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After a cursory online search, he or she might come across confusing and intimidating terms like domain registration, web hosting, and search engine optimization. The business owner might then start adding up the cost and time commitment required to get started and decide that they’re not comfortable getting started with selling their products online.",{"type":3012,"content":3303},[3304],{"text":3305,"type":3016},"Unfortunately, this is a common scenario that leads to many small business owners abandoning their hopes of selling online. The reality is that there are many different ways to sell products and services online – and not all of them require a website.",{"type":3012,"content":3307},[3308,3310,3315],{"text":3309,"type":3016},"[content_upgrade cu_id=”1151″]",{"text":3311,"type":3016,"marks":3312},"Download Now: Product-Channel Worksheet",[3313],{"type":3314},"bold",{"text":3316,"type":3016},"[content_upgrade_button]Click Here[\u002Fcontent_upgrade_button][\u002Fcontent_upgrade]",{"type":3318,"attrs":3319,"content":3321},"heading",{"level":3320},2,[3322],{"text":3323,"type":3016},"Do You Need a Website?",{"type":3012,"content":3325},[3326],{"text":3327,"type":3016},"A website might seem like a prerequisite for an online store, but modern ecommerce has transcended websites. Many merchants rely exclusively on external marketplaces, such as Amazon.com or eBay, while new technologies have made it easier than ever to sell through social media networks, such as Facebook and Twitter. The decision of whether to use a website depends largely on the types of products and services that you’re selling and your goals.",{"type":3012,"content":3329},[3330],{"text":3331,"type":3016},"You should ask yourself several questions:",{"type":3333,"attrs":3334,"content":3336},"ordered_list",{"order":3335,"tight":2700},1,[3337,3343,3349],{"type":3151,"content":3338},[3339],{"type":3012,"content":3340},[3341],{"text":3342,"type":3016},"What fees are involved? If the fees and commissions are low enough and the volume is high enough, marketplaces can be much more profitable than investing the time and capital into setting up your own ecommerce website.",{"type":3151,"content":3344},[3345],{"type":3012,"content":3346},[3347],{"text":3348,"type":3016},"Are you operating in a high-volume business? If you sell factory equipment that nobody searches for, marketplaces probably aren’t the best idea. But, if you’re selling basketballs, marketplaces are a great way to reach customers.",{"type":3151,"content":3350},[3351],{"type":3012,"content":3352},[3353],{"text":3354,"type":3016},"How much time do you have? Marketplaces take a lot less time and commitment than setting up an ecommerce store, but the tradeoff is that they are often less flexible when it comes to adding new functionality and almost always take a cut of the profit.",{"type":3012,"content":3356},[3357],{"text":3358,"type":3016},"You should also consider the long-term goals of the business. A website makes the most sense when you’re looking to build a long-term brand and customer experience, while marketplaces are a great option if you’re looking to maximize revenue and reach new customers. Many merchants start off selling through marketplaces and then transition into building their own ecommerce websites over time as their business goals evolve.",{"type":3318,"attrs":3360,"content":3361},{"level":3320},[3362],{"text":3363,"type":3016},"How to Sell Without a Website",{"type":3012,"content":3365},[3366],{"text":3367,"type":3016},"There are many different places where you can sell your products or services online, but marketplaces and social media are the most common.",{"type":3318,"attrs":3369,"content":3371},{"level":3370},3,[3372],{"text":3373,"type":3016},"Marketplaces",{"type":3012,"content":3375},[3376,3378,3384],{"text":3377,"type":3016},"eBay may have been the original online marketplace, but Amazon.com has become the most popular option for small business owners looking to sell products online. By using ",{"text":3379,"type":3016,"marks":3380},"Amazon FBO",[3381],{"type":3021,"attrs":3382},{"href":3383,"title":2824},"https:\u002F\u002Fservices.amazon.com\u002Ffulfillment-by-amazon\u002Fbenefits.html",{"text":3385,"type":3016},", your products reach Amazon’s huge customer base, they’re eligible for free two-day shipping, and they even handles things like customer service and returns. This makes it a great first step for many small businesses with branded products.",{"type":3012,"content":3387},[3388],{"text":3389,"type":3016},"The most popular marketplaces to consider are:",{"type":3147,"attrs":3391,"content":3392},{"tight":2700},[3393,3405,3417,3429],{"type":3151,"content":3394},[3395],{"type":3012,"content":3396},[3397,3403],{"text":3398,"type":3016,"marks":3399},"eBay",[3400],{"type":3021,"attrs":3401},{"href":3402,"title":2824},"https:\u002F\u002Fwww.ebay.com\u002F",{"text":3404,"type":3016}," – eBay is the original online marketplace that still connects millions of buyers and sellers around the world. As of 2016, the company generated gross merchandise volume of approximately $22.3 billion, making it a large business.",{"type":3151,"content":3406},[3407],{"type":3012,"content":3408},[3409,3415],{"text":3410,"type":3016,"marks":3411},"Etsy",[3412],{"type":3021,"attrs":3413},{"href":3414,"title":2824},"https:\u002F\u002Fwww.etsy.com\u002F",{"text":3416,"type":3016}," – Etsy is a global marketplace for unique and creative goods that seeks to Keep Commerce Human. As of 2016, the company had annual gross merchandise sales of about $2.48 billion with 31.7 million active buyers and 1.9 million active sellers.",{"type":3151,"content":3418},[3419],{"type":3012,"content":3420},[3421,3427],{"text":3422,"type":3016,"marks":3423},"Alibaba",[3424],{"type":3021,"attrs":3425},{"href":3426,"title":2824},"https:\u002F\u002Fwww.alibaba.com\u002F",{"text":3428,"type":3016}," – Alibaba is a Chinese ecommerce juggernaut that makes Amazon look small with hundreds of billions of dollars in gross merchandise volume per year. While it’s not an obvious choice for many small businesses, it can be a great international channel.",{"type":3151,"content":3430},[3431],{"type":3012,"content":3432},[3433,3439],{"text":3434,"type":3016,"marks":3435},"Jet",[3436],{"type":3021,"attrs":3437},{"href":3438,"title":2824},"https:\u002F\u002Fjet.com\u002F",{"text":3440,"type":3016}," – Jet is an online shopping platform dedicated to optimizing the economics of ecommerce for branded product sellers. Since its launch in 2015, the company has already amassed a large and dedicated user base.",{"type":3318,"attrs":3442,"content":3443},{"level":3370},[3444],{"text":3445,"type":3016},"Social Media",{"type":3012,"content":3447},[3448],{"text":3449,"type":3016},"Nearly half of consumers buy more goods from their favorite brands after seeing them on social media, according to a PricewaterhouseCoopers study, which makes it a natural place to sell products. Many merchants are familiar with the concept of purchasing pay-per-click (PPC) ads on social media networks or simply promoting their products with the hopes of generating click-throughs to their website, but there’s a much more direct way to sell on social media.",{"type":3012,"content":3451},[3452,3458,3460],{"text":3453,"type":3016,"marks":3454},"Social media is a natural place to sell products and services – and Foxy lets you do it directly.",[3455],{"type":3021,"attrs":3456},{"href":3457,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fdo-you-even-need-a-website-to-sell-your-products%2F&text=Social%20media%20is%20a%20natural%20place%20to%20sell%20products%20and%20services%20%E2%80%93%20and%20Foxy%20lets%20you%20do%20it%20directly.&via=foxy_io&related=foxy_io",{"text":3459,"type":3016}," ",{"text":3461,"type":3016,"marks":3462},"Click To Tweet",[3463],{"type":3021,"attrs":3464},{"href":3457,"title":2824},{"type":3012,"content":3466},[3467],{"text":3468,"type":3016},"Modern shopping carts, like Foxy, let you create and embed Buy Now or Add to Cart buttons directly on social media pages. When a visitor clicks the link, they are taken to the cart or a checkout page where they can complete an order. This takes a step out of the conversion funnel and could dramatically improve conversion rates versus sending the user to a product page or top-level domain where they have to navigate to make a purchase.",{"type":3012,"content":3470},[3471,3473,3479,3481,3487],{"text":3472,"type":3016},"See our ",{"text":3474,"type":3016,"marks":3475},"product examples",[3476],{"type":3021,"attrs":3477},{"href":3478,"title":2824},"https:\u002F\u002Fwww.foxy.io#start",{"text":3480,"type":3016}," to learn more about how Foxy can be integrated anywhere or sign-up for a ",{"text":3482,"type":3016,"marks":3483},"free unlimited trial",[3484],{"type":3021,"attrs":3485},{"href":3486,"title":2824},"https:\u002F\u002Fadmin.foxycart.com\u002Fsignup\u002F?ref=foxyio",{"text":3488,"type":3016}," to try it out yourself!",{"type":3012,"content":3490},[3491],{"text":3492,"type":3016},"The most popular social media networks are:",{"type":3147,"attrs":3494,"content":3495},{"tight":2700},[3496,3507,3519,3531],{"type":3151,"content":3497},[3498],{"type":3012,"content":3499},[3500,3505],{"text":2669,"type":3016,"marks":3501},[3502],{"type":3021,"attrs":3503},{"href":3504,"title":2824},"http:\u002F\u002Ffacebook.com\u002F",{"text":3506,"type":3016}," – Facebook is a great option for all kinds of products and has several built-in marketplaces where you can also try selling products.",{"type":3151,"content":3508},[3509],{"type":3012,"content":3510},[3511,3517],{"text":3512,"type":3016,"marks":3513},"Twitter",[3514],{"type":3021,"attrs":3515},{"href":3516,"title":2824},"http:\u002F\u002Ftwitter.com\u002F",{"text":3518,"type":3016}," – Twitter works best for high-volume marketing since messages tend to be short and frequent in nature. Try using it when distributing short-term coupon codes or deals.",{"type":3151,"content":3520},[3521],{"type":3012,"content":3522},[3523,3529],{"text":3524,"type":3016,"marks":3525},"Pinterest",[3526],{"type":3021,"attrs":3527},{"href":3528,"title":2824},"http:\u002F\u002Fpinterest.com\u002F",{"text":3530,"type":3016}," – Pinterest is great for listing individual products with compelling images and its ad network is relatively new, which means it’s generally cheaper than Facebook.",{"type":3151,"content":3532},[3533],{"type":3012,"content":3534},[3535,3540],{"text":2682,"type":3016,"marks":3536},[3537],{"type":3021,"attrs":3538},{"href":3539,"title":2824},"http:\u002F\u002Flinkedin.com\u002F",{"text":3541,"type":3016}," – LinkedIn is best for business-to-business sales or consulting services, as well as for donations and recurring subscription products targeting professionals.",{"type":3318,"attrs":3543,"content":3544},{"level":3320},[3545],{"text":3546,"type":3016},"Best Distribution Channels",{"type":3012,"content":3548},[3549],{"text":3550,"type":3016},"There are many different ways to sell your products and services online, but as we’ve mentioned above, the best distribution channels depend on the nature of these products and services and your business goals over the long-term.",{"type":3012,"content":3552},[3553,3554,3557],{"text":3309,"type":3016},{"text":3311,"type":3016,"marks":3555},[3556],{"type":3314},{"text":3316,"type":3016},{"type":3012,"content":3559},[3560],{"text":3561,"type":3016},"Here’s a matrix showing the best options based on margins and volume:",{"type":3012,"content":3563},[3564],{"text":3565,"type":3016,"marks":3566},"High Margin",[3567],{"type":3314},{"type":3012,"content":3569},[3570],{"text":3571,"type":3016,"marks":3572},"Low Margin",[3573],{"type":3314},{"type":3012,"content":3575},[3576],{"text":3577,"type":3016,"marks":3578},"High Volume",[3579],{"type":3314},{"type":3012,"content":3581},[3582],{"text":3373,"type":3016},{"type":3012,"content":3584},[3585],{"text":3586,"type":3016},"Combination",{"type":3012,"content":3588},[3589],{"text":3590,"type":3016,"marks":3591},"Low Volume",[3592],{"type":3314},{"type":3012,"content":3594},[3595],{"text":3586,"type":3016},{"type":3012,"content":3597},[3598],{"text":3599,"type":3016},"Website",{"type":3012,"content":3601},[3602],{"text":3603,"type":3016},"You may also want to consider things like:",{"type":3147,"attrs":3605,"content":3606},{"tight":2700},[3607,3617,3627],{"type":3151,"content":3608},[3609],{"type":3012,"content":3610},[3611,3615],{"text":3612,"type":3016,"marks":3613},"Discoverability –",[3614],{"type":3314},{"text":3616,"type":3016}," If you’re selling something that people are already searching for, then you would probably have a lot of success selling products on Amazon, eBay, Etsy, or other marketplaces. Obscure products don’t perform as well on these platforms since there is less search traffic hitting those pages and you can probably rank better for these searches by building a custom ecommerce website.",{"type":3151,"content":3618},[3619],{"type":3012,"content":3620},[3621,3625],{"text":3622,"type":3016,"marks":3623},"Product Types –",[3624],{"type":3314},{"text":3626,"type":3016}," eBay and Etsy don’t support selling subscription-based products very well, which could make a custom ecommerce platform a better idea. Certain services, like donations, are also best done on a custom ecommerce website, while physical products may be more amenable to a marketplace like Amazon.",{"type":3151,"content":3628},[3629],{"type":3012,"content":3630},[3631,3635],{"text":3632,"type":3016,"marks":3633},"Price and Fees –",[3634],{"type":3314},{"text":3636,"type":3016}," Higher priced items are generally best sold through a custom ecommerce website since the fees tend to be higher.",{"type":3012,"content":3638},[3639,3641,3647,3649,3655,3657,3663],{"text":3640,"type":3016},"In the end, you should carefully examine the cost and benefits associated with selling on marketplaces or taking a do-it-yourself approach. The good news is that Foxy can be an excellent in-between option by providing a simpler shopping cart that integrates with an existing CMS – like ",{"text":3642,"type":3016,"marks":3643},"WordPress",[3644],{"type":3021,"attrs":3645},{"href":3646,"title":2824},"https:\u002F\u002Fwww.foxy-shop.com\u002F",{"text":3648,"type":3016},", ",{"text":3650,"type":3016,"marks":3651},"Squarespace",[3652],{"type":3021,"attrs":3653},{"href":3654,"title":2824},"http:\u002F\u002Fkb.foxy.io\u002Fcategory\u002F27-squarespace",{"text":3656,"type":3016},", or ",{"text":3658,"type":3016,"marks":3659},"Webflow",[3660],{"type":3021,"attrs":3661},{"href":3662,"title":2824},"http:\u002F\u002Fkb.foxy.io\u002Fcategory\u002F10-webflow",{"text":3664,"type":3016}," – while also enabling you to sell directly on social media and other channels without having to setup an ecommerce website.",{"type":3318,"attrs":3666,"content":3667},{"level":3320},[3668],{"text":3669,"type":3016},"The Bottom Line",{"type":3012,"content":3671},[3672],{"text":3673,"type":3016},"Most business owners assume that they need their own website to sell online, but in reality, many successful businesses use marketplaces or agnostic shopping carts like Foxy. Using these tools, they can access traffic that’s already being generated from other sources and drive revenue without worrying about the costs and complexities of managing an ecommerce application along with shipping and other logistics.",{"type":3009,"content":3675},[3676],{"type":3012,"content":3677},[3678],{"text":3679,"type":3016},"Learn how to sell products online without building an ecommerce website.",{"filename":3681,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002FDo-You-Even-Need-a-Website-to-Sell-Your-Products.jpg",[3683],{"name":2865,"created_at":3684,"published_at":3003,"updated_at":3685,"id":3686,"uuid":1804,"content":3687,"slug":3690,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":3691,"is_startpage":2700,"parent_id":3058,"meta_data":2824,"group_id":3692,"first_published_at":3060,"release_id":2824,"lang":2830,"path":2824,"alternates":3693,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:23.525Z","2023-03-24T17:17:35.456Z",64358,{"_uid":3688,"name":2865,"component":3053,"description":3689},"24be14a7-ad23-4a00-afce-6bcffc9113cc","Marketing advice for merchants, developers, and designers.","marketing",[],"5a0230b1-f01f-4152-8cb7-cecf8f7c34b1",[],"do-you-even-need-a-website-to-sell-your-products","blog\u002Fposts\u002Fdo-you-even-need-a-website-to-sell-your-products",370,[],"1efbebde-d271-4aac-b6ef-3babfa155493","2018-02-12T06:00:00.000Z",[],{"name":3702,"created_at":3703,"published_at":3003,"updated_at":3704,"id":3705,"uuid":2143,"content":3706,"slug":3965,"full_slug":3966,"sort_by_date":2824,"position":3967,"tag_list":3968,"is_startpage":2700,"parent_id":3066,"meta_data":2824,"group_id":3969,"first_published_at":3970,"release_id":2824,"lang":2830,"path":2824,"alternates":3971,"default_full_slug":2824,"translated_slugs":2824},"How to Pick the Right CMS for Your Online Store","2023-03-24T17:11:17.619Z","2023-03-24T17:21:05.658Z",64424,{"_uid":3707,"title":3702,"content":3708,"summary":3944,"component":2954,"thumbnail":3950,"categories":3952},"ed6af5dd-cca9-4185-bef7-a69051aacb0f",{"type":3009,"content":3709},[3710,3714,3719,3723,3727,3770,3774,3779,3799,3805,3814,3818,3823,3835,3840,3849,3853,3888,3892,3897,3901,3913,3917,3921,3925,3929,3933],{"type":3012,"content":3711},[3712],{"text":3713,"type":3016},"Many businesses want a combination of content and product management. After all, content management systems (CMS) provide a great way to keep everything organized while enabling business owners to realize the benefits of content marketing. The problem is that many CMS provide ecommerce as an afterthought and many ecommerce platforms provide CMS as an afterthought. It can be hard to figure out the best way to integrate the two functionalities.",{"type":3318,"attrs":3715,"content":3716},{"level":3320},[3717],{"text":3718,"type":3016},"What’s Involved?",{"type":3012,"content":3720},[3721],{"text":3722,"type":3016},"Most business owners prefer to use a content management system, or CMS, to manage their web presence. If a website involves more than a page or two of content, a CMS is invaluable in helping keep everything organized and easy to update. WordPress is the most popular CMS in the world, powering nearly 30 percent of all websites, but there are thousands of different proprietary and open source CMS available for businesses to use.",{"type":3012,"content":3724},[3725],{"text":3726,"type":3016},"There are a few common features shared across all CMS:",{"type":3147,"attrs":3728,"content":3729},{"tight":2700},[3730,3740,3750,3760],{"type":3151,"content":3731},[3732],{"type":3012,"content":3733},[3734,3738],{"text":3735,"type":3016,"marks":3736},"Publishing Tools –",[3737],{"type":3034},{"text":3739,"type":3016}," Most CMS provide a visual editor (WYSIWYG), workflow tools, and multimedia integrations to make publishing web pages a lot easier than writing HTML files and uploading them via FTP or SSH to a server.",{"type":3151,"content":3741},[3742],{"type":3012,"content":3743},[3744,3748],{"text":3745,"type":3016,"marks":3746},"Administration Features –",[3747],{"type":3034},{"text":3749,"type":3016}," Most CMS provide administrative features like role management, plug-ins, and email notifications to alert you when content is outdated, ready for review, or published live on a website.",{"type":3151,"content":3751},[3752],{"type":3012,"content":3753},[3754,3758],{"text":3755,"type":3016,"marks":3756},"SEO & Social Media –",[3757],{"type":3034},{"text":3759,"type":3016}," Many CMS provide search engine optimization and social media tools to help promote content that is published. These features may be available through third-party plug-ins or built into an existing platform.",{"type":3151,"content":3761},[3762],{"type":3012,"content":3763},[3764,3768],{"text":3765,"type":3016,"marks":3766},"Analytics –",[3767],{"type":3034},{"text":3769,"type":3016}," Many CMS provide in-depth analytics, such as page views, time on page, and conversion rates, to help business owners better understand what content is performing and optimize their conversion funnels.",{"type":3012,"content":3771},[3772],{"text":3773,"type":3016},"For ecommerce businesses, the most obvious omission in the list above is ecommerce functionality where products are managed on the backend and customers can purchase products on the frontend. It’s definitely possible to merge ecommerce and CMS functionality, but there are two basic approaches that you must consider. The right decision depends largely on your business and goals when it comes to managing your store.",{"type":3318,"attrs":3775,"content":3776},{"level":3320},[3777],{"text":3778,"type":3016},"Building a CMS into Ecommerce",{"type":3012,"content":3780},[3781,3783,3789,3791,3797],{"text":3782,"type":3016},"The first option is taking an ecommerce platform and adding a CMS. The most popular example of this is ",{"text":3784,"type":3016,"marks":3785},"Shopify",[3786],{"type":3021,"attrs":3787},{"href":3788,"title":2824},"https:\u002F\u002Fwww.shopify.com\u002F",{"text":3790,"type":3016},", which is an ecommerce platform with built-in blogging tools that enable store owners to categorize articles, create lookbooks, encourage discussion, and moderate comments. Many popular open source ecommerce platforms, like ",{"text":3792,"type":3016,"marks":3793},"Magento",[3794],{"type":3021,"attrs":3795},{"href":3796,"title":2824},"https:\u002F\u002Fmagento.com\u002F",{"text":3798,"type":3016},", also have blogging add-ons that can be used to add CMS-like functionality to a store.",{"type":3012,"content":3800},[3801],{"type":3802,"attrs":3803},"image",{"alt":2824,"src":3804,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fshopify-blogging-tools.png",{"type":3012,"content":3806},[3807,3809],{"text":3808,"type":3016},"Figure 1 – Shopify’s Blogging Tools – Source: ",{"text":3784,"type":3016,"marks":3810},[3811],{"type":3021,"attrs":3812},{"href":3813,"title":2824},"https:\u002F\u002Fhelp.shopify.com\u002Fmanual\u002Fsell-online\u002Fonline-store\u002Fblogs",{"type":3012,"content":3815},[3816],{"text":3817,"type":3016},"The benefit of this approach is that business owners can keep everything under one roof and there’s no need to deal with multiple backend platforms. Of course, the drawback is that these platforms often lack many of the advanced features and plug-ins that other standalone CMS programs offer, such as flexible content types or lead generation tools. The approach works best as a starting point for business owners that already have an ecommerce platform running.",{"type":3318,"attrs":3819,"content":3820},{"level":3320},[3821],{"text":3822,"type":3016},"Building Ecommerce into a CMS",{"type":3012,"content":3824},[3825,3827,3833],{"text":3826,"type":3016},"The second option is taking a CMS and adding ecommerce functionality. A popular example of this is WordPress and ",{"text":3828,"type":3016,"marks":3829},"WooCommerce",[3830],{"type":3021,"attrs":3831},{"href":3832,"title":2824},"https:\u002F\u002Fwoocommerce.com\u002F",{"text":3834,"type":3016},". But, there are many other options that business owners may want to consider, including Foxy, which enables you to easily add ecommerce functionality to nearly any type of content.",{"type":3012,"content":3836},[3837],{"type":3802,"attrs":3838},{"alt":2824,"src":3839,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fwoocommerce-features.jpg",{"type":3012,"content":3841},[3842,3844],{"text":3843,"type":3016},"Figure 2 – WooCommerce Customization – ",{"text":3828,"type":3016,"marks":3845},[3846],{"type":3021,"attrs":3847},{"href":3848,"title":2824},"https:\u002F\u002Fwoocommerce.com\u002Fstorefront\u002F",{"type":3012,"content":3850},[3851],{"text":3852,"type":3016},"The benefit of this approach is that business owners can work within a CMS that they may already be familiar with and quickly add ecommerce functionality. Of course, the drawback is that many ecommerce plug-ins for CMS doesn’t offer as many features as dedicated ecommerce platforms. This approach works best for business owners that already use a popular CMS and have simple ambitions when it comes to ecommerce functionality.",{"type":3012,"content":3854},[3855,3857,3863,3865,3871,3873,3879,3881,3887],{"text":3856,"type":3016},"At Foxy, we have tried to bridge this approach by introducing fully-featured ecommerce functionality that can be easily integrated into ",{"text":3858,"type":3016,"marks":3859},"any CMS",[3860],{"type":3021,"attrs":3861},{"href":3862,"title":2824},"https:\u002F\u002Fkb.foxy.io\u002F#collection-7",{"text":3864,"type":3016},". For example, you can integrate the power of Foxy into your WordPress website with our free plugin, ",{"text":3866,"type":3016,"marks":3867},"FoxyShop",[3868],{"type":3021,"attrs":3869},{"href":3870,"title":2824},"http:\u002F\u002Fwww.foxy-shop.com\u002F",{"text":3872,"type":3016},". Webflow users can create an online store in minutes with our ",{"text":3874,"type":3016,"marks":3875},"free ecommerce template and tutorials",[3876],{"type":3021,"attrs":3877},{"href":3878,"title":2824},"https:\u002F\u002Ffoxy.io\u002Fwebflow",{"text":3880,"type":3016},". Also, Craft CMS users can take advantage of our ",{"text":3882,"type":3016,"marks":3883},"free plugin",[3884],{"type":3021,"attrs":3885},{"href":3886,"title":2824},"https:\u002F\u002Fwiki.foxycart.com\u002Fintegration\u002Fcraftcms",{"text":3252,"type":3016},{"type":3012,"content":3889},[3890],{"text":3891,"type":3016},"Our platform can handle the selling any type of product and covers ancillary services like transactional emails, custom checkout fields, customizable receipts, and support for over 90 different payment gateways and alternative payment methods.",{"type":3318,"attrs":3893,"content":3894},{"level":3320},[3895],{"text":3896,"type":3016},"What’s the Best Approach?",{"type":3012,"content":3898},[3899],{"text":3900,"type":3016},"Choosing the right CMS depends on a business owner’s existing situation and plans for the future.",{"type":3012,"content":3902},[3903,3908,3909],{"text":3900,"type":3016,"marks":3904},[3905],{"type":3021,"attrs":3906},{"href":3907,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fhow-to-pick-the-right-cms-for-your-online-store%2F&text=Choosing%20the%20right%20CMS%20depends%20on%20a%20business%20owner%E2%80%99s%20existing%20situation%20and%20plans%20for%20the%20future.&via=foxy_io&related=foxy_io",{"text":3459,"type":3016},{"text":3461,"type":3016,"marks":3910},[3911],{"type":3021,"attrs":3912},{"href":3907,"title":2824},{"type":3012,"content":3914},[3915],{"text":3916,"type":3016},"If you already have an ecommerce store and just want to add blogging functionality, the best approach is often using built-in blogging tools. The only exception might be if you’re looking to deploy a large-scale content marketing strategy where you have more in-depth requirements. In that case, it might make sense to look at integrating a separate CMS on a subdomain or separate URL to take advantage of more features.",{"type":3012,"content":3918},[3919],{"text":3920,"type":3016},"If you already have a CMS and want to add ecommerce, popular plug-ins might be a good option for basic stores, especially since you won’t require much additional training to use the plug-in. Merchants looking for more advanced ecommerce functionality might want to consider tools like Foxy that fill in the void to provide a fuller feature set while still providing a seamless way to manage products and keep everything running smoothly.",{"type":3012,"content":3922},[3923],{"text":3924,"type":3016},"It’s also important to consider where the store is headed in the future. For example, if you’re using WordPress and go with WooCommerce, it will be much more difficult to transition away from WordPress in the future. Foxy would make the process easier since it’s agnostic to the CMS and can easily transition between different setups. The same is true when looking at using a built-in CMS, since it might not transfer content easily to another CMS in the future.",{"type":3318,"attrs":3926,"content":3927},{"level":3320},[3928],{"text":3669,"type":3016},{"type":3012,"content":3930},[3931],{"text":3932,"type":3016},"Content management systems and ecommerce often go hand-in-hand, but there are no platforms that really handle both in a good way. This means that business owners must often decide how they want to integrate the two – whether adding a CMS to an ecommerce platform or adding an ecommerce platform to a CMS. The right decision depends largely on the individual business, their current setup, and their future goals.",{"type":3012,"content":3934},[3935,3937,3942],{"text":3936,"type":3016},"If you’re interested in trying out Foxy, ",{"text":3938,"type":3016,"marks":3939},"signup for a free unlimited trial",[3940],{"type":3021,"attrs":3941},{"href":3486,"title":2824},{"text":3943,"type":3016}," with no credit card required to see how easy it is to add ecommerce functionality to your CMS.",{"type":3009,"content":3945},[3946],{"type":3012,"content":3947},[3948],{"text":3949,"type":3016},"Discover the best way to integrate a content management system into your ecommerce store.",{"filename":3951,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002FHow-to-Pick-the-Right-CMS-for-Your-Online-Store.jpg",[3953],{"name":2847,"created_at":3954,"published_at":3003,"updated_at":3955,"id":3956,"uuid":1801,"content":3957,"slug":3960,"full_slug":2846,"sort_by_date":2824,"position":3961,"tag_list":3962,"is_startpage":2700,"parent_id":3058,"meta_data":2824,"group_id":3963,"first_published_at":3060,"release_id":2824,"lang":2830,"path":2824,"alternates":3964,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:22.759Z","2023-03-24T17:17:35.775Z",64357,{"_uid":3958,"name":2847,"component":3053,"description":3959},"7642c681-a96a-4697-be4b-f4148ad1e059","Helpful ecommerce related tips, tricks, and tutorials.","how-to",40,[],"7daee788-0898-4317-b28a-dffb69b65e2e",[],"how-to-pick-the-right-cms-for-your-online-store","blog\u002Fposts\u002Fhow-to-pick-the-right-cms-for-your-online-store",830,[],"671c94cb-7a91-4884-b413-7be8df918b36","2018-01-23T01:00:00.000Z",[],{"name":3973,"created_at":3974,"published_at":3003,"updated_at":3975,"id":3976,"uuid":2533,"content":3977,"slug":4228,"full_slug":4229,"sort_by_date":2824,"position":4230,"tag_list":4231,"is_startpage":2700,"parent_id":3066,"meta_data":2824,"group_id":4232,"first_published_at":4233,"release_id":2824,"lang":2830,"path":2824,"alternates":4234,"default_full_slug":2824,"translated_slugs":2824},"Why Good Product Photos Matter & How to Take Them","2023-03-24T17:11:18.386Z","2023-03-24T17:20:22.483Z",64425,{"_uid":3978,"title":3973,"content":3979,"summary":4199,"component":2954,"thumbnail":4205,"categories":4207},"a45b30c2-7aab-4e93-92da-1bed8b326b67",{"type":3009,"content":3980},[3981,3993,4006,4011,4015,4027,4032,4036,4069,4074,4078,4083,4087,4115,4120,4124,4136,4141,4145,4149,4158,4163,4167,4187,4191,4195],{"type":3012,"content":3982},[3983,3985,3991],{"text":3984,"type":3016},"First impressions make a big difference: It takes just ",{"text":3986,"type":3016,"marks":3987},"50 milliseconds",[3988],{"type":3021,"attrs":3989},{"href":3990,"title":2824},"http:\u002F\u002Fwww.tandfonline.com\u002Fdoi\u002Fabs\u002F10.1080\u002F01449290500330448",{"text":3992,"type":3016}," for a visitor to form an opinion about your website and decide whether to leave or stay! Since we humans process images much faster than text, product images have the power to make or break a sale. The quality of these images may also influence how many visitors come to your website in the first place if they’re used for marketing on image-heavy platforms like Pinterest or Facebook.",{"type":3012,"content":3994},[3995,4001,4002],{"text":3996,"type":3016,"marks":3997},"Product images in your online store have the power to make or break a sale.",[3998],{"type":3021,"attrs":3999},{"href":4000,"title":2824},"https:\u002F\u002Ftwitter.com\u002Fintent\u002Ftweet?url=https%3A%2F%2Fwww.foxy.io%2Fblog%2Fwhy-good-product-photos-matter-how-to-take-them%2F&text=Product%20images%20in%20your%20online%20store%20have%20the%20power%20to%20make%20or%20break%20a%20sale.&via=foxy_io&related=foxy_io",{"text":3459,"type":3016},{"text":3461,"type":3016,"marks":4003},[4004],{"type":3021,"attrs":4005},{"href":4000,"title":2824},{"type":3318,"attrs":4007,"content":4008},{"level":3320},[4009],{"text":4010,"type":3016},"Product Photos 101",{"type":3012,"content":4012},[4013],{"text":4014,"type":3016},"Product photos are designed to help potential customers visualize what they’re getting. After all, online shoppers can’t physically touch a product before buying it. High-resolution photos that showcase a product from multiple angles help buyers visually identify features, while action shots show how the product is used in the wild. For example, a person may want to see what the fabric of a dress looks like up close, but also see how it looks being worn by someone.",{"type":3012,"content":4016},[4017,4019,4025],{"text":4018,"type":3016},"Let’s take a look at an example of good product photography and how one of our users integrated it into their store. ",{"text":4020,"type":3016,"marks":4021},"Serene\u002FAudio’s",[4022],{"type":3021,"attrs":4023},{"href":4024,"title":2824},"http:\u002F\u002Fwww.sereneaudio.com\u002Ftalisman",{"text":4026,"type":3016}," product page features a full-screen photo that showcases the product in the wild, while providing many more images of the product from multiple angles and locations. The page does an exceptional job at helping customers visualize where they might put the speaker in their own home.",{"type":3012,"content":4028},[4029],{"type":3802,"attrs":4030},{"alt":2824,"src":4031,"title":2824},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002Fproduct-photo-good.png",{"type":3012,"content":4033},[4034],{"text":4035,"type":3016},"There are three different ways to find product photos:",{"type":3147,"attrs":4037,"content":4038},{"tight":2700},[4039,4049,4059],{"type":3151,"content":4040},[4041],{"type":3012,"content":4042},[4043,4047],{"text":4044,"type":3016,"marks":4045},"Manufacturer Supplied –",[4046],{"type":3034},{"text":4048,"type":3016}," Many manufacturers provide professional product photos for ecommerce retailers to use as they see fit. If you’re selling third-party products, these may be a good option for getting started, since they tend to look professional.",{"type":3151,"content":4050},[4051],{"type":3012,"content":4052},[4053,4057],{"text":4054,"type":3016,"marks":4055},"Hiring a Photographer –",[4056],{"type":3034},{"text":4058,"type":3016}," Professional product photographers charge between $10 and $25 per photo for products and $150 to $55 per photo for lifestyle or action shots. You may also have to pay models and incur other costs tied to photo shoots.",{"type":3151,"content":4060},[4061],{"type":3012,"content":4062},[4063,4067],{"text":4064,"type":3016,"marks":4065},"Do It Yourself –",[4066],{"type":3034},{"text":4068,"type":3016}," The cheapest long-term option is to take your own product photos. While there is a modest investment at the onset, you can take photos when you need them and pay for little more than your time investment.",{"type":3318,"attrs":4070,"content":4071},{"level":3320},[4072],{"text":4073,"type":3016},"How to Take Good Photos",{"type":3012,"content":4075},[4076],{"text":4077,"type":3016},"Photography is a lot like painting on a canvas – it’s incredibly easy to get started but a little knowledge goes a long way. Once you’ve mastered the basics, it also helps to have access to the right tools to help improve your overall results.",{"type":3318,"attrs":4079,"content":4080},{"level":3370},[4081],{"text":4082,"type":3016},"Knowledge",{"type":3012,"content":4084},[4085],{"text":4086,"type":3016},"In photography, knowledge trumps equipment every time. It pays to understand how to compose product images and learn about important camera settings. For example, macro lenses are necessary for photographing small things (like jewelry) and tilt+shift lenses may be ideal for products that have sharp lines (like boxes). Aperture settings – or F-stops – are similarly important to understand to optimizing lighting in a photograph.",{"type":3012,"content":4088},[4089,4091,4097,4099,4105,4107,4113],{"text":4090,"type":3016},"The easiest way to learn these things is by taking a specialized course online or in-person. For example, ",{"text":4092,"type":3016,"marks":4093},"Lynda.com",[4094],{"type":3021,"attrs":4095},{"href":4096,"title":2824},"https:\u002F\u002Fwww.lynda.com\u002F",{"text":4098,"type":3016}," offers a ",{"text":4100,"type":3016,"marks":4101},"Learn Product Photography",[4102],{"type":3021,"attrs":4103},{"href":4104,"title":2824},"https:\u002F\u002Fwww.lynda.com\u002FPhotoshop-tutorials\u002FLearn-Product-Photography-Fundamentals\u002F439679-2.html",{"text":4106,"type":3016}," course that covers all of these topics and more. Those that are interested in advancing even further may want to read books like ",{"text":4108,"type":3016,"marks":4109},"The Art of Photography",[4110],{"type":3021,"attrs":4111},{"href":4112,"title":2824},"https:\u002F\u002Fwww.amazon.com\u002FArt-Photography-Approach-Personal-Expression\u002Fdp\u002F1933952687",{"text":4114,"type":3016}," to get a more in-depth understanding of the theory, which can be especially helpful when taking action shots rather than just product photos.",{"type":3318,"attrs":4116,"content":4117},{"level":3370},[4118],{"text":4119,"type":3016},"Equipment",{"type":3012,"content":4121},[4122],{"text":4123,"type":3016},"You don’t necessarily need high-end equipment to take great product photos, but fine-tuning camera settings and lighting can make a big difference. A DSLR camera will let you fine-tune how a photo looks, but an Apple iPhone has the raw megapixels needed. Similarly, the sun is a great source of lighting for photographs, but artificial lighting and diffusers let you take consistent photographs any time of the day without worrying about the weather.",{"type":3012,"content":4125},[4126,4128,4134],{"text":4127,"type":3016},"There are several photography kits that you can purchase to get started. For example, the ",{"text":4129,"type":3016,"marks":4130},"AmazonBasics Portable Photo Studio",[4131],{"type":3021,"attrs":4132},{"href":4133,"title":2824},"https:\u002F\u002Fwww.amazon.com\u002FAmazonBasics-53-005312-Portable-Photo-Studio\u002Fdp\u002FB01GIL6EU4\u002F",{"text":4135,"type":3016}," provides a white background, built-in LED lights, and a three-door system for maximizing product angles for just $135.00 (at the time of writing). More advanced systems can cost upwards of $1,000.00 for stores that are looking to photograph larger items or have more control over shadows and accent lighting.",{"type":3318,"attrs":4137,"content":4138},{"level":3370},[4139],{"text":4140,"type":3016},"Post Production",{"type":3012,"content":4142},[4143],{"text":4144,"type":3016},"You can rarely snap a picture-perfect photo that you can simply upload to your store. Post production has become an increasingly important part of the photography process. When taking product photos, this means removing backgrounds and putting the product on white while improving color balance, lighting, and potentially adding or adjusting things like shadows. These small changes can make a big difference in how the product looks on a website.",{"type":3012,"content":4146},[4147],{"text":4148,"type":3016},"You may want to consider software like Adobe Photoshop, Adobe Lightroom, Phase One Capture One Pro 10, Serif Affinity Photo, or other post-production software to make the process a lot easier. While there is a learning curve to these software solutions, you can often create reusable filters to process future images after building the right look the first time. You can also find third-party plugins in many cases that can simplify post production.",{"type":3012,"content":4150},[4151,4153,4157],{"text":4152,"type":3016},"[content_upgrade cu_id=”606″]",{"text":4154,"type":3016,"marks":4155},"Download Now: 4 Apps That Make Photo Editing a Breeze",[4156],{"type":3314},{"text":3316,"type":3016},{"type":3318,"attrs":4159,"content":4160},{"level":3320},[4161],{"text":4162,"type":3016},"Integrating Photos into Your Store",{"type":3012,"content":4164},[4165],{"text":4166,"type":3016},"The final step is incorporating the product photos into your existing online store. While it’s tempting to just upload the photos to a shopping cart or CMS, you want to make sure that you’re not wasting your hard-earned dollars and valuable time by avoiding the photo-related features that customers are looking for when shopping online.",{"type":3012,"content":4168},[4169,4171,4177,4179,4185],{"text":4170,"type":3016},"According to the ",{"text":4172,"type":3016,"marks":4173},"Internet Retail Conference Exhibition 2012 Report",[4174],{"type":3021,"attrs":4175},{"href":4176,"title":2824},"https:\u002F\u002Fwww.digitalcommerce360.com\u002F2012\u002F06\u002F07\u002Firce-2012-report-consumers-explain-how-they-shop-online\u002F",{"text":4178,"type":3016},", 66% of online shoppers want to see alternative views of a product and 61% want to be able to zoom in on a product. Visual Website Optimizer also ran an ",{"text":4180,"type":3016,"marks":4181},"A\u002FB test",[4182],{"type":3021,"attrs":4183},{"href":4184,"title":2824},"https:\u002F\u002Fvwo.com\u002Fblog\u002Flarger-product-images-increase-conversion-rate\u002F",{"text":4186,"type":3016}," and found that larger product images tended to increase sales by about 9% among online retailers. These are shopping cart or CMS features that may be helpful to add before uploading any new product photos.",{"type":3012,"content":4188},[4189],{"text":4190,"type":3016},"This means that your shopping cart or CMS should support an image carousel to showcase multiple images along with image zooming to maximize your conversion rates. You should consider uploading product photos that are at least 1200 pixels to 2000 pixels wide on the long side and then implement a shopping cart or CMS solution that automatically generates thumbnails to keep loading times down while enabling customers to zoom as needed.",{"type":3318,"attrs":4192,"content":4193},{"level":3320},[4194],{"text":3669,"type":3016},{"type":3012,"content":4196},[4197],{"text":4198,"type":3016},"Product photos are an essential piece of ecommerce since customers cannot physically touch or try on items they’re buying. While you can outsource photography, it often pays to invest in the equipment, software, and knowledge to do it yourself over the long run. Properly snapping, producing, and integrating these product photos can dramatically improve the customer experience at your store and ultimately improve conversion rates.",{"type":3009,"content":4200},[4201],{"type":3012,"content":4202},[4203],{"text":4204,"type":3016},"It takes just 50 milliseconds for a visitor to form an opinion of your website- learn how to dazzle them with compelling product photos.",{"filename":4206,"fieldtype":2660},"https:\u002F\u002Fwww.foxy.io\u002Fblog\u002Fwp-content\u002Fuploads\u002F2018\u002F01\u002FWhy-Good-Product-Photos-Matter-How-to-Take-Them.jpg",[4208,4220,4224],{"name":2854,"created_at":4209,"published_at":3003,"updated_at":4210,"id":4211,"uuid":1792,"content":4212,"slug":4215,"full_slug":2853,"sort_by_date":2824,"position":4216,"tag_list":4217,"is_startpage":2700,"parent_id":3058,"meta_data":2824,"group_id":4218,"first_published_at":3060,"release_id":2824,"lang":2830,"path":2824,"alternates":4219,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},"2023-03-24T17:10:20.360Z","2023-03-24T17:17:36.787Z",64354,{"_uid":4213,"name":2854,"component":3053,"description":4214},"5c4c2b14-565f-4869-bf2c-e6cc175b51da","Tips and advice for running a successful ecommerce website.","best-practices",10,[],"a5ce46e7-6923-4ea8-a30d-3fee453df8b1",[],{"name":2847,"created_at":3954,"published_at":3003,"updated_at":3955,"id":3956,"uuid":1801,"content":4221,"slug":3960,"full_slug":2846,"sort_by_date":2824,"position":3961,"tag_list":4222,"is_startpage":2700,"parent_id":3058,"meta_data":2824,"group_id":3963,"first_published_at":3060,"release_id":2824,"lang":2830,"path":2824,"alternates":4223,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3958,"name":2847,"component":3053,"description":3959},[],[],{"name":2865,"created_at":3684,"published_at":3003,"updated_at":3685,"id":3686,"uuid":1804,"content":4225,"slug":3690,"full_slug":2864,"sort_by_date":2824,"position":2825,"tag_list":4226,"is_startpage":2700,"parent_id":3058,"meta_data":2824,"group_id":3692,"first_published_at":3060,"release_id":2824,"lang":2830,"path":2824,"alternates":4227,"default_full_slug":2824,"translated_slugs":2824,"_stopResolving":2790},{"_uid":3688,"name":2865,"component":3053,"description":3689},[],[],"why-good-product-photos-matter-how-to-take-them","blog\u002Fposts\u002Fwhy-good-product-photos-matter-how-to-take-them",2130,[],"a7186988-57b7-4ada-acfa-d26fefa31f58","2018-01-02T06:00:00.000Z",[],{"name":4236,"created_at":4237,"published_at":3003,"updated_at":4238,"id":4239,"uuid":1897,"content":4240,"slug":4596,"full_slug":4597,"sort_by_date":2824,"position":4216,"tag_list":4598,"is_startpage":2700,"parent_id":3066,"meta_data":2824,"group_id":4599,"first_published_at":4600,"release_id":2824,"lang":2830,"path":2824,"alternates":4601,"default_full_slug":2824,"translated_slugs":2824},"2017: Year In Review","2023-03-24T17:11:19.155Z","2023-03-24T17:21:33.078Z",64426,{"_uid":4241,"title":4236,"content":4242,"summary":4585,"component":2954,"categories":4591},"7f6cfc41-59ae-4725-a70e-107a8c4b6526",{"type":3009,"content":4243},[4244,4248,4253,4257,4350,4355,4367,4418,4423,4433,4438,4448,4453,4463,4468,4478,4483,4493,4498,4510,4515,4525,4530,4534,4573],{"type":3012,"content":4245},[4246],{"text":4247,"type":3016},"This year has been exciting year for our team, as well as for our users, with the launch of many new features and improvements. The following is a list of new feature and improvement highlights. It doesn’t include the hundreds of smaller improvements and bug fixes pushed throughout the year.",{"type":3318,"attrs":4249,"content":4250},{"level":3320},[4251],{"text":4252,"type":3016},"Gateways",{"type":3012,"content":4254},[4255],{"text":4256,"type":3016},"We’re continually integrating with new gateway partners and improving our existing integrations. This year was no exception. 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In general, it’s easier to sell to markets that are similar to your own (like the United Kingdom or Australia for a U.S. retailer) than exotic markets.",{"type":3151,"content":4729},[4730],{"type":3012,"content":4731},[4732],{"text":4733,"type":3016},"Country Requirements – Import\u002Fexport regulations vary by country. 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This tax scheme requires tax payments to be remitted at every stage of the supply chain, including when purchases are made online. So, you will need to understand how much tax to collect and ensure that it’s being collected and remitted to make sure that you’re not hit with a large and unexpected tax bill!",{"type":3012,"content":4866},[4867,4869,4875],{"text":4868,"type":3016},"The good news is that it is becoming easier to integrate these payment and tax systems into shopping carts. Many popular shopping carts include support for major payment processors and automatic tax calculations through either native support or plugins. 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The same goes for ads sending customers to those pages.",{"type":3012,"content":4920},[4921,4922,4925],{"text":4626,"type":3016},{"text":4628,"type":3016,"marks":4923},[4924],{"type":3314},{"text":3316,"type":3016},{"type":3012,"content":4927},[4928],{"text":4929,"type":3016},"The best approach is to hire a translator that’s familiar with the target market and work with them to write copy that leverages the nuances of a language to improve conversions. They may also be able to help fine-tune marketing messages to achieve the same goal. If that’s out of your budget, there are many translation apps available to automate the process, but you may not have the best results depending on the complexity of the language and product.",{"type":3012,"content":4931},[4932],{"text":4933,"type":3016},"Many shopping carts support multiple languages. For example, Foxy lets you modify all customer-facing language or use one of their existing translations. 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