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Every year new studies are released, such as this one from ","text",{"text":3025,"type":3023,"marks":3026},"KISSMetrics",[3027],{"type":3028,"attrs":3029},"link",{"href":3030,"title":2824},"http:\u002F\u002Fblog.kissmetrics.com\u002Fproduct-videos-conversion\u002F",{"text":3032,"type":3023},", and this report from ",{"text":3034,"type":3023,"marks":3035},"Invodo",[3036],{"type":3028,"attrs":3037},{"href":3038,"title":2824},"http:\u002F\u002Fwww.internetretailer.com\u002F2012\u002F04\u002F05\u002Fonline-videos-help-build-confidence-purchases",{"text":3040,"type":3023}," that show consumers want to watch videos, and videos help them make decisions and feel better about their choices. When Kickstarter published a ",{"text":3042,"type":3023,"marks":3043},"big survey",[3044],{"type":3028,"attrs":3045},{"href":3046,"title":2824},"http:\u002F\u002Fventurebeat.com\u002F2012\u002F07\u002F17\u002Fthe-untold-story-behind-kickstarter-stats-infographic\u002F",{"text":3048,"type":3023}," of their first few years in existence, this was the biggest takeaway:",{"type":3050,"content":3051},"blockquote",[3052],{"type":3012,"content":3053},[3054,3059],{"text":3055,"type":3023,"marks":3056},"Make sure you have a video.",[3057],{"type":3058},"bold",{"text":3060,"type":3023}," All else being equal, a project without a video only has a 15% chance of success, while a project with video has a 37% chance of success.",{"type":3012,"content":3062},[3063,3065,3069],{"text":3064,"type":3023},"Video is everywhere online except, often times, on the pages of small online businesses selling awesome products. And, as a small business selling a product we think is awesome, we thought we’d offer some help for any companies interested in increasing sales and gaining new customers. Earlier this year, I created a video for FoxyCart, and our results were right in line with all the studies I mentioned above. We tested our homepage with and without the video and simply ",{"text":3066,"type":3023,"marks":3067},"adding a video doubled new user signups",[3068],{"type":3058},{"text":3070,"type":3023}," in a comparable amount of time.",{"type":3012,"content":3072},[3073],{"text":3074,"type":3023},"Making a good video is not, by any means, a quick process, and if you have any sort of marketing budget it is definitely worth hiring a professional – as with many things in business there is no shortcut to the skills necessary to create a professional video. If you don’t have the budget yet to hire someone, that’s ok, below you’ll find a list of tips that you can use to make in-house videos feel professional. But first, let’s consider why you should be using video in your marketing (if the studies linked above aren’t reason enough).",{"type":3076,"attrs":3077,"content":3079},"heading",{"level":3078},2,[3080],{"text":3081,"type":3023},"Video: What is it Good for?",{"type":3012,"content":3083},[3084],{"text":3085,"type":3023},"When we were creating the FoxyCart video one of the things that came up as we wrote the script was the question “who watches these videos?” One of the team members in the room said he always watched a video because it was the quickest way to get the highlights, while another said he rarely if ever watched; it was too time consuming and he could just read a company’s site to get the information desired. This illustrated exactly why video is a valuable aspect of marketing. Sometimes visitors to your site want the highlights and a video is a quick way for them to receive those highlights. Each person who visits your site has their own preferred way of answering their questions – if you don’t give them options they may move on without ever giving you a fair chance simply because the information was not there in a form they wanted.",{"type":3012,"content":3087},[3088],{"text":3089,"type":3023},"Video works beyond just the information it provides in the form of a script, too. Consumers are savvy watchers of video and they receive a lot of information from the production quality of the video. A well-made video speaks to your company’s trustworthiness and appreciation of the viewers time. A badly-made video makes you look amateur, and makes the viewer wary. The tips we have in the rest of this post will help overcome some of the common issues that plague poorly made videos, but it is definitely worth it to research videos on other companies sites to help you set a bar for your own video. Viewers may watch your video for the content of the script, but they are subconsciously gathering a great deal of information about your company. You can use that to your advantage by taking production quality seriously. Here’s some tips for making a good video on a tight budget.",{"type":3076,"attrs":3091,"content":3092},{"level":3078},[3093],{"text":3094,"type":3023},"Define your message",{"type":3012,"content":3096},[3097],{"text":3098,"type":3023},"Your video may be viewed by people in many contexts so it’s important for you to know in advance what you want the video to communicate. Are you making a video to explain your product? Are you just trying to raise awareness about your company? Whatever the reason, write it down. Having a succinct message is a good guideline for making sure that the script you write doesn’t wander and actually communicates what you want it to communicate. Another trick I’ve used when making videos is to include a time constraint in the message. For FoxyCart, we wanted the video to “explain the value of FoxyCart to both merchants and developers in under two minutes.” We didn’t quite keep it under 2 minutes, but having the timeline helped us refine the script when we were working through what the value is to the two different groups.",{"type":3076,"attrs":3100,"content":3101},{"level":3078},[3102],{"text":3103,"type":3023},"Make a Script",{"type":3012,"content":3105},[3106],{"text":3107,"type":3023},"Whatever shortcuts you take in making your video, do not skip actually writing a script. And while you’re writing, remember: your script will be heard. Many times have I written some great prose only to read it out loud and realize how cumbersome well-written prose can be when spoken. It’s great practice to read what you write out loud and make sure it sounds good and flows well. Taking the time in advance to make sure things sound good will help improve the final product a great deal.",{"type":3076,"attrs":3109,"content":3110},{"level":3078},[3111],{"text":3112,"type":3023},"Audio is More Important than Video",{"type":3012,"content":3114},[3115],{"text":3116,"type":3023},"HD Video cameras are cheap and plentiful now. You can shoot decent enough video on all the latest smartphones, especially if you stabilize it and make sure the subject is well-lit. But audio is a little bit harder – the built-in microphones on most every camera aren’t great. The problem is on-camera microphones are optimized for any type of situation, they are meant to be as good at a sporting event as they are in a quiet room with one person talking. That’s fine for general purpose videos, but a video representing your company should sound more professional. Find someone who knows about audio and have them recommend a microphone to rent that will work with your camera. This little bit of extra hassle will vastly improve your video quality.",{"type":3076,"attrs":3118,"content":3119},{"level":3078},[3120],{"text":3121,"type":3023},"Record More than You Need",{"type":3012,"content":3123},[3124],{"text":3125,"type":3023},"When you get to the actual recording part, make sure you shoot more than you need. If you have someone talking on screen, make sure you get multiple good takes of them talking. Then, just for safety, move the camera to a different angle or position and get a few more good takes. Bonus points if you do multiple different angles. When it comes time to edit the video, you’ll find that you never have too much good footage. The multiple angles make it easy to cover up small mistakes in an otherwise good take – this is a very common editing practice. Your talent will say one line perfectly but then stumble in the next line (or someone walks into the shot, or the product doesn’t look good, or any number of things), so you just cut to a different angle for the next sentence, then cut back once the issue is past.",{"type":3076,"attrs":3127,"content":3128},{"level":3078},[3129],{"text":3130,"type":3023},"Don’t Go Hollywood On Your First Try",{"type":3012,"content":3132},[3133,3135,3141],{"text":3134,"type":3023},"If this is your first video production, keep it simple. Make sure you use a tripod while shooting so your footage isn’t shaky. Refrain from trying to replicate some big budget viral video – instead focus on making a simple video that your customers will find valuable. If you’re going to be the one behind the camera, watch ",{"text":3136,"type":3023,"marks":3137},"this 4 minute video",[3138],{"type":3028,"attrs":3139},{"href":3140,"title":2824},"http:\u002F\u002Fvimeo.com\u002F17853099",{"text":3142,"type":3023}," from Vimeo on the basics of shooting video. Consider your first video an experiment and if it’s successful, aim higher the next time!",{"type":3076,"attrs":3144,"content":3145},{"level":3078},[3146],{"text":3147,"type":3023},"Edit your video",{"type":3012,"content":3149},[3150],{"text":3151,"type":3023},"Do not post your video without editing. I’ll repeat that: do not post your video without editing it. Any sort of editing is better than none. Remove the awkward pause at the beginning, make sure it ends at exactly the right moment. But even better: cut together multiple angles and cut out all pauses. Make it sound snappy and professional. Mix in some images or video of your product. Your viewers will stop watching if they get bored or your video seems unprofessional, so your goal is to keep them engaged.",{"type":3076,"attrs":3153,"content":3154},{"level":3078},[3155],{"text":3156,"type":3023},"Distribute Widely",{"type":3012,"content":3158},[3159,3161,3167,3169,3175],{"text":3160,"type":3023},"There are a lot of video platforms available that will help you control the video experience on your site and get better analytics. FoxyCart uses ",{"text":3162,"type":3023,"marks":3163},"Wistia",[3164],{"type":3028,"attrs":3165},{"href":3166,"title":2824},"http:\u002F\u002Fwistia.com\u002F",{"text":3168,"type":3023},", and I’ve worked with companies using ",{"text":3170,"type":3023,"marks":3171},"Brightcove",[3172],{"type":3028,"attrs":3173},{"href":3174,"title":2824},"http:\u002F\u002Fwww.brightcove.com\u002Fen\u002F",{"text":3176,"type":3023},". They will help you A\u002FB test, create call to actions, and refine your video experience. Those are helpful on your site, but there’s also no reason to limit your video to those platforms. YouTube and Vimeo are extremely popular video sites and many users may search directly on their site to find a video they want to see. Furthermore, your customers are used to sharing YouTube and Vimeo videos on social networks, and may be more likely to link to them than your company website. The easier you make it for customers to find your videos, the more likely they are to find them, so make it easy!",{"type":3076,"attrs":3178,"content":3179},{"level":3078},[3180],{"text":3181,"type":3023},"Ultimately, it’s about trust",{"type":3012,"content":3183},[3184],{"text":3185,"type":3023},"All of the above tips are intended to help you create a better video even if you’re on a tight budget. There are definitely customers who want to watch videos, but those same customers will stop watching if the video isn’t engaging. Taking the time up front to make your video as professional as you’re able to will payoff when your customers trust you more after they watch the video (as the studies above show). Your customers may be curious about your company, the products you sell, or may just need a little extra push to make the purchase. Video can and does help solve these problems, so make sure you invest the time needed to do it well.",{"type":3012,"content":3187},[3188],{"text":3189,"type":3023},"If this post has been helpful, we’d love to know! And if you’ve seen helpful results from video, feel free to share what you’ve learned. As fans of hard data, we’d love to know positive (or negative) statistics you’ve seen after adding video!",{"type":3009,"content":3191},[3192],{"type":3012,"content":3193},[3194],{"text":3195,"type":3023},"If you’re not using video in your marketing, you are missing out on sales. Every year new studies are released, such as this one from KISSMetrics, and this report from Invodo that show consumers want to watch videos, and videos help them make decisions and feel better about their choices. When Kickstarter published a big survey […]",{"filename":3197,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fbasic-guidelines-for-ecommerce-video-marketing.jpg",[3199],{"name":2854,"created_at":3200,"published_at":3003,"updated_at":3201,"id":3202,"uuid":1792,"content":3203,"slug":3207,"full_slug":2853,"sort_by_date":2824,"position":3208,"tag_list":3209,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3211,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":3213,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:20.360Z","2023-03-24T17:17:36.787Z",64354,{"_uid":3204,"name":2854,"component":3205,"description":3206},"5c4c2b14-565f-4869-bf2c-e6cc175b51da","blog_category","Tips and advice for running a successful ecommerce website.","best-practices",10,[],3266,"a5ce46e7-6923-4ea8-a30d-3fee453df8b1","2023-03-24T17:27:15.733Z",[],"basic-guidelines-for-ecommerce-video-marketing","blog\u002Fposts\u002Fbasic-guidelines-for-ecommerce-video-marketing",140,[],3267,"2e853abe-880b-4db5-bc6a-df9a542d663f","2013-12-02T14:26:14.000Z",[],{"name":3223,"created_at":3224,"published_at":3003,"updated_at":3225,"id":3226,"uuid":2413,"content":3227,"slug":3381,"full_slug":3382,"sort_by_date":2824,"position":3383,"tag_list":3384,"is_startpage":2700,"parent_id":3218,"meta_data":2824,"group_id":3385,"first_published_at":3386,"release_id":2824,"lang":2830,"path":2824,"alternates":3387,"default_full_slug":2824,"translated_slugs":2824},"The 3 B’s of Healthy Remote Teams: BBQs, Beer, & Bourbon","2023-03-24T17:12:19.346Z","2023-03-24T17:20:35.588Z",64501,{"_uid":3228,"title":3223,"content":3229,"summary":3368,"component":2954,"thumbnail":3374,"categories":3376},"f37dbf2e-3e3e-4b23-bdb0-389554aa19ef",{"type":3009,"content":3230},[3231,3237,3241,3246,3250,3261,3265,3285,3290,3294,3307,3311,3315,3320,3324,3342,3346,3350,3352],{"type":3012,"content":3232},[3233],{"type":3015,"attrs":3234},{"alt":3235,"src":3236,"title":2824},"BBQ","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthe-3-bs-of-healthy-remote-teams-bbqs-beer-bourbon.png",{"type":3012,"content":3238},[3239],{"text":3240,"type":3023},"Remote working. Virtual teams. Telecommuting. Whatever you call it, we’re big fans ourselves, and by all accounts we’re just a small part of a rapidly growing number of companies embracing it. The new technologies enabling this are truly revolutionary, but here at FoxyCart we’ve discovered the oldest of old school technologies have proven far more important than we’d ever imagined when we started this in 2007. Team members meeting each other in person has made us stronger.",{"type":3076,"attrs":3242,"content":3243},{"level":3078},[3244],{"text":3245,"type":3023},"Trust Augments Productivity",{"type":3012,"content":3247},[3248],{"text":3249,"type":3023},"Think about the best work environment you’ve ever participated in. Your colleagues probably knew what you held dear, and cared about your well-being. They probably understood how to shape compliments and criticism in a way that respected your unique needs and communication preferences.",{"type":3012,"content":3251},[3252,3254,3259],{"text":3253,"type":3023},"Now think about ",{"text":3255,"type":3023,"marks":3256},"how",[3257],{"type":3258},"italic",{"text":3260,"type":3023}," that environment came to be. It wasn’t from task-specific comments in your project management tool. Nor was it from Git commit messages. I’ve never seen anything like",{"type":3012,"content":3262},[3263],{"text":3264,"type":3023},"Refs #2918, fixing some CSS quirks. Hey @Evgeniy, how's your baby girl? Comment me back on your next commit, ok? :)",{"type":3012,"content":3266},[3267,3269,3275,3277,3283],{"text":3268,"type":3023},"Remote teams have it rough in this regard. You might glean somebody’s interests from Twitter or Facebook, which could lead to sharing Reddit links or blog posts you think they’d enjoy. But even with the best of intentions, remote workers lose in-person interaction for about half of their weekday waking hours. On a personal level, ",{"text":3270,"type":3023,"marks":3271},"“social isolation is the best-established, most robust social or psychological risk factor for disease out there.”",[3272],{"type":3028,"attrs":3273},{"href":3274,"title":2824},"http:\u002F\u002Fwww.psmag.com\u002Fhealth\u002Fthe-social-life-of-genes-64616\u002F",{"text":3276,"type":3023}," Even beyond needing a healthy company to have a healthy team, these types of interactions ",{"text":3278,"type":3023,"marks":3279},"build empathy and trust",[3280],{"type":3028,"attrs":3281},{"href":3282,"title":2824},"http:\u002F\u002Fcontent.time.com\u002Ftime\u002Fhealth\u002Farticle\u002F0,8599,1998396,00.html",{"text":3284,"type":3023},". All of this leads to a more productive team.",{"type":3076,"attrs":3286,"content":3287},{"level":3078},[3288],{"text":3289,"type":3023},"How we improve FoxyCart by not talking FoxyCart",{"type":3012,"content":3291},[3292],{"text":3293,"type":3023},"So, what to do? We’ve found the best solution to be periodic in-person hangouts. Our nine current team members are spread out across the US, Australia, Russia, Pakistan, and Poland, and all but two team members have met most of the rest of the team in person. (The two that remain hopefully won’t remain IRL strangers for long, but in the meantime we try to make up for it with more frequent non-business video hangouts, sometimes involving the kids.)",{"type":3012,"content":3295},[3296,3298,3305],{"text":3297,"type":3023},"When we meet in person, we don’t typically talk business. We talk about life, family, politics, religion, social justice, psychology. We enjoy BBQs",{"text":3299,"type":3023,"marks":3300},"[1]",[3301],{"type":3028,"attrs":3302},{"href":3303,"title":3304},"#fn:1","see footnote",{"text":3306,"type":3023},", beer, bourbon, or whatever else will contribute to a relaxed atmosphere. Little kids, toddlers, and babies are constantly present.",{"type":3012,"content":3308},[3309],{"text":3310,"type":3023},"Even without talking about business, the benefits to FoxyCart (the company and the service) are tangible. During a BBQ with Josh, I realized we were underutilizing him in certain areas, which lead to shifting his roles further towards marketing and communication. Over bourbon with Luke, we realized that our passions aren’t necessarily the technology of ecommerce, but in helping entrepreneurs make a difference, and disruptive technologies and the possibility for social change.",{"type":3012,"content":3312},[3313],{"text":3314,"type":3023},"Other topics have covered future roles and responsibilities (from management to learning new skills), new tech (that we’ve subsequently adopted), and cultural differences in work\u002Flife balance and communication styles.",{"type":3076,"attrs":3316,"content":3317},{"level":3078},[3318],{"text":3319,"type":3023},"How to prioritize some IRL meatspace meetups",{"type":3012,"content":3321},[3322],{"text":3323,"type":3023},"Our instruction manual for BBQs, Beer & Bourbon are straightforward:",{"type":3325,"attrs":3326,"content":3328},"ordered_list",{"order":3327,"tight":2700},1,[3329,3336],{"type":3330,"content":3331},"list_item",[3332],{"type":3012,"content":3333},[3334],{"text":3335,"type":3023},"Start with a weekly or bi-monthly, optional, informal video hangout on Google+. No agenda. Share the latest viral video, photos of your kids, or anything else. Pay your team for the time they spend there. It’s worth it.",{"type":3330,"content":3337},[3338],{"type":3012,"content":3339},[3340],{"text":3341,"type":3023},"As you’re able, schedule trips and work around your team’s travel schedule. (Many of our team members travel pretty regularly, which helps.) Flights might be a few hundred bucks or more, but they’re worth it if you plan on spending years working with these people.",{"type":3012,"content":3343},[3344],{"text":3345,"type":3023},"That’s it. Just make it a priority. Solid relationships are the foundation of all great teams, and in-person hangouts can provide personal and business benefits far beyond your expectations.",{"type":3012,"content":3347},[3348],{"text":3349,"type":3023},"That’s our experience, at least. We’re always looking to improve, and we’d love your feedback!",{"type":3351},"horizontal_rule",{"type":3325,"attrs":3353,"content":3354},{"order":3327,"tight":2700},[3355],{"type":3330,"content":3356},[3357],{"type":3012,"content":3358},[3359,3361],{"text":3360,"type":3023},"Tacos may be substituted for BBQ where climate and availability permit. ",{"text":3362,"type":3023,"marks":3363}," ↩",[3364],{"type":3028,"attrs":3365},{"href":3366,"title":3367},"#fnref:1","return to article",{"type":3009,"content":3369},[3370],{"type":3012,"content":3371},[3372],{"text":3373,"type":3023},"Remote working. Virtual teams. Telecommuting. Whatever you call it, we’re big fans ourselves, and by all accounts we’re just a small part of a rapidly growing number of companies embracing it. The new technologies enabling this are truly revolutionary, but here at FoxyCart we’ve discovered the oldest of old school technologies have proven far more […]",{"filename":3375,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthe-3-bs-of-healthy-remote-teams-bbqs-beer-bourbon.jpg",[3377],{"name":2854,"created_at":3200,"published_at":3003,"updated_at":3201,"id":3202,"uuid":1792,"content":3378,"slug":3207,"full_slug":2853,"sort_by_date":2824,"position":3208,"tag_list":3379,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3211,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":3380,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3204,"name":2854,"component":3205,"description":3206},[],[],"the-3-bs-of-healthy-remote-teams-bbqs-beer-bourbon","blog\u002Fposts\u002Fthe-3-bs-of-healthy-remote-teams-bbqs-beer-bourbon",1730,[],"b48b3b42-9dc9-4442-b3ba-cd3745c9bb70","2013-11-18T15:30:00.000Z",[],{"name":3389,"created_at":3390,"published_at":3003,"updated_at":3391,"id":3392,"uuid":1975,"content":3393,"slug":3466,"full_slug":3467,"sort_by_date":2824,"position":3468,"tag_list":3469,"is_startpage":2700,"parent_id":3218,"meta_data":2824,"group_id":3470,"first_published_at":3471,"release_id":2824,"lang":2830,"path":2824,"alternates":3472,"default_full_slug":2824,"translated_slugs":2824},"Could Bitcoin Be More Disruptive than the Internet?","2023-03-24T17:12:20.069Z","2023-03-24T17:21:24.364Z",64502,{"_uid":3394,"title":3389,"content":3395,"summary":3453,"component":2954,"thumbnail":3459,"categories":3461},"2fd53cee-3f09-40f0-9882-96a39855b09e",{"type":3009,"content":3396},[3397,3401,3421,3425,3429,3441],{"type":3012,"content":3398},[3399],{"text":3400,"type":3023},"Cryptocurrencies will change the world.",{"type":3012,"content":3402},[3403,3405,3411,3413,3419],{"text":3404,"type":3023},"Bold statement? Maybe. On November 2nd ",{"text":3406,"type":3023,"marks":3407},"my 30 minute talk",[3408],{"type":3028,"attrs":3409},{"href":3410,"title":2824},"http:\u002F\u002Fwww.barcampnashville.org\u002Fbcn13\u002Fsessions\u002Fwhy-bitcoin-may-be-more-disruptive-internet",{"text":3412,"type":3023}," at Barcamp Nashville was selected, and I gave my argument for why I think Bitcoin will be a very powerful, disruptive force, possibly more so than the Internet. I’m a ",{"text":3414,"type":3023,"marks":3415},"big fan of Bitcoin",[3416],{"type":3028,"attrs":3417},{"href":3418,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fblog\u002Fwhy-does-foxycart-support-bitcoin",{"text":3420,"type":3023},", but I’m not an economist or historian. I’m just a guy interested in an amazing technology. Are you?",{"type":3012,"content":3422},[3423],{"text":3424,"type":3023},"I got a really good response after the talk and my friends who missed it really wanted more information. I went ahead and recorded some audio to go along with the slides and put them in a 30 minute video. I hope you enjoy it:",{"type":3012,"content":3426},[3427],{"text":3428,"type":3023},"Interested? Have any questions? Ask them below.",{"type":3012,"content":3430},[3431,3433,3439],{"text":3432,"type":3023},"If you have a FoxyCart store, you can start accepting Bitcoin right now via ",{"text":3434,"type":3023,"marks":3435},"Bitpay",[3436],{"type":3028,"attrs":3437},{"href":3438,"title":2824},"https:\u002F\u002Fbitpay.com\u002F",{"text":3440,"type":3023},". Just create a free Bitpay account, click payments in the FoxyCart admin, select Bitpay, and enter your Bitpay key. That’s it! Your customers will now have the option to pay you in Bitcoin at checkout.",{"type":3012,"content":3442},[3443,3445,3451],{"text":3444,"type":3023},"FoxyCart makes it easy to accept Bitcoin right alongside existing traditional payment methods. If you want to check it out, go ahead and ",{"text":3446,"type":3023,"marks":3447},"create a free development account",[3448],{"type":3028,"attrs":3449},{"href":3450,"title":2824},"https:\u002F\u002Fadmin.foxycart.com\u002Fsignup\u002F",{"text":3452,"type":3023}," today.",{"type":3009,"content":3454},[3455],{"type":3012,"content":3456},[3457],{"text":3458,"type":3023},"Cryptocurrencies will change the world. Bold statement? Maybe. On November 2nd my 30 minute talk at Barcamp Nashville was selected, and I gave my argument for why I think Bitcoin will be a very powerful, disruptive force, possibly more so than the Internet. I’m a big fan of Bitcoin, but I’m not an economist or historian. I’m just […]",{"filename":3460,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fcould-bitcoin-be-more-disruptive-than-the-internet.png",[3462],{"name":2854,"created_at":3200,"published_at":3003,"updated_at":3201,"id":3202,"uuid":1792,"content":3463,"slug":3207,"full_slug":2853,"sort_by_date":2824,"position":3208,"tag_list":3464,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3211,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":3465,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3204,"name":2854,"component":3205,"description":3206},[],[],"could-bitcoin-be-more-disruptive-than-the-internet","blog\u002Fposts\u002Fcould-bitcoin-be-more-disruptive-than-the-internet",270,[],"f9b72128-390c-4070-a886-8b6d55bde593","2013-11-10T15:24:16.000Z",[],{"name":3474,"created_at":3475,"published_at":3003,"updated_at":3476,"id":3477,"uuid":1942,"content":3478,"slug":3573,"full_slug":3574,"sort_by_date":2824,"position":3575,"tag_list":3576,"is_startpage":2700,"parent_id":3218,"meta_data":2824,"group_id":3577,"first_published_at":3578,"release_id":2824,"lang":2830,"path":2824,"alternates":3579,"default_full_slug":2824,"translated_slugs":2824},"Believers Make the Sale","2023-03-24T17:12:20.797Z","2023-03-24T17:21:28.113Z",64503,{"_uid":3479,"title":3474,"content":3480,"summary":3553,"component":2954,"thumbnail":3559,"categories":3561},"59830ca8-882c-4409-b45c-b04207fa2bc2",{"type":3009,"content":3481},[3482,3486,3490,3498,3504,3508,3512,3532,3536,3540,3545,3549],{"type":3012,"content":3483},[3484],{"text":3485,"type":3023},"When you were younger, did you ever participate in fundraisers for your school or church? You know. The ones where you sell as much product as you can to your family and friends (family mostly, since your friends were just kids themselves). Being the band nerd that I was, I had the privilege of doing this on multiple occasions.",{"type":3012,"content":3487},[3488],{"text":3489,"type":3023},"I remember it like it was yesterday. I would work my butt off to be the top seller in my class, selling cookie dough and canisters of candy to any sucker who was willing to buy. At the end of the fundraiser, I would add up all of my points to see what “awesome” prize from the prize brochure I was eligible for.",{"type":3012,"content":3491},[3492,3496],{"type":3015,"attrs":3493},{"alt":3494,"src":3495,"title":2824},"Salesman","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fbelievers-make-the-sale.png",{"text":3497,"type":3023},"What an irreplaceable feeling of success I had each time someone agreed to buy something. An even greater feeling of accomplishment came when they actually paid me for the product.",{"type":3076,"attrs":3499,"content":3501},{"level":3500},3,[3502],{"text":3503,"type":3023},"The thrill (is gone)",{"type":3012,"content":3505},[3506],{"text":3507,"type":3023},"Unfortunately, those feelings faded the first time I actually held the product in my hand and delivered it to its new owner. I realized something. I was selling crap. Expensive crap at that. It dawned on me that my customers hadn’t bought from me because I was an amazing salesman, or because $30 for a small metal canister of gummy bears is a bargain. But rather, they bought out of love and sympathy. I mean really, who needs a $50 tub of Christmas cookie dough?",{"type":3012,"content":3509},[3510],{"text":3511,"type":3023},"Thinking back on this experience reminds me of the importance of truly offering a great product or service that meets a need and that is worth every penny. You can bet your bottom dollar that if you don’t believe in the product or service you are selling, no one else will.",{"type":3012,"content":3513},[3514,3516,3522,3524,3530],{"text":3515,"type":3023},"As a member of the FoxyCart team and one who handles many of our pre-sales calls and emails, I often have the amazing privilege of being the first person to tell a potential user about why FoxyCart is so awesome. I don’t just give them a huge list of features (though we do have some amazing ",{"text":3517,"type":3023,"marks":3518},"features",[3519],{"type":3028,"attrs":3520},{"href":3521,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Ffeatures",{"text":3523,"type":3023},"). I don’t just revert to testimonials of current users (though we have lots of ",{"text":3525,"type":3023,"marks":3526},"testimonials",[3527],{"type":3028,"attrs":3528},{"href":3529,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fwhos-using-foxy",{"text":3531,"type":3023},"). But rather, I share my own experience.",{"type":3012,"content":3533},[3534],{"text":3535,"type":3023},"You see, I have been a FoxyCart user since 2010 and have been with the team since 2012. Like many of our users, I was in search of something different when it came to e-commerce. I had tried almost every option out there, but it was never a good fit. That all changed when I discovered FoxyCart. I haven’t looked back since.",{"type":3012,"content":3537},[3538],{"text":3539,"type":3023},"I would like to think of myself as one of the biggest believers in FoxyCart. I use it everyday, when I’m working and when I’m not working. I live and breathe this stuff. So when I tell a potential user that FoxyCart is going to change how they do e-commerce, I truly mean it and believe it. It’s amazing how the dynamics of a pre-sales call changes when the user finds out I am a FoxyCart user myself.",{"type":3076,"attrs":3541,"content":3542},{"level":3500},[3543],{"text":3544,"type":3023},"So enough about me and FoxyCart. What about your business?",{"type":3012,"content":3546},[3547],{"text":3548,"type":3023},"Do you live and breathe the product or service you are trying to sell? Are you its biggest supporter and believer? Are you more passionate about your business than anything else? (besides God, family, relationships, etc.) If not, then right there is the answer to why your sales are down (or why you have no sales at all). The reality is that believers make the sale. True passion for a product or service is contagious and it’s a bug that your potential customers will get if you let them.",{"type":3012,"content":3550},[3551],{"text":3552,"type":3023},"If you’re not already, I challenge you to start believing in your product or service. Start believing it’s worth every dime you are charging. If you can’t believe in it, be honest with yourself, figure out why, and fix the problem. Become its biggest fan and you will see a significant difference in the growth of your business.",{"type":3009,"content":3554},[3555],{"type":3012,"content":3556},[3557],{"text":3558,"type":3023},"When you were younger, did you ever participate in fundraisers for your school or church? You know. The ones where you sell as much product as you can to your family and friends (family mostly, since your friends were just kids themselves). Being the band nerd that I was, I had the privilege of doing […]",{"filename":3560,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fbelievers-make-the-sale.jpg",[3562],{"name":2865,"created_at":3563,"published_at":3003,"updated_at":3564,"id":3565,"uuid":1804,"content":3566,"slug":3569,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":3570,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3571,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":3572,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:23.525Z","2023-03-24T17:17:35.456Z",64358,{"_uid":3567,"name":2865,"component":3205,"description":3568},"24be14a7-ad23-4a00-afce-6bcffc9113cc","Marketing advice for merchants, developers, and designers.","marketing",[],"5a0230b1-f01f-4152-8cb7-cecf8f7c34b1",[],"believers-make-the-sale","blog\u002Fposts\u002Fbelievers-make-the-sale",160,[],"25275d1c-a384-474e-a888-72f62451288b","2013-11-04T12:36:02.000Z",[],{"name":3581,"created_at":3582,"published_at":3003,"updated_at":3583,"id":3584,"uuid":2524,"content":3585,"slug":3663,"full_slug":3664,"sort_by_date":2824,"position":3665,"tag_list":3666,"is_startpage":2700,"parent_id":3218,"meta_data":2824,"group_id":3667,"first_published_at":3668,"release_id":2824,"lang":2830,"path":2824,"alternates":3669,"default_full_slug":2824,"translated_slugs":2824},"Why Build a Shopping Cart for Developers?","2023-03-24T17:12:21.530Z","2023-03-24T17:20:23.472Z",64504,{"_uid":3586,"title":3581,"content":3587,"summary":3650,"component":2954,"thumbnail":3656,"categories":3658},"d278fc39-9c49-4a1d-be18-605d88d5a4e9",{"type":3009,"content":3588},[3589,3597,3609,3613,3617,3621,3625,3642,3646],{"type":3012,"content":3590},[3591,3595],{"type":3015,"attrs":3592},{"alt":3593,"src":3594,"title":2824},"A red plastic shopping cart","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fwhy-build-a-shopping-cart-for-developers.png",{"text":3596,"type":3023},"When we first started FoxyCart, we probably looked at over 100 different shopping carts. Everywhere we looked we saw the same problem. Software targeted to merchants and not to the developers who actually have to work with them. We saw stagnation and no innovation. We saw data duplication and one-size-fits-all solutions fitting nothing.",{"type":3012,"content":3598},[3599,3601,3607],{"text":3600,"type":3023},"As a developer, why would I want to maintain two separate websites? Why is my e-commerce platform trying to be my ",{"text":3602,"type":3023,"marks":3603},"CMS",[3604],{"type":3028,"attrs":3605},{"href":3606,"title":2824},"http:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FContent_management_system",{"text":3608,"type":3023},"? Why is it trying to manage my mailing list? I mean, seriously, what the heck?",{"type":3012,"content":3610},[3611],{"text":3612,"type":3023},"Without finding a better solution, we finally decided we would have to build it ourselves. One day in 2007, someone paid us who wasn’t an existing client of Brett’s web development company. He thought it was a friend of mine. Our SEO ranking for terms like “XHTML e-commerce” brought us an actual customer and forced us to launch our company.",{"type":3012,"content":3614},[3615],{"text":3616,"type":3023},"Since then, we put all of our efforts into continually improving our technology, adding new features and gateways, and preparing for the future. One of our goals is to provide the best online checkout experience possible. To that end, our next 2.0 release will be fully responsive, easily configurable, and powerful.",{"type":3012,"content":3618},[3619],{"text":3620,"type":3023},"We’re tackling the tough problems in a way that empowers developers instead of getting in their way. Their time is much better spent innovating solutions specific to the business model they’re serving. We understand this because FoxyCart’s competitive advantage relies on each team member also being a developer. When you talk to someone in our helpdesk, forum or on the phone, you’re talking to someone who writes code and uses FoxyCart.",{"type":3012,"content":3622},[3623],{"text":3624,"type":3023},"We’ve grown to thousands of paying customers through word-of-mouth because of our technology and the way developers appreciate it. Where other companies have focus on growing their sales and marketing teams, we currently have neither. We’ve been focused on building a product and providing a service others will not only want to use but also to share with their colleagues.",{"type":3012,"content":3626},[3627,3629,3633,3635,3640],{"text":3628,"type":3023},"If you’re part of this tribe of programmers and developers who have helped us grow the business, ",{"text":3630,"type":3023,"marks":3631},"thank you",[3632],{"type":3058},{"text":3634,"type":3023},". Thank you for spreading the word about how much you love what we’ve built. If you’re new to FoxyCart and you care about controlling the checkout experience, go ahead and ",{"text":3636,"type":3023,"marks":3637},"sign up",[3638],{"type":3028,"attrs":3639},{"href":3450,"title":2824},{"text":3641,"type":3023},". FoxyCart is free to use while developing. You don’t need to start a subscription with us until you’re ready to go live and collect payment from your customers.",{"type":3012,"content":3643},[3644],{"text":3645,"type":3023},"We’re really excited about the future and our roadmap to make this product even better. If you’ve benefitted from FoxyCart and the support we provide, [let your friends know](http:\u002F\u002Ftwitter.com\u002Fhome\u002F?status=Looking for an e-commerce solution for developers? I'm a fan of @FoxyCart Check them out http) and share the love.",{"type":3012,"content":3647},[3648],{"text":3649,"type":3023},"Together we can keep building more awesome.",{"type":3009,"content":3651},[3652],{"type":3012,"content":3653},[3654],{"text":3655,"type":3023},"When we first started FoxyCart, we probably looked at over 100 different shopping carts. Everywhere we looked we saw the same problem. Software targeted to merchants and not to the developers who actually have to work with them. We saw stagnation and no innovation. We saw data duplication and one-size-fits-all solutions fitting nothing. As a […]",{"filename":3657,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fwhy-build-a-shopping-cart-for-developers.jpg",[3659],{"name":2865,"created_at":3563,"published_at":3003,"updated_at":3564,"id":3565,"uuid":1804,"content":3660,"slug":3569,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":3661,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3571,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":3662,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3567,"name":2865,"component":3205,"description":3568},[],[],"why-build-a-shopping-cart-for-developers","blog\u002Fposts\u002Fwhy-build-a-shopping-cart-for-developers",2100,[],"8307ec9a-850d-4187-8b6b-62094eabd560","2013-10-25T10:26:46.000Z",[],{"name":3671,"created_at":3672,"published_at":3003,"updated_at":3673,"id":3674,"uuid":2440,"content":3675,"slug":3884,"full_slug":3885,"sort_by_date":2824,"position":3886,"tag_list":3887,"is_startpage":2700,"parent_id":3218,"meta_data":2824,"group_id":3888,"first_published_at":3889,"release_id":2824,"lang":2830,"path":2824,"alternates":3890,"default_full_slug":2824,"translated_slugs":2824},"The Myths of PCI Compliance: A “PCI Compliant Box”","2023-03-24T17:12:22.498Z","2023-03-24T17:20:32.587Z",64505,{"_uid":3676,"title":3671,"content":3677,"summary":3846,"component":2954,"thumbnail":3852,"categories":3854},"617488ec-a2e8-45dd-a827-996e5aae3908",{"type":3009,"content":3678},[3679,3694,3698,3708,3713,3731,3755,3760,3764,3815,3819,3823,3833],{"type":3012,"content":3680},[3681,3685,3687,3692],{"type":3015,"attrs":3682},{"alt":3683,"src":3684,"title":2824},"Watercolor of Pinocchio holding a PCI compliance sign. He's a liar.","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthe-myths-of-pci-compliance-a-pci-compliant-box.png",{"text":3686,"type":3023},"One of the “perks” of being a ",{"text":3688,"type":3023,"marks":3689},"PCI Level 1 Service Provider",[3690],{"type":3028,"attrs":3691},{"href":29,"title":2824},{"text":3693,"type":3023}," is that we often get asked about becoming PCI compliant by friends and acquaintances. Often it’s by a developer friend who knows enough about PCI to be cautious, but nonetheless really just wants the fastest path to full compliance. Unfortunately, when it comes to achieving PCI compliance “quickly” or “easily”, we don’t generally have the answer our friends want to hear.",{"type":3012,"content":3695},[3696],{"text":3697,"type":3023},"This scene recently repeated itself when we had a long-time FoxyCart user report that one of his clients needed to be PCI compliant in order to interact with a 3rd party. The dev was looking at a specific cloud hosting provider that claimed to offer a “PCI compliant box” (ie. dedicated or virtual server that was “out of the box” PCI compliant).",{"type":3012,"content":3699},[3700,3702,3706],{"text":3701,"type":3023},"So what do we do when somebody simply ",{"text":3703,"type":3023,"marks":3704},"must",[3705],{"type":3258},{"text":3707,"type":3023}," handle cardholder data? First, we need to explain what PCI compliance actually is. Next, we explain the options as we see them.",{"type":3076,"attrs":3709,"content":3710},{"level":3500},[3711],{"text":3712,"type":3023},"What PCI Compliance Actually Is",{"type":3012,"content":3714},[3715,3717,3723,3725,3729],{"text":3716,"type":3023},"So first and foremost, we point to our “",{"text":3718,"type":3023,"marks":3719},"PCI DSS: What it is and what it means to you",[3720],{"type":3028,"attrs":3721},{"href":3722,"title":2824},"http:\u002F\u002Fwiki.foxycart.com\u002Fprimer\u002Fsecurity#pci_dsswhat_it_is_and_what_it_means_to_you",{"text":3724,"type":3023},"” so we’re starting from the same page. It’s important to note that vast bulk of the PCI DSS has very little to do with “servers”. Rather, it’s about policies and procedures and access and logging and monitoring and change protocols and application design and much more. So if you’re shopping for a PCI compliant hosting environment, yes, the hosting provider does need to provide an environment that’s ",{"text":3726,"type":3023,"marks":3727},"capable",[3728],{"type":3258},{"text":3730,"type":3023}," of being PCI compliant. That’s critically important, but it’s just a small part of becoming truly PCI compliant.",{"type":3012,"content":3732},[3733,3735,3741,3743,3747,3749,3753],{"text":3734,"type":3023},"(And of course, there are varying levels of PCI compliance, and as some would say, “",{"text":3736,"type":3023,"marks":3737},"The only winning move is not to play.",[3738],{"type":3028,"attrs":3739},{"href":3740,"title":2824},"http:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FWarGames",{"text":3742,"type":3023},"” If you ",{"text":3744,"type":3023,"marks":3745},"can",[3746],{"type":3258},{"text":3748,"type":3023}," avoid full PCI compliance, you ",{"text":3750,"type":3023,"marks":3751},"should",[3752],{"type":3258},{"text":3754,"type":3023},".)",{"type":3076,"attrs":3756,"content":3757},{"level":3500},[3758],{"text":3759,"type":3023},"But If You Must…",{"type":3012,"content":3761},[3762],{"text":3763,"type":3023},"If a merchant truly cannot avoid full PCI compliance, there are a few options.",{"type":3325,"attrs":3765,"content":3766},{"order":3327,"tight":2700},[3767,3777,3791],{"type":3330,"content":3768},[3769],{"type":3012,"content":3770},[3771,3773,3775],{"text":3772,"type":3023},"Seriously, try to avoid it altogether. Try harder. Try again 🙂",{"type":3774},"hard_break",{"text":3776,"type":3023},"There are too many options now (gateway-specific transparent redirects, or 3rd party hosted iframes or javascript tokenization, or hosted payment pages like FoxyCart, etc.) to jump into full PCI compliance.",{"type":3330,"content":3778},[3779],{"type":3012,"content":3780},[3781,3783,3789],{"text":3782,"type":3023},"If pockets run deep and time isn’t of the essence, we’d recommend connecting with our QSA (",{"text":3784,"type":3023,"marks":3785},"Qualified Security Assessor",[3786],{"type":3028,"attrs":3787},{"href":3788,"title":2824},"http:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FQualified_Security_Assessor",{"text":3790,"type":3023},"). QSAs can help you navigate what you need to do immediately, what might be able to wait, and how best to proceed. But this isn’t quick or easy, and full compliance absolutely isn’t cheap. So this doesn’t generally appeal to merchants or devs who’re looking for a quick solution. (This is the option FoxyCart takes. We’ve spent years and considerable resources to become fully and truly compliant.)",{"type":3330,"content":3792},[3793],{"type":3012,"content":3794},[3795,3797,3801,3803,3807,3809,3813],{"text":3796,"type":3023},"If for some reason you simply ",{"text":3798,"type":3023,"marks":3799},"can’t",[3800],{"type":3258},{"text":3802,"type":3023}," do option #1 or #2… and if you’re willing to throw caution and truth to the wind: You fake it. The 3rd party wants proof of PCI compliance, which is provided in two parts: the AOC (Attestation of Compliance) for the SAQ D; and a quarterly passing security scan from an ASV (Approved Scanning Vendor). Anybody can fill out an AOC with “yes” checkboxes, and with some work you can get hosting to pass a security scan, but ",{"text":3804,"type":3023,"marks":3805},"that won’t actually make you compliant",[3806],{"type":3258},{"text":3808,"type":3023}," unless you’re ",{"text":3810,"type":3023,"marks":3811},"doing",[3812],{"type":3258},{"text":3814,"type":3023}," everything required by the 220+ requirements you’ve checked “yes” to.",{"type":3012,"content":3816},[3817],{"text":3818,"type":3023},"It’s hard to give a good answer here, because the reality is that we’ve spent years and tons of time and money to actually “do” PCI correctly. So we could say, “Yeah, it’s no big deal, just fill out the SAQ and get the scan,” except we know it’s just not actually how it works. Yet we have strong suspicion that the majority of merchants presenting an AOC for full compliance are, unfortunately, like Pinocchio in the image above.",{"type":3012,"content":3820},[3821],{"text":3822,"type":3023},"We’re sure you’ll get a different answer from somebody who’s been in the #3 boat (faking it) and never had to do #2 (full compliance), but from our perspective…",{"type":3012,"content":3824},[3825,3827,3831],{"text":3826,"type":3023},"We aren’t QSAs ourselves, but we’ve been in this business long enough to know more about PCI compliance than most. And at this point, our opinion is that unless you have money to burn and literally ",{"text":3828,"type":3023,"marks":3829},"no",[3830],{"type":3258},{"text":3832,"type":3023}," other options, there are far better things to do with your time and resources than becoming PCI compliant. Trust us. We’ve done it. 🙂",{"type":3012,"content":3834},[3835,3839],{"text":3836,"type":3023,"marks":3837},"Want to minimize your PCI compliance burden? It’s up to you, but FoxyCart is free during development, and we’re here to help. ",[3838],{"type":3258},{"text":3840,"type":3023,"marks":3841},"Give it a try.",[3842,3843],{"type":3258},{"type":3028,"attrs":3844},{"href":3845,"title":2824},"http:\u002F\u002Ffoxycart.hifistaging.com\u002Fpricing-signup",{"type":3009,"content":3847},[3848],{"type":3012,"content":3849},[3850],{"text":3851,"type":3023},"One of the “perks” of being a PCI Level 1 Service Provider is that we often get asked about becoming PCI compliant by friends and acquaintances. Often it’s by a developer friend who knows enough about PCI to be cautious, but nonetheless really just wants the fastest path to full compliance. Unfortunately, when it comes to […]",{"filename":3853,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthe-myths-of-pci-compliance-a-pci-compliant-box.jpg",[3855,3859,3872],{"name":2854,"created_at":3200,"published_at":3003,"updated_at":3201,"id":3202,"uuid":1792,"content":3856,"slug":3207,"full_slug":2853,"sort_by_date":2824,"position":3208,"tag_list":3857,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3211,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":3858,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3204,"name":2854,"component":3205,"description":3206},[],[],{"name":2871,"created_at":3860,"published_at":3861,"updated_at":3862,"id":3863,"uuid":1798,"content":3864,"slug":3867,"full_slug":2870,"sort_by_date":2824,"position":3868,"tag_list":3869,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3870,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":3871,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.032Z","2024-07-26T15:50:52.859Z","2024-07-26T15:50:52.885Z",64356,{"_uid":3865,"name":2871,"component":3205,"description":3866},"f39307be-09f6-4702-8bbb-35c0d69bcc42","Foxy related information, news, and announcements.","culture",30,[],"cf417cbf-9d6f-48bb-8594-5d70c10c0a53",[],{"name":2759,"created_at":3873,"published_at":3003,"updated_at":3874,"id":3875,"uuid":1810,"content":3876,"slug":3879,"full_slug":2859,"sort_by_date":2824,"position":3880,"tag_list":3881,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3882,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":3883,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.956Z","2023-03-24T17:17:34.897Z",64360,{"_uid":3877,"name":2759,"component":3205,"description":3878},"8faaa61e-938f-4b72-8af5-e7b08caa644d","Expert security advice for ecommerce websites.","security",70,[],"c5f4dc80-83de-4ee6-b247-a5d890eb60c3",[],"the-myths-of-pci-compliance-a-pci-compliant-box","blog\u002Fposts\u002Fthe-myths-of-pci-compliance-a-pci-compliant-box",1820,[],"86f7bba9-68c8-45e3-a868-78ec80eb7f7f","2013-10-16T07:45:00.000Z",[],{"name":3892,"created_at":3893,"published_at":3003,"updated_at":3894,"id":3895,"uuid":2461,"content":3896,"slug":4037,"full_slug":4038,"sort_by_date":2824,"position":4039,"tag_list":4040,"is_startpage":2700,"parent_id":3218,"meta_data":2824,"group_id":4041,"first_published_at":4042,"release_id":2824,"lang":2830,"path":2824,"alternates":4043,"default_full_slug":2824,"translated_slugs":2824},"Thought Leadership or Wishful Thinking?","2023-03-24T17:12:23.236Z","2023-03-24T17:20:30.248Z",64506,{"_uid":3897,"title":3892,"content":3898,"summary":4024,"component":2954,"thumbnail":4030,"categories":4032},"d212ddc8-e94e-4f5d-8972-991f79a0ce53",{"type":3009,"content":3899},[3900,3908,3928,3940,3944,3948,3960,3964,3976,3986,3990,4000,4004,4008,4012,4016,4020],{"type":3012,"content":3901},[3902,3906],{"type":3015,"attrs":3903},{"alt":3904,"src":3905,"title":2824},"Rodin's ","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthought-leadership-or-wishful-thinking.png",{"text":3907,"type":3023},"Almost 2 years ago, I set out to learn what a REST API really is. Speaking with Brett Florio, my co-founder, we talked about how few visible REST APIs exist. I said something along the lines of us having an opportunity to potentially be thought leaders in this area, but at the time it was difficult for me to learn REST without a lot of great examples to play with. So, to help others, we imagined a fully public sandbox API for developers to throw stuff at with POSTs, PATCHs, PUTs… We’d support the latest hypermedia aware media types and adopt as many emerging standards as I could wrap my head around.",{"type":3012,"content":3909},[3910,3912,3918,3920,3926],{"text":3911,"type":3023},"Days and weeks (and even months) were spent reading blogs, reading and asking questions in the ",{"text":3913,"type":3023,"marks":3914},"API Craft",[3915],{"type":3028,"attrs":3916},{"href":3917,"title":2824},"https:\u002F\u002Fgroups.google.com\u002Fforum\u002F#!forum\u002Fapi-craft",{"text":3919,"type":3023}," Google group, watching webinars, and attending events. It was overwhelming, and I was a bit insecure about the whole process. Eventually a ",{"text":3921,"type":3023,"marks":3922},"blog post",[3923],{"type":3028,"attrs":3924},{"href":3925,"title":2824},"http:\u002F\u002Fbestoked.blogspot.com\u002F2012\u002F02\u002Frestful-resources-required-reading.html",{"text":3927,"type":3023}," emerged of the resources I had been reading. The thinking went, if I made a really dumb technical decision, I could at least point to where I got the idea.",{"type":3012,"content":3929},[3930,3932,3938],{"text":3931,"type":3023},"In 2012, I attended ",{"text":3933,"type":3023,"marks":3934},"RESTfest",[3935],{"type":3028,"attrs":3936},{"href":3937,"title":2824},"http:\u002F\u002Fwww.restfest.org\u002F",{"text":3939,"type":3023},". It was amazing. I was a little bit starstruck. Here was a room full of industry leaders, the very people in the webinars I had been watching and who wrote the books and defined the specifications I had been reading and using. Years of professional expertise represented in one place.",{"type":3012,"content":3941},[3942],{"text":3943,"type":3023},"The idea of becoming a thought leader within this space seemed like a fool’s errand and wishful thinking.",{"type":3012,"content":3945},[3946],{"text":3947,"type":3023},"But this community is different than others. This community encourages new members and continues to help them grow and understand. This community thrives on ideas. The more questions I asked, the more accepted I felt. Once I had enough information and confidence, I put my head down and really started building. It’s no surprise to any tech founder reading this, but other priorities arose and the API became my pet project, often on the back burner to other important features and bug fixes.",{"type":3012,"content":3949},[3950,3952,3958],{"text":3951,"type":3023},"Slowly but surely we made progress. As we got closer to a finished product, we decided to ",{"text":3953,"type":3023,"marks":3954},"eat our own dog food",[3955],{"type":3028,"attrs":3956},{"href":3957,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002Fblog\u002Fhypermedia-dog-food",{"text":3959,"type":3023}," by rebuilding the admin to use the new API. We needed documentation, but again, couldn’t find many great examples to learn from which encouraged good client development.",{"type":3012,"content":3961},[3962],{"text":3963,"type":3023},"Fast forward to RESTfest 2013 two weeks ago and things got really fun. The heroes I was enamored with last year have become my friends. These are people who have encouraged me on Twitter, IRC, email, and the API Craft Google group. With those relationships in place and more confidence than before, I shared my thoughts on how we could improve the documentation systems for REST APIs. The response was fantastic.",{"type":3012,"content":3965},[3966,3968,3974],{"text":3967,"type":3023},"The discussion continued into last week starting as a some tweets with the APIary team and evolving into a ",{"text":3969,"type":3023,"marks":3970},"great discussion on Github",[3971],{"type":3028,"attrs":3972},{"href":3973,"title":2824},"https:\u002F\u002Fgithub.com\u002Fapiaryio\u002Fapi-blueprint\u002Fissues\u002F13",{"text":3975,"type":3023},".",{"type":3050,"content":3977},[3978,3982],{"type":3012,"content":3979},[3980],{"text":3981,"type":3023},"@lukestokes I do agree in all points but the very first one – you are very qualified, if not the best, for commenting on this issue!",{"type":3012,"content":3983},[3984],{"text":3985,"type":3023},"– zdne of Apiary",{"type":3012,"content":3987},[3988],{"text":3989,"type":3023},"Had we just been called thought leaders ?",{"type":3050,"content":3991},[3992,3996],{"type":3012,"content":3993},[3994],{"text":3995,"type":3023},"@lukestokes Thanks for actually implementing a real hypermedia API with public documentation. It’s helpful for the whole community and hopefully helpful for FoxyCart, as well.",{"type":3012,"content":3997},[3998],{"text":3999,"type":3023},"– kevinswiber of Apigee",{"type":3012,"content":4001},[4002],{"text":4003,"type":3023},"Are we actually achieving the goal we set out to accomplish?",{"type":3012,"content":4005},[4006],{"text":4007,"type":3023},"I must say, it was incredibly humbling.",{"type":3012,"content":4009},[4010],{"text":4011,"type":3023},"The people involved in these discussions are professional API craftsman working at companies focused entirely on building, maintaining, and improving the API ecosystem. We’re just an e-commerce company trying to make things more flexible for our users. To be accepted and encouraged by this group is fantastic.",{"type":3012,"content":4013},[4014],{"text":4015,"type":3023},"Anyone can claim “thought leadership”, but it’s the community who defines what that really means. You can’t just say “Hey, look at how awesome we are, and you should listen to our ideas!” A much better approach says, “Hey, can we chat? Can I hang out with you? Can you validate my idea?” Humility goes a long way.",{"type":3012,"content":4017},[4018],{"text":4019,"type":3023},"Until the people you respect invite you to the table and pat you on the back, don’t bother labeling yourself. Thought leadership can only be achieved when you look back and see people are actually listening and following.",{"type":3012,"content":4021},[4022],{"text":4023,"type":3023},"We still have a lot to learn and improve, but the response so far has been really great. Thank you to everyone who has been so encouraging to me and to our team. Thank you for helping me believe in myself and the crazy idea we had almost two years ago.",{"type":3009,"content":4025},[4026],{"type":3012,"content":4027},[4028],{"text":4029,"type":3023},"Almost 2 years ago, I set out to learn what a REST API really is. Speaking with Brett Florio, my co-founder, we talked about how few visible REST APIs exist. I said something along the lines of us having an opportunity to potentially be thought leaders in this area, but at the time it was […]",{"filename":4031,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fthought-leadership-or-wishful-thinking.jpg",[4033],{"name":2871,"created_at":3860,"published_at":3861,"updated_at":3862,"id":3863,"uuid":1798,"content":4034,"slug":3867,"full_slug":2870,"sort_by_date":2824,"position":3868,"tag_list":4035,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3870,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":4036,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3865,"name":2871,"component":3205,"description":3866},[],[],"thought-leadership-or-wishful-thinking","blog\u002Fposts\u002Fthought-leadership-or-wishful-thinking",1890,[],"c4c069a6-4058-4ef8-b2ab-e9c5d62336b2","2013-10-01T20:05:00.000Z",[],{"name":4045,"created_at":4046,"published_at":3003,"updated_at":4047,"id":4048,"uuid":2107,"content":4049,"slug":4548,"full_slug":4549,"sort_by_date":2824,"position":4550,"tag_list":4551,"is_startpage":2700,"parent_id":3218,"meta_data":2824,"group_id":4552,"first_published_at":4553,"release_id":2824,"lang":2830,"path":2824,"alternates":4554,"default_full_slug":2824,"translated_slugs":2824},"Hackathons for Remote Teams: Our First Attempt","2023-03-24T17:12:24.059Z","2023-03-24T17:21:09.754Z",64507,{"_uid":4050,"title":4045,"content":4051,"summary":4535,"component":2954,"thumbnail":4541,"categories":4543},"3f6d2e82-9b7b-4eba-a6c4-44762a06b7ab",{"type":3009,"content":4052},[4053,4057,4069,4134,4138,4142,4146,4150,4154,4164,4206,4210,4216,4222,4260,4265,4269,4273,4277,4281,4287,4291,4324,4329,4333,4339,4345,4350,4354,4358,4364,4370,4383,4388,4392,4396,4400,4404,4408,4414,4420,4433,4438,4442,4446,4450,4454,4460,4464,4487,4492,4496,4500,4521,4525,4529],{"type":3012,"content":4054},[4055],{"text":4056,"type":3023},"As a programmer, I love not having to make excuses for how much I enjoy my craft. I don’t have to explain why developers, designers, and programmers slave away all week, possibly at a company they don’t even like, only to spend a Mountain Dew infused weekend hacking away on something with little or no sleep while being paid the incredible sum of $0.",{"type":3012,"content":4058},[4059,4061,4067],{"text":4060,"type":3023},"I am, of course, talking about ",{"text":4062,"type":3023,"marks":4063},"Hackathons",[4064],{"type":3028,"attrs":4065},{"href":4066,"title":2824},"http:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FHackathon",{"text":4068,"type":3023},". They are incredible events where ideas and companies are born. Where frustrating new development environments can suck the life out of you, and new technologies, frameworks and languages beckon you with promises of greener technology pastures. (We won’t mention how often “hello world” apps in these previously unknown playgrounds end up being the only deliverables.)",{"type":3012,"content":4070},[4071,4073,4079,4081,4087,4089,4095,4097,4103,4104,4110,4111,4117,4119,4125,4126,4132],{"text":4072,"type":3023},"At FoxyCart, we have a powerful strategic advantage. Every one of our team members, from CEO to QA to tech support, writes code. We get it. We do it. That’s why we sponsor, attend, and speak at great events like ",{"text":4074,"type":3023,"marks":4075},"Lone Star PHP",[4076],{"type":3028,"attrs":4077},{"href":4078,"title":2824},"http:\u002F\u002Flonestarphp.com\u002Fsponsors",{"text":4080,"type":3023},", ",{"text":4082,"type":3023,"marks":4083},"Hack For Change",[4084],{"type":3028,"attrs":4085},{"href":4086,"title":2824},"http:\u002F\u002Fbestoked.blogspot.com\u002F2013\u002F06\u002Fhacking-for-fun-and-nonprofit.html",{"text":4088,"type":3023},", ",{"text":4090,"type":3023,"marks":4091},"Hack Nashville",[4092],{"type":3028,"attrs":4093},{"href":4094,"title":2824},"http:\u002F\u002Fhacknashville.com\u002F",{"text":4096,"type":3023},", Word Camp (",{"text":4098,"type":3023,"marks":4099},"Nashville",[4100],{"type":3028,"attrs":4101},{"href":4102,"title":2824},"http:\u002F\u002F2013.nashville.wordcamp.org\u002F",{"text":4080,"type":3023},{"text":4105,"type":3023,"marks":4106},"Seatle",[4107],{"type":3028,"attrs":4108},{"href":4109,"title":2824},"http:\u002F\u002F2013.seattle.wordcamp.org\u002Fsponsor\u002Ffoxycart\u002F",{"text":4080,"type":3023},{"text":4112,"type":3023,"marks":4113},"Los Angeles",[4114],{"type":3028,"attrs":4115},{"href":4116,"title":2824},"http:\u002F\u002F2012.la.wordcamp.org\u002Fsponsor\u002Ffoxycart-com\u002F",{"text":4118,"type":3023},"), ",{"text":4120,"type":3023,"marks":4121},"Sunshine PHP",[4122],{"type":3028,"attrs":4123},{"href":4124,"title":2824},"http:\u002F\u002F2013.sunshinephp.com\u002Ftag\u002Ffoxycart\u002F",{"text":4080,"type":3023},{"text":4127,"type":3023,"marks":4128},"CoderFaire Nashville",[4129],{"type":3028,"attrs":4130},{"href":4131,"title":2824},"http:\u002F\u002Fbestoked.blogspot.com\u002F2012\u002F08\u002Fthe-other-side-of-booth.html",{"text":4133,"type":3023},", and many others. As such, we love hackathons. We also love remote teams.",{"type":3012,"content":4135},[4136],{"text":4137,"type":3023},"But how can a remote team across 7 timezones be part of a hackathon?",{"type":3012,"content":4139},[4140],{"text":4141,"type":3023},"That’s something we wanted to explore.",{"type":3012,"content":4143},[4144],{"text":4145,"type":3023},"As a bootstrapped startup, we don’t wipe our butts with $100 bills. Every dollar has a purpose, and we do our best to make every minute count while having a lot of fun in the process. Since 2007, we’ve delivered incredible value because we love what we do, and we care very deeply about our users. We also care about our team. Without the deep pockets of companies like Google or Atlassian, 20% time seems unobtainable. So we’re starting with a single day, and we’re keeping it focused on one big project.",{"type":3012,"content":4147},[4148],{"text":4149,"type":3023},"Thursday, July 11th, was our first ever FoxyCart Hack Day. We wanted to create an opportunity for our team to explore new technologies, work on interesting things, and interact more as a team. We also wanted to move a big project forward.",{"type":3012,"content":4151},[4152],{"text":4153,"type":3023},"Here’s what we did:",{"type":3012,"content":4155},[4156],{"type":3015,"attrs":4157,"marks":4160},{"alt":4158,"src":4159,"title":2824},"Hackathon Survey","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt.png",[4161],{"type":3028,"attrs":4162},{"href":4163,"title":2824},"https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fhackathon_survey.png",{"type":4165,"attrs":4166,"content":4167},"bullet_list",{"tight":2700},[4168,4174,4188,4194,4200],{"type":3330,"content":4169},[4170],{"type":3012,"content":4171},[4172],{"text":4173,"type":3023},"Created a Google Drive survey (shown on the right) so the team decided which major project we’re going to focus on.",{"type":3330,"content":4175},[4176],{"type":3012,"content":4177},[4178,4180,4186],{"text":4179,"type":3023},"Realized timing an event across so many different timezones is really difficult. ",{"text":4181,"type":3023,"marks":4182},"Doodle.com",[4183],{"type":3028,"attrs":4184},{"href":4185,"title":2824},"http:\u002F\u002Fdoodle.com\u002F",{"text":4187,"type":3023}," helped solve that.",{"type":3330,"content":4189},[4190],{"type":3012,"content":4191},[4192],{"text":4193,"type":3023},"Further realized starting at 0:00am UTC isn’t a good idea since those in the US started around dinner time after already working a full day. Splitting up the hackathon across two days was awkward.",{"type":3330,"content":4195},[4196],{"type":3012,"content":4197},[4198],{"text":4199,"type":3023},"As with many hackathons, we ran into the exact same challenges of setting up development environments. Some team members needed new VPN access, new sandbox accounts, git checkouts, etc.",{"type":3330,"content":4201},[4202],{"type":3012,"content":4203},[4204],{"text":4205,"type":3023},"We had a Google+ hangout going almost the whole time. We already do short weekly hangouts, but this was the first time everyone was chilling together for an extended period of time, and it was really fun. We were all helping each other get set up and learn new things.",{"type":3012,"content":4207},[4208],{"text":4209,"type":3023},"How did it go? We’ll let our team answer that.",{"type":3012,"content":4211},[4212],{"type":3015,"attrs":4213},{"alt":4214,"src":4215,"title":2824},"Brett Florio","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-1.jpg",{"type":3012,"content":4217},[4218],{"type":3015,"attrs":4219},{"alt":4220,"src":4221,"title":2824},"Fun with ISO Country Codes: US","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-1.png",{"type":4165,"attrs":4223,"content":4224},{"tight":2700},[4225,4237,4249],{"type":3330,"content":4226},[4227],{"type":3012,"content":4228},[4229],{"type":3015,"attrs":4230,"marks":4232},{"alt":2824,"src":4231,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-2.png",[4233],{"type":3028,"attrs":4234},{"href":4235,"title":4236},"http:\u002F\u002Ftwitter.com\u002F#!\u002Fbrettflorio","Twitter",{"type":3330,"content":4238},[4239],{"type":3012,"content":4240},[4241],{"type":3015,"attrs":4242,"marks":4244},{"alt":2824,"src":4243,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-3.png",[4245],{"type":3028,"attrs":4246},{"href":4247,"title":4248},"https:\u002F\u002Fplus.google.com\u002Fu\u002F0\u002F108119287510502310348\u002Fposts","Google +",{"type":3330,"content":4250},[4251],{"type":3012,"content":4252},[4253],{"type":3015,"attrs":4254,"marks":4256},{"alt":2824,"src":4255,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-4.png",[4257],{"type":3028,"attrs":4258},{"href":4259,"title":2841},"http:\u002F\u002Fwww.brettflorio.com\u002F",{"type":3076,"attrs":4261,"content":4262},{"level":3500},[4263],{"text":4264,"type":3023},"Brett Florio Co-Founder, CEO, Product Manager",{"type":3012,"content":4266},[4267],{"text":4268,"type":3023},"I thought it was pretty awesome, but it was also really interesting to see how different a G+ Hangout was from us sitting around real tables.",{"type":3012,"content":4270},[4271],{"text":4272,"type":3023},"I feel like if it were in meatspace, we would have segregated into smaller groups. Which I think would have been good and bad. Good because I think the whole team communication was really cool. But bad because I (personally, at least) had a super difficult time actually getting anything done when I was in the hangout 🙂",{"type":3012,"content":4274},[4275],{"text":4276,"type":3023},"Also, even though we spent a solid chunk of time getting everybody’s environments ready (THANKS FRED!), and we had some learning to do with permissions and ssh-agent and such, that was definitely to be expected, and it actually went much smoother than I thought it would.",{"type":3012,"content":4278},[4279],{"text":4280,"type":3023},"I’m really liking what it feels like when the whole team works on the same thing though. Luke has floated the idea of really focusing the whole team on a single project at a time, and I’d love to see what that looks like. (ie. Not a 24 hour hackathon, but a “this is what the whole team is working on this week” type of thing.) We all have disparate priorities, which I think makes us move much slower than we otherwise might. I’d love to see what it’d look like to say, “Yeah, we all have other stuff, but for the next 2 weeks we’re all going to focus on the new admin.” (Or the API, or API documentation, or v2.0 Responsive, or rebuilding subscriptions, or etc.) Any of those projects requires all of us (programming, UX\u002FUI, visual design, product management, QA, documentation, www, systems, etc.), and I’d love to see what that type of synergy looks like.",{"type":3012,"content":4282},[4283],{"type":3015,"attrs":4284},{"alt":4285,"src":4286,"title":2824},"Fred Alger","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-5.png",{"type":3012,"content":4288},[4289],{"type":3015,"attrs":4290},{"alt":4220,"src":4221,"title":2824},{"type":4165,"attrs":4292,"content":4293},{"tight":2700},[4294,4304,4314],{"type":3330,"content":4295},[4296],{"type":3012,"content":4297},[4298],{"type":3015,"attrs":4299,"marks":4300},{"alt":2824,"src":4231,"title":2824},[4301],{"type":3028,"attrs":4302},{"href":4303,"title":4236},"https:\u002F\u002Ftwitter.com\u002F#!\u002F_phred",{"type":3330,"content":4305},[4306],{"type":3012,"content":4307},[4308],{"type":3015,"attrs":4309,"marks":4310},{"alt":2824,"src":4243,"title":2824},[4311],{"type":3028,"attrs":4312},{"href":4313,"title":4248},"https:\u002F\u002Fplus.google.com\u002Fu\u002F1\u002F102325672742491519763\u002Fposts",{"type":3330,"content":4315},[4316],{"type":3012,"content":4317},[4318],{"type":3015,"attrs":4319,"marks":4320},{"alt":2824,"src":4255,"title":2824},[4321],{"type":3028,"attrs":4322},{"href":4323,"title":2841},"http:\u002F\u002Fweblog.fredalger.net\u002F",{"type":3076,"attrs":4325,"content":4326},{"level":3500},[4327],{"text":4328,"type":3023},"Fred Alger Lead Sysadmin",{"type":3012,"content":4330},[4331],{"text":4332,"type":3023},"Wow, it was a rush! Having everyone working all over the world on the same things all at once feels so cool. It’s a very different vibe from our day-to-day asynchronous work. I think it was a very good thing to have all eyes on same the problem at the same time, especially since we’re making major changes with our new admin. I ended it tired, but loved it and would love to do it again.",{"type":3012,"content":4334},[4335],{"type":3015,"attrs":4336},{"alt":4337,"src":4338,"title":2824},"Adam Judd","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-2.jpg",{"type":3012,"content":4340},[4341],{"type":3015,"attrs":4342},{"alt":4343,"src":4344,"title":2824},"Fun with ISO Country Codes: AU","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-6.png",{"type":3076,"attrs":4346,"content":4347},{"level":3500},[4348],{"text":4349,"type":3023},"Adam Judd Developer, Support Liaison",{"type":3012,"content":4351},[4352],{"text":4353,"type":3023},"It was certainly an awesome day, it felt great to be a part of something that everyone else was pushing forward as well – although not being able to hang in the hangout did feel a little isolated. Certainly no one’s fault but my own, but it was interesting to spend the morning in it, and then continue outside of it and feel like I missing half of the party. [editor’s note: Adam uses a limited Internet plan and was near the end of a billing cycle]. I’d certainly be keen to do another day, sooner rather than later, to continue the push we’ve started. Especially considering we’re all set up now, we won’t spend most of the first day getting everything ready to start 🙂 In terms of my involvement, I didn’t really get anything of substance done, I spent most of the time getting up to speed with how the code was laid out and worked, but did sneak a little change in for the API.",{"type":3012,"content":4355},[4356],{"text":4357,"type":3023},"I’d also love to see the week long focus stuff Brett mentioned too. Less about a single day, and more about a continued concentrated push in a single direction.",{"type":3012,"content":4359},[4360],{"type":3015,"attrs":4361},{"alt":4362,"src":4363,"title":2824},"Evgeniy Abduzhapparov","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-3.jpg",{"type":3012,"content":4365},[4366],{"type":3015,"attrs":4367},{"alt":4368,"src":4369,"title":2824},"Fun with ISO Country Codes: RU","https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt-7.png",{"type":4165,"attrs":4371,"content":4372},{"tight":2700},[4373],{"type":3330,"content":4374},[4375],{"type":3012,"content":4376},[4377],{"type":3015,"attrs":4378,"marks":4379},{"alt":2824,"src":4243,"title":2824},[4380],{"type":3028,"attrs":4381},{"href":4382,"title":4248},"https:\u002F\u002Fplus.google.com\u002Fu\u002F1\u002F100687992962341937197\u002Fposts",{"type":3076,"attrs":4384,"content":4385},{"level":3500},[4386],{"text":4387,"type":3023},"Evgeniy Abduzhapparov Developer",{"type":3012,"content":4389},[4390],{"text":4391,"type":3023},"Thank you for the hack day. It was great experience for me.",{"type":3012,"content":4393},[4394],{"text":4395,"type":3023},"Not sure about others’ progress but I am satisfied with mine. I think having a hack day monthly would be great. I suggest having the next one even earlier as everybody still remembers what he was working on. If we could complete the new admin, it’d be awesome.",{"type":3012,"content":4397},[4398],{"text":4399,"type":3023},"Also I think we should have prepared better to the hack day so we wouldn’t waste time on get everybody involved. So if we start working on a new project, everybody should be familiar with the technologies we use: frameworks, patterns, how the pieces are connected.",{"type":3012,"content":4401},[4402],{"text":4403,"type":3023},"If we’re going to have a hack day on regular basis, my suggestion is changing start time every other hack day so the Americans could also wake up and start coding. I think it’s more productive than splitting the hack day into two pieces.",{"type":3012,"content":4405},[4406],{"text":4407,"type":3023},"Again, thank you for the experience we all got.",{"type":3012,"content":4409},[4410],{"type":3015,"attrs":4411},{"alt":4412,"src":4413,"title":2824},"Sami Fiaz","https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fauthors\u002Fsami-fiaz\u002Fsami-process-sc140x140-t1334400228.png",{"type":3012,"content":4415},[4416],{"type":3015,"attrs":4417},{"alt":4418,"src":4419,"title":2824},"Fun with ISO Country Codes: PK","https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Fimages\u002Ficons\u002Fflags\u002Fpk.png",{"type":4165,"attrs":4421,"content":4422},{"tight":2700},[4423],{"type":3330,"content":4424},[4425],{"type":3012,"content":4426},[4427],{"type":3015,"attrs":4428,"marks":4429},{"alt":2824,"src":4243,"title":2824},[4430],{"type":3028,"attrs":4431},{"href":4432,"title":4248},"https:\u002F\u002Fplus.google.com\u002Fu\u002F1\u002F115533858394782514487\u002Fposts",{"type":3076,"attrs":4434,"content":4435},{"level":3500},[4436],{"text":4437,"type":3023},"Sami Fiaz QA Director",{"type":3012,"content":4439},[4440],{"text":4441,"type":3023},"First of all I would like to humbly thank everyone for making this possible. Especially Fred for setting up things so smooth that working on it was like working on regular sandboxes, which was a huge help. Thanks Evgeniy for helping me for getting this all started (I had no idea what I would do even before few hours of HackDay), Luke, who came up with this idea, and everyone else for making a great hangout.",{"type":3012,"content":4443},[4444],{"text":4445,"type":3023},"So long story short: 24 hours to hack anything that you never touched before and coming up with something that I could show was a great win. Looking back now, it doesn’t sound like a big deal but it was a new wave of confidence for me. The big win for me was to push the limits of what I thought I could do in a day. And I think that excerise will help increasing my productivity in regular days.",{"type":3012,"content":4447},[4448],{"text":4449,"type":3023},"Although 24 hour time period was bit short I think… Other than that, it was great fun!",{"type":3012,"content":4451},[4452],{"text":4453,"type":3023},"Thanks everyone.",{"type":3012,"content":4455},[4456],{"type":3015,"attrs":4457},{"alt":4458,"src":4459,"title":2824},"Josh Bartolomucci","https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fauthors\u002Fjosh-bartolomucci\u002FJosh-process-sc140x140-t1331870242.jpg",{"type":3012,"content":4461},[4462],{"type":3015,"attrs":4463},{"alt":4220,"src":4221,"title":2824},{"type":4165,"attrs":4465,"content":4466},{"tight":2700},[4467,4477],{"type":3330,"content":4468},[4469],{"type":3012,"content":4470},[4471],{"type":3015,"attrs":4472,"marks":4473},{"alt":2824,"src":4231,"title":2824},[4474],{"type":3028,"attrs":4475},{"href":4476,"title":4236},"http:\u002F\u002Ftwitter.com\u002F#!\u002Fministrypixel",{"type":3330,"content":4478},[4479],{"type":3012,"content":4480},[4481],{"type":3015,"attrs":4482,"marks":4483},{"alt":2824,"src":4243,"title":2824},[4484],{"type":3028,"attrs":4485},{"href":4486,"title":4248},"https:\u002F\u002Fplus.google.com\u002Fu\u002F0\u002F113831722751806875059\u002Fposts",{"type":3076,"attrs":4488,"content":4489},{"level":3500},[4490],{"text":4491,"type":3023},"Josh Bartolomucci Marketing, (Web) Design",{"type":3012,"content":4493},[4494],{"text":4495,"type":3023},"Though I didn’t get as much accomplished as I had wanted to, I felt the hack day was a huge success. I was able to work on some areas of FoyCart that I hadn’t before. But my favorite part of the hack day was being able to brainstorm and dream with the rest of the team. Fred, David, and I had some amazing discussions on what the ultimate FoxyCart admin would look like and how it could be built. I left with tons of great notes and ideas for some new mockups. It was an amazing 24 hours with a group of gents I am honored to call friends and team mates.",{"type":3012,"content":4497},[4498],{"text":4499,"type":3023},"If you work at a startup or you’re part of company leadership, and you’re interested in doing your own Hack Day, here are some key things to keep in mind:",{"type":4165,"attrs":4501,"content":4502},{"tight":2700},[4503,4509,4515],{"type":3330,"content":4504},[4505],{"type":3012,"content":4506},[4507],{"text":4508,"type":3023},"If your team is already overworked, the idea will probably be shot down. Make sure boundaries are in place and family comes first.",{"type":3330,"content":4510},[4511],{"type":3012,"content":4512},[4513],{"text":4514,"type":3023},"This isn’t free labor time, and it isn’t about deliverables. You’re paying your team to try new things and explore new concepts. They might even go a direction you’ve already spent time researching (we had some interesting discussions along those lines). Give them the autonomy they want.",{"type":3330,"content":4516},[4517],{"type":3012,"content":4518},[4519],{"text":4520,"type":3023},"Make sure the spouses are onboard. Depending on how much time you put into it (I think I went to sleep at 3am and was back into working again around 8am), you may be a bit tired.",{"type":3012,"content":4522},[4523],{"text":4524,"type":3023},"We hope to do more FoxyCart Hack Days in the future because the team enjoyed it, and it brought us together. We got to turn off distractions and do what we all love doing. We got to write code.",{"type":3012,"content":4526},[4527],{"text":4528,"type":3023},"We’ll leave you with some stats Fred put together for the event.",{"type":3012,"content":4530},[4531],{"type":3015,"attrs":4532},{"alt":4533,"src":4534,"title":2824},"hackstats","https:\u002F\u002Fnmcdn.io\u002F314ba82a93b04bcbb821fe52ace13e22\u002Ff01d0827e88446c18f0da7b2cd272f3c\u002Ffiles\u002Fhackstats.png",{"type":3009,"content":4536},[4537],{"type":3012,"content":4538},[4539],{"text":4540,"type":3023},"As a programmer, I love not having to make excuses for how much I enjoy my craft. I don’t have to explain why developers, designers, and programmers slave away all week, possibly at a company they don’t even like, only to spend a Mountain Dew infused weekend hacking away on something with little or no […]",{"filename":4542,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fhackathons-for-remote-teams-our-first-attempt.jpg",[4544],{"name":2871,"created_at":3860,"published_at":3861,"updated_at":3862,"id":3863,"uuid":1798,"content":4545,"slug":3867,"full_slug":2870,"sort_by_date":2824,"position":3868,"tag_list":4546,"is_startpage":2700,"parent_id":3210,"meta_data":2824,"group_id":3870,"first_published_at":3212,"release_id":2824,"lang":2830,"path":2824,"alternates":4547,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3865,"name":2871,"component":3205,"description":3866},[],[],"hackathons-for-remote-teams-our-first-attempt","blog\u002Fposts\u002Fhackathons-for-remote-teams-our-first-attempt",710,[],"89b5b7f2-a2c4-4c50-8546-95758ef51bfb","2013-07-15T12:44:20.000Z",[],{"name":4556,"created_at":4557,"published_at":3003,"updated_at":4558,"id":4559,"uuid":2182,"content":4560,"slug":5002,"full_slug":5003,"sort_by_date":2824,"position":5004,"tag_list":5005,"is_startpage":2700,"parent_id":3218,"meta_data":2824,"group_id":5006,"first_published_at":5007,"release_id":2824,"lang":2830,"path":2824,"alternates":5008,"default_full_slug":2824,"translated_slugs":2824},"In which we talk security","2023-03-24T17:12:24.845Z","2023-03-24T17:21:01.325Z",64508,{"_uid":4561,"title":4556,"content":4562,"summary":4981,"component":2954,"thumbnail":4987,"categories":4989},"b14d9e57-4ece-4a3f-b64f-d05c3a8ce5d7",{"type":3009,"content":4563},[4564,4568,4572,4577,4588,4592,4598,4610,4615,4619,4624,4636,4648,4697,4701,4706,4719,4723,4727,4760,4764,4779,4783,4788,4792,4824,4840,4844,4860,4864,4876,4886,4890,4901,4928,4932,4937,4953,4957,4967,4977],{"type":3012,"content":4565},[4566],{"text":4567,"type":3023},"If I told you, “you can protect your business with just ONE minute per week,” you’d do whatever I said, wouldn’t you? Well, I’m going to give you that answer — at the end of this post.",{"type":3012,"content":4569},[4570],{"text":4571,"type":3023},"But first! The best way to learn about security is to see real-world problems, so I’m going to show you a little XSS bug that we had on our www site and how we fixed it. Then, I’ll get into security strategies you can apply in your own business.",{"type":3076,"attrs":4573,"content":4574},{"level":3078},[4575],{"text":4576,"type":3023},"The ugly bug",{"type":3012,"content":4578},[4579,4581,4587],{"text":4580,"type":3023},"Hey, look! It’s ",{"text":4582,"type":3023,"marks":4583},"cross site scripting (XSS) in action",[4584],{"type":3028,"attrs":4585},{"href":4586,"title":2824},"http:\u002F\u002Fcl.ly\u002Fimage\u002F3q1t3J1X021G",{"text":3975,"type":3023},{"type":3012,"content":4589},[4590],{"text":4591,"type":3023},"It turns out that, up until a few days ago, you could inject code into our www search results page by searching for something like:",{"type":4593,"attrs":4594,"content":4595},"code_block",{"params":2658},[4596],{"text":4597,"type":3023},"\">\u003Cscript type=\"text\u002Fjavascript\">alert('zzz')\u003C\u002Fscript>\u003Ca href=\" ",{"type":3012,"content":4599},[4600,4602,4608],{"text":4601,"type":3023},"Fixing it is a matter of adding the “escape” filter to the template output, literally a 2-character fix with the Twig templates in ",{"text":4603,"type":3023,"marks":4604},"HiFi",[4605],{"type":3028,"attrs":4606},{"href":4607,"title":2824},"http:\u002F\u002Fwww.gethifi.com\u002F",{"text":4609,"type":3023}," (which is our current CMS):",{"type":4593,"attrs":4611,"content":4612},{"params":2658},[4613],{"text":4614,"type":3023}," \u003Cinput id=\"search_field\" type=\"search\" … value=\"{{ hifi.http.get.query }}\"> ",{"type":3012,"content":4616},[4617],{"text":4618,"type":3023},"Versus:",{"type":4593,"attrs":4620,"content":4621},{"params":2658},[4622],{"text":4623,"type":3023}," \u003Cinput id=\"search_field\" type=\"search\" … value=\"{{ hifi.http.get.query|e }}\"> ",{"type":3012,"content":4625},[4626,4628,4634],{"text":4627,"type":3023},"Thanks to ",{"text":4629,"type":3023,"marks":4630},"Anand",[4631],{"type":3028,"attrs":4632},{"href":4633,"title":2824},"https:\u002F\u002Fwww.facebook.com\u002Fanand.m27",{"text":4635,"type":3023},", a friendly security researcher who took the time to test our site and email us about this. He’s a shining example (and recognized by Facebook and Twitter, to boot) of professionalism among security researchers — we got a direct email directly rather than public disclosure.",{"type":3012,"content":4637},[4638,4640,4646],{"text":4639,"type":3023},"This gave us time to think through the ramifications — could someone use this to steal an ",{"text":4641,"type":3023,"marks":4642},"admin",[4643],{"type":3028,"attrs":4644},{"href":4645,"title":2824},"https:\u002F\u002Fadmin.foxycart.com\u002F",{"text":4647,"type":3023}," session? To inject items in a cart?",{"type":3012,"content":4649},[4650,4652,4657,4659,4663,4665,4669,4671,4675,4677,4680,4682,4685,4687,4690,4692,4696],{"text":4651,"type":3023},"We tried to use the XSS bug and found that our systems are safe from those attacks. Our admin and stores are on ",{"text":4653,"type":3023,"marks":4654},"admin.foxycart.com",[4655],{"type":4656},"code",{"text":4658,"type":3023}," and ",{"text":4660,"type":3023,"marks":4661},"yourstore.foxycart.com",[4662],{"type":4656},{"text":4664,"type":3023},". Our main site is at ",{"text":4666,"type":3023,"marks":4667},"www.foxycart.com",[4668],{"type":4656},{"text":4670,"type":3023},", so any Javascript there won’t be able to access cookies on the other subdomains. Browser same-site origin policies permit accessing “downward” in a domain only so, e.g., scripts running at ",{"text":4672,"type":3023,"marks":4673},"foxycart.com",[4674],{"type":4656},{"text":4676,"type":3023}," could read cookies under ",{"text":4653,"type":3023,"marks":4678},[4679],{"type":4656},{"text":4681,"type":3023},", but ",{"text":4666,"type":3023,"marks":4683},[4684],{"type":4656},{"text":4686,"type":3023}," can only read from ",{"text":4666,"type":3023,"marks":4688},[4689],{"type":4656},{"text":4691,"type":3023},", or something beneath it like ",{"text":4693,"type":3023,"marks":4694},"assets.www.foxycart.com",[4695],{"type":4656},{"text":3975,"type":3023},{"type":3012,"content":4698},[4699],{"text":4700,"type":3023},"But relying on random Internet strangers is not a real strategy, just like hoping for more customers isn’t going to get them coming in the door. So what to we do? Hire a penetration tester.",{"type":3076,"attrs":4702,"content":4703},{"level":3078},[4704],{"text":4705,"type":3023},"A… a what??! “Penetration tester?!”",{"type":3012,"content":4707},[4708,4710,4717],{"text":4709,"type":3023},"Sounds dirty, right? “Penetration tester” is a fancy name for “someone who tries to break into your system and then tells you what they found.” Think Robert Redford in ",{"text":4711,"type":3023,"marks":4712},"Sneakers",[4713,4714],{"type":3258},{"type":3028,"attrs":4715},{"href":4716,"title":2824},"http:\u002F\u002Fwww.imdb.com\u002Ftitle\u002Ftt0105435\u002F",{"text":4718,"type":3023},": your server’s the bank, and your pentesters are the guys that sneak in during the night to sit down at a terminal and create a million dollars out of thin air.",{"type":3012,"content":4720},[4721],{"text":4722,"type":3023},"Our pentester was wrapping up their report when we got Anand’s email. And guess what! They found the exact same vulnerability.",{"type":3012,"content":4724},[4725],{"text":4726,"type":3023},"Hiring a professional security firm costs a bit, but for a business that relies on its site it’s worth every penny. Look at all that they do:",{"type":4165,"attrs":4728,"content":4729},{"tight":2700},[4730,4740,4750],{"type":3330,"content":4731},[4732],{"type":3012,"content":4733},[4734,4738],{"text":4735,"type":3023,"marks":4736},"Scans for commonly vulnerable services.",[4737],{"type":3058},{"text":4739,"type":3023}," Often there are services running on a new server that you don’t even know about — and probably shouldn’t be running.",{"type":3330,"content":4741},[4742],{"type":3012,"content":4743},[4744,4748],{"text":4745,"type":3023,"marks":4746},"A fresh pair of eyes",[4747],{"type":3058},{"text":4749,"type":3023},". You labor over your site and pour yourself into your work, but it’s hard to break something you love.",{"type":3330,"content":4751},[4752],{"type":3012,"content":4753},[4754,4758],{"text":4755,"type":3023,"marks":4756},"In-depth attacks and analysis",[4757],{"type":3058},{"text":4759,"type":3023}," from security professionals. At the end, you’ll get a report with full details AND instructions on how to fix any issues found.",{"type":3012,"content":4761},[4762],{"text":4763,"type":3023},"Beyond all that:",{"type":4165,"attrs":4765,"content":4766},{"tight":2700},[4767],{"type":3330,"content":4768},[4769],{"type":3012,"content":4770},[4771,4773,4777],{"text":4772,"type":3023},"Sleep better ",{"text":4774,"type":3023,"marks":4775},"knowing",[4776],{"type":3258},{"text":4778,"type":3023}," that you’ve done your best to protect your site.",{"type":3012,"content":4780},[4781],{"text":4782,"type":3023},"There’s nothing like submitting your site and getting a “clean bill of health” in reply — it means that you’re doing something very right when it comes to security. Why guess at security when you can know for sure? (We should note, however, that in security there is never truly a “for sure, definitely ‘secure'”. It just doesn’t exist, which we’ll probably discuss at some point in the future 🙂",{"type":3076,"attrs":4784,"content":4785},{"level":3078},[4786],{"text":4787,"type":3023},"The FoxyCart security process",{"type":3012,"content":4789},[4790],{"text":4791,"type":3023},"“Yes, very well and good,” you say, “but how’d you deploy an XSS exploit to your www site?”",{"type":3012,"content":4793},[4794,4796,4800,4802,4806,4808,4814,4816,4822],{"text":4795,"type":3023},"It’s a good question. We hold ourselves to ",{"text":4797,"type":3023,"marks":4798},"extremely",[4799],{"type":3258},{"text":4801,"type":3023}," high standards when it comes to security, both because we take our responsibility to our users ",{"text":4803,"type":3023,"marks":4804},"very",[4805],{"type":3258},{"text":4807,"type":3023}," seriously (",{"text":4809,"type":3023,"marks":4810},"this isn’t “just a job”",[4811],{"type":3028,"attrs":4812},{"href":4813,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fabout",{"text":4815,"type":3023}," to us, either), and because, as payment card industry (PCI) service providers, we are held to the PCI DSS. (Good news there: We’re compliant at the highest possible level, ",{"text":4817,"type":3023,"marks":4818},"Level 1 Service Provider",[4819],{"type":3028,"attrs":4820},{"href":4821,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fpci",{"text":4823,"type":3023},".) All the best intentions, however, don’t mean anything if the practices and procedures to back them up are lacking.",{"type":3012,"content":4825},[4826,4828,4832,4834,4838],{"text":4827,"type":3023},"So how ",{"text":4829,"type":3023,"marks":4830},"did",[4831],{"type":3258},{"text":4833,"type":3023}," this happen? Let’s first clarify that this exploit was on our “www” site, which is completely isolated from the admin & cart are our ",{"text":4835,"type":3023,"marks":4836},"application code,",[4837],{"type":3258},{"text":4839,"type":3023}," and lives on completely different servers. The app code is in a different repository, surrounded by stringent development practices.",{"type":3012,"content":4841},[4842],{"text":4843,"type":3023},"Our developers review every commit to the app code, looking in particular for security problems. Our review process combined with strong filtering libraries and extensive internal testing mean that XSS bugs like this don’t make it into the production app.",{"type":3012,"content":4845},[4846,4848,4852,4854,4858],{"text":4847,"type":3023},"Our www site development process is, on the other hand, more flexible. The marketing team (as opposed to the core development team) works on it, and though our ",{"text":4849,"type":3023,"marks":4850},"entire",[4851],{"type":3258},{"text":4853,"type":3023}," ",{"text":4855,"type":3023,"marks":4856},"team",[4857],{"type":3258},{"text":4859,"type":3023}," is trained on security vulnerabilities, the emphasis, oversight, and code reviews are different (especially as there’s no account or login functionality hosted on www itself). That said, the www site (as with all FoxyCart properties, like the forum, wiki, and others) are indeed included in our pen tests.",{"type":3012,"content":4861},[4862],{"text":4863,"type":3023},"The question you really want to know about is, “How safe is my store?”",{"type":3012,"content":4865},[4866,4868,4874],{"text":4867,"type":3023},"The short answer is: As safe as possible, but you shouldn’t take our word for it. You can look at our ",{"text":4869,"type":3023,"marks":4870},"PCI compliance",[4871],{"type":3028,"attrs":4872},{"href":4873,"title":2824},"http:\u002F\u002Fwiki.foxycart.com\u002Fstatic\u002Ffoxycart_security",{"text":4875,"type":3023},", and know that we’ve had multiple third party pen testers review our systems over the years (and at least annually).",{"type":3012,"content":4877},[4878,4880,4884],{"text":4879,"type":3023},"So how soon did we fix this issue? ",{"text":4881,"type":3023,"marks":4882},"The same day we knew about it.",[4883],{"type":3058},{"text":4885,"type":3023}," In this case it’s a small issue, yes, but even a small issue can be a foothold for a larger attack.",{"type":3012,"content":4887},[4888],{"text":4889,"type":3023},"You can also bet that we added “test the forms on our www site and look over any new or changed pages” to our already extensive monthly security testing.",{"type":3076,"attrs":4891,"content":4892},{"level":3078},[4893,4895,4899],{"text":4894,"type":3023},"What’s ",{"text":4896,"type":3023,"marks":4897},"your",[4898],{"type":3258},{"text":4900,"type":3023}," security process?",{"type":3012,"content":4902},[4903,4905,4911,4912,4918,4920,4926],{"text":4904,"type":3023},"There’s a simple lesson you can take away from this: it’s not just your application that needs protection! It’s easy to ignore peripheral systems like a ",{"text":4906,"type":3023,"marks":4907},"www site",[4908],{"type":3028,"attrs":4909},{"href":4910,"title":2824},"http:\u002F\u002Fwww.foxycart.com\u002F",{"text":4088,"type":3023},{"text":4913,"type":3023,"marks":4914},"forum",[4915],{"type":3028,"attrs":4916},{"href":4917,"title":2824},"http:\u002F\u002Fforum.foxycart.com\u002F",{"text":4919,"type":3023},", or ",{"text":4921,"type":3023,"marks":4922},"wiki",[4923],{"type":3028,"attrs":4924},{"href":4925,"title":2824},"http:\u002F\u002Fwiki.foxycart.com\u002F",{"text":4927,"type":3023},". However, that’s often where an attack starts!",{"type":3012,"content":4929},[4930],{"text":4931,"type":3023},"So what can you do?",{"type":3076,"attrs":4933,"content":4934},{"level":3078},[4935],{"text":4936,"type":3023},"Better security in just one minute per week",{"type":3012,"content":4938},[4939,4941,4945,4947,4951],{"text":4940,"type":3023},"A great place to start is by signig up for the security lists for ",{"text":4942,"type":3023,"marks":4943},"everything",[4944],{"type":3258},{"text":4946,"type":3023}," that you use — frameworks (like Rails, Symfony, Django, ExpressJS, etc.), tools like phpMyAdmin, forum software, wikis, Ubuntu\u002FDebian\u002FRedHat security lists, etc. You need to know about security patches for ",{"text":4948,"type":3023,"marks":4949},"anything",[4950],{"type":3258},{"text":4952,"type":3023}," hosted under your domain.",{"type":3012,"content":4954},[4955],{"text":4956,"type":3023},"You can’t fix issues that you don’t know about!",{"type":3012,"content":4958},[4959,4961,4965],{"text":4960,"type":3023},"Here’s the real trick: ",{"text":4962,"type":3023,"marks":4963},"Don’t filter these messages into a folder",[4964],{"type":3058},{"text":4966,"type":3023},". Trust me, if you do, you won’t ever get around to reading them. You want those messages IN your inbox so that you’re forced to pass your eyes over them and DO something — even if it’s just to archive them. Most security lists are low volume, with at most one or two emails a week.",{"type":3012,"content":4968},[4969,4971,4975],{"text":4970,"type":3023},"Form a habit of actually reading these messages, and then ",{"text":4972,"type":3023,"marks":4973},"patching",[4974],{"type":3058},{"text":4976,"type":3023}," your software when needed. You, your business, and your customers will prosper from your diligence.",{"type":3012,"content":4978},[4979],{"text":4980,"type":3023},"Thanks for tuning for this issue of “Adventures in FoxyCart Ops!” Until next time…",{"type":3009,"content":4982},[4983],{"type":3012,"content":4984},[4985],{"text":4986,"type":3023},"If I told you, “you can protect your business with just ONE minute per week,” you’d do whatever I said, wouldn’t you? Well, I’m going to give you that answer — at the end of this post. But first! 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