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Page","2022-09-26T18:09:27.334Z","2024-12-20T16:09:02.778Z","2024-12-20T16:09:02.792Z",3287,{"_uid":2974,"name":2841,"summary":2658,"component":2975,"menu_items":2976,"primary_image":2989},"fe65db34-d783-47bf-94b0-2863a88e74f6","blog",[2977,2981,2985],{"_uid":2978,"link":2979,"title":2892,"new_tab":2700,"submenu":2980,"component":2849},"a7309372-1804-48f3-81d1-cc4f1103d998",{"id":42,"url":2658,"linktype":2697,"fieldtype":2668,"cached_url":2891},[],{"_uid":2982,"link":2983,"title":2897,"new_tab":2700,"submenu":2984,"component":2849},"6d49037d-1cc3-46ce-bd38-00be50521d91",{"id":96,"url":2658,"linktype":2697,"fieldtype":2668,"cached_url":2896},[],{"_uid":2986,"link":2987,"title":2756,"new_tab":2700,"submenu":2988,"component":2849},"2a213bac-689f-40c8-a090-9e6e91491285",{"id":2658,"url":2755,"linktype":2667,"fieldtype":2668,"cached_url":2755},[],{"id":2824,"alt":2824,"name":2658,"focus":2824,"title":2824,"source":2824,"filename":2658,"copyright":2824,"fieldtype":2660,"meta_data":2990},{},-20,[],3265,"9afeab98-47f5-44be-88a9-2c9d0492ce7c","2022-09-26T18:10:31.602Z",[],{"data":2998,"headers":4521,"perPage":4547,"total":4548},{"stories":2999,"cv":4502,"rels":4503,"links":4520},[3000,3346,3605,3774,3905,4253,4386,4425,4465],{"name":3001,"created_at":3002,"published_at":3003,"updated_at":3004,"id":3005,"uuid":2152,"content":3006,"slug":3338,"full_slug":3339,"sort_by_date":2824,"position":3340,"tag_list":3341,"is_startpage":2700,"parent_id":3342,"meta_data":2824,"group_id":3343,"first_published_at":3344,"release_id":2824,"lang":2830,"path":2824,"alternates":3345,"default_full_slug":2824,"translated_slugs":2824},"How to Upgrade Your Legacy Shopping Cart","2023-03-24T17:11:27.844Z","2023-03-24T17:27:15.000Z","2023-03-24T17:21:04.669Z",64437,{"_uid":3007,"title":3001,"content":3008,"summary":3314,"component":2954,"thumbnail":3320,"categories":3322},"23ea292b-1e4a-4273-9941-2a1b2f7238f7",{"type":3009,"content":3010},"doc",[3011,3017,3024,3037,3041,3083,3087,3102,3106,3110,3114,3126,3130,3141,3146,3165,3171,3175,3250,3254,3259,3263,3270,3274,3297,3301,3305,3310],{"type":3012,"content":3013},"paragraph",[3014],{"text":3015,"type":3016},"The ecommerce industry has become increasingly competitive. Shoppers have shorter attention spans, larger competitors have compelling offers, and fraud rates continue to increase over time. So, why are you still using legacy shopping cart software?","text",{"type":3018,"attrs":3019,"content":3021},"heading",{"level":3020},2,[3022],{"text":3023,"type":3016},"How Much is Your Legacy Cart Costing You?",{"type":3012,"content":3025},[3026,3028,3035],{"text":3027,"type":3016},"According to a ",{"text":3029,"type":3016,"marks":3030},"SalesCycle",[3031],{"type":3032,"attrs":3033},"link",{"href":3034,"title":2824},"https:\u002F\u002Fblog.salecycle.com\u002Fstrategies\u002Finfographic-people-abandon-shopping-carts\u002F",{"text":3036,"type":3016}," survey of 100 global brands last year, nearly 75 percent of retail shoppers will abandon purchases after adding them to their cart. These rates varied from 68.2 percent for health and beauty products to 78.8 percent for consumer electronics.",{"type":3012,"content":3038},[3039],{"text":3040,"type":3016},"The six most common reasons for abandoning a shopping cart were:",{"type":3042,"attrs":3043,"content":3045},"ordered_list",{"order":3044,"tight":2700},1,[3046,3053,3059,3065,3071,3077],{"type":3047,"content":3048},"list_item",[3049],{"type":3012,"content":3050},[3051],{"text":3052,"type":3016},"Just looking – 34 percent",{"type":3047,"content":3054},[3055],{"type":3012,"content":3056},[3057],{"text":3058,"type":3016},"Issues with shipping – 23 percent",{"type":3047,"content":3060},[3061],{"type":3012,"content":3062},[3063],{"text":3064,"type":3016},"Wanted to compare prices – 18 percent",{"type":3047,"content":3066},[3067],{"type":3012,"content":3068},[3069],{"text":3070,"type":3016},"Decided to buy in store – 15 percent",{"type":3047,"content":3072},[3073],{"type":3012,"content":3074},[3075],{"text":3076,"type":3016},"Lack of a payment option – 6 percent",{"type":3047,"content":3078},[3079],{"type":3012,"content":3080},[3081],{"text":3082,"type":3016},"Experienced a technical issue – 4 percent",{"type":3012,"content":3084},[3085],{"text":3086,"type":3016},"Many of these reasons are unavoidable – such as deciding to buy in store or comparing prices – and others can be improved with better marketing. But, poor shopping cart software could be an underlying cause of at least half of these problems, including issues with shipping, lack of a payment option, and technical issues with the website. These three issues are responsible for about a third of all abandoned carts and they could be preventable.",{"type":3012,"content":3088},[3089,3095,3097],{"text":3090,"type":3016,"marks":3091},"Poor shopping cart software could be responsible for up to a third of all abandoned shopping carts.",[3092],{"type":3032,"attrs":3093},{"href":3094,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fhow-to-upgrade-your-legacy-shopping-cart%2F&text=Poor%20shopping%20cart%20software%20could%20be%20responsible%20for%20up%20to%20a%20third%20of%20all%20abandoned%20shopping%20carts.&via=foxy_io&related=foxy_io",{"text":3096,"type":3016}," ",{"text":3098,"type":3016,"marks":3099},"Click To Tweet",[3100],{"type":3032,"attrs":3101},{"href":3094,"title":2824},{"type":3012,"content":3103},[3104],{"text":3105,"type":3016},"How much are abandoned carts costing you?",{"type":3012,"content":3107},[3108],{"text":3109,"type":3016},"You can calculate your cart conversion rate by dividing your number of orders by the number of users that added items to a cart. For example, if your store had 100 orders and 400 people that added items to the cart, you would have a cart conversion rate of 100\u002F400 = 25%.",{"type":3012,"content":3111},[3112],{"text":3113,"type":3016},"Suppose that you have $5,000 in monthly revenue. A 25% cart conversion rate means that there is about $20,000 in revenue added to carts each month. A 10% improvement in your cart conversion rate to 35% would translate to a $7,000 in monthly revenue – or a 40% increase in monthly revenue. In other words, a 10% improvement conversion rates can produce a 40% improvement in revenue!",{"type":3012,"content":3115},[3116,3118,3124],{"text":3117,"type":3016},"Many legacy shopping carts are also ill-equipped to handle the rise in ecommerce fraud. According to ",{"text":3119,"type":3016,"marks":3120},"Chargeback",[3121],{"type":3032,"attrs":3122},{"href":3123,"title":2824},"https:\u002F\u002Fchargeback.com\u002Fecommerce-payment-fraud-outlook-2020\u002F",{"text":3125,"type":3016},", ecommerce merchants lost nearly $7 billion to chargebacks in 2016 and that figure is expected to reach $31 billion by 2020. Chargeback fees can range from $5 to $30 per chargeback and arbitration can cost upwards of $500. Bot fraud can also quickly produce thousands of dollars’ worth of card verification charges in short order.",{"type":3012,"content":3127},[3128],{"text":3129,"type":3016},"In summary, legacy shopping carts could be leaving a lot of money on the table and expose merchants to the increasing risk of fraud over time. Ecommerce merchants still using PayPal buttons, RomanCart, E-Junkie, FatFree Cart, Mal’s Ecommerce or other legacy carts may want to consider switching to modern alternatives sooner rather than later.",{"type":3012,"content":3131},[3132,3134,3139],{"text":3133,"type":3016},"[content_upgrade cu_id=”474″]",{"text":3135,"type":3016,"marks":3136},"Free Download: Shopping Cart Comparison Guide",[3137],{"type":3138},"bold",{"text":3140,"type":3016},"[content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3018,"attrs":3142,"content":3143},{"level":3020},[3144],{"text":3145,"type":3016},"What Modern Shopping Carts Look Like",{"type":3012,"content":3147},[3148,3150,3156,3158,3163],{"text":3149,"type":3016},"Ecommerce may have begun with eBay and PayPal, but Amazon has set a new standard in today’s era. Customers have come to expect simply shopping, fast shipping, easy ordering, and simple returns. There’s a big difference between ",{"text":3151,"type":3016,"marks":3152},"this",[3153],{"type":3032,"attrs":3154},{"href":3155,"title":2824},"https:\u002F\u002Fwww.amazon.com\u002F",{"text":3157,"type":3016}," and ",{"text":3151,"type":3016,"marks":3159},[3160],{"type":3032,"attrs":3161},{"href":3162,"title":2824},"http:\u002F\u002Fwww.romancart.com\u002Fusdemo\u002Fpage2.html",{"text":3164,"type":3016},"!",{"type":3012,"content":3166},[3167],{"type":3168,"attrs":3169},"image",{"alt":2824,"src":3170,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F11\u002Famazon-ecommerce.png",{"type":3012,"content":3172},[3173],{"text":3174,"type":3016},"Modern shopping carts have features like:",{"type":3176,"attrs":3177,"content":3178},"bullet_list",{"tight":2700},[3179,3190,3200,3210,3220,3230,3240],{"type":3047,"content":3180},[3181],{"type":3012,"content":3182},[3183,3188],{"text":3184,"type":3016,"marks":3185},"Many Payment Options:",[3186],{"type":3187},"italic",{"text":3189,"type":3016}," The lack of payment options causes six percent of cart abandonments. Modern shopping carts should support a broad range of payment options, including new entrants like Apple Pay or even Bitcoin.",{"type":3047,"content":3191},[3192],{"type":3012,"content":3193},[3194,3198],{"text":3195,"type":3016,"marks":3196},"Many Shipping Options:",[3197],{"type":3187},{"text":3199,"type":3016}," The lack of shipping details causes upwards of 20% of cart abandonments. Modern shopping carts should support many different shippers and methods of shipping, as well as calculate rates on the spot.",{"type":3047,"content":3201},[3202],{"type":3012,"content":3203},[3204,3208],{"text":3205,"type":3016,"marks":3206},"Fraud Prevention:",[3207],{"type":3187},{"text":3209,"type":3016}," Hosted shopping carts should have built-in fraud prevention techniques to help prevent problems before relying on a payment gateway or processor to verify card information or addresses for a fee.",{"type":3047,"content":3211},[3212],{"type":3012,"content":3213},[3214,3218],{"text":3215,"type":3016,"marks":3216},"Error Free:",[3217],{"type":3187},{"text":3219,"type":3016}," Hosting shopping carts should have a secure failover environment, fast content delivery, and 24\u002F7 monitoring to avoid technical issues, which cause about four percent of shopping cart abandonment.",{"type":3047,"content":3221},[3222],{"type":3012,"content":3223},[3224,3228],{"text":3225,"type":3016,"marks":3226},"Single Page Checkout:",[3227],{"type":3187},{"text":3229,"type":3016}," Amazon’s one-click ordering has dramatically shortened the customer’s attention span and it’s increasingly important to get them checked out as quickly as possible by using a single page.",{"type":3047,"content":3231},[3232],{"type":3012,"content":3233},[3234,3238],{"text":3235,"type":3016,"marks":3236},"Guest and Account Checkout:",[3237],{"type":3187},{"text":3239,"type":3016}," New customers don’t want to take the time to sign-up for a new account and existing customers don’t want to re-enter all of their information. Shopping carts should have options for both.",{"type":3047,"content":3241},[3242],{"type":3012,"content":3243},[3244,3248],{"text":3245,"type":3016,"marks":3246},"Streamlined Appearance:",[3247],{"type":3187},{"text":3249,"type":3016}," External shopping carts should be customizable to match the design of the store, as well as have the ability to be hosted on the same domain to make it streamline the process as much as possible for customers.",{"type":3012,"content":3251},[3252],{"text":3253,"type":3016},"Many ecommerce merchants use hosted platforms like Shopify or open-source solutions like Magento when building online stores. These platforms provide a streamlined shopping experience with all of these modern bells and whistles. But, small businesses using third-party content management systems, like Wix, Squarespace, Webflow, or WordPress, often have a harder time since they were explicitly designed for shopping carts.",{"type":3018,"attrs":3255,"content":3256},{"level":3020},[3257],{"text":3258,"type":3016},"How to Upgrade Your Cart",{"type":3012,"content":3260},[3261],{"text":3262,"type":3016},"Congratulations! You’ve decided to upgrade your legacy shopping cart to increase conversion rates, reduce fraud rates, and improve other elements of your business. The next step is deciding what kind of solution you need and defining a strategy to make it happen.",{"type":3012,"content":3264},[3265,3266,3269],{"text":3133,"type":3016},{"text":3135,"type":3016,"marks":3267},[3268],{"type":3138},{"text":3140,"type":3016},{"type":3012,"content":3271},[3272],{"text":3273,"type":3016},"There are two ways to approach upgrading from a legacy shopping cart:",{"type":3042,"attrs":3275,"content":3276},{"order":3044,"tight":2700},[3277,3287],{"type":3047,"content":3278},[3279],{"type":3012,"content":3280},[3281,3285],{"text":3282,"type":3016,"marks":3283},"Move to a New Platform:",[3284],{"type":3187},{"text":3286,"type":3016}," Many legacy carts are built with content management systems like Wix, Squarespace, Webydo, Webflow, Uploadcare, or others. One option is to transition the store onto a platform like Shopify or Magento. The benefit is that ecommerce functions are streamlined, but the downside is that the look-and-feel and content on the old system may be impossible to move over. The transition process can also be expensive and time-consuming for larger sites.",{"type":3047,"content":3288},[3289],{"type":3012,"content":3290},[3291,3295],{"text":3292,"type":3016,"marks":3293},"Use a Solution like Foxy:",[3294],{"type":3187},{"text":3296,"type":3016}," Foxy provides a straightforward way to implement a modern shopping cart into an existing content management system. Foxy offers a superior checkout experience that supports many product types, over 90 payment gateways, many shipping options, multiple currencies, multiple languages, different taxation, and even handles things like customizable transactional emails. A great support team also has your back with over 8 years of ecommerce experience.",{"type":3012,"content":3298},[3299],{"text":3300,"type":3016},"The decision between these two options depends largely on a merchant’s individual situation. A small merchant that has a website driven by search engine traffic may want to avoid transitioning to an entirely new platform because it could hurt search rankings. On the other hand, a larger merchant may have outgrown their Wix website may want to consider switching over to a larger platform like Magento if they’re looking to scale up.",{"type":3012,"content":3302},[3303],{"text":3304,"type":3016},"The next step is developing a plan to transition the website, which should include both technical and business details. In the case of moving to a new platform, this could involve a complete redesign of the website and the configuration of the new ecommerce software. The decision to use Foxy is a much more straightforward process that could involve setting up a staging server or simply switching over a couple products at a time.",{"type":3018,"attrs":3306,"content":3307},{"level":3020},[3308],{"text":3309,"type":3016},"The Bottom Line",{"type":3012,"content":3311},[3312],{"text":3313,"type":3016},"Legacy shopping carts can be costly in terms of opportunity costs and fraud costs. While switching to an entirely new platform can be a huge endeavor, Foxy offers the features of a modern shopping cart with the ability to easily integrate into nearly any existing content management system. Many merchants looking for an easy upgrade should consider Foxy as a great alternative to solutions like PayPal buttons, RomanCart or others.",{"type":3009,"content":3315},[3316],{"type":3012,"content":3317},[3318],{"text":3319,"type":3016},"Legacy shopping cart software could be costing your ecommerce business in lost sales and fraud risk. Here’s how to upgrade it.",{"filename":3321,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F11\u002FHow-to-Upgrade-Your-Legacy-Shopping-Cart-.jpg",[3323],{"name":2847,"created_at":3324,"published_at":3003,"updated_at":3325,"id":3326,"uuid":1801,"content":3327,"slug":3331,"full_slug":2846,"sort_by_date":2824,"position":3332,"tag_list":3333,"is_startpage":2700,"parent_id":3334,"meta_data":2824,"group_id":3335,"first_published_at":3336,"release_id":2824,"lang":2830,"path":2824,"alternates":3337,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.759Z","2023-03-24T17:17:35.775Z",64357,{"_uid":3328,"name":2847,"component":3329,"description":3330},"7642c681-a96a-4697-be4b-f4148ad1e059","blog_category","Helpful ecommerce related tips, tricks, and tutorials.","how-to",40,[],3266,"7daee788-0898-4317-b28a-dffb69b65e2e","2023-03-24T17:27:15.733Z",[],"how-to-upgrade-your-legacy-shopping-cart","blog\u002Fposts\u002Fhow-to-upgrade-your-legacy-shopping-cart",860,[],3267,"5f14353b-9df3-440b-bc77-c3252fdceab5","2017-10-25T05:00:00.000Z",[],{"name":3347,"created_at":3348,"published_at":3003,"updated_at":3349,"id":3350,"uuid":1945,"content":3351,"slug":3598,"full_slug":3599,"sort_by_date":2824,"position":3600,"tag_list":3601,"is_startpage":2700,"parent_id":3342,"meta_data":2824,"group_id":3602,"first_published_at":3603,"release_id":2824,"lang":2830,"path":2824,"alternates":3604,"default_full_slug":2824,"translated_slugs":2824},"Bots & The Rising Threat to Ecommerce","2023-03-24T17:11:29.066Z","2023-03-24T17:21:27.756Z",64438,{"_uid":3352,"title":3347,"content":3353,"summary":3577,"component":2954,"thumbnail":3583,"categories":3585},"854b2111-abce-4ca8-b7ef-7b5c7a5a4a6f",{"type":3009,"content":3354},[3355,3367,3371,3375,3380,3384,3388,3392,3396,3401,3405,3409,3421,3434,3439,3448,3452,3457,3461,3464,3468,3489,3493,3532,3536,3557,3569,3573],{"type":3012,"content":3356},[3357,3359,3365],{"text":3358,"type":3016},"Ecommerce fraud has become a growing problem for online merchants with the advent of automated bots. According to ",{"text":3360,"type":3016,"marks":3361},"Signifyd",[3362],{"type":3032,"attrs":3363},{"href":3364,"title":2824},"https:\u002F\u002Fwww.signifyd.com\u002Fblog\u002F2017\u002F07\u002F06\u002Fglobal-sate-ecommerce-fraud-q1-2017\u002F",{"text":3366,"type":3016},", online merchants across eight major industry segments will lose nearly $50 billion this year from ecommerce fraud. Major advances in anti-fraud technology has tipped the arms race in the favor of merchants, with a 34.7% drop in ecommerce fraud losses versus Q1’16, but small merchants may be especially vulnerable.",{"type":3012,"content":3368},[3369],{"text":3370,"type":3016},"In this post, we will look at the evolution of ecommerce fraud, how bots play a role, and how online merchants can defend themselves with cutting-edge technology and a little common sense.",{"type":3012,"content":3372},[3373],{"text":3374,"type":3016},"[content_upgrade cu_id=”433″]Download Now: 5-Minute Security Audit Worksheet[content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3018,"attrs":3376,"content":3377},{"level":3020},[3378],{"text":3379,"type":3016},"Evolution of Fraud",{"type":3012,"content":3381},[3382],{"text":3383,"type":3016},"Ecommerce fraud has always been a problem, but the introduction of EMV (chip) cards made it difficult for criminals to clone physical cards and exacerbated the problem. Since they couldn’t spend money in person, criminals migrated to Internet and card-not-present (CNP) fraud that targeted a rising number of ecommerce stores. Many small ecommerce shops have found themselves especially vulnerable when using outdated shopping cart software.",{"type":3012,"content":3385},[3386],{"text":3387,"type":3016},"The ecommerce industry initially responded using simple strategies, like checking the visitor’s location using their IP address and ensuring they were in the same country that the order was being sent. Criminals responded by using proxy servers and virtual private networks (VPNs) to hide their true location. The industry then used advanced techniques like device and social fingerprinting to link transactions to specific devices, but criminals quickly responded by disguising attributes of their browsers using advanced tools like the Voxis Platform, AntiDetect, or FraudFox VM. These private browsing tools make it nearly impossible to accurately verify a potential customer’s identity.",{"type":3012,"content":3389},[3390],{"text":3391,"type":3016},"Fraudulent credit card transactions can become extremely costly for ecommerce merchants. Once a cardholder discovers a fraud, payments are disputed with the bank and almost always favor the cardholder. The online merchant is forced to absorb the loss associated with the payment, forfeit any goods or services, and pay the additional dispute fee. With a significant number of transactions, this can be enough to bankrupt a small ecommerce business.",{"type":3012,"content":3393},[3394],{"text":3395,"type":3016},"Ecommerce fraud has become a constant arms race between increasingly complex criminals and ecommerce companies and their partners. The good news is that machine learning techniques have tipped the scales in favor of online merchants – with a 34.7% drop in ecommerce fraud losses in Q1 2017 versus Q1 2016 – but online merchants must ensure that they’re using these techniques to realize any of the benefits.",{"type":3018,"attrs":3397,"content":3398},{"level":3020},[3399],{"text":3400,"type":3016},"What is Bot-based Fraud?",{"type":3012,"content":3402},[3403],{"text":3404,"type":3016},"Most online criminals employ computer programs – or bots – designed to effective perpetrate a fraud. For example, a criminal may load 20,000 credit card numbers into a bot that automatically tries them across hundreds of websites in just a couple hours. The idea is to quickly identify ecommerce shops that are vulnerable and hit the credit limit for a specific credit card before the account owner discovers the fraud and cancels the card.",{"type":3012,"content":3406},[3407],{"text":3408,"type":3016},"How common are these bots?",{"type":3012,"content":3410},[3411,3413,3419],{"text":3412,"type":3016},"Incapsula’s ",{"text":3414,"type":3016,"marks":3415},"Bot Traffic Report",[3416],{"type":3032,"attrs":3417},{"href":3418,"title":2824},"https:\u002F\u002Fwww.incapsula.com\u002Fblog\u002Fbot-traffic-report-2016.html",{"text":3420,"type":3016}," found that non-human traffic accounts for about 51.8% of all Internet traffic. While 22.9% of all website traffic came from so-called ‘good bots’, the remaining 28.9% of all website traffic came from so-called ‘bad bots’ that do things like attempt fraudulent ecommerce transactions. These ‘bad bots’ also tend to target emerging and smaller websites rather than larger websites since they’re more likely to be vulnerable.",{"type":3012,"content":3422},[3423,3429,3430],{"text":3424,"type":3016,"marks":3425},"For online merchants, bad bots can become extremely costly in a very short period of time.",[3426],{"type":3032,"attrs":3427},{"href":3428,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fbots-the-rising-threat-to-ecommerce%2F&text=For%20online%20merchants%2C%20bad%20bots%20can%20become%20extremely%20costly%20in%20a%20very%20short%20period%20of%20time.&via=foxy_io&related=foxy_io",{"text":3096,"type":3016},{"text":3098,"type":3016,"marks":3431},[3432],{"type":3032,"attrs":3433},{"href":3428,"title":2824},{"type":3012,"content":3435},[3436],{"type":3168,"attrs":3437},{"alt":2824,"src":3438,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002FDAwI9VZXsAIrkta.jpg",{"type":3012,"content":3440},[3441,3443],{"text":3442,"type":3016},"Bot Fraud Traffic Report – Source: ",{"text":3444,"type":3016,"marks":3445},"Incapsula",[3446],{"type":3032,"attrs":3447},{"href":3418,"title":2824},{"type":3012,"content":3449},[3450],{"text":3451,"type":3016},"Credit card companies charge around $0.30 to authorize a credit card without charging it as a way to avoid processing a fraudulent credit card. A bot that’s attempting 20,000 transactions could cost an online merchant $6,000 in processing fees and several thousand more dollars when factoring in chargebacks. We have seen merchants coming from other platforms experience upwards of $11,000 in costs from these bots. And, these massive charges can be accrued with little to no warning.",{"type":3018,"attrs":3453,"content":3454},{"level":3020},[3455],{"text":3456,"type":3016},"How to Defend Yourself",{"type":3012,"content":3458},[3459],{"text":3460,"type":3016},"There are some basic principles that ecommerce providers can use to avoid issues with both online criminals and bot-based fraud. In addition to taking internal measures, it’s important to ensure that you choose the right partners for shopping carts, payment processors, and shipping\u002Flogistics that have their own security measures implemented.",{"type":3012,"content":3462},[3463],{"text":3374,"type":3016},{"type":3012,"content":3465},[3466],{"text":3467,"type":3016},"Basic steps for preventing fraud include:",{"type":3176,"attrs":3469,"content":3470},{"tight":2700},[3471,3477,3483],{"type":3047,"content":3472},[3473],{"type":3012,"content":3474},[3475],{"text":3476,"type":3016},"Ensure that you’re using a modern shopping cart that’s up-to-date with the latest security protocols, such as Foxy.",{"type":3047,"content":3478},[3479],{"type":3012,"content":3480},[3481],{"text":3482,"type":3016},"Collect as much information as possible to use for verification, including a full name, email address, full billing address, CVC code, and phone number.",{"type":3047,"content":3484},[3485],{"type":3012,"content":3486},[3487],{"text":3488,"type":3016},"Authorize each payment using the CVC code and consider address verification (AVS) as an added layer of security.",{"type":3012,"content":3490},[3491],{"text":3492,"type":3016},"Signs of suspicious transactions include:",{"type":3176,"attrs":3494,"content":3495},{"tight":2700},[3496,3502,3508,3514,3520,3526],{"type":3047,"content":3497},[3498],{"type":3012,"content":3499},[3500],{"text":3501,"type":3016},"Odd customer details (e.g. fake names or e-mail addresses)",{"type":3047,"content":3503},[3504],{"type":3012,"content":3505},[3506],{"text":3507,"type":3016},"Suspicious messages accompanying the order (e.g. “I would like to proceed with the payment. I’m buying it for someone special as a gift.”)",{"type":3047,"content":3509},[3510],{"type":3012,"content":3511},[3512],{"text":3513,"type":3016},"Changes to shipping methods after an order has already been placed",{"type":3047,"content":3515},[3516],{"type":3012,"content":3517},[3518],{"text":3519,"type":3016},"International credit cards, international shipping addresses, or freight forwarders",{"type":3047,"content":3521},[3522],{"type":3012,"content":3523},[3524],{"text":3525,"type":3016},"Large orders and\u002For payments across multiple credit cards",{"type":3047,"content":3527},[3528],{"type":3012,"content":3529},[3530],{"text":3531,"type":3016},"Rush orders or overnight deliveries",{"type":3012,"content":3533},[3534],{"text":3535,"type":3016},"If you believe you’ve received a fraudulent order:",{"type":3176,"attrs":3537,"content":3538},{"tight":2700},[3539,3545,3551],{"type":3047,"content":3540},[3541],{"type":3012,"content":3542},[3543],{"text":3544,"type":3016},"Immediately refund any suspicious payments",{"type":3047,"content":3546},[3547],{"type":3012,"content":3548},[3549],{"text":3550,"type":3016},"Contact the customer to confirm the order",{"type":3047,"content":3552},[3553],{"type":3012,"content":3554},[3555],{"text":3556,"type":3016},"Delay shipping orders until they’re confirmed",{"type":3012,"content":3558},[3559,3561,3567],{"text":3560,"type":3016},"At Foxy, we automatically trigger a Google ",{"text":3562,"type":3016,"marks":3563},"reCAPTCHA",[3564],{"type":3032,"attrs":3565},{"href":3566,"title":2824},"https:\u002F\u002Fwww.google.com\u002Frecaptcha\u002Fintro\u002Findex.html",{"text":3568,"type":3016}," after a certain number of errors are reached, which effectively shuts down bots from making any more attempts at using stolen credit cards. Google’s reCAPTCHA is the most widely used and advanced CAPTCHA provider in the world that’s always improving. Interestingly, the company collects human efforts to classify data and uses it to digitize text, annotate images, and build machine learning datasets.",{"type":3018,"attrs":3570,"content":3571},{"level":3020},[3572],{"text":3309,"type":3016},{"type":3012,"content":3574},[3575],{"text":3576,"type":3016},"Ecommerce fraud has become increasingly prevalent after EMV credit cards were introduced. While online merchants may be winning the arms race right now, small to medium sized ecommerce stores may be especially vulnerable to bot-based ecommerce fraud. The good news is that there are several steps that you can take to prevent these types of fraud, including working with security-conscious shopping cart solutions like Foxy.",{"type":3009,"content":3578},[3579],{"type":3012,"content":3580},[3581],{"text":3582,"type":3016},"Learn how bots have become a key part of the fraudsters’ arsenal and cost ecommerce sites billions of dollars per year.",{"filename":3584,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F10\u002FBots-the-Rising-Threat-to-Ecommerce.jpg",[3586],{"name":2759,"created_at":3587,"published_at":3003,"updated_at":3588,"id":3589,"uuid":1810,"content":3590,"slug":3593,"full_slug":2859,"sort_by_date":2824,"position":3594,"tag_list":3595,"is_startpage":2700,"parent_id":3334,"meta_data":2824,"group_id":3596,"first_published_at":3336,"release_id":2824,"lang":2830,"path":2824,"alternates":3597,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.956Z","2023-03-24T17:17:34.897Z",64360,{"_uid":3591,"name":2759,"component":3329,"description":3592},"8faaa61e-938f-4b72-8af5-e7b08caa644d","Expert security advice for ecommerce websites.","security",70,[],"c5f4dc80-83de-4ee6-b247-a5d890eb60c3",[],"bots-the-rising-threat-to-ecommerce","blog\u002Fposts\u002Fbots-the-rising-threat-to-ecommerce",170,[],"51fcb9dc-2443-46ef-883f-3cb14cad0a41","2017-10-09T05:00:00.000Z",[],{"name":3606,"created_at":3607,"published_at":3003,"updated_at":3608,"id":3609,"uuid":2215,"content":3610,"slug":3767,"full_slug":3768,"sort_by_date":2824,"position":3769,"tag_list":3770,"is_startpage":2700,"parent_id":3342,"meta_data":2824,"group_id":3771,"first_published_at":3772,"release_id":2824,"lang":2830,"path":2824,"alternates":3773,"default_full_slug":2824,"translated_slugs":2824},"New and Improved Subscription Management Features","2023-03-24T17:11:29.808Z","2023-03-24T17:20:57.641Z",64439,{"_uid":3611,"title":3606,"content":3612,"summary":3749,"component":2954,"categories":3755},"2d5b178c-b8ed-414e-886b-953bd6c44381",{"type":3009,"content":3613},[3614,3618,3645,3650,3654,3659,3663,3668,3672,3677,3681,3686,3690,3696,3700,3705,3709,3714,3724,3729,3733],{"type":3012,"content":3615},[3616],{"text":3617,"type":3016},"We’re passionate about making subscription management as easy as possible for our users. More and more subscription based businesses and organizations are turning to FoxyCart for flexible recurring payments. We even use our own subscription functionality to bill thousands of users each month.",{"type":3012,"content":3619},[3620,3622,3628,3630,3636,3638,3643],{"text":3621,"type":3016},"This week we’re excited to announce new and improved subscription management functionality (also known as ",{"text":3623,"type":3016,"marks":3624},"dunning",[3625],{"type":3032,"attrs":3626},{"href":3627,"title":2824},"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FDunning_(process)",{"text":3629,"type":3016}," in the ecommerce industry). The following improvements can be found and configured in your Advanced settings page ",{"text":3631,"type":3016,"marks":3632},"here",[3633],{"type":3032,"attrs":3634},{"href":3635,"title":2824},"https:\u002F\u002Fadmin.foxycart.com\u002Fadmin.php?ThisAction=EditAdvancedFeatures",{"text":3637,"type":3016}," for stores on v2.0. For more detailed instructions, please visit our wiki ",{"text":3631,"type":3016,"marks":3639},[3640],{"type":3032,"attrs":3641},{"href":3642,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fv\u002F2.0\u002Fproducts\u002Fsubscriptions#subscription_billing_cancellation_management_dunning",{"text":3644,"type":3016},".",{"type":3018,"attrs":3646,"content":3647},{"level":3020},[3648],{"text":3649,"type":3016},"Soon to Expire Card Notifications",{"type":3012,"content":3651},[3652],{"text":3653,"type":3016},"Automatically notify customers when their payment method is about to expire. Easily specify an email schedule for how soon and how many times to notify customer (ex: 40 days, 15 days, and 5 days)",{"type":3018,"attrs":3655,"content":3656},{"level":3020},[3657],{"text":3658,"type":3016},"Past Due Amount Handling",{"type":3012,"content":3660},[3661],{"text":3662,"type":3016},"Past due amounts can now replace a previous past due amount, instead of just increasing, if a customer’s subscription fails multiple times in a row. This new functionality will be especially helpful for businesses doing “box of the month” type auto-ship approaches.",{"type":3018,"attrs":3664,"content":3665},{"level":3020},[3666],{"text":3667,"type":3016},"Reset Next Charge Date",{"type":3012,"content":3669},[3670],{"text":3671,"type":3016},"When a customer pays a past due amount, their subscription’s next date can now be set to be one frequency ahead of the day that the transaction is processed, instead of remaining on the existing next charge date already set. For example, if a monthly subscription failed on the 1st and the customer paid their past due amount on the 5th, the next charge would be reset to be the 5th of each month. This new option will be very handy for auto-ship businesses.",{"type":3018,"attrs":3673,"content":3674},{"level":3020},[3675],{"text":3676,"type":3016},"Self-cancel Improvements",{"type":3012,"content":3678},[3679],{"text":3680,"type":3016},"Previously, customers were required to pay past due amount before cancelling their subscription. We’ve added an option for you to allow customers to cancel their subscription, even if there is a past due amount.",{"type":3018,"attrs":3682,"content":3683},{"level":3020},[3684],{"text":3685,"type":3016},"Previously Released Improvements",{"type":3012,"content":3687},[3688],{"text":3689,"type":3016},"Below is a list of previously released improvements that you may have missed:",{"type":3018,"attrs":3691,"content":3693},{"level":3692},3,[3694],{"text":3695,"type":3016},"Improved Email Receipt Control",{"type":3012,"content":3697},[3698],{"text":3699,"type":3016},"Configure whether an email receipt should be sent each time a subscription renews.",{"type":3018,"attrs":3701,"content":3702},{"level":3692},[3703],{"text":3704,"type":3016},"Past Due Notifications",{"type":3012,"content":3706},[3707],{"text":3708,"type":3016},"Automatically notify customers when their payment is declined.",{"type":3018,"attrs":3710,"content":3711},{"level":3692},[3712],{"text":3713,"type":3016},"Automatic Re-attempt Schedules",{"type":3012,"content":3715},[3716,3718,3722],{"text":3717,"type":3016},"Configure how many times and when FoxyCart should re-attempt to charge a past due amount, along with the ability to specify when re-attempting ",{"text":3719,"type":3016,"marks":3720},"shouldn’t",[3721],{"type":3187},{"text":3723,"type":3016}," happen.",{"type":3018,"attrs":3725,"content":3726},{"level":3692},[3727],{"text":3728,"type":3016},"Automatic Cancellations",{"type":3012,"content":3730},[3731],{"text":3732,"type":3016},"Specify when a subscription should be automatically cancelled. (ex: After 30 days, if past due amount has not been paid, cancel subscription)",{"type":3012,"content":3734},[3735,3737,3742,3744,3748],{"text":3736,"type":3016},"Are we missing a feature? Have feedback for existing features? Please ",{"text":3738,"type":3016,"marks":3739},"let us know",[3740],{"type":3032,"attrs":3741},{"href":110,"title":2824},{"text":3743,"type":3016},". Instructions for subscription management can be found in our wiki ",{"text":3631,"type":3016,"marks":3745},[3746],{"type":3032,"attrs":3747},{"href":3642,"title":2824},{"text":3644,"type":3016},{"type":3009,"content":3750},[3751],{"type":3012,"content":3752},[3753],{"text":3754,"type":3016},"Multiple new and improved features that will make managing subscriptions easier than ever.",[3756],{"name":2736,"created_at":3757,"published_at":3003,"updated_at":3758,"id":3759,"uuid":1807,"content":3760,"slug":3763,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3764,"is_startpage":2700,"parent_id":3334,"meta_data":2824,"group_id":3765,"first_published_at":3336,"release_id":2824,"lang":2830,"path":2824,"alternates":3766,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:24.244Z","2023-03-24T17:17:35.085Z",64359,{"_uid":3761,"name":2736,"component":3329,"description":3762},"3ef22883-bf74-46ab-8082-d065612e015a","New feature and integration announcements.","product-updates",[],"bb8cf5a5-aa9d-4818-854a-99bae339ee69",[],"new-and-improved-subscription-management-features","blog\u002Fposts\u002Fnew-and-improved-subscription-management-features",1070,[],"490dd3a0-d602-4dba-9a9f-55d2b6effc8f","2017-10-02T11:44:09.000Z",[],{"name":3775,"created_at":3776,"published_at":3003,"updated_at":3777,"id":3778,"uuid":2323,"content":3779,"slug":3898,"full_slug":3899,"sort_by_date":2824,"position":3900,"tag_list":3901,"is_startpage":2700,"parent_id":3342,"meta_data":2824,"group_id":3902,"first_published_at":3903,"release_id":2824,"lang":2830,"path":2824,"alternates":3904,"default_full_slug":2824,"translated_slugs":2824},"Product Update: Automate your subscription management and billing errors!","2023-03-24T17:11:30.772Z","2023-03-24T17:20:45.634Z",64440,{"_uid":3780,"title":3775,"content":3781,"summary":3885,"component":2954,"thumbnail":3891,"categories":3893},"7f9076f5-aab5-47fe-9f34-52acc6dbd3e6",{"type":3009,"content":3782},[3783,3786,3804,3808,3811,3815,3818,3822,3825,3829,3832,3836,3839,3843,3846,3850,3853,3857,3864,3868,3871],{"type":3012,"content":3784},[3785],{"text":3617,"type":3016},{"type":3012,"content":3787},[3788,3789,3793,3794,3798,3799,3803],{"text":3621,"type":3016},{"text":3623,"type":3016,"marks":3790},[3791],{"type":3032,"attrs":3792},{"href":3627,"title":2824},{"text":3629,"type":3016},{"text":3631,"type":3016,"marks":3795},[3796],{"type":3032,"attrs":3797},{"href":3635,"title":2824},{"text":3637,"type":3016},{"text":3631,"type":3016,"marks":3800},[3801],{"type":3032,"attrs":3802},{"href":3642,"title":2824},{"text":3644,"type":3016},{"type":3018,"attrs":3805,"content":3806},{"level":3020},[3807],{"text":3649,"type":3016},{"type":3012,"content":3809},[3810],{"text":3653,"type":3016},{"type":3018,"attrs":3812,"content":3813},{"level":3020},[3814],{"text":3658,"type":3016},{"type":3012,"content":3816},[3817],{"text":3662,"type":3016},{"type":3018,"attrs":3819,"content":3820},{"level":3020},[3821],{"text":3667,"type":3016},{"type":3012,"content":3823},[3824],{"text":3671,"type":3016},{"type":3018,"attrs":3826,"content":3827},{"level":3020},[3828],{"text":3676,"type":3016},{"type":3012,"content":3830},[3831],{"text":3680,"type":3016},{"type":3018,"attrs":3833,"content":3834},{"level":3020},[3835],{"text":3685,"type":3016},{"type":3012,"content":3837},[3838],{"text":3689,"type":3016},{"type":3018,"attrs":3840,"content":3841},{"level":3692},[3842],{"text":3695,"type":3016},{"type":3012,"content":3844},[3845],{"text":3699,"type":3016},{"type":3018,"attrs":3847,"content":3848},{"level":3692},[3849],{"text":3704,"type":3016},{"type":3012,"content":3851},[3852],{"text":3708,"type":3016},{"type":3018,"attrs":3854,"content":3855},{"level":3692},[3856],{"text":3713,"type":3016},{"type":3012,"content":3858},[3859,3860,3863],{"text":3717,"type":3016},{"text":3719,"type":3016,"marks":3861},[3862],{"type":3187},{"text":3723,"type":3016},{"type":3018,"attrs":3865,"content":3866},{"level":3692},[3867],{"text":3728,"type":3016},{"type":3012,"content":3869},[3870],{"text":3732,"type":3016},{"type":3012,"content":3872},[3873,3874,3879,3880,3884],{"text":3736,"type":3016},{"text":3738,"type":3016,"marks":3875},[3876],{"type":3032,"attrs":3877},{"href":3878,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fcontact",{"text":3743,"type":3016},{"text":3631,"type":3016,"marks":3881},[3882],{"type":3032,"attrs":3883},{"href":3642,"title":2824},{"text":3644,"type":3016},{"type":3009,"content":3886},[3887],{"type":3012,"content":3888},[3889],{"text":3890,"type":3016},"We’re passionate about making subscription management as easy as possible for our users. More and more subscription based businesses and organizations are turning to FoxyCart for flexible recurring payments. We even use our own subscription functionality to bill thousands of users each month. This week we’re excited to announce new and improved subscription management functionality (also […]",{"filename":3892,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002Fproduct-update-automate-your-subscription-management-and-billing-errors.jpg",[3894],{"name":2736,"created_at":3757,"published_at":3003,"updated_at":3758,"id":3759,"uuid":1807,"content":3895,"slug":3763,"full_slug":2735,"sort_by_date":2824,"position":2962,"tag_list":3896,"is_startpage":2700,"parent_id":3334,"meta_data":2824,"group_id":3765,"first_published_at":3336,"release_id":2824,"lang":2830,"path":2824,"alternates":3897,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3761,"name":2736,"component":3329,"description":3762},[],[],"product-update-automate-your-subscription-management-and-billing-errors","blog\u002Fposts\u002Fproduct-update-automate-your-subscription-management-and-billing-errors",1430,[],"8f858785-4f82-45b8-911b-1d52642d5a0f","2017-10-02T11:40:02.000Z",[],{"name":3906,"created_at":3907,"published_at":3003,"updated_at":3908,"id":3909,"uuid":2404,"content":3910,"slug":4246,"full_slug":4247,"sort_by_date":2824,"position":4248,"tag_list":4249,"is_startpage":2700,"parent_id":3342,"meta_data":2824,"group_id":4250,"first_published_at":4251,"release_id":2824,"lang":2830,"path":2824,"alternates":4252,"default_full_slug":2824,"translated_slugs":2824},"Subscriptions ‘Dun’ Right","2023-03-24T17:11:31.534Z","2023-03-24T17:20:36.640Z",64441,{"_uid":3911,"title":3906,"content":3912,"summary":4225,"component":2954,"thumbnail":4231,"categories":4233},"6b84cfc0-3e63-4315-afbc-912464bc5702",{"type":3009,"content":3913},[3914,3918,3934,3938,3942,3947,3971,3976,3986,3994,3999,4003,4013,4026,4036,4041,4045,4049,4082,4086,4091,4095,4100,4104,4108,4113,4117,4121,4127,4132,4136,4140,4213,4217,4221],{"type":3012,"content":3915},[3916],{"text":3917,"type":3016},"Do you own a subscription-based business? What if there was a strategy that could instantly connect you with highly interested buyers at half of your typical customer acquisition cost? Would you be interested?",{"type":3012,"content":3919},[3920,3922,3926,3928,3932],{"text":3921,"type":3016},"Nearly every subscription-based business has this source of valuable customers right under their nose — that is, unless they have never lost a customer to ",{"text":3923,"type":3016,"marks":3924},"involuntary churn",[3925],{"type":3187},{"text":3927,"type":3016},". While many businesses simply discount these customers as a cost of doing business, the most successful subscription-based businesses reduce churn rate, recover revenue, and even improve their word of mouth by optimizing ",{"text":3929,"type":3016,"marks":3930},"subscription dunning",[3931],{"type":3187},{"text":3933,"type":3016}," practices.",{"type":3012,"content":3935},[3936],{"text":3937,"type":3016},"In this post, we will look at some best practices to ensure that your subscription dunning is running at optimal efficiency.",{"type":3012,"content":3939},[3940],{"text":3941,"type":3016},"[content_upgrade cu_id=”222″]Download our free subscription dunning email template to see our best practices in action![content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3018,"attrs":3943,"content":3944},{"level":3020},[3945],{"text":3946,"type":3016},"What is Subscription Dunning?",{"type":3012,"content":3948},[3949,3951,3957,3959,3963,3965,3969],{"text":3950,"type":3016},"Involuntary churn caused by payment failure accounts for about 34% of the overall churn rate and 12% of total revenue loss from non-renewals, according to a ",{"text":3952,"type":3016,"marks":3953},"Forrester Research",[3954],{"type":3032,"attrs":3955},{"href":3956,"title":2824},"https:\u002F\u002Fwww.digitalriver.com\u002Fwp-content\u002Fuploads\u002FForrester-Research-Report-The-Art-And-Science-of-Reducing-Involuntary-Subscriber-Churn.pdf",{"text":3958,"type":3016},". The most common reasons for involuntary churn are insufficient funds, credit card limits, and credit card changes. In other words, a company generating $1 million in annual revenue is losing ",{"text":3960,"type":3016,"marks":3961},"$120,000 per year",[3962],{"type":3138},{"text":3964,"type":3016}," from existing customers that are likely ",{"text":3966,"type":3016,"marks":3967},"still interested",[3968],{"type":3138},{"text":3970,"type":3016}," in the service!",{"type":3012,"content":3972},[3973],{"type":3168,"attrs":3974},{"alt":2824,"src":3975,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F09\u002Fchurn-causes.png",{"type":3012,"content":3977},[3978,3980,3984],{"text":3979,"type":3016},"The worst part is that it’s not easy to make up that revenue. Forrester Research found that 91% of businesses say that it costs twice as much to acquire a new customer than keep an existing customer. The hypothetical company mentioned earlier is not only losing out on $120,000 per year in revenue, but it’s costing them more than double to replace the lost revenue with new customers. Involuntary churn hits a company’s top- ",{"text":3981,"type":3016,"marks":3982},"and",[3983],{"type":3187},{"text":3985,"type":3016}," bottom-line.",{"type":3012,"content":3987},[3988,3992],{"text":3989,"type":3016,"marks":3990},"Subscription dunning",[3991],{"type":3187},{"text":3993,"type":3016}," is the process of reducing involuntary churn by reminding customers to update their payment information. By sending the right reminders at the right time, companies can recover revenue, reduce churn rates, and even improve word of mouth.",{"type":3018,"attrs":3995,"content":3996},{"level":3020},[3997],{"text":3998,"type":3016},"Get in the Right Frame of Mind",{"type":3012,"content":4000},[4001],{"text":4002,"type":3016},"Many basic dunning solutions simply fire off generic emails every time that a payment fails. For example, these solutions may wire up a transactional email service to a Stripe web hook. It may be incredibly simple to implement this type of system, but it’s not very effective at getting customers to renew. These harsh emails may also put off customers that may be otherwise willing to renew and doesn’t help your brand’s reputation.",{"type":3012,"content":4004},[4005,4007,4011],{"text":4006,"type":3016},"It’s better to think of dunning as a ",{"text":4008,"type":3016,"marks":4009},"marketing communication",[4010],{"type":3138},{"text":4012,"type":3016}," rather than a generic transactional email. Customer retention funnels should be driving traffic to a conversion point, just like a marketing funnel, with the goal of optimizing the conversion rate. These emails should remind customers of how much they value your product or service without sending a demanding email that can be off-putting to customers.",{"type":3012,"content":4014},[4015,4021,4022],{"text":4016,"type":3016,"marks":4017},"Think of dunning as a marketing communication rather than a generic email.",[4018],{"type":3032,"attrs":4019},{"href":4020,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fsubscriptions-dun-right%2F&text=Think%20of%20dunning%20as%20a%20marketing%20communication%20rather%20than%20a%20generic%20email.&via=foxy_io&related=foxy_io",{"text":3096,"type":3016},{"text":3098,"type":3016,"marks":4023},[4024],{"type":3032,"attrs":4025},{"href":4020,"title":2824},{"type":3012,"content":4027},[4028,4030,4034],{"text":4029,"type":3016},"For example, a software-as-a-service company may send an extra email or two designed to get customers to sign in to the app rather than update the credit card. After they’ve signed in, they will see a notice to update their credit card without the need to send a demanding email. Product-based companies may need to send a more direct email requesting updated payment information, but it’s important to remind the customer ",{"text":4031,"type":3016,"marks":4032},"why",[4033],{"type":3187},{"text":4035,"type":3016}," they should still want the product.",{"type":3018,"attrs":4037,"content":4038},{"level":3020},[4039],{"text":4040,"type":3016},"Overcoming Technical Challenges",{"type":3012,"content":4042},[4043],{"text":4044,"type":3016},"Subscription dunning may seem rather straightforward on the surface, but the process can quickly become very challenging. The good news is that many payment processors automatically update credit cards that have expired, which has greatly reduced the burden on subscription businesses to remind customers. The bad news is that there are many challenges and edge cases to consider when implementing a subscription dunning system.",{"type":3012,"content":4046},[4047],{"text":4048,"type":3016},"For example, some common challenges and edge cases that we’ve come across include:",{"type":3176,"attrs":4050,"content":4051},{"tight":2700},[4052,4062,4072],{"type":3047,"content":4053},[4054],{"type":3012,"content":4055},[4056,4060],{"text":4057,"type":3016,"marks":4058},"Multiple Payment Methods:",[4059],{"type":3187},{"text":4061,"type":3016}," Many businesses accept multiple payment methods, which can make it challenging to implement subscription dunning across the board. At Foxy, we solve this by abstracting these payment methods and make it easy to apply the same subscription dunning processes across all payment methods.",{"type":3047,"content":4063},[4064],{"type":3012,"content":4065},[4066,4070],{"text":4067,"type":3016,"marks":4068},"Product-based Subscriptions:",[4069],{"type":3187},{"text":4071,"type":3016}," Product-based subscription businesses can’t continue sending products to non-paying customers, which means that they need to integrate subscription dunning with order management. At Foxy, we enable product-based businesses to automatically change the due dates on the subscription to avoid sending products to customers that haven’t updated their payment information.",{"type":3047,"content":4073},[4074],{"type":3012,"content":4075},[4076,4080],{"text":4077,"type":3016,"marks":4078},"Payment Processor Integration:",[4079],{"type":3187},{"text":4081,"type":3016}," Ecommerce platforms may not be fully-integrated with payment processors. For example, a customer that updates an email address on an ecommerce platform may not update it in a payment processor. At Foxy, we offer a fully-integrated solution that ensures updates are applied across the board.",{"type":3012,"content":4083},[4084],{"text":4085,"type":3016},"Before implementing a subscription dunning system, it’s important to consider payment methods, order management, product types, and other elements that could influence implementation from a technical standpoint. Foxy tries to alleviate many of these concerns by abstracting payment methods and platforms, while giving users granular control over how they want to implement subscription dunning in their business.",{"type":3018,"attrs":4087,"content":4088},{"level":3020},[4089],{"text":4090,"type":3016},"Design Your Outreach Strategy",{"type":3012,"content":4092},[4093],{"text":4094,"type":3016},"The next step is designing a subscription dunning strategy and optimizing it over time to improve conversion rates. When developing this strategy, it’s important to consider both the timing and the content of the messaging for maximum effect.",{"type":3018,"attrs":4096,"content":4097},{"level":3692},[4098],{"text":4099,"type":3016},"How much should you collect?",{"type":3012,"content":4101},[4102],{"text":4103,"type":3016},"A customer may update a credit card after a long period of inactivity. In this case, you will need to decide how far back to collect unpaid invoices. You should also consider whether to change the due date following a late payment. For example, a customer might make a payment 28 days late and then be charged again in just a day or two when the subscription comes due again.",{"type":3012,"content":4105},[4106],{"text":4107,"type":3016},"Another element to consider is how long to continue retrying a credit card before giving up. For instance, a credit card may have failed due to a credit limit, which means that it makes sense to try again. But, surprising a customer six months later with a giant charge is probably not a good idea for a company’s brand reputation. Late credit card changes could also lead to costly chargebacks that could have a negative impact on the bottom line.",{"type":3018,"attrs":4109,"content":4110},{"level":3692},[4111],{"text":4112,"type":3016},"How often should you reach out?",{"type":3012,"content":4114},[4115],{"text":4116,"type":3016},"The aggressiveness of outreach depends a lot on a company’s business model and subscription terms. For example, businesses may have a lower risk of non-payment than consumers, so it may be appropriate to take a more lenient approach.",{"type":3012,"content":4118},[4119],{"text":4120,"type":3016},"Here’s an example of some timelines to consider:",{"type":3018,"attrs":4122,"content":4123},{"level":3692},[4124],{"type":3168,"attrs":4125},{"alt":2824,"src":4126,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2017\u002F09\u002FImage2.jpg",{"type":3018,"attrs":4128,"content":4129},{"level":3692},[4130],{"text":4131,"type":3016},"What should the emails say?",{"type":3012,"content":4133},[4134],{"text":4135,"type":3016},"Subscription dunning emails should be highly personalized to maximize the conversion rate. Often times, this means incorporating data from multiple sources, including the payment processor and the ecommerce platform. It is well worth the effort to put some time into these emails since they can have a dramatic effect on reducing churn rates.",{"type":3012,"content":4137},[4138],{"text":4139,"type":3016},"Subscription dunning emails should generally include the following elements:",{"type":3176,"attrs":4141,"content":4142},{"tight":2700},[4143,4153,4163,4173,4183,4193,4203],{"type":3047,"content":4144},[4145],{"type":3012,"content":4146},[4147,4151],{"text":4148,"type":3016,"marks":4149},"Company Logo:",[4150],{"type":3187},{"text":4152,"type":3016}," Use an attractive email template that includes your company’s logo to build trust and reassure users that the email isn’t spam.",{"type":3047,"content":4154},[4155],{"type":3012,"content":4156},[4157,4161],{"text":4158,"type":3016,"marks":4159},"Unique Tone:",[4160],{"type":3187},{"text":4162,"type":3016}," Use your company’s ‘voice’ in the message. If you’re brand is quirky, don’t make subscription dunning emails sound boring and mundane.",{"type":3047,"content":4164},[4165],{"type":3012,"content":4166},[4167,4171],{"text":4168,"type":3016,"marks":4169},"Consider an Offer:",[4170],{"type":3187},{"text":4172,"type":3016}," You may want to include a special offer to incentivize users to update their information, especially if it’s a later-stage reminder.",{"type":3047,"content":4174},[4175],{"type":3012,"content":4176},[4177,4181],{"text":4178,"type":3016,"marks":4179},"Set Expectations:",[4180],{"type":3187},{"text":4182,"type":3016}," Set clear expectations that explain what happened and communicate what will happen if the customer doesn’t take action by a certain date.",{"type":3047,"content":4184},[4185],{"type":3012,"content":4186},[4187,4191],{"text":4188,"type":3016,"marks":4189},"Update Link:",[4190],{"type":3187},{"text":4192,"type":3016}," Include a link that enables customers to update the payment information on their own without calling a number or sending an email.",{"type":3047,"content":4194},[4195],{"type":3012,"content":4196},[4197,4201],{"text":4198,"type":3016,"marks":4199},"Alternative Contact:",[4200],{"type":3187},{"text":4202,"type":3016}," Some customers prefer talking to a human or sending an email, so be sure to include a phone number and email address.",{"type":3047,"content":4204},[4205],{"type":3012,"content":4206},[4207,4211],{"text":4208,"type":3016,"marks":4209},"Signature:",[4210],{"type":3187},{"text":4212,"type":3016}," Sign the email from a person rather than a company and consider including an image of that person to make it personal.",{"type":3012,"content":4214},[4215],{"text":4216,"type":3016},"[content_upgrade cu_id=”222″]Download our free subscription dunning email template to see these best practices in action![content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3018,"attrs":4218,"content":4219},{"level":3020},[4220],{"text":3309,"type":3016},{"type":3012,"content":4222},[4223],{"text":4224,"type":3016},"Involuntary churn can be extremely costly for subscription businesses, which means that a great subscription dunning strategy can have a huge return on investment. By keeping these tips in mind, businesses can optimize their dunning strategies to reduce churn, recover revenue, and improve brand reputation. 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