2824},{"text":4409,"type":3016},", as well as multiple demos you can try out for yourself. As always, we’d love to learn about how you’re using Foxy. Please don’t hesitate to ",{"text":3796,"type":3016,"marks":4411},[4412],{"type":3097,"attrs":4413},{"href":4414,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fcontact",{"text":4416,"type":3016}," if we can be of assistance.",{"type":3009,"content":4418},[4419],{"type":3012,"content":4420},[4421],{"text":4422,"type":3016},"Visually create powerful purchase forms that connect to Foxy to handle the cart and checkout.",{"id":4424,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":4425,"copyright":2658,"fieldtype":2660,"meta_data":4426,"is_external_url":2700},57752,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002F43f64fd01f\u002Fjotform.jpg",{},[4428],{"name":2847,"created_at":3245,"published_at":3246,"updated_at":3247,"id":3248,"uuid":1801,"content":4429,"slug":3253,"full_slug":2846,"sort_by_date":2824,"position":3254,"tag_list":4430,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":3257,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":4431,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3250,"name":2847,"component":3251,"description":3252},[],[],"use-jotform-to-visually-build-your-foxy-purchase-forms","blog\u002Fposts\u002Fuse-jotform-to-visually-build-your-foxy-purchase-forms",1950,[],"e5730668-1ee5-4ab0-8e1d-0d55bc4fb417","2021-05-21T17:15:34.000Z",[],{"name":4440,"created_at":4441,"published_at":4442,"updated_at":4443,"id":4444,"uuid":2266,"content":4445,"slug":4501,"full_slug":4502,"sort_by_date":2824,"position":4503,"tag_list":4504,"is_startpage":2700,"parent_id":3277,"meta_data":2824,"group_id":4505,"first_published_at":4506,"release_id":2824,"lang":2830,"path":2824,"alternates":4507,"default_full_slug":2824,"translated_slugs":2824},"New Integration: Help Scout","2023-03-24T17:10:41.761Z","2024-11-07T21:02:59.941Z","2024-11-07T21:02:59.956Z",64379,{"_uid":4446,"tags":2658,"title":4440,"content":4447,"summary":4479,"component":2954,"thumbnail":4485,"categories":4489},"3407f730-82ec-49ab-a968-cc2b5581c078",{"type":3009,"content":4448},[4449,4459,4463],{"type":3012,"content":4450},[4451,4453,4458],{"text":4452,"type":3016},"We’re excited to announce that our Help Scout integration is out of beta and live! Get it ",{"text":4356,"type":3016,"marks":4454},[4455],{"type":3097,"attrs":4456},{"href":4457,"title":2824},"https:\u002F\u002Fhelpscout.integrations.foxy.io\u002Fauthorize",{"text":3657,"type":3016},{"type":3012,"content":4460},[4461],{"text":4462,"type":3016},"With just a few clicks, you can connect Help Scout to your Foxy data, automatically importing customer information, order history, subscription details, and more, right alongside your customers’ support tickets.",{"type":3012,"content":4464},[4465,4467,4471,4473,4477],{"text":4466,"type":3016},"Now you can more efficiently take care of your customers without having to switch between platforms for important information. It only takes a couple of minutes to get things connected. Get started ",{"text":4356,"type":3016,"marks":4468},[4469],{"type":3097,"attrs":4470},{"href":4457,"title":2824},{"text":4472,"type":3016},". As always, please don’t hesitate to ",{"text":3796,"type":3016,"marks":4474},[4475],{"type":3097,"attrs":4476},{"href":3800,"title":2824},{"text":4478,"type":3016}," if we can help with anything.",{"type":3009,"content":4480},[4481],{"type":3012,"content":4482},[4483],{"text":4484,"type":3016},"View customer information, order history, subscription details, and more, right alongside your support tickets.",{"id":4486,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":4487,"copyright":2658,"fieldtype":2660,"meta_data":4488,"is_external_url":2700},57812,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002F9481e70ece\u002Fhs-screenshot.jpeg",{},[4490],{"name":2736,"created_at":4491,"published_at":3246,"updated_at":4492,"id":4493,"uuid":1807,"content":4494,"slug":4497,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":4498,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":4499,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":4500,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.244Z","2023-03-24T17:17:35.085Z",64359,{"_uid":4495,"name":2736,"component":3251,"description":4496},"3ef22883-bf74-46ab-8082-d065612e015a","New feature and integration announcements.","product-updates",[],"bb8cf5a5-aa9d-4818-854a-99bae339ee69",[],"new-integration-help-scout","blog\u002Fposts\u002Fnew-integration-help-scout",1240,[],"fcb17e47-4c59-49c5-83b8-0f721ab62c41","2021-05-19T11:11:10.000Z",[],{"name":4509,"created_at":4510,"published_at":4511,"updated_at":4512,"id":4513,"uuid":2131,"content":4514,"slug":4919,"full_slug":4920,"sort_by_date":2824,"position":4921,"tag_list":4922,"is_startpage":2700,"parent_id":3277,"meta_data":2824,"group_id":4923,"first_published_at":4924,"release_id":2824,"lang":2830,"path":2824,"alternates":4925,"default_full_slug":2824,"translated_slugs":2824},"How OkieFoodTrucks.com Is Using Foxy + Webflow to Change the Food Truck Industry","2023-03-24T17:10:42.522Z","2024-11-07T21:04:26.167Z","2024-11-07T21:04:26.188Z",64380,{"_uid":4515,"tags":2658,"title":4509,"content":4516,"summary":4904,"component":2954,"thumbnail":4910,"categories":4914},"4ad21c6a-f93c-4684-9e0a-c2cb133077ea",{"type":3009,"content":4517},[4518,4522,4526,4537,4542,4552,4560,4564,4569,4573,4667,4672,4680,4685,4689,4710,4719,4723,4727,4732,4742,4751,4755,4765,4770,4774,4779,4783,4787,4795,4806,4811,4823,4831,4841,4846,4850,4859,4863,4868,4872,4881,4886,4894],{"type":3012,"content":4519},[4520],{"text":4521,"type":3016},"Food trucks… those wonderful mobile vendors who provide yummy goodness to event attendees, neighborhoods, and more. Their popularity continues to grow around the world, and if you’re like us, the last outdoor event you attended most likely had a food truck or two.",{"type":3012,"content":4523},[4524],{"text":4525,"type":3016},"Food trucks are great for both the event planner and event attendees, bringing larger crowds and generating more revenue. Sometimes though, finding available food trucks for an event can be a difficult task. Dozens of phone calls and emails, hoping someone is available, or at the very least, calls or emails back.",{"type":3012,"content":4527},[4528,4530,4535],{"text":4529,"type":3016},"In Oklahoma, there’s a company making this daunting task easier for anyone in need of food trucks. Using Foxy and multiple other tools, ",{"text":3699,"type":3016,"marks":4531},[4532],{"type":3097,"attrs":4533},{"href":4534,"title":2824},"https:\u002F\u002Fwww.okiefoodtrucks.com\u002F",{"text":4536,"type":3016}," has helped hundreds of event planners and food trucks connect. In addition, they provide the largest database of Oklahoma based food trucks on the web.",{"type":3039,"attrs":4538,"content":4539},{"level":3041},[4540],{"text":4541,"type":3016},"How It Works",{"type":3012,"content":4543},[4544,4546,4550],{"text":4545,"type":3016},"The idea is pretty simple. ",{"text":4547,"type":3016,"marks":4548},"Food trucks sign up",[4549],{"type":3019},{"text":4551,"type":3016}," to have their food truck listed on the website and to receive notifications when an event is in need of trucks.",{"type":3012,"content":4553},[4554,4558],{"text":4555,"type":3016,"marks":4556},"Event planners fill out a simple form",[4557],{"type":3019},{"text":4559,"type":3016},", providing details about their event, needs, etc. This information gets sent to the food trucks via text and email. Interested trucks click a link to have their contact information sent to the event planner.",{"type":3012,"content":4561},[4562],{"text":4563,"type":3016},"Event planner receives a list of qualified, available food trucks and contacts the trucks they want to have attend their event. The whole process can happen in minutes, resulting in a win-win for both the event planner and food trucks.",{"type":3039,"attrs":4565,"content":4566},{"level":3041},[4567],{"text":4568,"type":3016},"Technologies Used",{"type":3012,"content":4570},[4571],{"text":4572,"type":3016},"There’s a lot happening under the hood, requiring multiple tools and technologies. Here are a few key technologies that help keep things running smoothly:",{"type":3395,"attrs":4574,"content":4575},{"tight":2700},[4576,4587,4597,4609,4621,4633,4643,4655],{"type":3399,"content":4577},[4578],{"type":3012,"content":4579},[4580,4585],{"text":4176,"type":3016,"marks":4581},[4582],{"type":3097,"attrs":4583},{"href":4584,"title":2824},"https:\u002F\u002Ffoxy.io\u002F",{"text":4586,"type":3016}," – Drop-in custom ecommerce for one-off and recurring billing",{"type":3399,"content":4588},[4589],{"type":3012,"content":4590},[4591,4595],{"text":3615,"type":3016,"marks":4592},[4593],{"type":3097,"attrs":4594},{"href":4165,"title":2824},{"text":4596,"type":3016}," – Site design and hosting",{"type":3399,"content":4598},[4599],{"type":3012,"content":4600},[4601,4607],{"text":4602,"type":3016,"marks":4603},"Power Importer",[4604],{"type":3097,"attrs":4605},{"href":4606,"title":2824},"https:\u002F\u002Fwww.powerimporter.com\u002F",{"text":4608,"type":3016}," – Keeps Airtable and Webflow CMS data in sync",{"type":3399,"content":4610},[4611],{"type":3012,"content":4612},[4613,4619],{"text":4614,"type":3016,"marks":4615},"Jetboost",[4616],{"type":3097,"attrs":4617},{"href":4618,"title":2824},"https:\u002F\u002Fwww.jetboost.io\u002F",{"text":4620,"type":3016}," – Food truck search and filter functionality",{"type":3399,"content":4622},[4623],{"type":3012,"content":4624},[4625,4631],{"text":4626,"type":3016,"marks":4627},"Zapier",[4628],{"type":3097,"attrs":4629},{"href":4630,"title":2824},"https:\u002F\u002Fzapier.com\u002F",{"text":4632,"type":3016}," – Sends Foxy orders, form submissions, etc. to Airtable",{"type":3399,"content":4634},[4635],{"type":3012,"content":4636},[4637,4641],{"text":4183,"type":3016,"marks":4638},[4639],{"type":3097,"attrs":4640},{"href":4187,"title":2824},{"text":4642,"type":3016}," – Where food truck, event, and customer information is stored and managed",{"type":3399,"content":4644},[4645],{"type":3012,"content":4646},[4647,4653],{"text":4648,"type":3016,"marks":4649},"Twilio",[4650],{"type":3097,"attrs":4651},{"href":4652,"title":2824},"https:\u002F\u002Fwww.twilio.com\u002F",{"text":4654,"type":3016}," – Used to send text message event lead notifications to food trucks",{"type":3399,"content":4656},[4657],{"type":3012,"content":4658},[4659,4665],{"text":4660,"type":3016,"marks":4661},"Campaign Monitor",[4662],{"type":3097,"attrs":4663},{"href":4664,"title":2824},"https:\u002F\u002Fwww.campaignmonitor.com\u002F",{"text":4666,"type":3016}," – Used to send email event lead notifications to food trucks",{"type":3039,"attrs":4668,"content":4669},{"level":3041},[4670],{"text":4671,"type":3016},"Unique Ecommerce Needs",{"type":3012,"content":4673},[4674,4678],{"text":3699,"type":3016,"marks":4675},[4676],{"type":3097,"attrs":4677},{"href":4534,"title":2824},{"text":4679,"type":3016}," needed a customizable ecommerce solution that would allow them to sell different product types, and easily be layered in where needed. The standard shopping cart options just didn’t cut it. In addition, powerful discount\u002Fcoupon functionality would be needed for various promotions. Foxy was a perfect fit.",{"type":3039,"attrs":4681,"content":4682},{"level":3041},[4683],{"text":4684,"type":3016},"Memberships",{"type":3012,"content":4686},[4687],{"text":4688,"type":3016},"When food trucks sign up, they have a couple of membership plans to choose from:",{"type":3395,"attrs":4690,"content":4691},{"tight":2700},[4692,4698,4704],{"type":3399,"content":4693},[4694],{"type":3012,"content":4695},[4696],{"text":4697,"type":3016},"Yearly",{"type":3399,"content":4699},[4700],{"type":3012,"content":4701},[4702],{"text":4703,"type":3016},"Monthly",{"type":3399,"content":4705},[4706],{"type":3012,"content":4707},[4708],{"text":4709,"type":3016},"Free",{"type":3012,"content":4711},[4712],{"type":3048,"attrs":4713,"marks":4716},{"alt":4714,"src":4715,"title":2824},"Membership Plans","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fplans.jpg",[4717],{"type":3097,"attrs":4718},{"href":4715,"title":2824},{"type":3012,"content":4720},[4721],{"text":4722,"type":3016},"Yearly and monthly plans use Foxy’s subscription functionality. The free plan is handled with a $0 one-off charge, allowing for a consistent signup flow for all customers (which makes the rest of the integrations much easier). Once a food truck chooses their plan, they are taken to Foxy’s secure checkout, where they can input their billing info and finalize their order.",{"type":3012,"content":4724},[4725],{"text":4726,"type":3016},"Foxy handles the recurring billing from there, charging the customer at whatever frequency their plan is on. In addition, Foxy automatically handles the subscription “dunning” management (declined card notification, reattempts, and expiring card notices).",{"type":3039,"attrs":4728,"content":4729},{"level":3041},[4730],{"text":4731,"type":3016},"Upsells",{"type":3012,"content":4733},[4734,4736,4740],{"text":4735,"type":3016},"In addition to the membership plans, ",{"text":3699,"type":3016,"marks":4737},[4738],{"type":3097,"attrs":4739},{"href":4534,"title":2824},{"text":4741,"type":3016}," offers event planners an opportunity to get their event promoted for a small one-time fee.",{"type":3012,"content":4743},[4744],{"type":3048,"attrs":4745,"marks":4748},{"alt":4746,"src":4747,"title":2824},"Event Promotion","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fupsell.jpg",[4749],{"type":3097,"attrs":4750},{"href":4747,"title":2824},{"type":3012,"content":4752},[4753],{"text":4754,"type":3016},"When an event planner has submitted their event info (to find available food trucks) they are taken to an upsell page where they are offered low-cost event promotion.",{"type":3012,"content":4756},[4757,4759,4763],{"text":4758,"type":3016},"If the event planner chooses “yes”, they will be taken to the Foxy checkout page (with the event promotion product already added to cart), where they can securely pay. Once paid, their event gets promoted on the ",{"text":3699,"type":3016,"marks":4760},[4761],{"type":3097,"attrs":4762},{"href":4534,"title":2824},{"text":4764,"type":3016}," website, social media, and is included in a monthly email blast.",{"type":3039,"attrs":4766,"content":4767},{"level":3041},[4768],{"text":4769,"type":3016},"Automating The Whole Thing",{"type":3012,"content":4771},[4772],{"text":4773,"type":3016},"Behind the scenes, there are multiple types of data that must talk to each other for everything to operate properly. Each step in the food truck and event planner journeys is important and ensures that the end goal is met every time… food trucks and event planners connecting with each other.",{"type":3039,"attrs":4775,"content":4776},{"level":3384},[4777],{"text":4778,"type":3016},"Food Trucks",{"type":3012,"content":4780},[4781],{"text":4782,"type":3016},"When food truck owners sign up through the Foxy checkout flow, their contact info and membership plan details are automatically stored in Airtable, via Foxy’s Zapier integration. A follow up email is automatically triggered, linking to a form where food truck owners can submit their truck listing info and media (ex: food type, location, menu, social links, etc.)",{"type":3012,"content":4784},[4785],{"text":4786,"type":3016},"Truck listing info is linked to the food truck owner in Airtable and is used to determine how and when the food truck gets event lead notifications and what type of food truck listing they get (ex: paid members get more photos). Plus, since all the data is right in Airtable, seeing who is still on the free plan and sending them a discounted upgrade offer happens with a click of a button.",{"type":3012,"content":4788},[4789],{"type":3048,"attrs":4790,"marks":4792},{"alt":4778,"src":4791,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Ffood-trucks.jpg",[4793],{"type":3097,"attrs":4794},{"href":4791,"title":2824},{"type":3012,"content":4796},[4797,4799,4805],{"text":4798,"type":3016},"Once approved, food truck information is synced with Webflow CMS (via Power Importer), creating a food truck detail page and including truck info in the ",{"text":4800,"type":3016,"marks":4801},"public database",[4802],{"type":3097,"attrs":4803},{"href":4804,"title":2824},"https:\u002F\u002Fwww.okiefoodtrucks.com\u002Ffood-trucks",{"text":3657,"type":3016},{"type":3039,"attrs":4807,"content":4808},{"level":3384},[4809],{"text":4810,"type":3016},"Event Leads",{"type":3012,"content":4812},[4813,4815,4821],{"text":4814,"type":3016},"When event planners fill out the ",{"text":4816,"type":3016,"marks":4817},"“book a food truck” form",[4818],{"type":3097,"attrs":4819},{"href":4820,"title":2824},"https:\u002F\u002Fwww.okiefoodtrucks.com\u002Fbook-a-truck",{"text":4822,"type":3016},", information is automatically added to Airtable (via Zapier). Event details are reviewed and cleaned up in preparation for that day’s event lead notification.",{"type":3012,"content":4824},[4825],{"type":3048,"attrs":4826,"marks":4828},{"alt":4810,"src":4827,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fevents.jpg",[4829],{"type":3097,"attrs":4830},{"href":4827,"title":2824},{"type":3012,"content":4832},[4833,4835,4839],{"text":4834,"type":3016},"Each day ",{"text":3699,"type":3016,"marks":4836},[4837],{"type":3097,"attrs":4838},{"href":4534,"title":2824},{"text":4840,"type":3016}," sends out an event leads notification, containing on average 3-5 new event leads. Notifications are sent via text message (Twilio) and via email (Campaign Monitor).",{"type":3039,"attrs":4842,"content":4843},{"level":3384},[4844],{"text":4845,"type":3016},"Available Food Trucks",{"type":3012,"content":4847},[4848],{"text":4849,"type":3016},"Notifications contain a list of event leads with a link\u002Fbutton (for each). When a food truck clicks this link\u002Fbutton, they are taken to a page in Webflow where a success message is displayed. Behind the scenes, the event ID and food truck ID are being sent to a Zapier webhook that automatically adds their food truck as a linked record for the event lead.",{"type":3012,"content":4851},[4852],{"type":3048,"attrs":4853,"marks":4856},{"alt":4854,"src":4855,"title":2824},"Event Lead Notification","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fnotification.jpg",[4857],{"type":3097,"attrs":4858},{"href":4855,"title":2824},{"type":3012,"content":4860},[4861],{"text":4862,"type":3016},"As soon as there is at least one available food truck for an event lead, a shareable Airtable view for the event is generated and an email notification is triggered (using Airtable Automations), sending the event planner an email, containing the link to their available trucks. As more trucks add themselves to an event lead, the list is automatically updated for the event planner.",{"type":3039,"attrs":4864,"content":4865},{"level":3384},[4866],{"text":4867,"type":3016},"Final Step",{"type":3012,"content":4869},[4870],{"text":4871,"type":3016},"Available food trucks lists include photos, location, food type, social links, contact info, and more. The event planner simply browses their available trucks and then reaches out to the trucks they’re interested in having at their event.",{"type":3012,"content":4873},[4874],{"type":3048,"attrs":4875,"marks":4878},{"alt":4876,"src":4877,"title":2824},"Available Trucks","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Favailable-trucks.jpg",[4879],{"type":3097,"attrs":4880},{"href":4877,"title":2824},{"type":3039,"attrs":4882,"content":4883},{"level":3041},[4884],{"text":4885,"type":3016},"Only The Beginning",{"type":3012,"content":4887},[4888,4892],{"text":3699,"type":3016,"marks":4889},[4890],{"type":3097,"attrs":4891},{"href":4534,"title":2824},{"text":4893,"type":3016}," continues to add more features, functionality, and automation processes to make finding food trucks easier for event planners. What they have accomplished is a great example of what’s possible when you get the right technologies working together.",{"type":3012,"content":4895},[4896,4898,4903],{"text":4897,"type":3016},"Maybe you’ve done something similar with Foxy and your favorite technologies. Or maybe you have an idea but don’t know how to get started. We’d love to learn more about your project. Please leave a comment or ",{"text":4899,"type":3016,"marks":4900},"email us",[4901],{"type":3097,"attrs":4902},{"href":3800,"title":2824},{"text":3657,"type":3016},{"type":3009,"content":4905},[4906],{"type":3012,"content":4907},[4908],{"text":4909,"type":3016},"Learn how this Oklahoma based company uses Foxy to handle their unique ecommerce needs.",{"id":4911,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":4912,"copyright":2658,"fieldtype":2660,"meta_data":4913,"is_external_url":2700},57786,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002Fe18e44c4bc\u002Fokie.jpg",{},[4915],{"name":2847,"created_at":3245,"published_at":3246,"updated_at":3247,"id":3248,"uuid":1801,"content":4916,"slug":3253,"full_slug":2846,"sort_by_date":2824,"position":3254,"tag_list":4917,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":3257,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":4918,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3250,"name":2847,"component":3251,"description":3252},[],[],"how-okiefoodtrucks-is-using-foxy-webflow-to-change-the-food-truck-industry","blog\u002Fposts\u002Fhow-okiefoodtrucks-is-using-foxy-webflow-to-change-the-food-truck-industry",790,[],"7760ac27-467b-4ac3-bb2f-512cfd56287d","2021-05-06T01:54:48.000Z",[],{"name":4927,"created_at":4928,"published_at":4929,"updated_at":4930,"id":4931,"uuid":2119,"content":4932,"slug":5626,"full_slug":5627,"sort_by_date":2824,"position":5628,"tag_list":5629,"is_startpage":2700,"parent_id":3277,"meta_data":2824,"group_id":5630,"first_published_at":5631,"release_id":2824,"lang":2830,"path":2824,"alternates":5632,"default_full_slug":2824,"translated_slugs":2824},"Help Scout vs. Zoho Desk: Best-of-Breed or All-in-One","2023-03-24T17:10:43.819Z","2024-11-07T21:04:34.311Z","2024-11-07T21:04:34.342Z",64381,{"_uid":4933,"tags":2658,"title":4927,"content":4934,"summary":5611,"component":2954,"thumbnail":5617,"categories":5621},"564d446f-1af9-4fb0-855e-587e5b41e309",{"type":3009,"content":4935},[4936,4958,4962,4966,4970,4974,4993,4998,5002,5014,5019,5027,5041,5049,5053,5080,5085,5089,5122,5126,5131,5135,5150,5166,5207,5211,5232,5236,5258,5262,5267,5271,5275,5283,5297,5311,5319,5327,5347,5353,5357,5363,5371,5377,5398,5403,5407,5452,5456,5461,5465,5520,5524,5529,5534,5538,5548,5574,5579,5583,5587,5602,5607],{"type":3939,"content":4937},[4938,4942],{"type":3012,"content":4939},[4940],{"text":4941,"type":3016},"’Tis impossible to be sure of any thing but Death and Taxes [and lots of emails].",{"type":3012,"content":4943},[4944,4948,4950,4956],{"text":4945,"type":3016,"marks":4946},"The Cobbler of Preston",[4947],{"type":3064},{"text":4949,"type":3016}," by ",{"text":4951,"type":3016,"marks":4952},"Christopher Bullock",[4953],{"type":3097,"attrs":4954},{"href":4955,"title":2824},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FChristopher_Bullock_(actor)",{"text":4957,"type":3016}," (1716), though Benjamin Franklin’s idiom is more widely cited. Small addition by Team Foxy.io.",{"type":3012,"content":4959},[4960],{"text":4961,"type":3016},"Dear reader, allow us to make an assumption: You receive emails. If you work at a business, your business also receives emails. We won’t assume that your emails are all from such wonderful people as our Foxy users, but we hope for your sake they are 🙂",{"type":3012,"content":4963},[4964],{"text":4965,"type":3016},"Emails are great. We love them. Easy, asynchronous, reliable, effectively free, universally accessible, and as expressive as text generally can be. But even with such a great communication medium, managing your business’s incoming emails can be tricky.",{"type":3012,"content":4967},[4968],{"text":4969,"type":3016},"If you’re an ecommerce business struggling to establish trust and positive customer reviews, your email handling can make all the difference. Get it right and you get kudos on social media, positive reviews, and warm fuzzy feelings. Miss an email? It’s stressful just thinking about the negative consequences 🙁",{"type":3012,"content":4971},[4972],{"text":4973,"type":3016},"For many small businesses, a single shared Gmail account can be perfect. But once you scale past one person responding to emails at a time, you need some sort of system to ensure each email is seen, prioritized, and responded to. You likely need to be able to take notes on email threads to communicate internally, or to assign emails to specific people.",{"type":3012,"content":4975},[4976,4978,4984,4986,4992],{"text":4977,"type":3016},"If you’re just at that point, or already have a helpdesk that you don’t love, we wanted to share our thoughts about two helpdesk options, in case they’re helpful: ",{"text":4979,"type":3016,"marks":4980},"Help Scout",[4981],{"type":3097,"attrs":4982},{"href":4983,"title":2824},"https:\u002F\u002Fhelpscout.net\u002F",{"text":4985,"type":3016}," and ",{"text":4987,"type":3016,"marks":4988},"Zoho Desk",[4989],{"type":3097,"attrs":4990},{"href":4991,"title":2824},"https:\u002F\u002Fwww.zoho.com\u002Fdesk\u002F",{"text":3657,"type":3016},{"type":3039,"attrs":4994,"content":4995},{"level":3041},[4996],{"text":4997,"type":3016},"Using Help Scout from 2012-2020",{"type":3012,"content":4999},[5000],{"text":5001,"type":3016},"We at Foxy hit that threshold very, very early on. Though we do take phone calls, the “do it now!” nature of them is extremely disruptive, so probably 98% of our interactions with our users have been email-based.",{"type":3012,"content":5003},[5004,5006,5012],{"text":5005,"type":3016},"Back in 2007, we set up a system called Cerberus (which looks to be available but inactive these days), but by 2012 we’d moved over to ",{"text":5007,"type":3016,"marks":5008},"HelpScout.net",[5009],{"type":3097,"attrs":5010},{"href":5011,"title":2824},"https:\u002F\u002Fhelpscout.net",{"text":5013,"type":3016},". Help Scout was (and is) a fantastic helpdesk system. It’s highly focused on what it does well, like Foxy. It’s hard to get an accurate number, but we’ve probably had at least a few hundred thousand emails come through Help Scout over the past decade, and we’ve rarely had cause to complain. Why? Let us count the ways 🙂",{"type":3039,"attrs":5015,"content":5016},{"level":3384},[5017],{"text":5018,"type":3016},"What we love about Help Scout",{"type":3012,"content":5020},[5021,5025],{"text":5022,"type":3016,"marks":5023},"Keyboard shortcuts.",[5024],{"type":3019},{"text":5026,"type":3016}," Help Scout has fantastic keyboard support, largely mirroring Gmail’s shortcuts. This makes it incredibly quick to work through your queues without needing to reach for your mouse or trackpad constantly.",{"type":3012,"content":5028},[5029,5033,5035,5039],{"text":5030,"type":3016,"marks":5031},"Extensible.",[5032],{"type":3019},{"text":5034,"type":3016}," Early on, we built a “dynamic” custom app that sits nice and tidy in the right sidebar, and pulls custom data about Foxy users so we can see details about users right within the helpdesk context. This, and we cannot stress this enough, is ",{"text":5036,"type":3016,"marks":5037},"CRITICALLY IMPORTANT",[5038],{"type":3064},{"text":5040,"type":3016},". (Also… We’ve just built our own official Foxy + Help Scout Dynamic App to include your customer’s complete e-commerce details, right within the helpdesk. If you’re using Help Scout and want early access, let us know! Otherwise, keep an eye out on our blog for an announcement in the coming weeks.)",{"type":3012,"content":5042},[5043,5047],{"text":5044,"type":3016,"marks":5045},"Great UI.",[5046],{"type":3019},{"text":5048,"type":3016}," This might not sound important, but if you spend any amount of time in your helpdesk (or if you, like us, have multiple people who basically spend all day working within it), this is a big deal. Everything you want to see is clear and not buried within multiple clicks, yet it’s not cluttered.",{"type":3012,"content":5050},[5051],{"text":5052,"type":3016},"Some others of note:",{"type":3395,"attrs":5054,"content":5055},{"tight":2700},[5056,5062,5074],{"type":3399,"content":5057},[5058],{"type":3012,"content":5059},[5060],{"text":5061,"type":3016},"Easy peasy shared responses, to reuse common bits in your responses.",{"type":3399,"content":5063},[5064],{"type":3012,"content":5065},[5066,5068,5072],{"text":5067,"type":3016},"Easily forward emails from your personal email to Help Scout, and have it automatically figure out that it’s not a ticket ",{"text":5069,"type":3016,"marks":5070},"from you",[5071],{"type":3064},{"text":5073,"type":3016}," but rather from the person who originally emailed you. Great for moving things to the helpdesk instead of your inbox.",{"type":3399,"content":5075},[5076],{"type":3012,"content":5077},[5078],{"text":5079,"type":3016},"Easy workflow functionality, so you can automate things like “tag emails that haven’t had a response within 24 hours”, for instance.",{"type":3039,"attrs":5081,"content":5082},{"level":3384},[5083],{"text":5084,"type":3016},"What we’d love Help Scout to improve",{"type":3012,"content":5086},[5087],{"text":5088,"type":3016},"That said, there are a few areas we do wish were a little better:",{"type":3395,"attrs":5090,"content":5091},{"tight":2700},[5092,5104,5116],{"type":3399,"content":5093},[5094],{"type":3012,"content":5095},[5096,5098,5102],{"text":5097,"type":3016},"Limited formatting options. This keeps your emails nice and clean, but quote-formatting (like you can get in a normal email client; cmd\u002Fctrl+shift+9 in Gmail) would be ",{"text":5099,"type":3016,"marks":5100},"hugely",[5101],{"type":3064},{"text":5103,"type":3016}," helpful for us, as we end up wanting to do that in almost every support response we draft, and we can’t.",{"type":3399,"content":5105},[5106,5110],{"type":3012,"content":5107},[5108],{"text":5109,"type":3016},"Sometimes-wonky formatting of incoming emails. Help Scout makes all incoming text black on white, so if your customers respond inline by making their text a different color… good luck. Also, if they respond “properly” using normal email quote\u002Findent formatting, that’ll get completely ignored. Like this:",{"type":3012,"content":5111},[5112],{"type":3048,"attrs":5113},{"alt":5114,"src":5115,"title":2824},"Screenshot of text showing indented\u002Fquoted text, and red-colored text, both of which Help Scout would hide.","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fimage.png",{"type":3399,"content":5117},[5118],{"type":3012,"content":5119},[5120],{"text":5121,"type":3016},"Better UI when assigning tickets to specific people. When a ticket is assigned to a person, it disappears from the main mailbox, and is only visible in that person’s assigned queue. For us, this can result in emails getting lost or ignored if somebody’s not checking their queue as often as you’d like.",{"type":3012,"content":5123},[5124],{"text":5125,"type":3016},"Note also that Help Scout also does a Knowledge Base (KB), in-app messaging, and live chat, but we don’t use any of those features. (The KB is, by their own admission, pretty basic. Not bad, but not enough for what we want. Live chat we’ve found to be difficult for us to manage effectively, so that’s a decision specific to us. And the in-app messaging could be cool, but we haven’t dug into that.)",{"type":3039,"attrs":5127,"content":5128},{"level":3041},[5129],{"text":5130,"type":3016},"So why’d we move off Help Scout?",{"type":3012,"content":5132},[5133],{"text":5134,"type":3016},"That all sounds pretty good for Help Scout, right? Yes! It’s a lovely system. So why’d we switch to Zoho Desk last year? And, perhaps more importantly, why’d we switch back? To put it simply: We wanted to unify our helpdesk with a CRM, drip email marketing, campaign email marketing, BI (Business Analytics), in-app messaging, social media, surveys, and potentially even more.",{"type":3012,"content":5136},[5137,5139,5143,5145,5148],{"text":5138,"type":3016},"That sounds like dreaming an impossible dream, but we wanted to try. We realized the CRM would be the limiting factor, as we have an apparently uncommon use case: ",{"text":5140,"type":3016,"marks":5141},"Our users and stores are “many to many”.",[5142],{"type":3019},{"text":5144,"type":3016}," One “person” can belong to ",{"text":4087,"type":3016,"marks":5146},[5147],{"type":3064},{"text":5149,"type":3016}," “companies”. Further, most CRMs are geared towards “sales pipelines” and “sales funnels” that we really don’t care about. Rather, we care about lots of custom data points, like how many transaction a store does, what features they’re using, etc.",{"type":3012,"content":5151},[5152,5154,5158,5160,5164],{"text":5153,"type":3016},"If we had a killer CRM that could keep track of users, stores, and all our custom data, we could (in theory) say “Let’s send an email to all people who have access to stores in the USA that ",{"text":5155,"type":3016,"marks":5156},"aren’t",[5157],{"type":3064},{"text":5159,"type":3016}," using PayPal,” and easily send emails or in-app messaging. That would be ",{"text":5161,"type":3016,"marks":5162},"VERY",[5163],{"type":3064},{"text":5165,"type":3016}," cool!",{"type":3012,"content":5167},[5168,5170,5176,5178,5184,5185,5191,5192,5198,5200,5206],{"text":5169,"type":3016},"Though there are a few companies that sort of try to do it all (or most), like ",{"text":5171,"type":3016,"marks":5172},"FreshWorks",[5173],{"type":3097,"attrs":5174},{"href":5175,"title":2824},"https:\u002F\u002Fwww.freshworks.com\u002F",{"text":5177,"type":3016},", ",{"text":5179,"type":3016,"marks":5180},"Intercom",[5181],{"type":3097,"attrs":5182},{"href":5183,"title":2824},"https:\u002F\u002Fintercom.com\u002F",{"text":5177,"type":3016},{"text":5186,"type":3016,"marks":5187},"HubSpot",[5188],{"type":3097,"attrs":5189},{"href":5190,"title":2824},"https:\u002F\u002Fwww.hubspot.com\u002F",{"text":5177,"type":3016},{"text":5193,"type":3016,"marks":5194},"Salesforce",[5195],{"type":3097,"attrs":5196},{"href":5197,"title":2824},"https:\u002F\u002Fwww.salesforce.com\u002F",{"text":5199,"type":3016},", and many others. But when we evaluated them all, the only that made sense was… ",{"text":5201,"type":3016,"marks":5202},"Zoho",[5203],{"type":3097,"attrs":5204},{"href":5205,"title":2824},"https:\u002F\u002Fwww.zoho.com\u002F",{"text":3657,"type":3016},{"type":3012,"content":5208},[5209],{"text":5210,"type":3016},"At this point, you’ve probably had one of three reactions:",{"type":3598,"attrs":5212,"content":5213},{"order":3600,"tight":2700},[5214,5220,5226],{"type":3399,"content":5215},[5216],{"type":3012,"content":5217},[5218],{"text":5219,"type":3016},"What’s Zoho?",{"type":3399,"content":5221},[5222],{"type":3012,"content":5223},[5224],{"text":5225,"type":3016},"Isn’t Zoho the company that has like a knock-off Google Docs \u002F Office Suite sort of thing?",{"type":3399,"content":5227},[5228],{"type":3012,"content":5229},[5230],{"text":5231,"type":3016},"Oh… Zoho… how’d that go for you? (This would be accompanied by a grunt.)",{"type":3012,"content":5233},[5234],{"text":5235,"type":3016},"What you probably didn’t think was “Oh! I love Zoho and everything it does!” And, in fairness, we knew going in that Zoho’s myriad different offerings were a mixed bag, to put it mildly. But what we knew from some prior experience was this:",{"type":3012,"content":5237},[5238,5244,5246,5250,5252,5256],{"text":5239,"type":3016,"marks":5240},"Zoho CRM",[5241],{"type":3097,"attrs":5242},{"href":5243,"title":2824},"https:\u002F\u002Fwww.zoho.com\u002Fcrm\u002F",{"text":5245,"type":3016}," is ",{"text":5247,"type":3016,"marks":5248},"really",[5249],{"type":3064},{"text":5251,"type":3016}," solid. It’s extraordinarily flexible and customizable. If the data’s in there, you can do a ",{"text":5253,"type":3016,"marks":5254},"LOT",[5255],{"type":3064},{"text":5257,"type":3016},", in a huge variety of ways.",{"type":3012,"content":5259},[5260],{"text":5261,"type":3016},"With the CRM decided on, we thought we could live with Zoho Desk. It wasn’t as nice as Help Scout, but surely the benefits of having a tight sync with CRM data would make up for it, right?",{"type":3039,"attrs":5263,"content":5264},{"level":3041},[5265],{"text":5266,"type":3016},"Failing to love Zoho Desk",{"type":3012,"content":5268},[5269],{"text":5270,"type":3016},"Wrong.",{"type":3012,"content":5272},[5273],{"text":5274,"type":3016},"That’s not to say it’s a horrible system, but we’ll start this time with the negatives:",{"type":3012,"content":5276},[5277,5281],{"text":5278,"type":3016,"marks":5279},"Confusingly inflexible CRM integration.",[5280],{"type":3019},{"text":5282,"type":3016}," Our whole purpose with going to Zoho was to get all our rich CRM data into the helpdesk context. Oddly, … this just doesn’t really work. CRM data is hidden in a separate tab, and there’s no way to choose what fields from CRM are shown in Desk. So all our custom data just cannot be shown. We ended up building our own sidebar custom app like we’d done for Help Scout, which … why? The whole point was to have it all native 🙁",{"type":3012,"content":5284},[5285,5289,5291,5295],{"text":5286,"type":3016,"marks":5287},"Comically bad keyboard shortcuts.",[5288],{"type":3019},{"text":5290,"type":3016}," There is no keyboard shortcut to send an email. … I’ll let that sink in. What’s likely the single most important keyboard shortcut? ",{"text":5292,"type":3016,"marks":5293},"Actually sending the email",[5294],{"type":3064},{"text":5296,"type":3016},". Totally missing, so there is no possible workflow that could involve you avoiding your mouse or trackpad. And if that weren’t bad enough, the keyboard shortcuts are unreliable. Sometimes they just don’t work. (This extends to the rich text editing, where you might need to hit cmd\u002Fctrl+i 5 or 6 times before you actually get italics, even if the cursor goes slanted on the 2nd press.)",{"type":3012,"content":5298},[5299,5303,5305,5309],{"text":5300,"type":3016,"marks":5301},"Confounding UI decisions.",[5302],{"type":3019},{"text":5304,"type":3016}," Tags exist, but cannot be displayed, at all, in any mailbox view. Similarly, though they can exist on a ticket, you can’t actually ",{"text":5306,"type":3016,"marks":5307},"see",[5308],{"type":3064},{"text":5310,"type":3016}," them on the ticket unless you open the tag dialogue. Contrast that to Help Scout, where they’re clearly visible, and you can color-code them. Another weird UI decision is that comments, inbound emails, and your responses all sort of look the same. (Different icon, but no color-coding like Help Scout has for comments, for instance.)",{"type":3012,"content":5312},[5313,5317],{"text":5314,"type":3016,"marks":5315},"No shared responses.",[5316],{"type":3019},{"text":5318,"type":3016}," This one’s just strange. You can create your own snippets to quickly respond to tickets, but you can’t share them; they’re just for your user, so there’s no shared work or shared knowledge between your helpdesk users.",{"type":3012,"content":5320},[5321,5325],{"text":5322,"type":3016,"marks":5323},"Opinionated (and inflexible) workflow design.",[5324],{"type":3019},{"text":5326,"type":3016}," The best example of this is how Desk will automatically assign the person who responded as the owner of the ticket. Not only does that not make sense for us, but it can’t be disabled without custom code.",{"type":3012,"content":5328},[5329,5333,5335,5339,5341,5345],{"text":5330,"type":3016,"marks":5331},"In-app notifications are less than worthless.",[5332],{"type":3019},{"text":5334,"type":3016}," There’s a whole “notifications” section in the settings that allows you to control what types of emailed notifications you’d like to receive (ie. on ticket assignment, on ticket close, etc.). Sounds great, right? But… there’s also a “notifications” sidebar that ",{"text":5336,"type":3016,"marks":5337},"completely ignores",[5338],{"type":3064},{"text":5340,"type":3016}," your settings, and notifies on literally ",{"text":5342,"type":3016,"marks":5343},"everything",[5344],{"type":3064},{"text":5346,"type":3016},". So within a day it might show that you have 400+ notifications:",{"type":3012,"content":5348},[5349],{"type":3048,"attrs":5350},{"alt":5351,"src":5352,"title":2824},"Screenshot of Zoho Desk header showing a red notification bubble.","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fimage-1.png",{"type":3012,"content":5354},[5355],{"text":5356,"type":3016},"That makes the in-app notifications completely pointless, as it’s just all noise. But it also puts the notification count in the page title, so it shows in all your tabs, like this:",{"type":3012,"content":5358},[5359],{"type":3048,"attrs":5360},{"alt":5361,"src":5362,"title":2824},"Screenshot showing multiple tabs, all prefixed with the notification count, making the tab titles hidden.","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fimage-2.png",{"type":3012,"content":5364},[5365,5369],{"text":5366,"type":3016,"marks":5367},"Mailboxes are silo’d in a strange way.",[5368],{"type":3019},{"text":5370,"type":3016}," In Help Scout, we’ve always had multiple mailboxes: support, sales, billing, etc. Zoho Desk allows this as well, but each “mailbox” is actually a “Department”, which is almost entirely isolated from the rest. It’s hard to succinctly explain why and how this gets strange, but it does. (Note that it probably makes a lot of sense for Zoho themselves, as each of Zoho’s dozens of services are isolated in a way that’s not necessarily helpful. So unless you have multiple distinct business units, Zoho Desk probably won’t make much sense to you wrt departments.)",{"type":3012,"content":5372},[5373],{"text":5374,"type":3016,"marks":5375},"Miscellaneous stuff:",[5376],{"type":3019},{"type":3395,"attrs":5378,"content":5379},{"tight":2700},[5380,5386,5392],{"type":3399,"content":5381},[5382],{"type":3012,"content":5383},[5384],{"text":5385,"type":3016},"The mobile app doesn’t open specific tickets. So if you have the Slack integration and want to open a ticket from slack, on your phone, the mobile app opens, but just to the main screen, not to the actual ticket you wanted. That’s a problem because…",{"type":3399,"content":5387},[5388],{"type":3012,"content":5389},[5390],{"text":5391,"type":3016},"The Slack integration is not great. Maybe it’s just us, but in Slack, we want to see a quick summary of what’s happening (inbound emails, primarily). This gives us a good sense of whether something’s urgent, whether it’d be a quick answer, etc. Zoho Desk doesn’t actually show the content of the ticket. Ton of other info we don’t care about, but not the one thing we do.",{"type":3399,"content":5393},[5394],{"type":3012,"content":5395},[5396],{"text":5397,"type":3016},"Zoho Support’s preferred method of answering even simple questions seems to be to schedule a “screenshare”, and by “screenshare” we mean “they take over your computer, mouse, keyboard, and clipboard.” It’s using Zoho’s remote assistance service, which is great if you want actually want to take over somebody’s computer, but pretty invasive otherwise, especially when it seems completely unnecessary to answer the question at hand.",{"type":3039,"attrs":5399,"content":5400},{"level":3041},[5401],{"text":5402,"type":3016},"In fairness, Zoho Desk wasn’t all bad",{"type":3012,"content":5404},[5405],{"text":5406,"type":3016},"That’s a lot of negatives, and maybe we could have lived with it if the CRM integration actually worked how we thought it would. But it wasn’t entirely without good pieces:",{"type":3395,"attrs":5408,"content":5409},{"tight":2700},[5410,5416,5422,5428,5434,5440],{"type":3399,"content":5411},[5412],{"type":3012,"content":5413},[5414],{"text":5415,"type":3016},"The KB is actually pretty decent. And the way the KB is integrated into the helpdesk is surprisingly solid. For the first time, we ended up actually liking a KB. More on that later.",{"type":3399,"content":5417},[5418],{"type":3012,"content":5419},[5420],{"text":5421,"type":3016},"Ticket assignments are quite nice! You can assign a ticket to multiple people, and it doesn’t remove the ticket from the main queue. Instead, it puts your picture on tickets you’re assigned to. We’d love to see this in Help Scout.",{"type":3399,"content":5423},[5424],{"type":3012,"content":5425},[5426],{"text":5427,"type":3016},"Zoho’s “ASAP” in-context KB\u002Fsupport\u002Fchat system is nice enough.",{"type":3399,"content":5429},[5430],{"type":3012,"content":5431},[5432],{"text":5433,"type":3016},"It handles social media. It’s not perfect, and (as mentioned above) it’s difficult to immediately see that a ticket is Facebook or Twitter versus email (which could get sort of dangerous), but it’s interesting.",{"type":3399,"content":5435},[5436],{"type":3012,"content":5437},[5438],{"text":5439,"type":3016},"Zoho’s pricing is very easy to understand, very affordable, and their usage limits are generous. (Contrast this with Freshworks, which we can’t make heads or tails of. Or Intercom, which seems to adopt new pricing strategies ever quarter.)",{"type":3399,"content":5441},[5442],{"type":3012,"content":5443},[5444,5446,5450],{"text":5445,"type":3016},"Zoho’s support sometimes comes through with custom code. And there’re a ",{"text":5447,"type":3016,"marks":5448},"lot",[5449],{"type":3064},{"text":5451,"type":3016}," of customization options in Desk. It’d be better if they used JavaScript instead of their custom Deluge language, but they often will actually provide the code for customizations that are necessary to work around the issues you’ll face.",{"type":3012,"content":5453},[5454],{"text":5455,"type":3016},"Note also that, though we’ve never used ZenDesk, in digging around, it looks like Zoho Desk “took serious inspiration” from ZenDesk. That could be a pro, if you like ZenDesk, we suppose.",{"type":3039,"attrs":5457,"content":5458},{"level":3041},[5459],{"text":5460,"type":3016},"So… back to Help Scout!",{"type":3012,"content":5462},[5463],{"text":5464,"type":3016},"We tried. We really did. But after a few months on Zoho Desk, we realized we could spend a few hours and get a better Zoho CRM integration into Help Scout than we could ever get in Zoho Desk. Weird, we know, but true.",{"type":3012,"content":5466},[5467,5471,5473,5479,5481,5487,5489,5495,5497,5503,5504,5510,5512,5518],{"text":5239,"type":3016,"marks":5468},[5469],{"type":3097,"attrs":5470},{"href":5243,"title":2824},{"text":5472,"type":3016}," is still really, really great. ",{"text":5474,"type":3016,"marks":5475},"Zoho Social",[5476],{"type":3097,"attrs":5477},{"href":5478,"title":2824},"https:\u002F\u002Fwww.zoho.com\u002Fsocial\u002F",{"text":5480,"type":3016},"‘s not bad (and just had ",{"text":5482,"type":3016,"marks":5483},"a major update that adds YouTube",[5484],{"type":3097,"attrs":5485},{"href":5486,"title":2824},"https:\u002F\u002Fwww.zoho.com\u002Fblog\u002Fsocial\u002Fzoho-social-release-2021.html",{"text":5488,"type":3016},", which is slick). ",{"text":5490,"type":3016,"marks":5491},"Zoho Campaigns",[5492],{"type":3097,"attrs":5493},{"href":5494,"title":2824},"https:\u002F\u002Fwww.zoho.com\u002Fcampaigns\u002F",{"text":5496,"type":3016}," is mostly tolerable. ",{"text":5498,"type":3016,"marks":5499},"Zoho Forms",[5500],{"type":3097,"attrs":5501},{"href":5502,"title":2824},"https:\u002F\u002Fwww.zoho.com\u002Fforms\u002F",{"text":4985,"type":3016},{"text":5505,"type":3016,"marks":5506},"Zoho Survey",[5507],{"type":3097,"attrs":5508},{"href":5509,"title":2824},"https:\u002F\u002Fwww.zoho.com\u002Fsurvey\u002F",{"text":5511,"type":3016}," work well enough. ",{"text":5513,"type":3016,"marks":5514},"Zoho Marketing Hub",[5515],{"type":3097,"attrs":5516},{"href":5517,"title":2824},"https:\u002F\u002Fwww.zoho.com\u002Fmarketinghub\u002F",{"text":5519,"type":3016}," doesn’t work at all (which we feel compelled to share because of how much time we’ve wasted on it).",{"type":3012,"content":5521},[5522],{"text":5523,"type":3016},"Zoho CRM though… is really flexible. We just wish the rest of their services were as solid.",{"type":3039,"attrs":5525,"content":5526},{"level":3041},[5527],{"text":5528,"type":3016},"What did we learn?",{"type":3039,"attrs":5530,"content":5531},{"level":3384},[5532],{"text":5533,"type":3016},"Knowledge Bases can be slick.",{"type":3012,"content":5535},[5536],{"text":5537,"type":3016},"The biggest takeaway from our experience with Zoho Desk was how a decent KB changed our approach to support. Though we’ve always tried to keep our documentation thorough, most of our users probably would agree that our wiki (which we’ll call “reference documentation”) isn’t super friendly. That made us less likely to put less-technical KB-style articles in it.",{"type":3012,"content":5539},[5540,5542,5546],{"text":5541,"type":3016},"Having a more streamlined KB that was tightly integrated into our helpdesk just ",{"text":5543,"type":3016,"marks":5544},"feels",[5545],{"type":3064},{"text":5547,"type":3016}," super different. We ended up creating a lot of content that was a more natural fit for a KB than for our technical docs on our wiki.",{"type":3012,"content":5549},[5550,5552,5556,5558,5564,5566,5572],{"text":5551,"type":3016},"That said, Help Scout’s KB isn’t enough for our needs. Would be ",{"text":5553,"type":3016,"marks":5554},"great",[5555],{"type":3064},{"text":5557,"type":3016}," for most, probably, but we needed more categorization and flexibility than it’s designed for. So we landed on ",{"text":5559,"type":3016,"marks":5560},"HelpJuice.com",[5561],{"type":3097,"attrs":5562},{"href":5563,"title":2824},"http:\u002F\u002Fhelpjuice.com\u002F",{"text":5565,"type":3016},", which is what our ",{"text":5567,"type":3016,"marks":5568},"new help center",[5569],{"type":3097,"attrs":5570},{"href":5571,"title":2824},"https:\u002F\u002Fsupport.foxy.io\u002F",{"text":5573,"type":3016}," is running on now.",{"type":3039,"attrs":5575,"content":5576},{"level":3384},[5577],{"text":5578,"type":3016},"We’re probably too picky for an all-in-one solution.",{"type":3012,"content":5580},[5581],{"text":5582,"type":3016},"Coming from Foxy, the ecommerce platform build on the premise that best-of-breed beats jack-of-all-trades, this shouldn’t be surprising. Our entire platform is based on the idea that no one system can do it all, and our belief has been reinforced.",{"type":3012,"content":5584},[5585],{"text":5586,"type":3016},"That’s not to say all-in-one systems are bad. They might be great for specific use cases, but at a certain point, off-the-shelf systems simply can’t deliver on all the things for all the people, all the time.",{"type":3012,"content":5588},[5589,5591,5594,5596,5600],{"text":5590,"type":3016},"We’ve made our peace with that in the helpdesk + CRM + marketing + BI space. We’ve spent ",{"text":4087,"type":3016,"marks":5592},[5593],{"type":3064},{"text":5595,"type":3016}," hours evaluating solutions and building proofs-of-concept. We’ve had endless discussions about our needs and wants. At the end of the day, though, for ",{"text":5597,"type":3016,"marks":5598},"us",[5599],{"type":3064},{"text":5601,"type":3016},", we’d rather connect different best-of-breed systems than settle for a system that sorta-kinda does most of what we want.",{"type":3039,"attrs":5603,"content":5604},{"level":3384},[5605],{"text":5606,"type":3016},"What about you?",{"type":3012,"content":5608},[5609],{"text":5610,"type":3016},"This was an epic post, we know. And our tiny blog doesn’t have much readership in the first place. But we wanted to get this written down because of how long a road this has been for us. If you made it this far, or have thoughts of your own, we’d love to hear them 🙂",{"type":3009,"content":5612},[5613],{"type":3012,"content":5614},[5615],{"text":5616,"type":3016},"Our journey through the land of helpdesks and which solutions we decided to stick with.",{"id":5618,"alt":2658,"name":2658,"focus":2658,"title":2658,"source":2658,"filename":5619,"copyright":2658,"fieldtype":2660,"meta_data":5620,"is_external_url":2700},57748,"https:\u002F\u002Fa-us.storyblok.com\u002Ff\u002F1001040\u002F336bd63962\u002Fhelp-scout-vs-zoho-desk.jpg",{},[5622],{"name":2871,"created_at":4306,"published_at":4307,"updated_at":4308,"id":4309,"uuid":1798,"content":5623,"slug":4313,"full_slug":2870,"sort_by_date":2824,"position":4314,"tag_list":5624,"is_startpage":2700,"parent_id":3256,"meta_data":2824,"group_id":4316,"first_published_at":3258,"release_id":2824,"lang":2830,"path":2824,"alternates":5625,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":4311,"name":2871,"component":3251,"description":4312},[],[],"help-scout-vs-zoho-desk-best-of-breed-or-all-in-one","blog\u002Fposts\u002Fhelp-scout-vs-zoho-desk-best-of-breed-or-all-in-one",750,[],"2a3a895f-52ec-4a94-81ad-bc8ac7a41194","2021-03-04T22:12:27.000Z",[],{"name":5634,"created_at":5635,"published_at":5636,"updated_at":5637,"id":5638,"uuid":2137,"content":5639,"slug":6035,"full_slug":6036,"sort_by_date":2824,"position":6037,"tag_list":6038,"is_startpage":2700,"parent_id":3277,"meta_data":2824,"group_id":6039,"first_published_at":6040,"release_id":2824,"lang":2830,"path":2824,"alternates":6041,"default_full_slug":2824,"translated_slugs":2824},"How to Collect Customer Feedback and Use It to Boost Loyalty","2023-03-24T17:10:44.882Z","2024-11-07T21:04:42.434Z","2024-11-07T21:04:42.455Z",64382,{"_uid":5640,"tags":2658,"title":5634,"content":5641,"summary":6008,"component":2954,"thumbnail":6014,"categories":6018},"5a843f8f-a8d6-4a81-9376-a8c6bb641c00",{"type":3009,"content":5642},[5643,5647,5659,5663,5667,5671,5675,5680,5685,5689,5693,5705,5717,5729,5740,5744,5749,5753,5757,5763,5767,5779,5784,5796,5800,5805,5817,5829,5841,5846,5850,5855,5859,5863,5875,5880,5900,5904,5914,5920,5924,5929,5933,5937,5941,5962,5966,5971,5983,5987,5991],{"type":3012,"content":5644},[5645],{"text":5646,"type":3016},"Loyal customers are the gift that keeps giving.",{"type":3012,"content":5648},[5649,5651,5657],{"text":5650,"type":3016},"Since they know they love your product or service, they are ",{"text":5652,"type":3016,"marks":5653},"more likely to return",[5654],{"type":3097,"attrs":5655},{"href":5656,"title":2824},"https:\u002F\u002Fwww.reallysimplesystems.com\u002Fblog\u002Fcrm-improves-customer-retention\u002F?utm_source=foxy.io",{"text":5658,"type":3016}," to purchase again, try out new products, and refer your business to other people.",{"type":3012,"content":5660},[5661],{"text":5662,"type":3016},"How can you keep the loyalty momentum going? The answer lies in repeatedly providing excellent service, but how do you determine if your customers are satisfied?",{"type":3012,"content":5664},[5665],{"text":5666,"type":3016},"To determine how to serve your customers best, you should routinely gather customer feedback and integrate it into your business.",{"type":3012,"content":5668},[5669],{"text":5670,"type":3016},"The more you know about your customer’s experience and needs, the more you can tailor your business to match their expectations. This can be a huge variable in separating yourself from the competition.",{"type":3012,"content":5672},[5673],{"text":5674,"type":3016},"Let’s discuss how to collect customer feedback easily and what to do with it.",{"type":3039,"attrs":5676,"content":5677},{"level":3041},[5678],{"text":5679,"type":3016},"Three ways to collect customer feedback",{"type":3039,"attrs":5681,"content":5682},{"level":3384},[5683],{"text":5684,"type":3016},"1. Customer reviews",{"type":3012,"content":5686},[5687],{"text":5688,"type":3016},"Reviews are one way of getting feedback from your audience. Whether it’s directly on your website or a third-party platform, reviews can give you insight into the customer experience.",{"type":3012,"content":5690},[5691],{"text":5692,"type":3016},"So check out the reviews that people are leaving for you on social media, your website, or other platforms. This will help you notice areas of improvement in your business.",{"type":3012,"content":5694},[5695,5697,5703],{"text":5696,"type":3016},"There’s another bonus of getting customer reviews. Even though getting a new customer is ",{"text":5698,"type":3016,"marks":5699},"five times more expensive",[5700],{"type":3097,"attrs":5701},{"href":5702,"title":2824},"https:\u002F\u002Fwww.candybar.co\u002Fblog\u002Fcustomer-loyalty-statistics\u002F?utm_source=foxy.io",{"text":5704,"type":3016}," than keeping a current customer, reviews are critical to acquiring new customers.",{"type":3012,"content":5706},[5707,5709,5715],{"text":5708,"type":3016},"Think about the last time you had to purchase something. Did you look up reviews online before you bought it? If you’re shaking your head, “yes,” you’re not alone. ",{"text":5710,"type":3016,"marks":5711},"64% of consumers",[5712],{"type":3097,"attrs":5713},{"href":5714,"title":2824},"https:\u002F\u002Fwww.reviewtrackers.com\u002Freports\u002Fonline-reviews-survey\u002F?utm_source=foxy.io",{"text":5716,"type":3016}," check online reviews before visiting a business.",{"type":3012,"content":5718},[5719,5721,5727],{"text":5720,"type":3016},"This is an indicator that first-time customers may be building brand loyalty long before they purchase from you. They are going through the Know, Like, and Trust factor by checking your social media, going through your content, and, yes, what people say about you online. Therefore, creating good profile and ",{"text":5722,"type":3016,"marks":5723},"good content",[5724],{"type":3097,"attrs":5725},{"href":5726,"title":2824},"https:\u002F\u002Fblog.contentstudio.io\u002Fcontent-marketing-hacks\u002F?utm_source=foxy.io",{"text":5728,"type":3016}," is as necessary as creating a great product for brand reputation",{"type":3012,"content":5730},[5731,5733,5739],{"text":5732,"type":3016},"But what happens when you get a negative review? If you’re thinking this will hurt your business, you’re going about it all wrong. Instead, this is a gold mine opportunity to learn about your business’s weakest points and demonstrate to your other customers that you ",{"text":5734,"type":3016,"marks":5735},"care about their experience",[5736],{"type":3097,"attrs":5737},{"href":5738,"title":2824},"https:\u002F\u002Fthecxlead.com\u002Ftools\u002Fcustomer-experience-management-software\u002F?utm_source=foxy.io",{"text":3657,"type":3016},{"type":3012,"content":5741},[5742],{"text":5743,"type":3016},"You should respond to the negative review and try to get more feedback. (We’ll discuss how to do this later).",{"type":3039,"attrs":5745,"content":5746},{"level":3384},[5747],{"text":5748,"type":3016},"2. Post-purchase survey",{"type":3012,"content":5750},[5751],{"text":5752,"type":3016},"You’ll want to get feedback from your customers when their experience with you is still fresh on their minds. Sending them an email right after they purchase from you is a great way to gather feedback.",{"type":3012,"content":5754},[5755],{"text":5756,"type":3016},"Check out this post-purchase email survey from Airbnb.",{"type":3012,"content":5758},[5759],{"type":3048,"attrs":5760},{"alt":5761,"src":5762,"title":2824},"Airbnb Survey","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fairbnb-survey-1.png",{"type":3012,"content":5764},[5765],{"text":5766,"type":3016},"Airbnb’s survey email starts by expressing appreciation that the person used their services. Airbnb politely asks for their feedback in a quick survey, but they also mention what the user gets out of it – a better experience in the future.",{"type":3012,"content":5768},[5769,5771,5777],{"text":5770,"type":3016},"You can also incorporate post-purchase surveys into your customer loyalty program. ",{"text":5772,"type":3016,"marks":5773},"CandyBar",[5774],{"type":3097,"attrs":5775},{"href":5776,"title":2824},"https:\u002F\u002Fwww.candybar.co\u002Fblog\u002Fnew-feature-customer-feedback\u002F?utm_source=foxy.io",{"text":5778,"type":3016}," is a customer loyalty app that has a customer feedback feature. Whenever customers use their loyalty card, the app is triggered to send them an SMS notification asking for feedback.",{"type":3012,"content":5780},[5781],{"type":3048,"attrs":5782},{"alt":5772,"src":5783,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fsms.jpg",{"type":3012,"content":5785},[5786,5788,5794],{"text":5787,"type":3016},"Why should you consider SMS instead of email? It turns out that SMS text message marketing has a significantly ",{"text":5789,"type":3016,"marks":5790},"higher response rate",[5791],{"type":3097,"attrs":5792},{"href":5793,"title":2824},"https:\u002F\u002Fmobilemonkey.com\u002Fblog\u002Fsms-marketing-statistics\u002F?utm_source=foxy.io",{"text":5795,"type":3016}," compared to email. The response rate for SMS is 45%, while email is 6%.",{"type":3012,"content":5797},[5798],{"text":5799,"type":3016},"The higher response rate suggests that you will get more feedback about your customers’ experience, which will give you a better understanding of how your customers perceive your business.",{"type":3039,"attrs":5801,"content":5802},{"level":3384},[5803],{"text":5804,"type":3016},"3. Incentivize reviews",{"type":3012,"content":5806},[5807,5809,5815],{"text":5808,"type":3016},"Sometimes your customers need a little incentive to share their thoughts about your business. You may benefit from giving your customers a discount or a free coffee in exchange for a review. You should encourage transparency, so it doesn’t matter if they write a good or bad review – as long as they write it. It’s also important to make it easy for your customers to leave a review. You can use ",{"text":5810,"type":3016,"marks":5811},"chatbots",[5812],{"type":3097,"attrs":5813},{"href":5814,"title":2824},"https:\u002F\u002Fsixads.net\u002Fblog\u002Fbest-ecommerce-chatbots\u002F?utm_source=foxy.io",{"text":5816,"type":3016}," to facilitate the process.",{"type":3012,"content":5818},[5819,5821,5827],{"text":5820,"type":3016},"Loyalty programs are also a great way to encourage your customers to write a review. Customers can earn points or get an entry into a giveaway as a token of your appreciation. If you’re creative, there are many ways to incentivize reviews without actually buying anything for the review. For instance, if you sell digital education products like ",{"text":5822,"type":3016,"marks":5823},"online courses",[5824],{"type":3097,"attrs":5825},{"href":5826,"title":2824},"https:\u002F\u002Fwww.onehourprofessor.com\u002Fbest-online-course-platforms\u002F?utm_source=foxy.io",{"text":5828,"type":3016},", you can offer free consulting or entry into a consulting giveaway to your students. Though this will cost you nothing but time, it’s probably one of the best giveaways because the people who purchased your course(s) already look to you as a thought leader and expert.",{"type":3012,"content":5830},[5831,5833,5839],{"text":5832,"type":3016},"Just be careful that you are not violating any review platform’s guidelines. ",{"text":5834,"type":3016,"marks":5835},"Yelp",[5836],{"type":3097,"attrs":5837},{"href":5838,"title":2824},"https:\u002F\u002Fwww.yelp-support.com\u002Farticle\u002FCan-I-report-a-business-that-is-trying-to-pay-people-to-write-positive-reviews\u002F?utm_source=foxy.io",{"text":5840,"type":3016}," frowns upon businesses that offer free products or discounts in exchange for a review. You can ask for reviews on Yelp, but you can’t offer anything in return.",{"type":3039,"attrs":5842,"content":5843},{"level":3041},[5844],{"text":5845,"type":3016},"Create a plan on how to utilize customer feedback",{"type":3012,"content":5847},[5848],{"text":5849,"type":3016},"There’s no point in collecting customer feedback if you don’t have an action plan in place. Here are three tips to consider when gathering feedback.",{"type":3039,"attrs":5851,"content":5852},{"level":3384},[5853],{"text":5854,"type":3016},"1. Notice trends",{"type":3012,"content":5856},[5857],{"text":5858,"type":3016},"Probably the most useful aspect of customer feedback is finding trends. Analyze the responses you receive and notice what your customers are saying they want and need from your business.",{"type":3012,"content":5860},[5861],{"text":5862,"type":3016},"Is there a gap in services? Do people absolutely adore one particular product above everything else? Did people find customer service lacking?",{"type":3012,"content":5864},[5865,5867,5873],{"text":5866,"type":3016},"Noticing these trends will help transform your business into a customer-pleasing machine. And satisfied customers will boost their loyalty to you, which ultimately drives more sales. 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As we mentioned before, consumers are obsessed with checking reviews before they purchase from a business. As many as ",{"text":5893,"type":3016,"marks":5894},"91% of young consumers",[5895],{"type":3097,"attrs":5896},{"href":5897,"title":2824},"https:\u002F\u002Fwww.brightlocal.com\u002Fresearch\u002Flocal-consumer-review-survey\u002F?utm_source=foxy.io",{"text":5899,"type":3016}," trust reviews just as much as personal recommendations. That means strangers talking about you on the Internet have a considerable influence on potential customers.",{"type":3012,"content":5901},[5902],{"text":5903,"type":3016},"You don’t need to talk yourself up when your customers can do it for you. Share the reviews you get on social media, your email newsletters, or on your website. Give it a personal touch by highlighting specific elements of the review that mean a lot to you.",{"type":3012,"content":5905},[5906,5912],{"text":5907,"type":3016,"marks":5908},"Happy Cat Cafe",[5909],{"type":3097,"attrs":5910},{"href":5911,"title":2824},"https:\u002F\u002Fwww.facebook.com\u002Fhappycatcoffee%20\u002Fphotos\u002Fa.555733424627173.1073741828.554922734708242\u002F833697586830754\u002F",{"text":5913,"type":3016}," shared a review they received and mentioned how it made their day.",{"type":3012,"content":5915},[5916],{"type":3048,"attrs":5917},{"alt":5918,"src":5919,"title":2824},"Happy Cat Coffee","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FHappy-Cat-Coffee.png",{"type":3012,"content":5921},[5922],{"text":5923,"type":3016},"Customer appreciation is a great way to show your sincerity towards people that purchase from you. People love to be recognized, so thank them for being a loyal customer.",{"type":3039,"attrs":5925,"content":5926},{"level":3384},[5927],{"text":5928,"type":3016},"3. Respond to all reviews",{"type":3012,"content":5930},[5931],{"text":5932,"type":3016},"Do you want to show your customers that you genuinely care about them? Respond to every review you get. It doesn’t matter if it’s a good review or a bad review. A response is the quickest way to demonstrate that you look after your customers.",{"type":3012,"content":5934},[5935],{"text":5936,"type":3016},"It would be best if you replied to every negative review. Not every unhappy customer is a lost cause, and some of them can be easily turned around with excellent customer service. Involving yourself in their case makes them feel like they are cared about and leads to higher satisfaction and loyalty.",{"type":3012,"content":5938},[5939],{"text":5940,"type":3016},"There are three points that you should mention in your response to a negative review:",{"type":3395,"attrs":5942,"content":5943},{"tight":2700},[5944,5950,5956],{"type":3399,"content":5945},[5946],{"type":3012,"content":5947},[5948],{"text":5949,"type":3016},"Thank them for sharing their feedback",{"type":3399,"content":5951},[5952],{"type":3012,"content":5953},[5954],{"text":5955,"type":3016},"Express a desire to fix the issue, if possible",{"type":3399,"content":5957},[5958],{"type":3012,"content":5959},[5960],{"text":5961,"type":3016},"Invite them to reach out to you personally or through a dedicated customer service line",{"type":3012,"content":5963},[5964],{"text":5965,"type":3016},"Don’t ignore positive reviews! Positive reviews benefit from a “thank you” note from your team. These are customers that are already enthusiastic about your business, and they crave interaction from you. Satisfy that craving, and let them know that you are happy they had a great experience with your business.",{"type":3039,"attrs":5967,"content":5968},{"level":3041},[5969],{"text":5970,"type":3016},"What now?",{"type":3012,"content":5972},[5973,5975,5981],{"text":5974,"type":3016},"If you’re not currently collecting customer feedback, make a plan! Introduce a survey email to recent customers, ",{"text":5976,"type":3016,"marks":5977},"establish a customer loyalty program",[5978],{"type":3097,"attrs":5979},{"href":5980,"title":2824},"https:\u002F\u002Fwww.candybar.co\u002Fblog\u002Fcustomer-loyalty-program\u002F?utm_source=foxy.io",{"text":5982,"type":3016}," with a feedback feature, or simply ask customers in-person how their experience was with your business.",{"type":3012,"content":5984},[5985],{"text":5986,"type":3016},"Customer feedback is necessary to grow your business. 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